Identity & Authority: CMI | Custom Made Inventory – Signal Evidence & AI Readability

CMI | Custom Made Inventory

(https://cmi.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

A notable technical gap exists in the schema.org implementation where the Person entity is mapped to the corporate author ‘stackpilot’ or the brand name ‘CMI’ rather than the named experts. While Andrew Jordan and Jeff Yandian are listed with rich bios, they lack a verifiable digital footprint via sameAs links to LinkedIn or professional registries.

The disconnect between marketing tone and proof is minimal. Bold assertions regarding ‘millions in savings’ are not anonymous; they are tied to a named supply chain manager. The primary disconnect is the lack of a detailed methodology or an anonymized case study showing the ‘how’ behind the reported 20-30% secondary savings.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://cmi.com/#organization",
            "name": "CMI | Custom Made Inventory",
            "url": "https://cmi.com"
        },
        {
            "@type": "WebSite",
            "@id": "https://cmi.com/#website",
            "url": "https://cmi.com",
            "name": "CMI | Custom Made Inventory",
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://cmi.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://cmi.com/wp-content/uploads/2024/01/23069-CMI3341p-grayedout-scaled.jpg",
            "url": "https://cmi.com/wp-content/uploads/2024/01/23069-CMI3341p-grayedout-scaled.jpg",
            "width": "2560",
            "height": "1586",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://cmi.com/#webpage",
            "url": "https://cmi.com/",
            "name": "CMI | Custom Made Inventory - Packaging and Logistics",
            "datePublished": "2023-10-24T20:34:43+00:00",
            "dateModified": "2026-04-21T06:05:05+00:00",
            "about": {
                "@id": "https://cmi.com/#organization"
            },
            "isPartOf": {
                "@id": "https://cmi.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cmi.com/wp-content/uploads/2024/01/23069-CMI3341p-grayedout-scaled.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://cmi.com/author/stackpilot/",
            "name": "CMI",
            "url": "https://cmi.com/author/stackpilot/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "url": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "caption": "CMI",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://brks.grndctrl.net"
            ],
            "worksFor": {
                "@id": "https://cmi.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "CMI | Custom Made Inventory - Packaging and Logistics",
            "datePublished": "2023-10-24T20:34:43+00:00",
            "dateModified": "2026-04-21T06:05:05+00:00",
            "author": {
                "@id": "https://cmi.com/author/stackpilot/",
                "name": "CMI"
            },
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "description": "CMI helps you navigate the world of packaging, logistics, and inventory management, elevating your business to new heights.",
            "name": "CMI | Custom Made Inventory - Packaging and Logistics",
            "@id": "https://cmi.com/#richSnippet",
            "isPartOf": {
                "@id": "https://cmi.com/#webpage"
            },
            "image": {
                "@id": "https://cmi.com/wp-content/uploads/2024/01/23069-CMI3341p-grayedout-scaled.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://cmi.com/#webpage"
            }
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://cmi.com/#organization",
            "name": "CMI | Custom Made Inventory",
            "url": "https://cmi.com"
        },
        {
            "@type": "WebSite",
            "@id": "https://cmi.com/#website",
            "url": "https://cmi.com",
            "name": "CMI | Custom Made Inventory",
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_About-Header-1-scaled.jpg",
            "url": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_About-Header-1-scaled.jpg",
            "width": "2560",
            "height": "1151",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://cmi.com/about/#webpage",
            "url": "https://cmi.com/about/",
            "name": "About - CMI | Custom Made Inventory",
            "datePublished": "2023-10-24T20:35:00+00:00",
            "dateModified": "2026-04-08T04:56:07+00:00",
            "isPartOf": {
                "@id": "https://cmi.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_About-Header-1-scaled.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://cmi.com/author/stackpilot/",
            "name": "CMI",
            "url": "https://cmi.com/author/stackpilot/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "url": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "caption": "CMI",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://brks.grndctrl.net"
            ],
            "worksFor": {
                "@id": "https://cmi.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "About - CMI | Custom Made Inventory",
            "datePublished": "2023-10-24T20:35:00+00:00",
            "dateModified": "2026-04-08T04:56:07+00:00",
            "author": {
                "@id": "https://cmi.com/author/stackpilot/",
                "name": "CMI"
            },
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "name": "About - CMI | Custom Made Inventory",
            "@id": "https://cmi.com/about/#richSnippet",
            "isPartOf": {
                "@id": "https://cmi.com/about/#webpage"
            },
            "image": {
                "@id": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_About-Header-1-scaled.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://cmi.com/about/#webpage"
            }
        }
    ]
}
/packaging/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://cmi.com/#organization",
            "name": "CMI | Custom Made Inventory",
            "url": "https://cmi.com"
        },
        {
            "@type": "WebSite",
            "@id": "https://cmi.com/#website",
            "url": "https://cmi.com",
            "name": "CMI | Custom Made Inventory",
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://cmi.com/wp-content/uploads/2023/12/23069-CMI3438p-copy-scaled.jpg",
            "url": "https://cmi.com/wp-content/uploads/2023/12/23069-CMI3438p-copy-scaled.jpg",
            "width": "2560",
            "height": "1707",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://cmi.com/packaging-engineering/#webpage",
            "url": "https://cmi.com/packaging-engineering/",
            "name": "Collaborative Engineering - CMI | Custom Made Inventory",
            "datePublished": "2023-10-24T20:35:06+00:00",
            "dateModified": "2026-04-21T06:37:20+00:00",
            "isPartOf": {
                "@id": "https://cmi.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cmi.com/wp-content/uploads/2023/12/23069-CMI3438p-copy-scaled.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://cmi.com/author/stackpilot/",
            "name": "CMI",
            "url": "https://cmi.com/author/stackpilot/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "url": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "caption": "CMI",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://brks.grndctrl.net"
            ],
            "worksFor": {
                "@id": "https://cmi.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Collaborative Engineering - CMI | Custom Made Inventory",
            "datePublished": "2023-10-24T20:35:06+00:00",
            "dateModified": "2026-04-21T06:37:20+00:00",
            "author": {
                "@id": "https://cmi.com/author/stackpilot/",
                "name": "CMI"
            },
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "name": "Collaborative Engineering - CMI | Custom Made Inventory",
            "@id": "https://cmi.com/packaging-engineering/#richSnippet",
            "isPartOf": {
                "@id": "https://cmi.com/packaging-engineering/#webpage"
            },
            "image": {
                "@id": "https://cmi.com/wp-content/uploads/2023/12/23069-CMI3438p-copy-scaled.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://cmi.com/packaging-engineering/#webpage"
            }
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://cmi.com/#organization",
            "name": "CMI | Custom Made Inventory",
            "url": "https://cmi.com"
        },
        {
            "@type": "WebSite",
            "@id": "https://cmi.com/#website",
            "url": "https://cmi.com",
            "name": "CMI | Custom Made Inventory",
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_Contact-Header-scaled.jpg",
            "url": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_Contact-Header-scaled.jpg",
            "width": "2560",
            "height": "1151",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://cmi.com/contact/#webpage",
            "url": "https://cmi.com/contact/",
            "name": "Contact - CMI | Custom Made Inventory",
            "datePublished": "2023-10-24T20:35:49+00:00",
            "dateModified": "2026-04-08T16:36:44+00:00",
            "isPartOf": {
                "@id": "https://cmi.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_Contact-Header-scaled.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://cmi.com/author/stackpilot/",
            "name": "CMI",
            "url": "https://cmi.com/author/stackpilot/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "url": "https://cmi.com/wp-content/uploads/2023/10/cropped-ico-150x150.png",
                "caption": "CMI",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://brks.grndctrl.net"
            ],
            "worksFor": {
                "@id": "https://cmi.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Contact - CMI | Custom Made Inventory",
            "datePublished": "2023-10-24T20:35:49+00:00",
            "dateModified": "2026-04-08T16:36:44+00:00",
            "author": {
                "@id": "https://cmi.com/author/stackpilot/",
                "name": "CMI"
            },
            "publisher": {
                "@id": "https://cmi.com/#organization"
            },
            "name": "Contact - CMI | Custom Made Inventory",
            "@id": "https://cmi.com/contact/#richSnippet",
            "isPartOf": {
                "@id": "https://cmi.com/contact/#webpage"
            },
            "image": {
                "@id": "https://cmi.com/wp-content/uploads/2023/10/CMI-Images_Contact-Header-scaled.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://cmi.com/contact/#webpage"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/about/ 7 1
/packaging/ 2 1
/contact/ 2 1
Explore the other reputation pillars for CMI | Custom Made Inventory