DPD (part of Geopost)
(https://www.dpd.com) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through corporate scale rather than individual expertise. There is a total absence of named experts or Person schema, with the brand relying on its ‘Geopost’ parentage for credibility. The Organization schema is technically clean but lacks sameAs links to social proof or external regulatory filings in the provided data, representing a missed opportunity to verify its ‘European leader’ status.
There is a slight disconnect between the marketing claim of being ‘the best provider’ (seen on the Austrian page H2) and the technical reality of the site, which shows duplicate H2 headings (e.g., the same ‘Innovationen am laufenden Band’ H2 appears twice on the same page). While the marketing tone is aggressive, the inclusion of an actual success rate (97.5%) provides a rare level of accountability for a logistics provider.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "We are DPD"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "DPD",
"alternateName": "DPD by Geopost",
"url": "https://www.dpd.com/",
"logo": "https://www.dpd.com/wp-content/themes/DPD_NoLogin/images/DPD_logo_redgrad_rgb_responsive.svg"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "DPD",
"alternateName": [
"dpd.com",
"DPD by Geopost"
],
"url": "https://www.dpd.com/"
}
]
/en/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "We are DPD"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "DPD",
"alternateName": "DPD by Geopost",
"url": "https://www.dpd.com/",
"logo": "https://www.dpd.com/wp-content/themes/DPD_NoLogin/images/DPD_logo_redgrad_rgb_responsive.svg"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "DPD",
"alternateName": [
"dpd.com",
"DPD by Geopost"
],
"url": "https://www.dpd.com/"
}
]
/at/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "DPD",
"alternateName": "DPD by Geopost",
"url": "https://www.dpd.com/",
"logo": "https://www.dpd.com/wp-content/themes/DPD_NoLogin/images/DPD_logo_redgrad_rgb_responsive.svg"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "DPD",
"alternateName": [
"dpd.com",
"DPD by Geopost"
],
"url": "https://www.dpd.com/"
}
]
/be/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "DPD",
"alternateName": "DPD by Geopost",
"url": "https://www.dpd.com/",
"logo": "https://www.dpd.com/wp-content/themes/DPD_NoLogin/images/DPD_logo_redgrad_rgb_responsive.svg"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "DPD",
"alternateName": [
"dpd.com",
"DPD by Geopost"
],
"url": "https://www.dpd.com/"
}
]
/hr/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Naslovnica"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "DPD",
"alternateName": "DPD by Geopost",
"url": "https://www.dpd.com/",
"logo": "https://www.dpd.com/wp-content/themes/DPD_NoLogin/images/DPD_logo_redgrad_rgb_responsive.svg"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "DPD",
"alternateName": [
"dpd.com",
"DPD by Geopost"
],
"url": "https://www.dpd.com/"
}
]
/cz/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hlavní stránka"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "DPD",
"alternateName": "DPD by Geopost",
"url": "https://www.dpd.com/",
"logo": "https://www.dpd.com/wp-content/themes/DPD_NoLogin/images/DPD_logo_redgrad_rgb_responsive.svg"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "DPD",
"alternateName": [
"dpd.com",
"DPD by Geopost"
],
"url": "https://www.dpd.com/"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /en/ | 7 | 0 |
| /at/ | 25 | 2 |
| /be/ | 9 | 0 |
| /hr/ | 13 | 2 |
| /cz/ | 17 | 2 |
This page presents a snapshot of public data from DPD (part of Geopost), captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DPD (part of Geopost): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.dpd.com to view the most current version of its content and see directly what this company is about and what it offers.