United States Postal Service
(https://usps.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is backed by comprehensive Organization and WebSite schema, including legalName and multiple contact points. There are no gaps between claims of expertise and digital footprint, as the site references named entities like Ralph Lauren and links to verified social profiles via sameAs properties. Technical implementation is clean, with the exception of some repetitive heading tags in the navigation menus.
Performance claims are grounded in ‘service standards’ rather than marketing hyperbole. The ‘USPS Transit Time Map’ provides a direct demonstration of logistics commitments based on origin and destination ZIP codes. The site explicitly notes that ‘Exceptions apply and delivery time is not guaranteed,’ which demonstrates high substance and low bullshit by acknowledging operational realities.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@id": "https://www.usps.com/#organization",
"@type": "Organization",
"legalName": "United States Postal Service",
"alternateName": "USPS",
"url": "https://www.usps.com/",
"logo": "https://www.usps.com/global-elements/header/images/utility-header/logo-sb.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-222-1811",
"contactType": "package tracking",
"availableLanguage": [
"EN",
"ES"
],
"contactOpintion": "TollFree",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "+1-800-275-8777",
"contactType": "customer service",
"contactOption": "TollFree",
"availableLanguage": [
"EN",
"ES"
],
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "+1-800-877-8339",
"contactType": "customer service",
"contactOption": [
"HearingImpairedSupported",
"TollFree"
],
"availableLanguage": "EN",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "+1-800-344-7779",
"contactType": "technical support",
"areaServed": "US",
"availableLanguage": [
"EN",
"ES"
]
}
],
"sameAs": [
"https://www.facebook.com/USPS",
"https://twitter.com/usps",
"http://www.pinterest.com/uspsstamps/",
"https://www.youtube.com/usps"
]
},
{
"@context": "http://schema.org",
"@id": "https://www.usps.com/#webpage",
"@type": "WebPage",
"url": "https://www.usps.com/"
},
{
"@context": "http://schema.org",
"@id": "https://www.usps.com/#website",
"@type": "WebSite",
"url": "https://www.usps.com/",
"name": "USPS",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.usps.com/searchesults.htm?keyword={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/manage/po-boxes.htm
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "Rent a PO Box",
"mainEntityOfPage": {
"@type": "Article",
"id": "https://www.usps.com/manage/po-boxes.htm",
"headline": "Rent a PO Box | USPS",
"description": "Use USPS PO Boxes for business or personal use. Learn how to reserve, rent, renew, and manage a PO Box online, as well as how much a PO Box costs."
},
"author": {
"@type": "Organization",
"legalName": "United States Postal Service",
"alternateName": "USPS",
"url": "https://www.usps.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.usps.com/global-elements/header/images/utility-header/logo-sb.svg"
},
"sameAs": [
"https://www.facebook.com/USPS",
"https://twitter.com/usps",
"http://www.pinterest.com/uspsstamps/",
"https://www.youtube.com/usps"
]
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.usps.com/manage/",
"name": "Receive"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.usps.com/manage/po-boxes.htm",
"name": "PO Boxes"
}
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /search/results.htm | 0 | 1 |
| /manage/po-boxes.htm | 2 | 1 |
| /service-standards/ | 0 | 1 |
This page presents a snapshot of public data from United States Postal Service, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to United States Postal Service: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://usps.com to view the most current version of its content and see directly what this company is about and what it offers.