Identity & Authority: Station Taxis – Signal Evidence & AI Readability

Station Taxis

(http://www.stationtaxis.com) πŸ“Έ Data Snapshot: May 22, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

A technical authority gap exists due to the lack of an [H1] on the homepage and the use of generic WebSite and WebPage schema instead of specific LocalBusiness or Organization schema. While the ‘Our History’ page names historical figures like Monkhouse ‘Yorkie’ Graham, these individuals lack Person schema or digital identifiers, making the authority claims reliant on the site’s own narrative rather than external data structures.

The performance claims are largely grounded; for example, the claim of being ‘the largest fleet’ is supported by the specific count of ‘almost 200 vehicles.’ The news archive provides dated evidence (Nov 2024, Sept 2024) of operational performance, though the delta from the current date (May 2026) suggests the content is beginning to age. The claim of ‘highest priority bookings’ for app users is a standard feature claim rather than an unsubstantiated performance boast.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.stationtaxis.com/#website",
            "url": "https://www.stationtaxis.com/",
            "name": "Station Taxis",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.stationtaxis.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.stationtaxis.com/#webpage",
            "url": "https://www.stationtaxis.com/",
            "name": "Sunderland Station Taxis - The largest fleet of taxis in Sunderland | Station Taxis",
            "isPartOf": {
                "@id": "https://www.stationtaxis.com/#website"
            },
            "datePublished": "2020-05-22T14:28:05+00:00",
            "dateModified": "2023-02-02T08:32:18+00:00",
            "description": "Station Taxis are the largest taxi company in Sunderland with almost 200 vehicles. Download the app and get picked up in minutes | Station Taxis",
            "breadcrumb": {
                "@id": "https://www.stationtaxis.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.stationtaxis.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.stationtaxis.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        }
    ]
}
/mobile-app/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.stationtaxis.com/#website",
            "url": "https://www.stationtaxis.com/",
            "name": "Station Taxis",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.stationtaxis.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.stationtaxis.com/mobile-app/#webpage",
            "url": "https://www.stationtaxis.com/mobile-app/",
            "name": "Mobile App | Station Taxis",
            "isPartOf": {
                "@id": "https://www.stationtaxis.com/#website"
            },
            "datePublished": "2020-10-06T13:51:56+00:00",
            "dateModified": "2025-06-27T15:00:34+00:00",
            "breadcrumb": {
                "@id": "https://www.stationtaxis.com/mobile-app/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.stationtaxis.com/mobile-app/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.stationtaxis.com/mobile-app/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.stationtaxis.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Mobile App"
                }
            ]
        }
    ]
}
/drive-with-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.stationtaxis.com/#website",
            "url": "https://www.stationtaxis.com/",
            "name": "Station Taxis",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.stationtaxis.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.stationtaxis.com/drive-with-us/#webpage",
            "url": "https://www.stationtaxis.com/drive-with-us/",
            "name": "Drive with Us | Station Taxis",
            "isPartOf": {
                "@id": "https://www.stationtaxis.com/#website"
            },
            "datePublished": "2020-10-02T12:35:20+00:00",
            "dateModified": "2020-10-02T12:35:39+00:00",
            "breadcrumb": {
                "@id": "https://www.stationtaxis.com/drive-with-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.stationtaxis.com/drive-with-us/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.stationtaxis.com/drive-with-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.stationtaxis.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Drive with Us"
                }
            ]
        }
    ]
}
/corporate/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.stationtaxis.com/#website",
            "url": "https://www.stationtaxis.com/",
            "name": "Station Taxis",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.stationtaxis.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.stationtaxis.com/corporate/#webpage",
            "url": "https://www.stationtaxis.com/corporate/",
            "name": "Corporate Taxi Accounts | Station Taxis",
            "isPartOf": {
                "@id": "https://www.stationtaxis.com/#website"
            },
            "datePublished": "2020-05-22T14:28:50+00:00",
            "dateModified": "2023-04-06T09:28:27+00:00",
            "description": "Your business, our priority. Take the hassle out of managing costs & staff expenses, access an online booking portal & detailed invoicing | Station Taxis",
            "breadcrumb": {
                "@id": "https://www.stationtaxis.com/corporate/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.stationtaxis.com/corporate/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.stationtaxis.com/corporate/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.stationtaxis.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Corporate Taxi Accounts"
                }
            ]
        }
    ]
}
/about-us/our-history/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.stationtaxis.com/#website",
            "url": "https://www.stationtaxis.com/",
            "name": "Station Taxis",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.stationtaxis.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.stationtaxis.com/about-us/our-history/#webpage",
            "url": "https://www.stationtaxis.com/about-us/our-history/",
            "name": "Our History | Station Taxis",
            "isPartOf": {
                "@id": "https://www.stationtaxis.com/#website"
            },
            "datePublished": "2020-06-18T12:52:24+00:00",
            "dateModified": "2020-11-10T09:25:59+00:00",
            "description": "As Sunderland’s longest established taxi firm, we can trace our history back to 1901 where we started with a horse drawn cab | Station Taxis",
            "breadcrumb": {
                "@id": "https://www.stationtaxis.com/about-us/our-history/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.stationtaxis.com/about-us/our-history/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.stationtaxis.com/about-us/our-history/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.stationtaxis.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About us",
                    "item": "https://www.stationtaxis.com/about-us/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Our History"
                }
            ]
        }
    ]
}
/latest-news/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.stationtaxis.com/#website",
            "url": "https://www.stationtaxis.com/",
            "name": "Station Taxis",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.stationtaxis.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "CollectionPage",
            "@id": "https://www.stationtaxis.com/latest-news/#webpage",
            "url": "https://www.stationtaxis.com/latest-news/",
            "name": "Latest News Archive | Station Taxis",
            "isPartOf": {
                "@id": "https://www.stationtaxis.com/#website"
            },
            "breadcrumb": {
                "@id": "https://www.stationtaxis.com/latest-news/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.stationtaxis.com/latest-news/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.stationtaxis.com/latest-news/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.stationtaxis.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Latest News"
                }
            ]
        }
    ]
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
37Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 6 0
/mobile-app/ 6 0
/drive-with-us/ 6 0
/corporate/ 6 0
/about-us/our-history/ 7 0
/latest-news/ 6 0