ShipEngine (ShipStation API)
(https://shipengine.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant authority gap caused by the lack of named experts or leadership in the schema_json or body text. The site claims ‘enterprise speed’ and ‘global reach’ but provides no Person schema or digital footprints for the ‘Experts’ it invites users to speak with. Furthermore, the technical implementation shows a broken heading hierarchy on the contact page (multiple repeated H5s) and a mismatch between the Organization claims and the lack of specific sameAs links in the structured data. This creates a faceless, corporate-standard identity that lacks individual authority.
The boldest claim—powering over one billion shipments—is presented without any linked case studies, performance reports, or real-time data visualizations. The mention of Build-A-Bear growing by 30% is a strong specific claim, but it stands alone against a sea of vague assertions like ‘Software that adapts to your shipping needs.’ The marketing tone suggests a robust, active platform, while the actual crawled content is a ‘thin’ placeholder notice about a rebrand, creating a disconnect between the claimed utility and the demonstrated information.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.shipengine.com/",
"url": "https://www.shipengine.com/",
"name": "Shipping API & Multi Carrier Shipping System | ShipStation API",
"isPartOf": {
"@id": "https://www.shipengine.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.shipengine.com/#primaryimage"
},
"image": {
"@id": "https://www.shipengine.com/#primaryimage"
},
"thumbnailUrl": "https://www.shipengine.com/wp-content/uploads/ShipStation-BoxedSymbol-DeepIndigo-BrightGreen-RGB.svg",
"datePublished": "2019-02-27T07:07:59+00:00",
"dateModified": "2025-09-26T16:17:03+00:00",
"description": "The new standard in multi-carrier shipping & logistics. Our APIs have powered over a billion shipments for the fastest growing brands & logistics companies.",
"breadcrumb": {
"@id": "https://www.shipengine.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.shipengine.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.shipengine.com/#primaryimage",
"url": "https://www.shipengine.com/wp-content/uploads/ShipStation-BoxedSymbol-DeepIndigo-BrightGreen-RGB.svg",
"contentUrl": "https://www.shipengine.com/wp-content/uploads/ShipStation-BoxedSymbol-DeepIndigo-BrightGreen-RGB.svg",
"width": 500,
"height": 500
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shipengine.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.shipengine.com/#website",
"url": "https://www.shipengine.com/",
"name": "ShipStation API",
"description": "Shipping API & Multi Carrier Shipping System",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.shipengine.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.shipengine.com/contact/",
"url": "https://www.shipengine.com/contact/",
"name": "Contact Us - We Are Here to Help | ShipStation API",
"isPartOf": {
"@id": "https://www.shipengine.com/#website"
},
"datePublished": "2019-02-27T09:24:40+00:00",
"dateModified": "2025-09-11T17:35:49+00:00",
"description": "Have a question about ShipStation API, looking for support, or want to become a partner? We have you covered 24/7. Contact us today!",
"breadcrumb": {
"@id": "https://www.shipengine.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.shipengine.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shipengine.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shipengine.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.shipengine.com/#website",
"url": "https://www.shipengine.com/",
"name": "ShipStation API",
"description": "Shipping API & Multi Carrier Shipping System",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.shipengine.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/integrations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.shipengine.com/integrations/",
"url": "https://www.shipengine.com/integrations/",
"name": "Shipping API Integration & Carrier Integration | ShipEngine",
"isPartOf": {
"@id": "https://www.shipengine.com/#website"
},
"datePublished": "2019-02-27T06:57:11+00:00",
"dateModified": "2025-12-01T20:39:18+00:00",
"description": "Stop building carrier integrations from scratch and spend more time on your core business. Contact a shipping expert for more info.",
"breadcrumb": {
"@id": "https://www.shipengine.com/integrations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.shipengine.com/integrations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shipengine.com/integrations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shipengine.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Integrations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.shipengine.com/#website",
"url": "https://www.shipengine.com/",
"name": "ShipStation API",
"description": "Shipping API & Multi Carrier Shipping System",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.shipengine.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/shipengine-connect/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.shipengine.com/shipengine-connect/",
"url": "https://www.shipengine.com/shipengine-connect/",
"name": "ShipEngine Connect | ShipStation API",
"isPartOf": {
"@id": "https://www.shipengine.com/#website"
},
"datePublished": "2020-11-10T21:31:20+00:00",
"dateModified": "2025-02-24T23:34:51+00:00",
"breadcrumb": {
"@id": "https://www.shipengine.com/shipengine-connect/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.shipengine.com/shipengine-connect/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shipengine.com/shipengine-connect/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shipengine.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "ShipEngine Connect"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.shipengine.com/#website",
"url": "https://www.shipengine.com/",
"name": "ShipStation API",
"description": "Shipping API & Multi Carrier Shipping System",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.shipengine.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /contact/ | 3 | 1 |
| /integrations/ | 3 | 1 |
| /shipengine-connect/ | 4 | 1 |
This page presents a snapshot of public data from ShipEngine (ShipStation API), captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ShipEngine (ShipStation API): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://shipengine.com to view the most current version of its content and see directly what this company is about and what it offers.