Worn & Wound
(https://wornandwound.com) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site does not rely on trust theatre. The review_count of 189 refers to actual editorial product reviews rather than unverifiable customer star ratings. The trust_theatre_flag is false across all analyzed pages, and the claims made are based on expert hands-on experience rather than empty ‘award-winning’ marketing slogans.
Proof density is high. Almost every claim is anchored to a specific product release, a dated event (like the 2026 Windup Watch Fair), or a named individual. The ratio of verifiable technical specs to vague marketing assertions is approximately 10:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 189 | 1 |
| /category/featured/ | 163 | 1 |
| /author/zach-kazan/ | 169 | 1 |
| /videos/ | 138 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wornandwound.com/",
"url": "https://wornandwound.com/",
"name": "Worn & Wound - Watch Reviews, News, and Guides",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"datePublished": "2016-03-11T21:29:48+00:00",
"dateModified": "2026-05-07T21:53:48+00:00",
"description": "Worn & Wound is the leading source for news on value-driven watches - the most beautifully-designed and well-crafted timepieces, regardless of price point.",
"breadcrumb": {
"@id": "https://wornandwound.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wornandwound.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/category/featured/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://wornandwound.com/category/featured/",
"url": "https://wornandwound.com/category/featured/",
"name": "Featured Archives - Worn & Wound",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wornandwound.com/category/featured/#primaryimage"
},
"image": {
"@id": "https://wornandwound.com/category/featured/#primaryimage"
},
"thumbnailUrl": "https://wornandwound.com/library/uploads/2026/04/WW-Citizen-Neall-Feature-WEB-55.jpg",
"breadcrumb": {
"@id": "https://wornandwound.com/category/featured/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wornandwound.com/category/featured/#primaryimage",
"url": "https://wornandwound.com/library/uploads/2026/04/WW-Citizen-Neall-Feature-WEB-55.jpg",
"contentUrl": "https://wornandwound.com/library/uploads/2026/04/WW-Citizen-Neall-Feature-WEB-55.jpg",
"width": 2000,
"height": 1333
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/category/featured/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wornandwound.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Featured"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/author/zach-kazan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfilePage",
"@id": "https://wornandwound.com/author/zach-kazan/",
"url": "https://wornandwound.com/author/zach-kazan/",
"name": "Zach Kazan, Author at Worn & Wound",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wornandwound.com/author/zach-kazan/#primaryimage"
},
"image": {
"@id": "https://wornandwound.com/author/zach-kazan/#primaryimage"
},
"thumbnailUrl": "https://wornandwound.com/library/uploads/2026/05/Arken-Alterum-Sage-Grey-77.jpg",
"breadcrumb": {
"@id": "https://wornandwound.com/author/zach-kazan/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wornandwound.com/author/zach-kazan/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wornandwound.com/author/zach-kazan/#primaryimage",
"url": "https://wornandwound.com/library/uploads/2026/05/Arken-Alterum-Sage-Grey-77.jpg",
"contentUrl": "https://wornandwound.com/library/uploads/2026/05/Arken-Alterum-Sage-Grey-77.jpg",
"width": 2000,
"height": 1333
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/author/zach-kazan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wornandwound.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for Zach Kazan"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://wornandwound.com/#/schema/person/6645a16b1311d0adf3f36458f25c4dfc",
"name": "Zach Kazan",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/7766d580ddd919f31b622ed8568652f56d78152725180d2adec88b10c3924beb?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/7766d580ddd919f31b622ed8568652f56d78152725180d2adec88b10c3924beb?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/7766d580ddd919f31b622ed8568652f56d78152725180d2adec88b10c3924beb?s=96&d=mm&r=g",
"caption": "Zach Kazan"
},
"description": "Zach is a native of New Hampshire, and he has been interested in watches since the age of 13, when he walked into Macy’s and bought a gaudy, quartz, two-tone Citizen chronograph with his hard earned Bar Mitzvah money. It was lost in a move years ago, but he continues to hunt for a similar piece on eBay. Zach loves a wide variety of watches, but leans toward classic designs and proportions that have stood the test of time. He is currently obsessed with Grand Seiko.",
"sameAs": [
"zkazan"
],
"mainEntityOfPage": {
"@id": "https://wornandwound.com/author/zach-kazan/"
}
}
]
}
/videos/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wornandwound.com/videos/",
"url": "https://wornandwound.com/videos/",
"name": "Videos - Worn & Wound",
"isPartOf": {
"@id": "https://wornandwound.com/#website"
},
"datePublished": "2014-03-10T23:09:57+00:00",
"dateModified": "2023-01-13T19:38:43+00:00",
"breadcrumb": {
"@id": "https://wornandwound.com/videos/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wornandwound.com/videos/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://wornandwound.com/videos/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wornandwound.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Videos"
}
]
},
{
"@type": "WebSite",
"@id": "https://wornandwound.com/#website",
"url": "https://wornandwound.com/",
"name": "Worn & Wound",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wornandwound.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from Worn & Wound, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Worn & Wound: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wornandwound.com to view the most current version of its content and see directly what this company is about and what it offers.