Bird
(https://bird.co) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable absence of internal expert profiles. While the copy references industry-leading engineers, no names, credentials, or Person schema are provided to verify these claims. The schema_json is restricted to generic WebPage and WebSite types, missing the Organization-level depth (such as sameAs links to NYSE: BRDS filings or executive profiles) that would solidify its authority as a public entity.
The marketing tone claims Bird scooters are the safest options on the road today, yet the technical evidence for this claim (like braking distance data or deck stability specs) is absent. The claim of 1,500 pounds of carbon avoided is a bold performance metric that lacks a ‘how we calculated this’ methodology link. While plausible, these remain ‘floating’ metrics without a verification path.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bird.co/",
"url": "https://www.bird.co/",
"name": "Bird Micro-Electric Mobility: Electric Bikes and Scooters For Cities",
"isPartOf": {
"@id": "https://www.bird.co/#website"
},
"primaryImageOfPage": {
"@id": "https://www.bird.co/#primaryimage"
},
"image": {
"@id": "https://www.bird.co/#primaryimage"
},
"thumbnailUrl": "",
"datePublished": "2018-08-14T10:20:21+00:00",
"dateModified": "2026-05-12T16:28:21+00:00",
"description": "Bird electric bikes and scooters are providing eco-friendly transportation for riders in hundreds of cities around the world. NYSE: BRDS.",
"breadcrumb": {
"@id": "https://www.bird.co/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bird.co/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.bird.co/#primaryimage",
"url": "",
"contentUrl": ""
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bird.co/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bird.co/#website",
"url": "https://www.bird.co/",
"name": "Bird · Enjoy the ride",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bird.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/cities/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bird.co/cities/",
"url": "https://www.bird.co/cities/",
"name": "Bird Partner Cities - Bike and Scooter Programs That Work for Cities",
"isPartOf": {
"@id": "https://www.bird.co/#website"
},
"datePublished": "2019-10-23T23:30:21+00:00",
"dateModified": "2026-04-08T19:49:11+00:00",
"description": "Bird partners with hundreds of cities around the world to build bike and scooter programs that help businesses and strengthen communities.",
"breadcrumb": {
"@id": "https://www.bird.co/cities/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bird.co/cities/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bird.co/cities/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bird.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cities"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bird.co/#website",
"url": "https://www.bird.co/",
"name": "Bird · Enjoy the ride",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bird.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/platform/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bird.co/platform/",
"url": "https://www.bird.co/platform/",
"name": "Platform - Bird · Enjoy the ride",
"isPartOf": {
"@id": "https://www.bird.co/#website"
},
"primaryImageOfPage": {
"@id": "https://www.bird.co/platform/#primaryimage"
},
"image": {
"@id": "https://www.bird.co/platform/#primaryimage"
},
"thumbnailUrl": "https://www.bird.co/wp-content/uploads/2021/10/Group-3504.png",
"datePublished": "2019-10-23T23:55:21+00:00",
"dateModified": "2023-06-08T15:41:23+00:00",
"description": "Bird Platform invites independent operators from around the globe to start their own fleet of e-scooters. Apply today to get started.",
"breadcrumb": {
"@id": "https://www.bird.co/platform/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bird.co/platform/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.bird.co/platform/#primaryimage",
"url": "/",
"contentUrl": "/",
"width": 106,
"height": 82
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bird.co/platform/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bird.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Platform"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bird.co/#website",
"url": "https://www.bird.co/",
"name": "Bird · Enjoy the ride",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bird.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/how/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bird.co/how/",
"url": "https://www.bird.co/how/",
"name": "How to Bird - Bird · Enjoy the ride",
"isPartOf": {
"@id": "https://www.bird.co/#website"
},
"datePublished": "2019-10-23T14:57:36+00:00",
"dateModified": "2026-04-07T21:12:34+00:00",
"description": "Learn how to ride Bird’s electric scooter fleet with this step-by-step overview. Download the Bird app to start riding today.",
"breadcrumb": {
"@id": "https://www.bird.co/how/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bird.co/how/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bird.co/how/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bird.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "How to Bird"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bird.co/#website",
"url": "https://www.bird.co/",
"name": "Bird · Enjoy the ride",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bird.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /cities/ | 2 | 0 |
| /platform/ | 4 | 0 |
| /how/ | 2 | 0 |
This page presents a snapshot of public data from Bird, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bird: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bird.co to view the most current version of its content and see directly what this company is about and what it offers.