Endicia
(https://endicia.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
There is a massive identity gap between the Organization schema for Endicia on the homepage and the SoftwareApplication schema for ShipStation on the Developers page. No human experts, founders, or logistics specialists are named or connected via Person schema, leaving the site’s authority entirely dependent on its parent company, Auctane. The ‘Technical Credibility Gap’ is high due to the broken heading structure on the /developers/ page, where H4 tags are used as decorative bullets rather than semantic markers, contradicting the claim of ‘robust APIs’ and technical excellence.
The site makes bold claims about bringing ‘speed, automation, and simplicity to high-volume shipping operations’ but fails to provide a single case study or white paper to prove these results. The assertion that users can ‘find the best rates’ is not supported by a live rate-comparison tool or even a table showing sample discounts. While it claims to power ‘thousands of orders,’ the total lack of named enterprise clients or success metrics creates a vacuum where substance should be.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.endicia.com/",
"url": "https://www.endicia.com/",
"name": "Shipping Software, USPS Online Shipping App | Endicia",
"isPartOf": {
"@id": "https://www.endicia.com/#website"
},
"about": {
"@id": "https://www.endicia.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.endicia.com/#primaryimage"
},
"image": {
"@id": "https://www.endicia.com/#primaryimage"
},
"thumbnailUrl": "https://www.endicia.com/wp-content/uploads/2024/09/Logistics-And-Operations-Leader-11-1024x576.jpg",
"datePublished": "2024-09-13T18:01:00+00:00",
"dateModified": "2026-03-17T16:36:06+00:00",
"description": "Endicia shipping software provides mailing and shipping solutions for online retailers, warehouse shippers and small business mailers. Start a four-week trial today.",
"breadcrumb": {
"@id": "https://www.endicia.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.endicia.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.endicia.com/#primaryimage",
"url": "https://www.endicia.com/wp-content/uploads/2024/09/Logistics-And-Operations-Leader-11.jpg",
"contentUrl": "https://www.endicia.com/wp-content/uploads/2024/09/Logistics-And-Operations-Leader-11.jpg",
"width": 2400,
"height": 1350
},
{
"@type": "BreadcrumbList",
"@id": "https://www.endicia.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.endicia.com/#website",
"url": "https://www.endicia.com/",
"name": "Endicia",
"description": "Shipping Software, USPS Online Shipping App",
"publisher": {
"@id": "https://www.endicia.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.endicia.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.endicia.com/#organization",
"name": "Endicia",
"url": "https://www.endicia.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.endicia.com/#/schema/logo/image/",
"url": "https://www.endicia.com/wp-content/uploads/2024/09/logo_endicia-1.svg",
"contentUrl": "https://www.endicia.com/wp-content/uploads/2024/09/logo_endicia-1.svg",
"caption": "Endicia"
},
"image": {
"@id": "https://www.endicia.com/#/schema/logo/image/"
}
}
]
}
/all-partners/integrated-partners/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.endicia.com/all-partners/integrated-partners/",
"url": "https://www.endicia.com/all-partners/integrated-partners/",
"name": "Integrated Partners for E-commerce Shipping | Endicia",
"isPartOf": {
"@id": "https://www.endicia.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.endicia.com/all-partners/integrated-partners/#primaryimage"
},
"image": {
"@id": "https://www.endicia.com/all-partners/integrated-partners/#primaryimage"
},
"thumbnailUrl": "https://www.endicia.com/wp-content/uploads/2024/09/integrations.jpg",
"datePublished": "2024-09-13T18:55:21+00:00",
"dateModified": "2025-08-28T19:53:29+00:00",
"description": "Endicia is integrated with over 200 partners for your E-commerce shipping including order management, shopping carts and fulfillment solutions.",
"breadcrumb": {
"@id": "https://www.endicia.com/all-partners/integrated-partners/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.endicia.com/all-partners/integrated-partners/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.endicia.com/all-partners/integrated-partners/#primaryimage",
"url": "https://www.endicia.com/wp-content/uploads/2024/09/integrations.jpg",
"contentUrl": "https://www.endicia.com/wp-content/uploads/2024/09/integrations.jpg",
"width": 1264,
"height": 996
},
{
"@type": "BreadcrumbList",
"@id": "https://www.endicia.com/all-partners/integrated-partners/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.endicia.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Partners",
"item": "https://www.endicia.com/all-partners/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Partners"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.endicia.com/#website",
"url": "https://www.endicia.com/",
"name": "Endicia",
"description": "Shipping Software, USPS Online Shipping App",
"publisher": {
"@id": "https://www.endicia.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.endicia.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.endicia.com/#organization",
"name": "Endicia",
"url": "https://www.endicia.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.endicia.com/#/schema/logo/image/",
"url": "https://www.endicia.com/wp-content/uploads/2024/09/logo_endicia-1.svg",
"contentUrl": "https://www.endicia.com/wp-content/uploads/2024/09/logo_endicia-1.svg",
"caption": "Endicia"
},
"image": {
"@id": "https://www.endicia.com/#/schema/logo/image/"
}
}
]
}
/developers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.shipstation.com/documentation/",
"url": "https://www.shipstation.com/documentation/",
"name": "Shipping API Documentation | ShipStation",
"isPartOf": {
"@id": "https://www.shipstation.com/#website"
},
"datePublished": "2025-08-26T20:24:01+00:00",
"dateModified": "2025-08-27T19:37:31+00:00",
"description": "Integrate once and connect to over 200 carriers and order sources to automate order fulfillment, reduce costs, and scale.",
"breadcrumb": {
"@id": "https://www.shipstation.com/documentation/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.shipstation.com/documentation/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shipstation.com/documentation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shipstation.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "API Documentation"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.shipstation.com/#website",
"url": "https://www.shipstation.com/",
"name": "ShipStation",
"description": "Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping",
"publisher": {
"@id": "https://www.shipstation.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.shipstation.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.shipstation.com/#organization",
"name": "ShipStation",
"url": "https://www.shipstation.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.shipstation.com/#/schema/logo/image/",
"url": "https://www.shipstation.com/wp-content/uploads/2024/10/ShipStation-Lockup-DarkGreen-RGB.svg",
"contentUrl": "https://www.shipstation.com/wp-content/uploads/2024/10/ShipStation-Lockup-DarkGreen-RGB.svg",
"width": 1550,
"height": 247,
"caption": "ShipStation"
},
"image": {
"@id": "https://www.shipstation.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ShipStation/",
"https://x.com/shipstation",
"https://www.linkedin.com/company/shipstation",
"https://www.instagram.com/shipstation/"
],
"description": "The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.",
"telephone": "(512) 886-4006",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "1001",
"maxValue": "5000"
}
},
{
"@type": "SoftwareApplication",
"@id": "https://www.shipstation.com#software-application",
"name": "ShipStation",
"url": "https://www.shipstation.com",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web Browser"
}
]
}
/request-information/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.endicia.com/request-information/",
"url": "https://www.endicia.com/request-information/",
"name": "Request Information - Endicia",
"isPartOf": {
"@id": "https://www.endicia.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.endicia.com/request-information/#primaryimage"
},
"image": {
"@id": "https://www.endicia.com/request-information/#primaryimage"
},
"thumbnailUrl": "https://www.endicia.com/wp-content/uploads/2024/11/ShipEngine.png",
"datePublished": "2024-09-23T23:25:08+00:00",
"dateModified": "2024-11-21T20:23:03+00:00",
"description": "Interested in learning more about Endicia’s innovative solutions? Tell us a little about what you’re looking for and one of our professionals will contact you to discuss your needs.",
"breadcrumb": {
"@id": "https://www.endicia.com/request-information/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.endicia.com/request-information/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.endicia.com/request-information/#primaryimage",
"url": "https://www.endicia.com/wp-content/uploads/2024/11/ShipEngine.png",
"contentUrl": "https://www.endicia.com/wp-content/uploads/2024/11/ShipEngine.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.endicia.com/request-information/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.endicia.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Request Information"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.endicia.com/#website",
"url": "https://www.endicia.com/",
"name": "Endicia",
"description": "Shipping Software, USPS Online Shipping App",
"publisher": {
"@id": "https://www.endicia.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.endicia.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.endicia.com/#organization",
"name": "Endicia",
"url": "https://www.endicia.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.endicia.com/#/schema/logo/image/",
"url": "https://www.endicia.com/wp-content/uploads/2024/09/logo_endicia-1.svg",
"contentUrl": "https://www.endicia.com/wp-content/uploads/2024/09/logo_endicia-1.svg",
"caption": "Endicia"
},
"image": {
"@id": "https://www.endicia.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /all-partners/integrated-partners/ | 3 | 1 |
| /developers/ | 3 | 1 |
| /request-information/ | 3 | 1 |
Explore the other reputation pillars for Endicia
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Endicia, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Endicia: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://endicia.com to view the most current version of its content and see directly what this company is about and what it offers.