Chains of Gold
(https://www.chainsofgold.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site shows 21 reviews across all pages with a proof_links_count of 0, indicating trust theatre where reviews are mentioned but not externally linked for verification. While the text mentions being a ‘BJA member’ and an ‘Assay Assured retailer,’ there are no outbound proof paths to these regulatory bodies in the provided data. The presence of a ‘Feefo logo’ without a direct link to the live profile further contributes to this gap.
Proof density is high regarding material specifications but low regarding third-party validation. There are high-confidence evidence points for physical items (weights in ounces and grams, lengths in inches), but the ratio of external validation links to internal claims is 0:1. The site relies on the user’s inherent trust in the technical descriptions rather than providing a verifiable proof path.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
126Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 21 | 0 |
| /buy/bracelets-bangles/ | 21 | 0 |
| /buy/earrings/ | 21 | 0 |
| /buy/pre-owned-rolex/ | 21 | 0 |
| /buy/necklaces-pendants/ | 21 | 0 |
| /buy/ladies-jewellery/ | 21 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/#webpage",
"url": "https://www.chainsofgold.co.uk/",
"name": "CHAINS OF GOLD | Shop for Beautiful Fine Jewellery",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"about": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"datePublished": "2013-08-18T12:30:42+00:00",
"dateModified": "2020-02-01T09:02:59+00:00",
"description": "Jewellery retailer specialising in fine gold & silver chains, necklaces, bracelets, bangles, pendants, earrings, men's and children's jewellery. BJA member.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.chainsofgold.co.uk/"
]
}
]
}
]
}
/buy/bracelets-bangles/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
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{
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"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/",
"name": "Fine Gold & Sterling Silver Bracelets & Bangles from Chains of Gold",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Beautiful selection of fine gold and sterling silver bracelets and bangles. Yellow, white & rose gold from Assay Assured retailer. Fast delivery!",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/",
"url": "https://www.chainsofgold.co.uk/",
"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/",
"url": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/",
"name": "Wristwear"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Wristwear",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/"
}
}
]
}
]
/buy/earrings/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/earrings/",
"name": "Buy beautiful gold earrings online, vintage inspired diamond earrings UK",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Browse our beautiful range of gold stud, drop, dangle and hoop earrings. Diamond, sapphire, ruby & emerald vintage inspired earring from Assured UK jeweller",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/earrings/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/#breadcrumb",
"itemListElement": [
{
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"name": "Homepage"
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},
{
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"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/",
"url": "https://www.chainsofgold.co.uk/buy/earrings/",
"name": "Earrings"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
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"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Earrings",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/"
}
}
]
}
]
/buy/pre-owned-rolex/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
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"sameAs": [],
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"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
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"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
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"inLanguage": "en-US"
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{
"@type": "WebPage",
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"url": "https://www.chainsofgold.co.uk/",
"name": "CHAINS OF GOLD | Shop for Beautiful Fine Jewellery",
"isPartOf": {
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},
"about": {
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},
"datePublished": "2013-08-18T12:30:42+00:00",
"dateModified": "2020-02-01T09:02:59+00:00",
"description": "Jewellery retailer specialising in fine gold & silver chains, necklaces, bracelets, bangles, pendants, earrings, men's and children's jewellery. BJA member.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
}
]
}
/buy/necklaces-pendants/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/",
"name": "Buy beautiful gold, diamond, sapphire & ruby pendant necklaces online UK",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Shop our beautiful range of fine gold pendants, diamond necklaces, sapphire & ruby pendants, lockets, personalised necklaces and more.",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/",
"url": "https://www.chainsofgold.co.uk/",
"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/",
"url": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/",
"name": "Pendant Necklaces"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
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}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Pendant Necklaces",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/"
}
}
]
}
]
/buy/ladies-jewellery/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/",
"name": "Buy Ladies Gold Jewellery Online from UK Jeweller Chains of Gold",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Shop our fabulous range of ladies gold jewellery including chains, necklaces, pendants, brooches, rings,bracelets, bangles and earrings.",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/#breadcrumb",
"itemListElement": [
{
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"position": 1,
"item": {
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"@id": "https://www.chainsofgold.co.uk/",
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"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/",
"url": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/",
"name": "Ladies Jewellery"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Ladies Jewellery",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/"
}
}
]
}
]
Explore the other reputation pillars for Chains of Gold
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chains of Gold, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chains of Gold: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.chainsofgold.co.uk to view the most current version of its content and see directly what this company is about and what it offers.