Identity & Authority: FastMovers – Signal Evidence & AI Readability

FastMovers

(https://fastmovers.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

There are notable Authority Gaps as the site references a Tony in the testimonials and as a trademark holder, yet fails to provide a full name, professional background, or LinkedIn profile for any staff member. The schema_json includes a basic Organization type but lacks sameAs links to social profiles or external authority signals. Technical credibility is slightly hampered by a broken heading hierarchy where navigation elements like Easy Calculate Moving Cost are tagged as H4 within the body, disrupting the logical flow for screen readers.

The site makes several unsubstantiated performance claims, such as Our prices are extremely competitive and will not be beaten, without providing a price match policy or transparent rate cards. The claim of having agency partners at every International airport and seaport is a standard industry assertion that lacks a partner directory or network map to prove the scale of the operation. Despite these claims, the site does demonstrate practical knowledge by listing specific items like IATA regulated transport crates.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://fastmovers.ie/",
            "url": "https://fastmovers.ie/",
            "name": "House Movers Ireland | Dublin Relocation Services Company",
            "isPartOf": {
                "@id": "https://fastmovers.ie/#website"
            },
            "about": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://fastmovers.ie/#primaryimage"
            },
            "image": {
                "@id": "https://fastmovers.ie/#primaryimage"
            },
            "thumbnailUrl": "https://fastmovers.ie/wp-content/themes/fastmovers/images/international-move.jpg",
            "datePublished": "2015-07-09T11:03:53+00:00",
            "dateModified": "2026-03-30T08:09:57+00:00",
            "description": "FastMovers, a house removal company in Dublin Ireland , offers home moving and relocation services worldwide. Contact for Dublin movers & house movers.",
            "breadcrumb": {
                "@id": "https://fastmovers.ie/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://fastmovers.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://fastmovers.ie/#primaryimage",
            "url": "https://fastmovers.ie/wp-content/themes/fastmovers/images/international-move.jpg",
            "contentUrl": "https://fastmovers.ie/wp-content/themes/fastmovers/images/international-move.jpg"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://fastmovers.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fastmovers.ie/#website",
            "url": "https://fastmovers.ie/",
            "name": "Fast Movers",
            "description": "",
            "publisher": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://fastmovers.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://fastmovers.ie/#organization",
            "name": "FastMovers",
            "url": "https://fastmovers.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://fastmovers.ie/#/schema/logo/image/",
                "url": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "contentUrl": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "width": 244,
                "height": 79,
                "caption": "FastMovers"
            },
            "image": {
                "@id": "https://fastmovers.ie/#/schema/logo/image/"
            }
        }
    ]
}
/services/excess-baggage-shipping/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://fastmovers.ie/services/excess-baggage-shipping/",
            "url": "https://fastmovers.ie/services/excess-baggage-shipping/",
            "name": "Excess Baggage Shipping Company Ireland to Worldwide | FastMovers",
            "isPartOf": {
                "@id": "https://fastmovers.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://fastmovers.ie/services/excess-baggage-shipping/#primaryimage"
            },
            "image": {
                "@id": "https://fastmovers.ie/services/excess-baggage-shipping/#primaryimage"
            },
            "thumbnailUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/fastmovers-services-banner.jpg",
            "datePublished": "2015-10-28T19:20:43+00:00",
            "dateModified": "2021-09-28T02:30:08+00:00",
            "description": "FastMovers offer Door to Door excess baggage delivery services across the World. We are known as Ireland best excess baggage shipping company. Enquire Today",
            "breadcrumb": {
                "@id": "https://fastmovers.ie/services/excess-baggage-shipping/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://fastmovers.ie/services/excess-baggage-shipping/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://fastmovers.ie/services/excess-baggage-shipping/#primaryimage",
            "url": "https://fastmovers.ie/wp-content/uploads/2021/09/fastmovers-services-banner.jpg",
            "contentUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/fastmovers-services-banner.jpg",
            "width": 1920,
            "height": 492,
            "caption": "Fastmovers"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://fastmovers.ie/services/excess-baggage-shipping/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fastmovers.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://fastmovers.ie/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Excess Baggage Shipping"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fastmovers.ie/#website",
            "url": "https://fastmovers.ie/",
            "name": "Fast Movers",
            "description": "",
            "publisher": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://fastmovers.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://fastmovers.ie/#organization",
            "name": "FastMovers",
            "url": "https://fastmovers.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://fastmovers.ie/#/schema/logo/image/",
                "url": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "contentUrl": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "width": 244,
                "height": 79,
                "caption": "FastMovers"
            },
            "image": {
                "@id": "https://fastmovers.ie/#/schema/logo/image/"
            }
        }
    ]
}
/services/mini-house-contents-move/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://fastmovers.ie/services/mini-house-contents-move/",
            "url": "https://fastmovers.ie/services/mini-house-contents-move/",
            "name": "Mini House Move Ireland | Tiny House Movement | FastMovers",
            "isPartOf": {
                "@id": "https://fastmovers.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://fastmovers.ie/services/mini-house-contents-move/#primaryimage"
            },
            "image": {
                "@id": "https://fastmovers.ie/services/mini-house-contents-move/#primaryimage"
            },
            "thumbnailUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/Mini-House-Contents-Move.jpg",
            "datePublished": "2015-10-28T19:20:20+00:00",
            "dateModified": "2021-09-30T12:28:44+00:00",
            "description": "FastMovers offer mini house movement/shipping services, A Mini move usually describes a small move containing some boxes and suitcases to be shipped across world.",
            "breadcrumb": {
                "@id": "https://fastmovers.ie/services/mini-house-contents-move/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://fastmovers.ie/services/mini-house-contents-move/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://fastmovers.ie/services/mini-house-contents-move/#primaryimage",
            "url": "https://fastmovers.ie/wp-content/uploads/2021/09/Mini-House-Contents-Move.jpg",
            "contentUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/Mini-House-Contents-Move.jpg",
            "width": 1920,
            "height": 492
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://fastmovers.ie/services/mini-house-contents-move/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fastmovers.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://fastmovers.ie/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Mini house contents move"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fastmovers.ie/#website",
            "url": "https://fastmovers.ie/",
            "name": "Fast Movers",
            "description": "",
            "publisher": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://fastmovers.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://fastmovers.ie/#organization",
            "name": "FastMovers",
            "url": "https://fastmovers.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://fastmovers.ie/#/schema/logo/image/",
                "url": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "contentUrl": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "width": 244,
                "height": 79,
                "caption": "FastMovers"
            },
            "image": {
                "@id": "https://fastmovers.ie/#/schema/logo/image/"
            }
        }
    ]
}
/services/international-full-house-contents-move/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://fastmovers.ie/services/international-full-house-contents-move/",
            "url": "https://fastmovers.ie/services/international-full-house-contents-move/",
            "name": "International Removals Company Dublin Ireland - Irish Moving Company",
            "isPartOf": {
                "@id": "https://fastmovers.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://fastmovers.ie/services/international-full-house-contents-move/#primaryimage"
            },
            "image": {
                "@id": "https://fastmovers.ie/services/international-full-house-contents-move/#primaryimage"
            },
            "thumbnailUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/international-moving.jpg",
            "datePublished": "2015-10-28T19:19:41+00:00",
            "dateModified": "2021-09-28T02:31:18+00:00",
            "description": "FastMovers: The best international removals company in Dublin, Ireland. Offers cost-effective full house content moving services by Air, Sea & Road.",
            "breadcrumb": {
                "@id": "https://fastmovers.ie/services/international-full-house-contents-move/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://fastmovers.ie/services/international-full-house-contents-move/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://fastmovers.ie/services/international-full-house-contents-move/#primaryimage",
            "url": "https://fastmovers.ie/wp-content/uploads/2021/09/international-moving.jpg",
            "contentUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/international-moving.jpg",
            "width": 1920,
            "height": 492
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://fastmovers.ie/services/international-full-house-contents-move/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fastmovers.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://fastmovers.ie/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "International Full House Contents Move."
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fastmovers.ie/#website",
            "url": "https://fastmovers.ie/",
            "name": "Fast Movers",
            "description": "",
            "publisher": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://fastmovers.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://fastmovers.ie/#organization",
            "name": "FastMovers",
            "url": "https://fastmovers.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://fastmovers.ie/#/schema/logo/image/",
                "url": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "contentUrl": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "width": 244,
                "height": 79,
                "caption": "FastMovers"
            },
            "image": {
                "@id": "https://fastmovers.ie/#/schema/logo/image/"
            }
        }
    ]
}
/services/student-move-small-move/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://fastmovers.ie/services/student-move-small-move/",
            "url": "https://fastmovers.ie/services/student-move-small-move/",
            "name": "Student Moving Services Ireland | Student Shipping | FastMovers",
            "isPartOf": {
                "@id": "https://fastmovers.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://fastmovers.ie/services/student-move-small-move/#primaryimage"
            },
            "image": {
                "@id": "https://fastmovers.ie/services/student-move-small-move/#primaryimage"
            },
            "thumbnailUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/student-move.jpg",
            "datePublished": "2015-10-28T19:22:04+00:00",
            "dateModified": "2021-09-28T02:32:23+00:00",
            "description": "FastMovers offer very special moving services for Student at best price. We collect and ship your personal belonging to any worldwide destination.",
            "breadcrumb": {
                "@id": "https://fastmovers.ie/services/student-move-small-move/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://fastmovers.ie/services/student-move-small-move/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://fastmovers.ie/services/student-move-small-move/#primaryimage",
            "url": "https://fastmovers.ie/wp-content/uploads/2021/09/student-move.jpg",
            "contentUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/student-move.jpg",
            "width": 1920,
            "height": 492
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://fastmovers.ie/services/student-move-small-move/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fastmovers.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://fastmovers.ie/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Student move / Small move"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fastmovers.ie/#website",
            "url": "https://fastmovers.ie/",
            "name": "Fast Movers",
            "description": "",
            "publisher": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://fastmovers.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://fastmovers.ie/#organization",
            "name": "FastMovers",
            "url": "https://fastmovers.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://fastmovers.ie/#/schema/logo/image/",
                "url": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "contentUrl": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "width": 244,
                "height": 79,
                "caption": "FastMovers"
            },
            "image": {
                "@id": "https://fastmovers.ie/#/schema/logo/image/"
            }
        }
    ]
}
/services/moving-within-ireland/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://fastmovers.ie/services/moving-within-ireland/",
            "url": "https://fastmovers.ie/services/moving-within-ireland/",
            "name": "Local House Movers in Dublin Ireland | FastMovers",
            "isPartOf": {
                "@id": "https://fastmovers.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://fastmovers.ie/services/moving-within-ireland/#primaryimage"
            },
            "image": {
                "@id": "https://fastmovers.ie/services/moving-within-ireland/#primaryimage"
            },
            "thumbnailUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/moving-ireland.jpg",
            "datePublished": "2015-10-28T19:21:16+00:00",
            "dateModified": "2021-09-28T02:34:30+00:00",
            "description": "Are you looking for Local Movers in Dublin? FastMovers offers house moving services within Ireland. We specialises in residential and office moving.",
            "breadcrumb": {
                "@id": "https://fastmovers.ie/services/moving-within-ireland/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://fastmovers.ie/services/moving-within-ireland/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://fastmovers.ie/services/moving-within-ireland/#primaryimage",
            "url": "https://fastmovers.ie/wp-content/uploads/2021/09/moving-ireland.jpg",
            "contentUrl": "https://fastmovers.ie/wp-content/uploads/2021/09/moving-ireland.jpg",
            "width": 1920,
            "height": 492
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://fastmovers.ie/services/moving-within-ireland/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fastmovers.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://fastmovers.ie/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Moving Within Ireland"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fastmovers.ie/#website",
            "url": "https://fastmovers.ie/",
            "name": "Fast Movers",
            "description": "",
            "publisher": {
                "@id": "https://fastmovers.ie/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://fastmovers.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://fastmovers.ie/#organization",
            "name": "FastMovers",
            "url": "https://fastmovers.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://fastmovers.ie/#/schema/logo/image/",
                "url": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "contentUrl": "https://fastmovers.ie/wp-content/uploads/2016/09/fastmoverslogo.png",
                "width": 244,
                "height": 79,
                "caption": "FastMovers"
            },
            "image": {
                "@id": "https://fastmovers.ie/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 6 1
/services/excess-baggage-shipping/ 2 1
/services/mini-house-contents-move/ 2 1
/services/international-full-house-contents-move/ 2 1
/services/student-move-small-move/ 2 1
/services/moving-within-ireland/ 2 1