Worn & Wound
(https://wornandwound.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed author bios and structured data. For instance, the Person schema for Zach Kazan includes a specific biography and sameAs links, connecting the content to a verifiable digital footprint. The technical implementation is robust, with clean heading hierarchies and comprehensive JSON-LD graphs.
The marketing tone is subdued and professional. The ‘leading source’ claim is backed by the shear volume of dated, specific editorial content (over 324 pages of featured archives). There are no bold, unsubstantiated performance claims regarding ‘ROI’ or ‘results’ that are typical of high-BS sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wornandwound.com/",
"url": "https://wornandwound.com/",
"name": "Worn & Wound - Watch Reviews, News, and Guides",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"datePublished": "2016-03-11T21:29:48+00:00",
"dateModified": "2026-05-07T21:53:48+00:00",
"description": "Worn & Wound is the leading source for news on value-driven watches - the most beautifully-designed and well-crafted timepieces, regardless of price point.",
"breadcrumb": {
"@id": "https://wornandwound.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wornandwound.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/category/featured/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://wornandwound.com/category/featured/",
"url": "https://wornandwound.com/category/featured/",
"name": "Featured Archives - Worn & Wound",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wornandwound.com/category/featured/#primaryimage"
},
"image": {
"@id": "https://wornandwound.com/category/featured/#primaryimage"
},
"thumbnailUrl": "https://wornandwound.com/library/uploads/2026/04/WW-Citizen-Neall-Feature-WEB-55.jpg",
"breadcrumb": {
"@id": "https://wornandwound.com/category/featured/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wornandwound.com/category/featured/#primaryimage",
"url": "https://wornandwound.com/library/uploads/2026/04/WW-Citizen-Neall-Feature-WEB-55.jpg",
"contentUrl": "https://wornandwound.com/library/uploads/2026/04/WW-Citizen-Neall-Feature-WEB-55.jpg",
"width": 2000,
"height": 1333
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/category/featured/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wornandwound.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Featured"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/author/zach-kazan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfilePage",
"@id": "https://wornandwound.com/author/zach-kazan/",
"url": "https://wornandwound.com/author/zach-kazan/",
"name": "Zach Kazan, Author at Worn & Wound",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wornandwound.com/author/zach-kazan/#primaryimage"
},
"image": {
"@id": "https://wornandwound.com/author/zach-kazan/#primaryimage"
},
"thumbnailUrl": "https://wornandwound.com/library/uploads/2026/05/Arken-Alterum-Sage-Grey-77.jpg",
"breadcrumb": {
"@id": "https://wornandwound.com/author/zach-kazan/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wornandwound.com/author/zach-kazan/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wornandwound.com/author/zach-kazan/#primaryimage",
"url": "https://wornandwound.com/library/uploads/2026/05/Arken-Alterum-Sage-Grey-77.jpg",
"contentUrl": "https://wornandwound.com/library/uploads/2026/05/Arken-Alterum-Sage-Grey-77.jpg",
"width": 2000,
"height": 1333
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/author/zach-kazan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wornandwound.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for Zach Kazan"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://wornandwound.com/#/schema/person/6645a16b1311d0adf3f36458f25c4dfc",
"name": "Zach Kazan",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/7766d580ddd919f31b622ed8568652f56d78152725180d2adec88b10c3924beb?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/7766d580ddd919f31b622ed8568652f56d78152725180d2adec88b10c3924beb?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/7766d580ddd919f31b622ed8568652f56d78152725180d2adec88b10c3924beb?s=96&d=mm&r=g",
"caption": "Zach Kazan"
},
"description": "Zach is a native of New Hampshire, and he has been interested in watches since the age of 13, when he walked into Macy’s and bought a gaudy, quartz, two-tone Citizen chronograph with his hard earned Bar Mitzvah money. It was lost in a move years ago, but he continues to hunt for a similar piece on eBay. Zach loves a wide variety of watches, but leans toward classic designs and proportions that have stood the test of time. He is currently obsessed with Grand Seiko.",
"sameAs": [
"zkazan"
],
"mainEntityOfPage": {
"@id": "https://wornandwound.com/author/zach-kazan/"
}
}
]
}
/videos/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wornandwound.com/videos/",
"url": "https://wornandwound.com/videos/",
"name": "Videos - Worn & Wound",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"datePublished": "2014-03-10T23:09:57+00:00",
"dateModified": "2023-01-13T19:38:43+00:00",
"breadcrumb": {
"@id": "https://wornandwound.com/videos/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wornandwound.com/videos/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/videos/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wornandwound.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Videos"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 189 | 1 |
| /category/featured/ | 163 | 1 |
| /author/zach-kazan/ | 169 | 1 |
| /videos/ | 138 | 1 |
This page presents a snapshot of public data from Worn & Wound, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Worn & Wound: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wornandwound.com to view the most current version of its content and see directly what this company is about and what it offers.