Advertising Standards Authority (ASA) | Committee of Advertising Practice (CAP)
(https://www.asa.org.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The primary authority gap is technical rather than semantic. The schema_json is null across all pages, which represents a technical credibility gap for an organization claiming to monitor modern advertising. While authorities like Tim Duffy and Jenny Biggam are named, they lack accompanying Person schema or sameAs links to verify their digital footprint within the structured data.
There is no disconnect because the site does not make performance claims in a marketing sense; it reports historical actions. Every claim about an ad being ‘Upheld’ or ‘Upheld in Part’ is supported by a detailed case summary. The marketing tone is replaced by a formal regulatory tone, which demonstrates high credibility.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /codes-and-rulings/rulings.html | 4 | 1 |
| /advice-and-resources/news.html | 8 | 1 |
| /advice-and-resources/training-and-events.html | 4 | 1 |
| /newsletter.html | 4 | 1 |
| /issues-and-topics.html | 4 | 1 |
This page presents a snapshot of public data from Advertising Standards Authority (ASA) | Committee of Advertising Practice (CAP), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Advertising Standards Authority (ASA) | Committee of Advertising Practice (CAP): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.asa.org.uk to view the most current version of its content and see directly what this company is about and what it offers.