001 Taxis Oxford
(http://www.001taxis.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through detailed LocalBusiness schema including geo-coordinates, specific street addresses, and regional telephone numbers. The naming of Tony and Mark Green provides a verifiable leadership narrative, although the lack of Person schema or sameAs links to their professional profiles prevents a perfect score. The technical implementation is clean, with a logical heading hierarchy that supports the claimed operational scale.
The most visible disconnect is the ‘zero-emissions’ goal, which is presented without a progress report or data on carbon offset totals. The operational claims—such as 24/7 availability and the 600-vehicle fleet—are better supported by the visible booking infrastructure (WhatsApp TaxiBot, E-booker). The ‘Driver 274’ reference in testimonials adds a layer of internal performance tracking that feels more authentic than the broader marketing slogans.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.001taxis.com/",
"url": "https://www.001taxis.com/",
"name": "001 Taxis Oxford – Book Online or Call 01865 240000",
"isPartOf": {
"@id": "https://www.001taxis.com/#website"
},
"about": {
"@id": "https://www.001taxis.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.001taxis.com/#primaryimage"
},
"image": {
"@id": "https://www.001taxis.com/#primaryimage"
},
"thumbnailUrl": "https://www.001taxis.com/wp-content/uploads/2024/03/001-Taxi-Favicon-min-1.webp",
"datePublished": "2019-04-08T19:19:36+00:00",
"dateModified": "2026-01-20T15:54:19+00:00",
"description": "001 Taxis Oxford provides airport transfers, chauffeur service, corporate taxi accounts & more. We offer taxi services in Oxford & surrounding areas. Book now!",
"breadcrumb": {
"@id": "https://www.001taxis.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.001taxis.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/#primaryimage",
"url": "https://www.001taxis.com/wp-content/uploads/2024/03/001-Taxi-Favicon-min-1.webp",
"contentUrl": "https://www.001taxis.com/wp-content/uploads/2024/03/001-Taxi-Favicon-min-1.webp",
"width": 400,
"height": 400
},
{
"@type": "BreadcrumbList",
"@id": "https://www.001taxis.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.001taxis.com/#website",
"url": "https://www.001taxis.com/",
"name": "Oxfordshire 001 Taxis",
"description": "Taxi services in Oxford",
"publisher": {
"@id": "https://www.001taxis.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.001taxis.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.001taxis.com/#organization",
"name": "Oxfordshire 001 Taxis",
"url": "https://www.001taxis.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/#/schema/logo/image/",
"url": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"contentUrl": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"width": 475,
"height": 176,
"caption": "Oxfordshire 001 Taxis"
},
"image": {
"@id": "https://www.001taxis.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://x.com/001Taxis",
"https://www.instagram.com/001taxis/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "001 Taxis Oxford",
"image": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"@id": "https://www.001taxis.com/#Taxi Service",
"areaServed": [
"Abingdon",
"Didcot",
"Kidlington",
"Woodstock",
"Oxford Airport",
"Oxford Parkway",
"Oxford Train Station",
"John Radcliffe Hospital"
],
"Description": "001 Taxis Oxford provides airport transfers, chauffeur service, corporate taxi accounts & more. We offer taxi services in Oxford & surrounding areas. Book now!",
"hasmap": "https://maps.app.goo.gl/Tg8t5c8sGMzVmrwY7",
"knowsabout": [
"Airport Transfers",
"Delivery Service",
"Collect and Deliver Service",
"Taxi Service for Students",
"Corpoarte Taxi Service"
],
"url": "https://www.001taxis.com/",
"telephone": "01865 240000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit C, Bishops Mews, Transport Way",
"addressLocality": "Cowley",
"postalCode": "OX4 6HD",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.72667879999999,
"longitude": -1.193753
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://www.instagram.com/001taxis/",
"https://twitter.com/001Taxis"
]
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.001taxis.com/contact/",
"url": "https://www.001taxis.com/contact/",
"name": "Contact 001 Taxis Oxford for Taxi Bookings and Enquiries",
"isPartOf": {
"@id": "https://www.001taxis.com/#website"
},
"datePublished": "2019-04-08T19:24:17+00:00",
"dateModified": "2025-08-20T21:51:03+00:00",
"description": "Get in touch with 001 Taxis Oxford to book a taxi, make an enquiry, or provide feedback. Our friendly team is available 24/7 to assist you.",
"breadcrumb": {
"@id": "https://www.001taxis.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.001taxis.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.001taxis.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.001taxis.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.001taxis.com/#website",
"url": "https://www.001taxis.com/",
"name": "Oxfordshire 001 Taxis",
"description": "Taxi services in Oxford",
"publisher": {
"@id": "https://www.001taxis.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.001taxis.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.001taxis.com/#organization",
"name": "Oxfordshire 001 Taxis",
"url": "https://www.001taxis.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/#/schema/logo/image/",
"url": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"contentUrl": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"width": 475,
"height": 176,
"caption": "Oxfordshire 001 Taxis"
},
"image": {
"@id": "https://www.001taxis.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://x.com/001Taxis",
"https://www.instagram.com/001taxis/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "001 Taxis Oxford",
"image": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"@id": "https://www.001taxis.com/#Taxi Service",
"areaServed": [
"Abingdon",
"Didcot",
"Kidlington",
"Woodstock",
"Oxford Airport",
"Oxford Parkway",
"Oxford Train Station",
"John Radcliffe Hospital"
],
"Description": "001 Taxis Oxford provides airport transfers, chauffeur service, corporate taxi accounts & more. We offer taxi services in Oxford & surrounding areas. Book now!",
"hasmap": "https://maps.app.goo.gl/Tg8t5c8sGMzVmrwY7",
"knowsabout": [
"Airport Transfers",
"Delivery Service",
"Collect and Deliver Service",
"Taxi Service for Students",
"Corpoarte Taxi Service"
],
"url": "https://www.001taxis.com/",
"telephone": "01865 240000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit C, Bishops Mews, Transport Way",
"addressLocality": "Cowley",
"postalCode": "OX4 6HD",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.72667879999999,
"longitude": -1.193753
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://www.instagram.com/001taxis/",
"https://twitter.com/001Taxis"
]
}
]
/chauffeur-oxford/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.001taxis.com/chauffeur-oxford/",
"url": "https://www.001taxis.com/chauffeur-oxford/",
"name": "Professional Chauffeur Service in Oxford - 001 Taxis",
"isPartOf": {
"@id": "https://www.001taxis.com/#website"
},
"datePublished": "2024-03-27T21:09:09+00:00",
"dateModified": "2024-10-03T11:05:22+00:00",
"description": "Experience luxury travel with 001 Taxis' professional chauffeur service in Oxford. Ideal for business trips, special events, and VIP transport. Book now!",
"breadcrumb": {
"@id": "https://www.001taxis.com/chauffeur-oxford/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.001taxis.com/chauffeur-oxford/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.001taxis.com/chauffeur-oxford/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.001taxis.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Chauffeur Oxford"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.001taxis.com/#website",
"url": "https://www.001taxis.com/",
"name": "Oxfordshire 001 Taxis",
"description": "Taxi services in Oxford",
"publisher": {
"@id": "https://www.001taxis.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.001taxis.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.001taxis.com/#organization",
"name": "Oxfordshire 001 Taxis",
"url": "https://www.001taxis.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/#/schema/logo/image/",
"url": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"contentUrl": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"width": 475,
"height": 176,
"caption": "Oxfordshire 001 Taxis"
},
"image": {
"@id": "https://www.001taxis.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://x.com/001Taxis",
"https://www.instagram.com/001taxis/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "001 Taxis Oxford",
"image": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"@id": "https://www.001taxis.com/#Taxi Service",
"areaServed": [
"Abingdon",
"Didcot",
"Kidlington",
"Woodstock",
"Oxford Airport",
"Oxford Parkway",
"Oxford Train Station",
"John Radcliffe Hospital"
],
"Description": "001 Taxis Oxford provides airport transfers, chauffeur service, corporate taxi accounts & more. We offer taxi services in Oxford & surrounding areas. Book now!",
"hasmap": "https://maps.app.goo.gl/Tg8t5c8sGMzVmrwY7",
"knowsabout": [
"Airport Transfers",
"Delivery Service",
"Collect and Deliver Service",
"Taxi Service for Students",
"Corpoarte Taxi Service"
],
"url": "https://www.001taxis.com/",
"telephone": "01865 240000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit C, Bishops Mews, Transport Way",
"addressLocality": "Cowley",
"postalCode": "OX4 6HD",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.72667879999999,
"longitude": -1.193753
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://www.instagram.com/001taxis/",
"https://twitter.com/001Taxis"
]
}
]
/collect-and-deliver/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.001taxis.com/collect-and-deliver/",
"url": "https://www.001taxis.com/collect-and-deliver/",
"name": "Collect & Deliver Service Oxford - 001 Taxis",
"isPartOf": {
"@id": "https://www.001taxis.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.001taxis.com/collect-and-deliver/#primaryimage"
},
"image": {
"@id": "https://www.001taxis.com/collect-and-deliver/#primaryimage"
},
"thumbnailUrl": "https://riide.co/images/delivery/1.png",
"datePublished": "2024-03-27T21:00:54+00:00",
"dateModified": "2024-09-24T08:57:36+00:00",
"description": "Reliable collect and deliver service in Oxford from 001 Taxis. We handle your parcels and documents with care. Fast, secure local delivery guaranteed.",
"breadcrumb": {
"@id": "https://www.001taxis.com/collect-and-deliver/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.001taxis.com/collect-and-deliver/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/collect-and-deliver/#primaryimage",
"url": "https://riide.co/images/delivery/1.png",
"contentUrl": "https://riide.co/images/delivery/1.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.001taxis.com/collect-and-deliver/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.001taxis.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Collect and Deliver"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.001taxis.com/#website",
"url": "https://www.001taxis.com/",
"name": "Oxfordshire 001 Taxis",
"description": "Taxi services in Oxford",
"publisher": {
"@id": "https://www.001taxis.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.001taxis.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.001taxis.com/#organization",
"name": "Oxfordshire 001 Taxis",
"url": "https://www.001taxis.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/#/schema/logo/image/",
"url": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"contentUrl": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"width": 475,
"height": 176,
"caption": "Oxfordshire 001 Taxis"
},
"image": {
"@id": "https://www.001taxis.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://x.com/001Taxis",
"https://www.instagram.com/001taxis/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "001 Taxis Oxford",
"image": "https://www.001taxis.com/wp-content/uploads/2023/12/001-Taxis-Logo-Design-2023.png",
"@id": "https://www.001taxis.com/#Taxi Service",
"areaServed": [
"Abingdon",
"Didcot",
"Kidlington",
"Woodstock",
"Oxford Airport",
"Oxford Parkway",
"Oxford Train Station",
"John Radcliffe Hospital"
],
"Description": "001 Taxis Oxford provides airport transfers, chauffeur service, corporate taxi accounts & more. We offer taxi services in Oxford & surrounding areas. Book now!",
"hasmap": "https://maps.app.goo.gl/Tg8t5c8sGMzVmrwY7",
"knowsabout": [
"Airport Transfers",
"Delivery Service",
"Collect and Deliver Service",
"Taxi Service for Students",
"Corpoarte Taxi Service"
],
"url": "https://www.001taxis.com/",
"telephone": "01865 240000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit C, Bishops Mews, Transport Way",
"addressLocality": "Cowley",
"postalCode": "OX4 6HD",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.72667879999999,
"longitude": -1.193753
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"sameAs": [
"https://www.facebook.com/001TaxisOxfordshire/",
"https://www.instagram.com/001taxis/",
"https://twitter.com/001Taxis"
]
}
]
/corporate-accounts/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.001taxis.com/corporate-accounts/",
"url": "https://www.001taxis.com/corporate-accounts/",
"name": "Corporate Taxi Accounts with 001 Taxis Oxford",
"isPartOf": {
"@id": "https://www.001taxis.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.001taxis.com/corporate-accounts/#primaryimage"
},
"image": {
"@id": "https://www.001taxis.com/corporate-accounts/#primaryimage"
},
"thumbnailUrl": "https://www.001taxis.com/wp-content/uploads/2024/03/001-TAXI-iphone-13-WA-TaxiBot-2023.png.webp",
"datePublished": "2024-03-02T17:04:23+00:00",
"dateModified": "2025-08-05T09:56:48+00:00",
"description": "001 Taxis offers bespoke corporate taxi accounts for businesses in Oxfordshire. Streamline your employee travel with our reliable & efficient service.",
"breadcrumb": {
"@id": "https://www.001taxis.com/corporate-accounts/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.001taxis.com/corporate-accounts/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.001taxis.com/corporate-accounts/#primaryimage",
"url": "https://www.001taxis.com/wp-content/uploads/2024/03/001-TAXI-iphone-13-WA-TaxiBot-2023.png.webp",
"contentUrl": "https://www.001taxis.com/wp-content/uploads/2024/03/001-TAXI-iphone-13-WA-TaxiBot-2023.png.webp",
"width": 469,
"height": 944
},
{
"@type": "BreadcrumbList",
"@id": "https://www.001taxis.com/corporate-accounts/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.001taxis.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Corporate Accounts"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.001taxis.com/#website",
"url": "https://www.001taxis.com/",
"name": "Oxfordshire 001 Taxis",
"description": "Taxi services in Oxford",
"publisher": {
"@id": "https://www.001taxis.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
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🛡️ Trust Signals — external proof links that back the declared identity
79Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 34 | 1 |
| /contact/ | 9 | 1 |
| /chauffeur-oxford/ | 9 | 1 |
| /collect-and-deliver/ | 9 | 1 |
| /corporate-accounts/ | 9 | 1 |
| /airport-transfers/ | 9 | 1 |
Explore the other reputation pillars for 001 Taxis Oxford
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from 001 Taxis Oxford, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 001 Taxis Oxford: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.001taxis.com to view the most current version of its content and see directly what this company is about and what it offers.