Identity & Authority: Adaptainer – Signal Evidence & AI Readability

Adaptainer

(https://adaptainer.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

Authority is undermined by the total absence of named experts or leadership, relying instead on the collective noun ‘skilled engineers.’ Schema.org data is limited to basic Organization and WebPage types, lacking sameAs links to social proof or professional affiliations. The mention of ‘Mrs Kaufmann’ as a customer is the only individual name provided in a conversion blurb, leaving the company’s internal expertise and leadership footprint entirely unverifiable.

The site makes bold performance claims such as ‘99% On-Time Delivery’ on sub-pages, yet fails to provide any data-backed case studies or real-time performance tracking to support this. On the homepage, performance metrics are left as empty UI placeholders, showing a % symbol with no value, which signals a disconnect between marketing intent and factual reporting. The ‘Best Value Price Guarantee’ lacks a methodology, relying on users to ‘forward alternative quotes’ rather than proving price leadership through transparent data.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://adaptainer.co.uk/",
            "url": "https://adaptainer.co.uk/",
            "name": "Shipping Containers for Sale and Hire - Best Price Guarantee",
            "isPartOf": {
                "@id": "https://adaptainer.co.uk/#website"
            },
            "about": {
                "@id": "https://adaptainer.co.uk/#organization"
            },
            "datePublished": "2019-02-15T01:27:21+00:00",
            "dateModified": "2025-10-21T18:05:02+00:00",
            "breadcrumb": {
                "@id": "https://adaptainer.co.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://adaptainer.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://adaptainer.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://adaptainer.co.uk/#website",
            "url": "https://adaptainer.co.uk/",
            "name": "Adaptainer",
            "description": "",
            "publisher": {
                "@id": "https://adaptainer.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://adaptainer.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://adaptainer.co.uk/#organization",
            "name": "Adaptainer",
            "url": "https://adaptainer.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/",
                "url": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "contentUrl": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "width": 300,
                "height": 29,
                "caption": "Adaptainer"
            },
            "image": {
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/free-quote/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://adaptainer.co.uk/free-quote/",
            "url": "https://adaptainer.co.uk/free-quote/",
            "name": "Container Quotation Request | Adaptainer",
            "isPartOf": {
                "@id": "https://adaptainer.co.uk/#website"
            },
            "datePublished": "2012-05-24T18:31:58+00:00",
            "dateModified": "2026-01-08T22:01:30+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://adaptainer.co.uk/free-quote/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://adaptainer.co.uk/#website",
            "url": "https://adaptainer.co.uk/",
            "name": "Adaptainer",
            "description": "",
            "publisher": {
                "@id": "https://adaptainer.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://adaptainer.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://adaptainer.co.uk/#organization",
            "name": "Adaptainer",
            "url": "https://adaptainer.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/",
                "url": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "contentUrl": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "width": 300,
                "height": 29,
                "caption": "Adaptainer"
            },
            "image": {
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/container-hire/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://adaptainer.co.uk/container-hire/",
            "url": "https://adaptainer.co.uk/container-hire/",
            "name": "Container Hire Prices | Shipping Container for Hire | Lease Containers",
            "isPartOf": {
                "@id": "https://adaptainer.co.uk/#website"
            },
            "datePublished": "2012-03-24T22:26:28+00:00",
            "dateModified": "2023-11-24T15:15:41+00:00",
            "description": "Our nationwide UK fleet of containers for hire enables you to easily lease containers on either a short or long term basis at competitive prices. Learn more",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://adaptainer.co.uk/container-hire/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://adaptainer.co.uk/#website",
            "url": "https://adaptainer.co.uk/",
            "name": "Adaptainer",
            "description": "",
            "publisher": {
                "@id": "https://adaptainer.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://adaptainer.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://adaptainer.co.uk/#organization",
            "name": "Adaptainer",
            "url": "https://adaptainer.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/",
                "url": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "contentUrl": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "width": 300,
                "height": 29,
                "caption": "Adaptainer"
            },
            "image": {
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/container-conversion/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://adaptainer.co.uk/container-conversion/",
            "url": "https://adaptainer.co.uk/container-conversion/",
            "name": "Container Conversion | Converted Container | Conversions",
            "isPartOf": {
                "@id": "https://adaptainer.co.uk/#website"
            },
            "datePublished": "2012-03-24T22:18:33+00:00",
            "dateModified": "2019-09-06T22:22:31+00:00",
            "description": "Need shipping container conversion or modification? We can convert and modify shipping containers to meet your bespoke conversion needs. Learn More",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://adaptainer.co.uk/container-conversion/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://adaptainer.co.uk/#website",
            "url": "https://adaptainer.co.uk/",
            "name": "Adaptainer",
            "description": "",
            "publisher": {
                "@id": "https://adaptainer.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://adaptainer.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://adaptainer.co.uk/#organization",
            "name": "Adaptainer",
            "url": "https://adaptainer.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/",
                "url": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "contentUrl": "https://adaptainer.co.uk/wp-content/upload/2013/09/Adaptainer-logo-PNG-sharp-300.png",
                "width": 300,
                "height": 29,
                "caption": "Adaptainer"
            },
            "image": {
                "@id": "https://adaptainer.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
53Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 16 0
/free-quote/ 10 0
/container-hire/ 19 0
/container-conversion/ 8 0