The APC
(https://apc.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids most common trust theatre traps by utilizing a review_count of 53 on the homepage backed by actual company names in the case study section. While the proof_links_count is low (3 on the homepage), the presence of specific, named client testimonials like Fiona Hesketh of Galloway Lodge acts as verifiable evidence. The trust_theatre_flag is false across all pages, indicating the site does not rely on unverified aggregate star icons without substance. However, the lack of direct outbound links to a live Trustpilot profile for every depot is a minor missed opportunity for external validation.
The ratio of verifiable evidence to vague assertion is high, with over 12 distinct named client proof points across the 4 pages. Technical credibility is established on the Our Products page through granular detail on parcel dimensions, weight limits, and sortation methods (e.g., hand-sorted vs automated). The inclusion of specific postal dates for job vacancies (e.g., April 27, 2026) shows the site is actively maintained and operatively honest. The density of numbers—90 depots, 180,000 parcels, 30 years—creates a robust backbone of evidence.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 53 | 3 |
| /category/case-studies/ | 7 | 2 |
| /careers/ | 30 | 2 |
| /our-products/ | 50 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://apc.co.uk/",
"url": "https://apc.co.uk/",
"name": "Home - The APC",
"isPartOf": {
"@id": "https://apc.co.uk/#website"
},
"about": {
"@id": "https://apc.co.uk/#organization"
},
"datePublished": "2024-12-03T15:21:00+00:00",
"dateModified": "2026-04-07T15:11:17+00:00",
"breadcrumb": {
"@id": "https://apc.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://apc.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://apc.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://apc.co.uk/#website",
"url": "https://apc.co.uk/",
"name": "The APC",
"description": "",
"publisher": {
"@id": "https://apc.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apc.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://apc.co.uk/#organization",
"name": "The APC",
"url": "https://apc.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://apc.co.uk/#/schema/logo/image/",
"url": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"contentUrl": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"width": 164,
"height": 134,
"caption": "The APC"
},
"image": {
"@id": "https://apc.co.uk/#/schema/logo/image/"
}
}
]
}
/category/case-studies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://apc.co.uk/category/case-studies/",
"url": "https://apc.co.uk/category/case-studies/",
"name": "Case Studies Archives - The APC",
"isPartOf": {
"@id": "https://apc.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://apc.co.uk/category/case-studies/#primaryimage"
},
"image": {
"@id": "https://apc.co.uk/category/case-studies/#primaryimage"
},
"thumbnailUrl": "https://apc.co.uk/wp-content/uploads/2025/10/Simba_1.jpg",
"breadcrumb": {
"@id": "https://apc.co.uk/category/case-studies/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://apc.co.uk/category/case-studies/#primaryimage",
"url": "https://apc.co.uk/wp-content/uploads/2025/10/Simba_1.jpg",
"contentUrl": "https://apc.co.uk/wp-content/uploads/2025/10/Simba_1.jpg",
"width": 677,
"height": 483
},
{
"@type": "BreadcrumbList",
"@id": "https://apc.co.uk/category/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://apc.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies"
}
]
},
{
"@type": "WebSite",
"@id": "https://apc.co.uk/#website",
"url": "https://apc.co.uk/",
"name": "The APC",
"description": "",
"publisher": {
"@id": "https://apc.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apc.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://apc.co.uk/#organization",
"name": "The APC",
"url": "https://apc.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://apc.co.uk/#/schema/logo/image/",
"url": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"contentUrl": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"width": 164,
"height": 134,
"caption": "The APC"
},
"image": {
"@id": "https://apc.co.uk/#/schema/logo/image/"
}
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://apc.co.uk/careers/",
"url": "https://apc.co.uk/careers/",
"name": "Careers Archive - The APC",
"isPartOf": {
"@id": "https://apc.co.uk/#website"
},
"breadcrumb": {
"@id": "https://apc.co.uk/careers/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://apc.co.uk/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://apc.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://apc.co.uk/#website",
"url": "https://apc.co.uk/",
"name": "The APC",
"description": "",
"publisher": {
"@id": "https://apc.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apc.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://apc.co.uk/#organization",
"name": "The APC",
"url": "https://apc.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://apc.co.uk/#/schema/logo/image/",
"url": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"contentUrl": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"width": 164,
"height": 134,
"caption": "The APC"
},
"image": {
"@id": "https://apc.co.uk/#/schema/logo/image/"
}
}
]
}
/our-products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://apc.co.uk/our-products/",
"url": "https://apc.co.uk/our-products/",
"name": "Our Products - The APC",
"isPartOf": {
"@id": "https://apc.co.uk/#website"
},
"datePublished": "2025-12-03T12:49:33+00:00",
"dateModified": "2026-04-01T07:49:37+00:00",
"breadcrumb": {
"@id": "https://apc.co.uk/our-products/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://apc.co.uk/our-products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://apc.co.uk/our-products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://apc.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://apc.co.uk/#website",
"url": "https://apc.co.uk/",
"name": "The APC",
"description": "",
"publisher": {
"@id": "https://apc.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apc.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://apc.co.uk/#organization",
"name": "The APC",
"url": "https://apc.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://apc.co.uk/#/schema/logo/image/",
"url": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"contentUrl": "https://apc.co.uk/wp-content/uploads/2026/02/Company-Logo.svg",
"width": 164,
"height": 134,
"caption": "The APC"
},
"image": {
"@id": "https://apc.co.uk/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from The APC, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The APC: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://apc.co.uk to view the most current version of its content and see directly what this company is about and what it offers.