Daum
(https://daum.fr) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
A minor trust theatre flag is raised as the site reports review counts (7 on the homepage, 3 on sub-pages) without providing a direct outbound proof link to a verified third-party aggregator. The ‘140 years of excellence’ claim is a strong heritage signal but lacks a dedicated historical timeline or museum link to act as a secondary proof path. However, the presence of specific artist signatures serves as a high-authority internal proof mechanism.
Proof density is significantly higher than industry average. Verifiable evidence includes granular pricing for all items, specific edition counts for limited pieces, and historical dates (e.g., 1992, 2014) for past artistic dialogues. Vague assertions are consistently backed by tangible product data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /pages/liste-des-artistes/ | 3 | 1 |
| /collections/tutti-frutti-by-gilles-neveu/ | 3 | 1 |
| /collections/or-dabeille/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Daum",
"url": "https://daum.fr",
"description": "Découvrez l'expertise du cristal coloré à travers le savoir faire de la Maison Daum . Une sélection de vases en cristal. Apportez une touche d'élégance à votre intérieur avec un vase cristal unique et raffiné.",
"image": "https://daum.fr/cdn/shop/t/3/assets/logo.png?v=44337",
"logo": "https://daum.fr/cdn/shop/t/3/assets/logo.png?v=44337",
"sameAs": [
""
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
[
{
"@context": "http://www.schema.org",
"@type": "WebSite",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://daum.fr/search?q={query}"
},
"query-input": "required name=query"
}
},
{
"@context": "http://www.schema.org",
"@id": "https://daum.fr/#organization",
"@type": "Organization",
"url": "https://daum.fr",
"name": "Maison Daum",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 Rue La Boétie",
"addressLocality": "Paris",
"addressRegion": "",
"addressCountry": "FR",
"postalCode": "75008"
},
"description": "Découvrez l'expertise du cristal coloré à travers le savoir faire de la Maison Daum . Une sélection de vases en cristal. Apportez une touche d'élégance à votre intérieur avec un vase cristal unique et raffiné.",
"telephone": "",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "technical support",
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "customer support",
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "sales",
"contactOption": "TollFree"
}
],
"logo": "https://s3.us-east-1.amazonaws.com/seolabapp/jsonld-images/RD6KkMJbhWESH8R9q9WcrnANJNlJvLfecRjHSX7e.jpg",
"image": "https://s3.us-east-1.amazonaws.com/seolabapp/jsonld-images/RD6KkMJbhWESH8R9q9WcrnANJNlJvLfecRjHSX7e.jpg",
"sameAs": [
"https://www.youtube.com/@lamaisondaum",
"https://daum.fr/",
"https://www.linkedin.com/company/daum---haviland/posts/?feedView=all"
]
}
],
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Daum",
"potentialAction": {
"@type": "SearchAction",
"target": "https://daum.fr/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://daum.fr"
}
]
/pages/liste-des-artistes/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://daum.fr",
"name": "Daum Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://daum.fr/pages/liste-des-artistes",
"name": "Liste des Artistes - Découvrez les talents innovants et créatifs"
}
}
]
}
],
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr/pages/liste-des-artistes"
}
]
/collections/tutti-frutti-by-gilles-neveu/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr"
}
]
/collections/or-dabeille/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Daum",
"url": "https://daum.fr",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=query",
"target": "https://daum.fr/search?q={query}"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Daum",
"logo": "https://daum.fr/cdn/shop/files/image0.png?v=1767262373&width=500",
"sameAs": [
"https://x.com/DaumOfficiel",
"https://www.facebook.com/daumofficiel",
"",
"https://www.instagram.com/lamaisondaum/",
"",
"",
"",
"",
""
],
"url": "https://daum.fr"
}
]
This page presents a snapshot of public data from Daum, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Daum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://daum.fr to view the most current version of its content and see directly what this company is about and what it offers.