1st Move International
(https://www.shipit.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust signals are generally verified, with a review_count of 430 in schema and 14 on-page reviews that include external Trustpilot references. The site provides a proof_links_count of 5 on key pages, linking to official government customs resources and the BAR (British Association of Removers) register. The only minor theatre is the large-scale claim of 135,000+ Happy Customers which lacks a direct link to a full customer database, though it is partially mitigated by a link to live packing photos on Facebook.
Proof density is high, with the site referencing specific regulatory systems (CHIEF), trade memberships (BAR, BIFA), and providing an AI-powered removals volume calculator. The ratio of verifiable evidence to assertions is strong, particularly on the Customs Clearance page which lists official customs websites for seven different countries. The presence of the EORI number and its verification link is a high-substance proof point.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 5 |
| /container-shipping.htm | 11 | 5 |
| /customs-clearance.htm | 11 | 5 |
| /reserve-your-move/ | 4 | 2 |
| /removals-to-usa/ | 0 | 0 |
| /removals-to-australia/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "1st Move International",
"url": "https://www.shipit.co.uk",
"logo": "https://www.shipit.co.uk/images/logo.png",
"description": "1st Move International offers expert door-to-door international removals from the UK over 6500 worldwide destinations. Packing, insurance, customs clearance and weekly shipping services for personal effects and household goods.",
"foundingDate": "1997",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 117 982 8123",
"contactType": "Customer Service",
"areaServed": "GB",
"availableLanguage": "English"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1st Move International, Worthy Road",
"addressLocality": "Bristol",
"addressRegion": "England",
"postalCode": "BS11 0YB",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/1stMoveInternational",
"https://twitter.com/1stmoveintl",
"https://www.linkedin.com/company/1st-move-international",
"https://www.youtube.com/user/1stMoveInternational"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "430"
}
},
{
"@context": "https://schema.org/",
"@type": "Service",
"name": "International Removals | UK to Overseas Moving & Shipping",
"description": "International Removals from the UK. Moving overseas? Enjoy faster shipping and safer packing at 1st Move International. For costs and prices get a free quote here.",
"image": "https://www.shipit.co.uk/images/packing/4.jpg",
"provider": {
"@type": "Organization",
"@id": "https://www.shipit.co.uk#organization",
"name": "1st Move International"
},
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock"
}
}
]
/customs-clearance.htm
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "1st Move International",
"url": "https://www.shipit.co.uk",
"logo": "https://www.shipit.co.uk/images/logo.png",
"description": "1st Move International offers expert door-to-door international removals from the UK over 6500 worldwide destinations. Packing, insurance, customs clearance and weekly shipping services for personal effects and household goods.",
"foundingDate": "1997",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 117 982 8123",
"contactType": "Customer Service",
"areaServed": "GB",
"availableLanguage": "English"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1st Move International, Worthy Road",
"addressLocality": "Bristol",
"addressRegion": "England",
"postalCode": "BS11 0YB",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/1stMoveInternational",
"https://twitter.com/1stmoveintl",
"https://www.linkedin.com/company/1st-move-international",
"https://www.youtube.com/user/1stMoveInternational"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "430"
}
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"id": "https://www.shipit.co.uk/customs-clearance.htm",
"dateModified": "2026-05-11",
"name": "Customs Clearance | Prohibited Goods Advice",
"description": "Customs Clearance Procedures. How to complete import customs documents to avoid penalties. Prohibited goods lists for USA, Canada, Australia and more.",
"publisher": {
"@id": "https://www.shipit.co.uk#organization"
},
"mainEntity": {
"@type": "Product",
"name": "Customs Clearance | Prohibited Goods Advice",
"description": "Customs Clearance Procedures. How to complete import customs documents to avoid penalties. Prohibited goods lists for USA, Canada, Australia and more.",
"image": "https://www.shipit.co.uk/images/packing/4.jpg",
"brand": {
"@type": "Brand",
"name": "1st Move International",
"@id": "https://www.shipit.co.uk#organization"
},
"offers": {
"@type": "Offer",
"priceSpecification": {
"@type": "PriceSpecification",
"priceCurrency": "GBP",
"price": "0",
"priceUponRequest": "true"
},
"availability": "https://schema.org/InStock"
}
}
}
]
This page presents a snapshot of public data from 1st Move International, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 1st Move International: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.shipit.co.uk to view the most current version of its content and see directly what this company is about and what it offers.