Astra Removals South UK Ltd
(https://astraremovals.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no significant authority gaps; the technical implementation is clean with robust MovingCompany and FAQPage schema. The founder, Kevin Barton, is explicitly named and linked to the founding date (1986) in the structured data. The business provides a physical address at Magna Park and a verifiable local telephone number, cementing its digital and physical footprint.
The marketing tone remains grounded in reality rather than hyperbole. Bold claims of reliability are backed by tangible evidence, such as the ‘nearly 40 years of moving experience’ and the detailed breakdown of the complaints process on the About page. There is a strong alignment between the promise of a ‘careful’ move and the disclosure of precise insurance tiers for high-value items like jewelry and fine art.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "MovingCompany",
"@id": "https://astraremovals.co.uk/#organization",
"name": "Astra Removals South UK Ltd",
"alternateName": "Astra Removals",
"description": "Professional removal services in Bournemouth and across the UK. Family-run since 1986, fully insured. House removals, piano moves, man & van, office relocations, international moves, packing, storage, clearances, and urgent deliveries.",
"url": "https://astraremovals.co.uk",
"telephone": "+441202113255",
"email": "info@astraremovals.co.uk",
"foundingDate": "1986",
"founder": {
"@type": "Person",
"name": "Kevin Barton"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 5,
"maxValue": 15
},
"logo": "https://astraremovals.co.uk/static/logo.png",
"image": "https://astraremovals.co.uk/static/logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "50 Magna Park, 106 Provence Drive",
"addressLocality": "Bournemouth",
"addressRegion": "Dorset",
"postalCode": "BH11 9FA",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.753,
"longitude": -1.9217
},
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
},
{
"@type": "Place",
"name": "Europe"
}
],
"priceRange": "$$",
"currenciesAccepted": "GBP",
"paymentAccepted": "Cash, Credit Card, Debit Card, Bank Transfer",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "07:00",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "08:00",
"closes": "18:00"
}
],
"sameAs": [
"https://www.facebook.com/61562219584827",
"https://www.instagram.com/astraremoval",
"https://x.com/Astraremoval",
"https://uk.trustpilot.com/review/astraremovals.co.uk"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"bestRating": "5",
"reviewCount": "85",
"url": "https://uk.trustpilot.com/review/astraremovals.co.uk"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Removal Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Removals",
"url": "https://astraremovals.co.uk/services/house-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Piano Removals",
"url": "https://astraremovals.co.uk/services/piano-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Man & Van",
"url": "https://astraremovals.co.uk/services/man-and-van"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Office Removals",
"url": "https://astraremovals.co.uk/services/office-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "International Removals",
"url": "https://astraremovals.co.uk/services/international-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Packing Services",
"url": "https://astraremovals.co.uk/services/packing-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Storage",
"url": "https://astraremovals.co.uk/services/storage"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Clearances",
"url": "https://astraremovals.co.uk/services/clearances"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Urgent Deliveries",
"url": "https://astraremovals.co.uk/services/urgent-deliveries"
}
}
]
},
"knowsAbout": [
"House removals",
"Piano removals",
"Office relocations",
"International moving",
"Packing services",
"Furniture storage",
"House clearances",
"Man and van services",
"Urgent deliveries",
"Bournemouth removals",
"Dorset moving company"
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a house removal cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Costs depend on the size of your property, distance, and any additional services like packing or storage. A typical 2-bed move locally starts from around £400-£600. We provide free, no-obligation quotes tailored to your specific requirements. See our full <a href='/blog/how-much-do-removals-cost-bournemouth'>Bournemouth removal pricing guide</a> for detailed breakdowns."
}
},
{
"@type": "Question",
"name": "How far in advance should I book?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend booking 4-8 weeks in advance, especially during busy periods (summer and month-ends). However, we also offer emergency and same-day services for urgent moves. Read our <a href='/blog/how-far-in-advance-should-i-book-removal-company'>booking timing guide</a> for seasonal advice."
}
},
{
"@type": "Question",
"name": "Are my belongings insured during the move?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — every move includes <strong>standard goods-in-transit cover</strong> at no extra cost (up to £40 per item, £25,000 aggregate per move) plus public liability insurance. If your contents are worth more than £25,000 or you'd prefer full-value cover, we offer <strong>enhanced cover</strong> as a paid add-on (from £120 for £15,000 cover up to £1,195 for £150,000 cover). Items of exceptional individual value (jewellery, fine art, antiques over £2,500) should be declared in advance. Full breakdown on our <a href='/terms'>Terms page</a>."
}
},
{
"@type": "Question",
"name": "Do you move pianos?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely! We started as Astra Piano Removals in 1986 and have specialist equipment and training for moving all types of pianos — uprights, baby grands, and full grand pianos."
}
},
{
"@type": "Question",
"name": "What areas do you cover?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We're based in Bournemouth and cover the whole of the UK. We also provide international removal services to Europe and beyond."
}
},
{
"@type": "Question",
"name": "Do you offer a packing service?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we offer full and partial <a href='/services/packing-services'>packing services</a>. Our team uses high-quality materials including double-wall boxes, bubble wrap, and acid-free tissue paper. We can also supply packing materials for you to pack yourself. Find out <a href='/blog/is-it-worth-paying-for-packing-service'>if a packing service is worth it</a> for your move."
}
}
]
}
]
/quote/
{
"@context": "https://schema.org",
"@type": "MovingCompany",
"@id": "https://astraremovals.co.uk/#organization",
"name": "Astra Removals South UK Ltd",
"alternateName": "Astra Removals",
"description": "Professional removal services in Bournemouth and across the UK. Family-run since 1986, fully insured. House removals, piano moves, man & van, office relocations, international moves, packing, storage, clearances, and urgent deliveries.",
"url": "https://astraremovals.co.uk",
"telephone": "+441202113255",
"email": "info@astraremovals.co.uk",
"foundingDate": "1986",
"founder": {
"@type": "Person",
"name": "Kevin Barton"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 5,
"maxValue": 15
},
"logo": "https://astraremovals.co.uk/static/logo.png",
"image": "https://astraremovals.co.uk/static/logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "50 Magna Park, 106 Provence Drive",
"addressLocality": "Bournemouth",
"addressRegion": "Dorset",
"postalCode": "BH11 9FA",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.753,
"longitude": -1.9217
},
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
},
{
"@type": "Place",
"name": "Europe"
}
],
"priceRange": "$$",
"currenciesAccepted": "GBP",
"paymentAccepted": "Cash, Credit Card, Debit Card, Bank Transfer",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "07:00",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "08:00",
"closes": "18:00"
}
],
"sameAs": [
"https://www.facebook.com/61562219584827",
"https://www.instagram.com/astraremoval",
"https://x.com/Astraremoval",
"https://uk.trustpilot.com/review/astraremovals.co.uk"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"bestRating": "5",
"reviewCount": "85",
"url": "https://uk.trustpilot.com/review/astraremovals.co.uk"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Removal Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Removals",
"url": "https://astraremovals.co.uk/services/house-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Piano Removals",
"url": "https://astraremovals.co.uk/services/piano-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Man & Van",
"url": "https://astraremovals.co.uk/services/man-and-van"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Office Removals",
"url": "https://astraremovals.co.uk/services/office-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "International Removals",
"url": "https://astraremovals.co.uk/services/international-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Packing Services",
"url": "https://astraremovals.co.uk/services/packing-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Storage",
"url": "https://astraremovals.co.uk/services/storage"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Clearances",
"url": "https://astraremovals.co.uk/services/clearances"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Urgent Deliveries",
"url": "https://astraremovals.co.uk/services/urgent-deliveries"
}
}
]
},
"knowsAbout": [
"House removals",
"Piano removals",
"Office relocations",
"International moving",
"Packing services",
"Furniture storage",
"House clearances",
"Man and van services",
"Urgent deliveries",
"Bournemouth removals",
"Dorset moving company"
]
}
/about/
[
{
"@context": "https://schema.org",
"@type": "MovingCompany",
"@id": "https://astraremovals.co.uk/#organization",
"name": "Astra Removals South UK Ltd",
"alternateName": "Astra Removals",
"description": "Professional removal services in Bournemouth and across the UK. Family-run since 1986, fully insured. House removals, piano moves, man & van, office relocations, international moves, packing, storage, clearances, and urgent deliveries.",
"url": "https://astraremovals.co.uk",
"telephone": "+441202113255",
"email": "info@astraremovals.co.uk",
"foundingDate": "1986",
"founder": {
"@type": "Person",
"name": "Kevin Barton"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 5,
"maxValue": 15
},
"logo": "https://astraremovals.co.uk/static/logo.png",
"image": "https://astraremovals.co.uk/static/logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "50 Magna Park, 106 Provence Drive",
"addressLocality": "Bournemouth",
"addressRegion": "Dorset",
"postalCode": "BH11 9FA",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.753,
"longitude": -1.9217
},
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
},
{
"@type": "Place",
"name": "Europe"
}
],
"priceRange": "$$",
"currenciesAccepted": "GBP",
"paymentAccepted": "Cash, Credit Card, Debit Card, Bank Transfer",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "07:00",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "08:00",
"closes": "18:00"
}
],
"sameAs": [
"https://www.facebook.com/61562219584827",
"https://www.instagram.com/astraremoval",
"https://x.com/Astraremoval",
"https://uk.trustpilot.com/review/astraremovals.co.uk"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"bestRating": "5",
"reviewCount": "85",
"url": "https://uk.trustpilot.com/review/astraremovals.co.uk"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Removal Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Removals",
"url": "https://astraremovals.co.uk/services/house-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Piano Removals",
"url": "https://astraremovals.co.uk/services/piano-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Man & Van",
"url": "https://astraremovals.co.uk/services/man-and-van"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Office Removals",
"url": "https://astraremovals.co.uk/services/office-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "International Removals",
"url": "https://astraremovals.co.uk/services/international-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Packing Services",
"url": "https://astraremovals.co.uk/services/packing-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Storage",
"url": "https://astraremovals.co.uk/services/storage"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Clearances",
"url": "https://astraremovals.co.uk/services/clearances"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Urgent Deliveries",
"url": "https://astraremovals.co.uk/services/urgent-deliveries"
}
}
]
},
"knowsAbout": [
"House removals",
"Piano removals",
"Office relocations",
"International moving",
"Packing services",
"Furniture storage",
"House clearances",
"Man and van services",
"Urgent deliveries",
"Bournemouth removals",
"Dorset moving company"
]
},
{
"@context": "https://schema.org",
"@type": "AboutPage",
"mainEntity": {
"@type": "Organization",
"name": "Astra Removals South UK Ltd",
"alternateName": "Astra Removals",
"foundingDate": "1986",
"founder": {
"@type": "Person",
"name": "Kevin Barton"
},
"description": "Professional removal services in Bournemouth and across the UK. Family-run since 1986.",
"url": "https://astraremovals.co.uk",
"telephone": "+441202113255",
"email": "info@astraremovals.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "50 Magna Park, 106 Provence Drive",
"addressLocality": "Bournemouth",
"addressRegion": "Dorset",
"postalCode": "BH11 9FA",
"addressCountry": "GB"
},
"memberOf": {
"@type": "Organization",
"name": "Furniture & Home Improvement Ombudsman"
}
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://astraremovals.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://astraremovals.co.uk/about"
}
]
}
]
/testimonials/
[
{
"@context": "https://schema.org",
"@type": "MovingCompany",
"@id": "https://astraremovals.co.uk/#organization",
"name": "Astra Removals South UK Ltd",
"alternateName": "Astra Removals",
"description": "Professional removal services in Bournemouth and across the UK. Family-run since 1986, fully insured. House removals, piano moves, man & van, office relocations, international moves, packing, storage, clearances, and urgent deliveries.",
"url": "https://astraremovals.co.uk",
"telephone": "+441202113255",
"email": "info@astraremovals.co.uk",
"foundingDate": "1986",
"founder": {
"@type": "Person",
"name": "Kevin Barton"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 5,
"maxValue": 15
},
"logo": "https://astraremovals.co.uk/static/logo.png",
"image": "https://astraremovals.co.uk/static/logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "50 Magna Park, 106 Provence Drive",
"addressLocality": "Bournemouth",
"addressRegion": "Dorset",
"postalCode": "BH11 9FA",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.753,
"longitude": -1.9217
},
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
},
{
"@type": "Place",
"name": "Europe"
}
],
"priceRange": "$$",
"currenciesAccepted": "GBP",
"paymentAccepted": "Cash, Credit Card, Debit Card, Bank Transfer",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "07:00",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "08:00",
"closes": "18:00"
}
],
"sameAs": [
"https://www.facebook.com/61562219584827",
"https://www.instagram.com/astraremoval",
"https://x.com/Astraremoval",
"https://uk.trustpilot.com/review/astraremovals.co.uk"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"bestRating": "5",
"reviewCount": "85",
"url": "https://uk.trustpilot.com/review/astraremovals.co.uk"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Removal Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Removals",
"url": "https://astraremovals.co.uk/services/house-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Piano Removals",
"url": "https://astraremovals.co.uk/services/piano-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Man & Van",
"url": "https://astraremovals.co.uk/services/man-and-van"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Office Removals",
"url": "https://astraremovals.co.uk/services/office-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "International Removals",
"url": "https://astraremovals.co.uk/services/international-removals"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Packing Services",
"url": "https://astraremovals.co.uk/services/packing-services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Storage",
"url": "https://astraremovals.co.uk/services/storage"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House Clearances",
"url": "https://astraremovals.co.uk/services/clearances"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Urgent Deliveries",
"url": "https://astraremovals.co.uk/services/urgent-deliveries"
}
}
]
},
"knowsAbout": [
"House removals",
"Piano removals",
"Office relocations",
"International moving",
"Packing services",
"Furniture storage",
"House clearances",
"Man and van services",
"Urgent deliveries",
"Bournemouth removals",
"Dorset moving company"
]
},
{
"@context": "https://schema.org",
"@type": "MovingCompany",
"name": "Astra Removals South UK Ltd",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "3",
"bestRating": "5"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sarah M."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "Fantastic service from start to finish. The team were punctual, careful with our belongings, and incredibly friendly. Would highly recommend Astra Removals to anyone moving in the Bournemouth area."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "James T."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "Had my baby grand piano moved from Southampton to our new home in Poole. The specialist team knew exactly what they were doing - the piano arrived without a scratch. True professionals."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Helen & David R."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "We used Astra for our move from Dorchester to Ferndown. Everything was packed carefully, delivered on time, and the price was exactly as quoted - no hidden charges. A real family business that cares."
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
145Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 5 |
| /quote/ | 15 | 3 |
| /about/ | 15 | 3 |
| /testimonials/ | 74 | 7 |
Explore the other reputation pillars for Astra Removals South UK Ltd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Astra Removals South UK Ltd, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Astra Removals South UK Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://astraremovals.co.uk to view the most current version of its content and see directly what this company is about and what it offers.