La Poste
(https://laposte.fr) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is naturally high given the Brand Entity, though the technical schema implementation is basic, utilizing Product and Article types without extensive sameAs linking to legal registries. Experts like Nikos Aliagas and historical figures like George Sand are mentioned, but they lack associated Person schema or external social footprint links within the structured data provided. Technical credibility is reinforced by a rigid and logical heading hierarchy.
The site avoids bold, unverifiable performance marketing, opting instead for ‘indicative’ performance claims (1-3 days). There is a direct connection between the marketing of ‘simplicity’ and the provided 3-step processes for mail redirection and power of attorney creation. No gaps were detected between service promises and the presented operational requirements.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Achetez des Timbres, Envoyez Courrier, Colis",
"author": [
{
"@type": "Organization",
"name": "La Poste",
"url": "https://www.laposte.fr"
}
],
"publisher": [
{
"@type": "Organization",
"name": "La Poste",
"url": "https://www.laposte.fr",
"logo": [
{
"@type": "ImageObject",
"url": "https://www.laposte.fr/ecom/_nuxt/logo.CtPYZDkO.jpeg"
}
]
}
]
}
/pp/c/timbres/
[
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Timbres",
"image": "/ecom/medias/sys_master/productsmedias/h76/ha9/31132968124446/300Wx300H.jpg_2126905-1/m-2126905-1_300Wx300H.jpg",
"brand": {
"@type": "Brand",
"name": "La Poste"
},
"offers": {
"@type": "AggregateOffer",
"url": "/pp/c/timbres",
"priceCurrency": "EUR",
"offerCount": "96",
"lowPrice": "1.52",
"highPrice": "139.80"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "/",
"name": "Accueil"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "/pp/c/tous-les-produits",
"name": "Tous les produits"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "/pp/c/timbres",
"name": "Timbres"
}
}
]
}
]
/donner-procuration/informations-mandant/
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Créer une procuration en ligne",
"author": [
{
"@type": "Organization",
"name": "La Poste",
"url": "https://www.laposte.fr"
}
],
"publisher": [
{
"@type": "Organization",
"name": "La Poste",
"url": "https://www.laposte.fr",
"logo": [
{
"@type": "ImageObject",
"url": "https://www.laposte.fr/proc/_nuxt/logo.CtPYZDkO.jpeg"
}
]
}
]
}
/demenagement-absence/
[
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Changement d'adresse - Réexpédition de courrier - Déménagement ou absence temporaire",
"author": [
{
"@type": "Organization",
"name": "La Poste",
"url": "https://www.laposte.fr"
}
],
"publisher": [
{
"@type": "Organization",
"name": "La Poste",
"url": "https://www.laposte.fr",
"logo": [
{
"@type": "ImageObject",
"url": "https://www.laposte.fr/reex/_nuxt/logo.CtPYZDkO.jpeg"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.laposte.fr/",
"name": "Accueil"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.laposte.fr/",
"name": "Réexpédier votre courrier"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Je n’ai pas reçu mon code de sécurisation ou il ne fonctionne pas, que faire ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Vous pouvez demander un nouveau code depuis votre Espace client ou vous rendre directement en bureau de poste. <a href=\"https://aide.laposte.fr/contenu/je-n-ai-pas-recu-mon-code-d-activation-ou-il-ne-fonctionne-pas-que-faire?t=cc\">En savoir Plus</a>"
}
},
{
"@type": "Question",
"name": "Comment prolonger un contrat de réexpédition ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "La possibilité de renouveler votre contrat de réexpédition dépend du contrat choisi. <a href=\"https://aide.laposte.fr/contenu/comment-prolonger-un-contrat-de-reexpedition-souscrit-en-ligne?t=cc\">En savoir Plus</a>"
}
},
{
"@type": "Question",
"name": "Comment activer mon contrat de Réexpédition souscrit en ligne ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Si vous vous êtes connectés via votre Identité Numérique ou avez chargé vos pièces d'identité lors de votre souscription, alors aucune action n'est nécessaire. Dans le cas contraire, vous devez procéder à l'activation de votre contrat en faisant vérifier votre identité via le moyen de vérification choisi lors de votre souscription. <a href=\"https://aide.laposte.fr/contenu/comment-activer-mon-contrat-de-reexpedition-souscrit-en-ligne?t=cc\">En savoir plus</a>"
}
},
{
"@type": "Question",
"name": "Comment se rétracter ou résilier un contrat de réexpédition ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Vous pouvez vous rétracter ou résilier votre contrat depuis votre Espace client. <a href=\"https://aide.laposte.fr/contenu/comment-se-retracter-ou-resilier-un-contrat-de-reexpedition?t=cc\">En savoir plus</a>"
}
},
{
"@type": "Question",
"name": "Comment souscrire pour une tierce personne ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A la condition de fournir les éléments et justificatifs requis, vous pouvez souscrire pour une tierce personne. <a href=\"https://aide.laposte.fr/contenu/comment-souscrire-pour-une-tierce-personne?t=a\">En savoir Plus</a>"
}
},
{
"@type": "Question",
"name": "Puis-je modifier mon contrat de réexpédition, de garde ou mon Abonnement Mobilité ?",
"acceptedAnswer": {
"@type": "Answer",
"text": "L’ajout et la modification des bénéficiaires sont possibles pour l’Abonnement Mobilité depuis votre espace Client. Pour les contrats de réexpédition ou de garde de courrier, veuillez contacter le Service Client. <a href=\"https://aide.laposte.fr/contenu/puis-je-modifier-mon-contrat-de-reexpedition-de-garde-ou-mon-abonnement-mobilite?t=cc\">En savoir plus</a>"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /pp/c/timbres/ | 1 | 1 |
| /donner-procuration/informations-mandant/ | 1 | 1 |
| /demenagement-absence/ | 1 | 1 |
This page presents a snapshot of public data from La Poste, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to La Poste: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://laposte.fr to view the most current version of its content and see directly what this company is about and what it offers.