Daum
(https://daum.fr) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through a century-plus heritage and robust Organization schema containing sameAs links to multiple social profiles. A small gap remains because individual artists (e.g., Gilles Neveu) are not linked to their own Person schema or external digital footprints within the site’s structured data. The technical hierarchy is clean and logical, matching the brand’s premium positioning.
The site avoids functional performance claims (common in B2B) in favor of artistic authority claims. The assertion of being a ‘maître-verrier légendaire’ is bold, yet it is supported by the sheer complexity and pricing of the pieces displayed. There is no disconnect between the marketing tone and the physical inventory demonstrated.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Daum",
"url": "https://daum.fr",
"description": "Découvrez l'expertise du cristal coloré à travers le savoir faire de la Maison Daum . Une sélection de vases en cristal. Apportez une touche d'élégance à votre intérieur avec un vase cristal unique et raffiné.",
"image": "https://daum.fr/cdn/shop/t/3/assets/logo.png?v=44337",
"logo": "https://daum.fr/cdn/shop/t/3/assets/logo.png?v=44337",
"sameAs": [
""
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
[
{
"@context": "http://www.schema.org",
"@type": "WebSite",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://daum.fr/search?q={query}"
},
"query-input": "required name=query"
}
},
{
"@context": "http://www.schema.org",
"@id": "https://daum.fr/#organization",
"@type": "Organization",
"url": "https://daum.fr",
"name": "Maison Daum",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 Rue La Boétie",
"addressLocality": "Paris",
"addressRegion": "",
"addressCountry": "FR",
"postalCode": "75008"
},
"description": "Découvrez l'expertise du cristal coloré à travers le savoir faire de la Maison Daum . Une sélection de vases en cristal. Apportez une touche d'élégance à votre intérieur avec un vase cristal unique et raffiné.",
"telephone": "",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "technical support",
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "customer support",
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "sales",
"contactOption": "TollFree"
}
],
"logo": "https://s3.us-east-1.amazonaws.com/seolabapp/jsonld-images/RD6KkMJbhWESH8R9q9WcrnANJNlJvLfecRjHSX7e.jpg",
"image": "https://s3.us-east-1.amazonaws.com/seolabapp/jsonld-images/RD6KkMJbhWESH8R9q9WcrnANJNlJvLfecRjHSX7e.jpg",
"sameAs": [
"https://www.youtube.com/@lamaisondaum",
"https://daum.fr/",
"https://www.linkedin.com/company/daum---haviland/posts/?feedView=all"
]
}
],
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Daum",
"potentialAction": {
"@type": "SearchAction",
"target": "https://daum.fr/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://daum.fr"
}
]
/pages/liste-des-artistes/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://daum.fr",
"name": "Daum Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://daum.fr/pages/liste-des-artistes",
"name": "Liste des Artistes - Découvrez les talents innovants et créatifs"
}
}
]
}
],
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr/pages/liste-des-artistes"
}
]
/collections/tutti-frutti-by-gilles-neveu/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr"
}
]
/collections/or-dabeille/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /pages/liste-des-artistes/ | 3 | 1 |
| /collections/tutti-frutti-by-gilles-neveu/ | 3 | 1 |
| /collections/or-dabeille/ | 3 | 1 |
This page presents a snapshot of public data from Daum, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Daum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://daum.fr to view the most current version of its content and see directly what this company is about and what it offers.