Australia Post
(https://auspost.com.au) 📸 Data Snapshot: May 17, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal, though the ‘Shop’ page displays a review_count of 3 without external verification links (proof_links_count: 0), and the homepage mentions ‘award-winning travel insurance’ without specifying the award body or year on that specific page. However, the site compensates with high-authority outbound links to the European Commission and the Department of Foreign Affairs and Trade for regulatory verification.
Verifiable evidence is significantly higher than vague assertions, with a proof density characterized by specific PDF guides (e.g., ‘Prohibited and Restricted item list’, ‘Wine Export Declaration Form’) and technical walkthroughs. Across the 6 pages, there are multiple technical specifications regarding weight limits (e.g., ‘Parcels up to 20kg’) and specific international zones. The ratio of fluff to technical specification is approximately 1:10 on sub-pages.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /shop/ | 3 | 0 |
| /shop/home-office/ | 0 | 0 |
| /shop/sending/ | 0 | 0 |
| /shop/sending/postage-type/express-post/ | 0 | 0 |
| /sending/parcels-overseas/customs/ | 1 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://auspost.com.au/",
"name": "Australia Post",
"logo": "https://auspost.com.au/content/dam/global/svg-icons/custom/logos/ap-basic-logos.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+61-13-76-78",
"contactType": "customer service"
}
],
"sameAs": [
"https://twitter.com/auspost",
"https://www.facebook.com/australiapost",
"https://www.linkedin.com/company/australia-post",
"https://www.youtube.com/user/auspost"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://auspost.com.au/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://auspost.com.au/mypost/track/#/details/{search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/shop/
{
"@context": "http://schema.org/",
"@type": "Organization",
"url": "https://auspost.com.au",
"logo": "https://auspost.com.au/shop/static/WFS/AusPost-Shop-Site/-/AusPost-Shop/en_AU/logo.png"
}
/sending/parcels-overseas/customs/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://auspost.com.au/",
"name": "Australia Post",
"logo": "https://auspost.com.au/content/dam/global/svg-icons/custom/logos/ap-basic-logos.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+61-13-76-78",
"contactType": "customer service"
}
],
"sameAs": [
"https://twitter.com/auspost",
"https://www.facebook.com/australiapost",
"https://www.linkedin.com/company/australia-post",
"https://www.youtube.com/user/auspost"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://auspost.com.au/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://auspost.com.au/mypost/track/#/details/{search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
This page presents a snapshot of public data from Australia Post, captured on May 17, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Australia Post: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://auspost.com.au to view the most current version of its content and see directly what this company is about and what it offers.