Roger W Smith Ltd
(https://rwsmithwatches.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is robustly established through structured data and historical footprints. The schema_json includes proper Organization and Person types with honorific suffixes (OBE) and sameAs links to external social proof. The digital footprint is verified through references to external films like ‘The Watchmaker’s Apprentice’ on IMDB and specific collaborations with the UK Government’s GREAT campaign.
There is no disconnect between claims and evidence. Performance assertions regarding ‘service intervals way beyond industry standards’ are supported by detailed explanations of reducing escape wheel diameter and mainspring strength to minimize wear. The site demonstrates performance through technical evolution rather than just stating results.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Roger W Smith Ltd",
"url": "/",
"description": "One of the world's leading independent watchmakers, crafting rare bespoke British watches using the Daniels Method. Each handmade watch is painstakingly created from sketch to wrist.",
"founder": {
"@type": "Person",
"name": "Roger W Smith",
"honorificSuffix": "OBE",
"description": "One of the world's leading independent watchmakers and protege of master watchmaker George Daniels"
},
"address": {
"@type": "PostalAddress",
"postOfficeBoxNumber": "PO Box 67",
"addressLocality": "Ramsey",
"addressRegion": "Isle of Man",
"postalCode": "IM99 4LN",
"addressCountry": "GB"
},
"telephone": "+44(0)1624 897943",
"email": "carolinesmith@rwsmithwatches.com",
"sameAs": [
"https://www.instagram.com/rogerwsmithltd/",
"https://www.youtube.com/user/rwsmithwatches"
],
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67a776307c9b2544e96e56a8/6820fdc2ef91b5c1f4e46419_logotype-desktop-final.svg"
},
"image": [
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ae27a1e535f319ac00ecab/6899ab76d663587c61b6117d_sticky-media.webp",
"caption": "R W Smith Watch Close Up"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ae27a1e535f319ac00ecab/689ee58375c15026d4eeffa3_home-body-3.webp",
"caption": "Greyscale watch close up"
}
],
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Series One",
"description": "A time-only wristwatch inspired by The GREAT Britain (2013). Its design prioritises simplicity, allowing the focus to remain on Roger's approach to the art of watchmaking."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Series Two",
"description": "Features a power reserve complication and was Roger's first wristwatch to be designed and created in-house using the Daniels Method. Its 20-year legacy makes it the cornerstone of Roger's body of work."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Series Three",
"description": "Features a retrograde calendar complication and its symmetrical display offers a refined aesthetic."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Series Four",
"description": "With its instantaneous triple calendar and moon phase, features Roger's revolutionary travelling date aperture. This concept solves the legibility issue created by some traditional date hands."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Series Five",
"description": "The Mark 2 version of the Series Two Open Dial. Its time and power reserve dials float above the movement, revealing the depth of the mechanism, its intricate detail and the traditional hand finishing."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Series Six",
"description": "With its instantaneous date complication, is a celebration of Roger's revolutionary travelling date aperture. The watch displays hours, minutes, and seconds on a floating dial centre, with the date indicated on a lower level."
}
}
]
}
/philosophy/ — no schema detected (entity gap)
/evolution/
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "/evolution",
"url": "/evolution",
"name": "Roger W Smith | Evolution",
"description": "A comprehensive timeline of Roger W Smith's watchmaking journey, from his education at Manchester School of Horology in 1986 to the present day, showcasing his innovations in British watchmaking.",
"inLanguage": "en",
"about": {
"@type": "Person",
"name": "Roger W Smith",
"honorificSuffix": "OBE",
"jobTitle": "Master Watchmaker",
"description": "British master watchmaker and founder of Roger W Smith Ltd, specializing in handcrafted luxury timepieces with co-axial escapements.",
"url": "/evolution",
"alumniOf": {
"@type": "EducationalOrganization",
"name": "Manchester School of Horology"
},
"award": [
"BHI Bronze Medal (1989)",
"BHI Silver Medal (2011)",
"Order of the British Empire (OBE) for services to British watchmaking (2018)",
"Honorary Doctorate from Birmingham City University (2019)",
"Gaïa Prize in Craftsmanship-Creation category (2025)"
],
"knowsAbout": [
"Watchmaking",
"Co-axial escapement",
"Tourbillon complications",
"British horology"
],
"affiliation": [
{
"@type": "Organization",
"name": "George Daniels Educational Trust",
"url": "https://www.danielstrust.org/"
},
{
"@type": "Organization",
"name": "Alliance of British Watch and Clock Makers"
},
{
"@type": "Organization",
"name": "British Horological Institute"
}
],
"colleague": {
"@type": "Person",
"name": "George Daniels"
}
},
"mainEntity": {
"@type": "ItemList",
"name": "Roger W Smith Evolution Timeline",
"description": "Key milestones in Roger W Smith's watchmaking career from 1986 to 2025",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Manchester School of Horology",
"description": "Roger enrolled on a three-year course at the Manchester School of Horology at age 16, creating his first skeletonised wristwatch."
},
{
"@type": "ListItem",
"position": 2,
"name": "BHI Bronze Medal",
"description": "Awarded the British Horological Institute's Bronze Medal as top-performing student."
},
{
"@type": "ListItem",
"position": 3,
"name": "Pocket Watch No. 1",
"description": "First pocket watch with one-minute tourbillon and detent escapement, completed at age 22."
},
{
"@type": "ListItem",
"position": 4,
"name": "Pocket Watch No. 2",
"description": "Second pocket watch with one-minute tourbillon, detent escapement and four-year perpetual calendar, approved by George Daniels."
},
{
"@type": "ListItem",
"position": 5,
"name": "Pocket Watch No. 3",
"description": "Commissioned piece with Peto cross detent escapement and fifteen second remontoir."
},
{
"@type": "ListItem",
"position": 6,
"name": "George Daniels and the Millennium Project",
"description": "Roger worked with George Daniels on the Millennium project."
},
{
"@type": "ListItem",
"position": 7,
"name": "The Founding of Roger W. Smith Ltd.",
"description": "Roger W. Smith Ltd was founded, beginning in a converted bedroom in Ballaugh, Isle of Man."
},
{
"@type": "ListItem",
"position": 8,
"name": "Tourbillon Wristwatch Collection",
"description": "Roger created his own series of four entirely unique tourbillon wristwatches."
},
{
"@type": "ListItem",
"position": 9,
"name": "The Series Two (Mark 1)",
"description": "First production movement designed using George Daniels' original form of co-axial escapement with power reserve complication."
},
{
"@type": "ListItem",
"position": 10,
"name": "Tourbillon No.3",
"description": "First completed tourbillon wristwatch featuring one-minute tourbillon with co-axial escapement and instantaneous date complication."
},
{
"@type": "ListItem",
"position": 11,
"name": "The Daniels Anniversary Project",
"description": "Project began to celebrate 35 years since George Daniels invented the co-axial escapement."
},
{
"@type": "ListItem",
"position": 12,
"name": "40mm Case and Open Dial Series Two",
"description": "Introduction of 40mm case and first Open Dial Series Two showcasing under-dial work."
},
{
"@type": "ListItem",
"position": 13,
"name": "Single Wheel Co-Axial Escapement (Version 1)",
"description": "Roger designed the single wheel version of the co-axial escapement, improving accuracy and performance."
},
{
"@type": "ListItem",
"position": 14,
"name": "BHI Silver Medal",
"description": "Awarded by the British Horological Institute for dedication to English watchmaking traditions."
},
{
"@type": "ListItem",
"position": 15,
"name": "George Daniels Workshop Legacy",
"description": "Contents of the Daniels workshop collection bequeathed to Roger following George's passing."
},
{
"@type": "ListItem",
"position": 16,
"name": "Single Wheel Co-Axial Escapement (Version 2)",
"description": "Further development reducing escape wheel weight by 23%, increasing efficiency."
},
{
"@type": "ListItem",
"position": 17,
"name": "The GREAT Britain",
"description": "Roger appointed Ambassador for UK Government's GREAT campaign, creating unique Union Jack dial watch."
},
{
"@type": "ListItem",
"position": 18,
"name": "Single Wheel Co-Axial Escapement (Version 3) and Mark 2 Movement",
"description": "Escape wheel diameter reduced from 6mm to 4.5mm, leading to redesigned Series Two Mark 2 movement."
},
{
"@type": "ListItem",
"position": 19,
"name": "Travelling Date Aperture Concept",
"description": "Roger developed the travelling date aperture to address legibility issues in triple calendar displays."
},
{
"@type": "ListItem",
"position": 20,
"name": "Tourbillon No. 2",
"description": "Fourth completed tourbillon with retrograde date complication and power reserve dial."
},
{
"@type": "ListItem",
"position": 21,
"name": "Series One, Three and OBE",
"description": "New Series One and Three introduced. Roger awarded OBE for outstanding services to watchmaking."
},
{
"@type": "ListItem",
"position": 22,
"name": "Workshop Move",
"description": "Business relocated to purpose-built workshop in the Manx countryside after seventeen years in Ballaugh."
},
{
"@type": "ListItem",
"position": 23,
"name": "Series Two Mark 2 and Series Five",
"description": "Mark 2 movement introduced into Series Two. Series Two Open Dial renamed Series Five."
},
{
"@type": "ListItem",
"position": 24,
"name": "Honorary Doctorate",
"description": "Birmingham City University awarded Roger an honorary doctorate for advancements in horology."
},
{
"@type": "ListItem",
"position": 25,
"name": "Series Four and Alliance Founding",
"description": "Series Four introduced. Roger co-founded the Alliance of British Watch and Clock Makers with Mike France."
},
{
"@type": "ListItem",
"position": 26,
"name": "Commemorative Stamps",
"description": "Isle of Man Post Office issued stamps featuring John Harwood, George Daniels and Roger Smith."
},
{
"@type": "ListItem",
"position": 27,
"name": "38mm Case Reintroduction",
"description": "Newly designed 38mm case introduced for Series One, Two and Five watches."
},
{
"@type": "ListItem",
"position": 28,
"name": "Trustee and Auction Record",
"description": "Roger appointed Trustee of George Daniels Educational Trust. Pocket Watch No. 2 achieved $4.9 million auction record."
},
{
"@type": "ListItem",
"position": 29,
"name": "Series Three Open Dial",
"description": "Series Three Open Dial introduced, revealing the retrograde calendar mechanism."
},
{
"@type": "ListItem",
"position": 30,
"name": "Daniels Anniversary Completion and Gaïa Prize",
"description": "Last Daniels Anniversary wristwatch completed after sixteen years. Roger awarded the 2025 Gaïa Prize in Craftsmanship-Creation."
},
{
"@type": "ListItem",
"position": 31,
"name": "Series Six: The Travelling Date Aperture",
"description": "Introduction of Series Six featuring the innovative travelling date aperture concept, representing a new chapter in British watchmaking."
}
]
},
"publisher": {
"@type": "Organization",
"name": "Roger W Smith Ltd",
"url": "/",
"address": {
"@type": "PostalAddress",
"postOfficeBoxNumber": "PO Box 67",
"addressLocality": "Ramsey",
"addressRegion": "Isle of Man",
"postalCode": "IM99 4LN",
"addressCountry": "GB"
},
"telephone": "+44(0)1624 897943",
"email": "carolinesmith@rwsmithwatches.com",
"sameAs": [
"https://www.instagram.com/rogerwsmithltd/",
"https://www.youtube.com/user/rwsmithwatches"
]
}
}
/workshop/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
15Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /philosophy/ | 2 | 0 |
| /evolution/ | 4 | 0 |
| /workshop/ | 2 | 0 |
Explore the other reputation pillars for Roger W Smith Ltd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Roger W Smith Ltd, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Roger W Smith Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://rwsmithwatches.com to view the most current version of its content and see directly what this company is about and what it offers.