Workhorse
(https://workhorse.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is largely established through physical infrastructure and fleet history rather than personal branding. A minor gap exists in the schema_json, which identifies ‘Adam Rosenkoetter’ as the author/person rather than technical or engineering leadership. While the facility details provide authority, connecting the structured data to named engineering leads would further eliminate any BS potential.
There is no disconnect between marketing tone and demonstrated capability. The ‘Impact by the Numbers’ section provides specific, dated-equivalent metrics (23K Metric Tons of CO2 eliminated) that are calculated against stated logic (U.S. gas/diesel prices). The site demonstrates its manufacturing capability through the ‘Manufacturing’ page rather than just asserting it.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://workhorse.com/#organization",
"name": "Workhorse",
"url": "https://workhorse.com",
"sameAs": [
"https://www.facebook.com/workhorsetechnologies",
"https://twitter.com/workhorse_group"
],
"logo": {
"@type": "ImageObject",
"@id": "https://workhorse.com/#logo",
"url": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"contentUrl": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"caption": "Workhorse",
"inLanguage": "en-US",
"width": "192",
"height": "192"
}
},
{
"@type": "WebSite",
"@id": "https://workhorse.com/#website",
"url": "https://workhorse.com",
"name": "Workhorse",
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://workhorse.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://workhorse.com/wp-content/uploads/2025/11/w56.jpg",
"url": "https://workhorse.com/wp-content/uploads/2025/11/w56.jpg",
"width": "200",
"height": "200",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://workhorse.com/#webpage",
"url": "https://workhorse.com/",
"name": "Workhorse - Manufacturing electric vehicles",
"datePublished": "2023-03-13T10:19:51-04:00",
"dateModified": "2026-04-20T14:55:23-04:00",
"about": {
"@id": "https://workhorse.com/#organization"
},
"isPartOf": {
"@id": "https://workhorse.com/#website"
},
"primaryImageOfPage": {
"@id": "https://workhorse.com/wp-content/uploads/2025/11/w56.jpg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://workhorse.com/author/adamsoldesignco-com/",
"name": "Adam Rosenkoetter",
"url": "https://workhorse.com/author/adamsoldesignco-com/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/fad2c22b8ad38bc3a523953cfb3524a98221f9634f2808315832098b4639de20?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/fad2c22b8ad38bc3a523953cfb3524a98221f9634f2808315832098b4639de20?s=96&d=mm&r=g",
"caption": "Adam Rosenkoetter",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://workhorse.com/#organization"
}
},
{
"headline": "Workhorse - Manufacturing electric vehicles",
"description": "Workhorse manufactures electric trucks and drones for zero-emission last mile delivery. All-Electric Solutions Designed for People Who Get Things Done.",
"datePublished": "2023-03-13T10:19:51-04:00",
"dateModified": "2026-04-20T14:55:23-04:00",
"image": {
"@id": "https://workhorse.com/wp-content/uploads/2025/11/w56.jpg"
},
"author": {
"@id": "https://workhorse.com/author/adamsoldesignco-com/",
"name": "Adam Rosenkoetter"
},
"@type": "Article",
"name": "Workhorse - Manufacturing electric vehicles",
"@id": "https://workhorse.com/#schema-52540",
"isPartOf": {
"@id": "https://workhorse.com/#webpage"
},
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://workhorse.com/#webpage"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://workhorse.com/#organization",
"name": "Workhorse",
"url": "https://workhorse.com",
"sameAs": [
"https://www.facebook.com/workhorsetechnologies",
"https://twitter.com/workhorse_group"
],
"logo": {
"@type": "ImageObject",
"@id": "https://workhorse.com/#logo",
"url": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"contentUrl": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"caption": "Workhorse",
"inLanguage": "en-US",
"width": "192",
"height": "192"
}
},
{
"@type": "WebSite",
"@id": "https://workhorse.com/#website",
"url": "https://workhorse.com",
"name": "Workhorse",
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://workhorse.com/wp-content/uploads/2023/03/workhorse-hq.png",
"url": "https://workhorse.com/wp-content/uploads/2023/03/workhorse-hq.png",
"width": "200",
"height": "200",
"inLanguage": "en-US"
},
{
"@type": "ContactPage",
"@id": "https://workhorse.com/contact/#webpage",
"url": "https://workhorse.com/contact/",
"name": "Contact Us Today | Workhorse",
"datePublished": "2023-04-12T20:35:25-04:00",
"dateModified": "2026-01-29T18:30:32-05:00",
"isPartOf": {
"@id": "https://workhorse.com/#website"
},
"primaryImageOfPage": {
"@id": "https://workhorse.com/wp-content/uploads/2023/03/workhorse-hq.png"
},
"inLanguage": "en-US"
}
]
}
/manufacturing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://workhorse.com/#organization",
"name": "Workhorse",
"url": "https://workhorse.com",
"sameAs": [
"https://www.facebook.com/workhorsetechnologies",
"https://twitter.com/workhorse_group"
],
"logo": {
"@type": "ImageObject",
"@id": "https://workhorse.com/#logo",
"url": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"contentUrl": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"caption": "Workhorse",
"inLanguage": "en-US",
"width": "192",
"height": "192"
}
},
{
"@type": "WebSite",
"@id": "https://workhorse.com/#website",
"url": "https://workhorse.com",
"name": "Workhorse",
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://workhorse.com/wp-content/uploads/2025/11/photo1.jpg",
"url": "https://workhorse.com/wp-content/uploads/2025/11/photo1.jpg",
"width": "200",
"height": "200",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://workhorse.com/manufacturing/#webpage",
"url": "https://workhorse.com/manufacturing/",
"name": "Workhorse Manufacturing electric vehicles",
"datePublished": "2025-11-06T12:35:04-05:00",
"dateModified": "2026-02-02T10:56:05-05:00",
"isPartOf": {
"@id": "https://workhorse.com/#website"
},
"primaryImageOfPage": {
"@id": "https://workhorse.com/wp-content/uploads/2025/11/photo1.jpg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://workhorse.com/author/adamsoldesignco-com/",
"name": "Adam Rosenkoetter",
"url": "https://workhorse.com/author/adamsoldesignco-com/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/fad2c22b8ad38bc3a523953cfb3524a98221f9634f2808315832098b4639de20?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/fad2c22b8ad38bc3a523953cfb3524a98221f9634f2808315832098b4639de20?s=96&d=mm&r=g",
"caption": "Adam Rosenkoetter",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://workhorse.com/#organization"
}
},
{
"headline": "Workhorse Manufacturing electric vehicles",
"description": "Workhorse manufactures electric trucks and drones for zero-emission last mile delivery. All-Electric Solutions Designed for People Who Get Things Done.",
"datePublished": "2025-11-06T12:35:04-05:00",
"dateModified": "2026-02-02T10:56:05-05:00",
"image": {
"@id": "https://workhorse.com/wp-content/uploads/2025/11/photo1.jpg"
},
"author": {
"@id": "https://workhorse.com/author/adamsoldesignco-com/",
"name": "Adam Rosenkoetter"
},
"@type": "Article",
"name": "Workhorse Manufacturing electric vehicles",
"@id": "https://workhorse.com/manufacturing/#schema-124299",
"isPartOf": {
"@id": "https://workhorse.com/manufacturing/#webpage"
},
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://workhorse.com/manufacturing/#webpage"
}
}
]
}
/find-a-dealer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://workhorse.com/#organization",
"name": "Workhorse",
"url": "https://workhorse.com",
"sameAs": [
"https://www.facebook.com/workhorsetechnologies",
"https://twitter.com/workhorse_group"
],
"logo": {
"@type": "ImageObject",
"@id": "https://workhorse.com/#logo",
"url": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"contentUrl": "https://workhorse.com/wp-content/uploads/2023/04/android-chrome-192x192-1.png",
"caption": "Workhorse",
"inLanguage": "en-US",
"width": "192",
"height": "192"
}
},
{
"@type": "WebSite",
"@id": "https://workhorse.com/#website",
"url": "https://workhorse.com",
"name": "Workhorse",
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://workhorse.com/wp-content/uploads/2024/10/Screenshot-2024-10-09-125708.jpg",
"url": "https://workhorse.com/wp-content/uploads/2024/10/Screenshot-2024-10-09-125708.jpg",
"width": "1065",
"height": "627",
"caption": "United States Map with red and blue markers for Workhorse certified dealer locations.",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://workhorse.com/find-a-dealer/#webpage",
"url": "https://workhorse.com/find-a-dealer/",
"name": "Find a Dealer | Workhorse",
"datePublished": "2024-09-09T18:19:04-04:00",
"dateModified": "2026-04-08T13:34:30-04:00",
"isPartOf": {
"@id": "https://workhorse.com/#website"
},
"primaryImageOfPage": {
"@id": "https://workhorse.com/wp-content/uploads/2024/10/Screenshot-2024-10-09-125708.jpg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://workhorse.com/author/adamsoldesignco-com/",
"name": "Adam Rosenkoetter",
"url": "https://workhorse.com/author/adamsoldesignco-com/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/fad2c22b8ad38bc3a523953cfb3524a98221f9634f2808315832098b4639de20?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/fad2c22b8ad38bc3a523953cfb3524a98221f9634f2808315832098b4639de20?s=96&d=mm&r=g",
"caption": "Adam Rosenkoetter",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://workhorse.com/#organization"
}
},
{
"@type": "Article",
"headline": "Find a Dealer | Workhorse",
"keywords": "dealer",
"datePublished": "2024-09-09T18:19:04-04:00",
"dateModified": "2026-04-08T13:34:30-04:00",
"author": {
"@id": "https://workhorse.com/author/adamsoldesignco-com/",
"name": "Adam Rosenkoetter"
},
"publisher": {
"@id": "https://workhorse.com/#organization"
},
"description": "Find a Workhorse dealer in your area or region, connect with dedicated contacts for GSA sales, and discover flexible leasing and financing options to power your fleet!",
"name": "Find a Dealer | Workhorse",
"@id": "https://workhorse.com/find-a-dealer/#richSnippet",
"isPartOf": {
"@id": "https://workhorse.com/find-a-dealer/#webpage"
},
"image": {
"@id": "https://workhorse.com/wp-content/uploads/2024/10/Screenshot-2024-10-09-125708.jpg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://workhorse.com/find-a-dealer/#webpage"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact/ | 2 | 5 |
| /manufacturing/ | 2 | 1 |
| /find-a-dealer/ | 6 | 1 |
Explore the other reputation pillars for Workhorse
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Workhorse, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Workhorse: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://workhorse.com to view the most current version of its content and see directly what this company is about and what it offers.