Acadia (formerly Bobsled Marketing)

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(https://www.bobsledmarketing.com) 📸 Data Snapshot: May 19, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

13 Impact Weight: 15 / 100

87% Reputation

Diagnosis: Authority Gaps

Authority gaps exist primarily due to the absence of structured Person schema for key leaders like Kiri Masters and Jared Belsky, despite the site making significant claims about their industry footprint. While the text mentions Kiri Masters writing for Forbes and publishing three books, there are no ‘sameAs’ links in the JSON-LD to verify these digital identities via machine-readable data. The Organization schema is present and properly formatted with social links, but it lacks the granular ‘expertise’ properties expected of a technical agency. This creates a minor disconnect between the ‘Thought Leadership’ claim and the technical implementation of that authority.

Evidence: Performance vs. Claims

There is a minimal disconnect between claims and evidence; the site avoids the ‘results guaranteed’ red flag and instead provides a high volume of named client successes. Performance claims like ’20x ROI across 1,100 locations’ for European Wax Center are substantiable and tied to specific project descriptions. The primary disconnect is the marketing tone on the homepage, which is more focused on ‘passion’ and ‘culture’ than the hard-hitting data visualization and reporting capabilities proved on the ‘Results’ page. The site demonstrates much more technical competence than its generic ‘Grow with confidence’ hero text suggests.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "url": "https://www.bobsledmarketing.com",
        "name": "Bobsled Marketing | Amazon Agency - Grow Your Amazon Sales",
        "description": "<p>We help brands launch & optimize their products on Amazon for maximum revenue growth.</p>",
        "image": "//images.squarespace-cdn.com/content/v1/54010d8be4b01b550b3a6cfa/6d424153-fc4c-4c30-80c3-2714766f52f8/Acadia_PrimaryLogo_RGB-White+%281%29.png",
        "@context": "http://schema.org",
        "@type": "WebSite"
    },
    {
        "legalName": "Bobsled Marketing LLC",
        "address": "",
        "email": "",
        "telephone": "3473562260",
        "sameAs": [
            "https://www.linkedin.com/company/bobsled-marketing",
            "https://www.facebook.com/bobsledmarketing"
        ],
        "@context": "http://schema.org",
        "@type": "Organization"
    },
    {
        "address": "",
        "image": "https://static1.squarespace.com/static/54010d8be4b01b550b3a6cfa/t/641214e202935506f3b39d02/1689254912861/",
        "name": "Bobsled Marketing LLC",
        "openingHours": ", , , , , , ",
        "@context": "http://schema.org",
        "@type": "LocalBusiness"
    }
]

/bobsled-marketing-reviews/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://acadia.io/bobsled-marketing/",
            "url": "https://acadia.io/bobsled-marketing/",
            "name": "Amazon Agency – Full-Service Marketing & Management | Acadia",
            "isPartOf": {
                "@id": "https://acadia.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://acadia.io/bobsled-marketing/#primaryimage"
            },
            "image": {
                "@id": "https://acadia.io/bobsled-marketing/#primaryimage"
            },
            "thumbnailUrl": "https://acadia.io/wp-content/uploads/2023/06/BobsledtoAcadiaanimation2.gif",
            "datePublished": "2023-03-05T18:54:49+00:00",
            "dateModified": "2025-10-28T15:17:30+00:00",
            "description": "As a trusted full-service Amazon marketing agency, Bobsled Marketing (now Acadia) helps mid-sized retail brands grow their market share, improve profitability, and stand out from the competition.",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://acadia.io/bobsled-marketing/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://acadia.io/bobsled-marketing/#primaryimage",
            "url": "https://acadia.io/wp-content/uploads/2023/06/BobsledtoAcadiaanimation2.gif",
            "contentUrl": "https://acadia.io/wp-content/uploads/2023/06/BobsledtoAcadiaanimation2.gif",
            "width": 600,
            "height": 300
        },
        {
            "@type": "WebSite",
            "@id": "https://acadia.io/#website",
            "url": "https://acadia.io/",
            "name": "Acadia.io",
            "description": "",
            "publisher": {
                "@id": "https://acadia.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://acadia.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://acadia.io/#organization",
            "name": "Acadia",
            "url": "https://acadia.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://acadia.io/#/schema/logo/image/",
                "url": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "contentUrl": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "width": 1200,
                "height": 628,
                "caption": "Acadia"
            },
            "image": {
                "@id": "https://acadia.io/#/schema/logo/image/"
            }
        }
    ]
}

/contact/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://acadia.io/hire-us/",
            "url": "https://acadia.io/hire-us/",
            "name": "Hire Us — Acadia.io",
            "isPartOf": {
                "@id": "https://acadia.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://acadia.io/hire-us/#primaryimage"
            },
            "image": {
                "@id": "https://acadia.io/hire-us/#primaryimage"
            },
            "thumbnailUrl": "https://acadia.io/wp-content/uploads/2024/08/arrow-right.png",
            "datePublished": "2021-07-28T13:20:27+00:00",
            "dateModified": "2025-09-10T16:22:25+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://acadia.io/hire-us/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://acadia.io/hire-us/#primaryimage",
            "url": "https://acadia.io/wp-content/uploads/2024/08/arrow-right.png",
            "contentUrl": "https://acadia.io/wp-content/uploads/2024/08/arrow-right.png",
            "width": 33,
            "height": 33,
            "caption": "null"
        },
        {
            "@type": "WebSite",
            "@id": "https://acadia.io/#website",
            "url": "https://acadia.io/",
            "name": "Acadia.io",
            "description": "",
            "publisher": {
                "@id": "https://acadia.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://acadia.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://acadia.io/#organization",
            "name": "Acadia",
            "url": "https://acadia.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://acadia.io/#/schema/logo/image/",
                "url": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "contentUrl": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "width": 1200,
                "height": 628,
                "caption": "Acadia"
            },
            "image": {
                "@id": "https://acadia.io/#/schema/logo/image/"
            }
        }
    ]
}

/careers/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://acadia.io/services/life-long-learning-and-careers/",
            "url": "https://acadia.io/services/life-long-learning-and-careers/",
            "name": "Meaningful Careers — Acadia.io",
            "isPartOf": {
                "@id": "https://acadia.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://acadia.io/services/life-long-learning-and-careers/#primaryimage"
            },
            "image": {
                "@id": "https://acadia.io/services/life-long-learning-and-careers/#primaryimage"
            },
            "thumbnailUrl": "https://acadia.io/wp-content/uploads/2026/03/Forbes_Best_Startups_2026_AwardLogo_Revtangle-1024x410.png",
            "datePublished": "2022-07-27T18:32:07+00:00",
            "dateModified": "2026-03-04T13:45:08+00:00",
            "breadcrumb": {
                "@id": "https://acadia.io/services/life-long-learning-and-careers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://acadia.io/services/life-long-learning-and-careers/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://acadia.io/services/life-long-learning-and-careers/#primaryimage",
            "url": "https://acadia.io/wp-content/uploads/2026/03/Forbes_Best_Startups_2026_AwardLogo_Revtangle.png",
            "contentUrl": "https://acadia.io/wp-content/uploads/2026/03/Forbes_Best_Startups_2026_AwardLogo_Revtangle.png",
            "width": 2281,
            "height": 913
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://acadia.io/services/life-long-learning-and-careers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Services",
                    "item": "https://acadia.io/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Meaningful Careers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://acadia.io/#website",
            "url": "https://acadia.io/",
            "name": "Acadia.io",
            "description": "",
            "publisher": {
                "@id": "https://acadia.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://acadia.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://acadia.io/#organization",
            "name": "Acadia",
            "url": "https://acadia.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://acadia.io/#/schema/logo/image/",
                "url": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "contentUrl": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "width": 1200,
                "height": 628,
                "caption": "Acadia"
            },
            "image": {
                "@id": "https://acadia.io/#/schema/logo/image/"
            }
        }
    ]
}

/about-us/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://acadia.io/bobsled-marketing/",
            "url": "https://acadia.io/bobsled-marketing/",
            "name": "Amazon Agency – Full-Service Marketing & Management | Acadia",
            "isPartOf": {
                "@id": "https://acadia.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://acadia.io/bobsled-marketing/#primaryimage"
            },
            "image": {
                "@id": "https://acadia.io/bobsled-marketing/#primaryimage"
            },
            "thumbnailUrl": "https://acadia.io/wp-content/uploads/2023/06/BobsledtoAcadiaanimation2.gif",
            "datePublished": "2023-03-05T18:54:49+00:00",
            "dateModified": "2025-10-28T15:17:30+00:00",
            "description": "As a trusted full-service Amazon marketing agency, Bobsled Marketing (now Acadia) helps mid-sized retail brands grow their market share, improve profitability, and stand out from the competition.",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://acadia.io/bobsled-marketing/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://acadia.io/bobsled-marketing/#primaryimage",
            "url": "https://acadia.io/wp-content/uploads/2023/06/BobsledtoAcadiaanimation2.gif",
            "contentUrl": "https://acadia.io/wp-content/uploads/2023/06/BobsledtoAcadiaanimation2.gif",
            "width": 600,
            "height": 300
        },
        {
            "@type": "WebSite",
            "@id": "https://acadia.io/#website",
            "url": "https://acadia.io/",
            "name": "Acadia.io",
            "description": "",
            "publisher": {
                "@id": "https://acadia.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://acadia.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://acadia.io/#organization",
            "name": "Acadia",
            "url": "https://acadia.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://acadia.io/#/schema/logo/image/",
                "url": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "contentUrl": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "width": 1200,
                "height": 628,
                "caption": "Acadia"
            },
            "image": {
                "@id": "https://acadia.io/#/schema/logo/image/"
            }
        }
    ]
}

/results/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://acadia.io/clients-and-case-studies/",
            "url": "https://acadia.io/clients-and-case-studies/",
            "name": "Clients and Case Studies — Acadia.io",
            "isPartOf": {
                "@id": "https://acadia.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://acadia.io/clients-and-case-studies/#primaryimage"
            },
            "image": {
                "@id": "https://acadia.io/clients-and-case-studies/#primaryimage"
            },
            "thumbnailUrl": "https://acadia.io/wp-content/uploads/2025/09/Fresh-Thyme-Thumbnail.png",
            "datePublished": "2021-06-07T15:20:35+00:00",
            "dateModified": "2026-04-30T20:06:16+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://acadia.io/clients-and-case-studies/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://acadia.io/clients-and-case-studies/#primaryimage",
            "url": "https://acadia.io/wp-content/uploads/2025/09/Fresh-Thyme-Thumbnail.png",
            "contentUrl": "https://acadia.io/wp-content/uploads/2025/09/Fresh-Thyme-Thumbnail.png",
            "width": 525,
            "height": 525
        },
        {
            "@type": "WebSite",
            "@id": "https://acadia.io/#website",
            "url": "https://acadia.io/",
            "name": "Acadia.io",
            "description": "",
            "publisher": {
                "@id": "https://acadia.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://acadia.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://acadia.io/#organization",
            "name": "Acadia",
            "url": "https://acadia.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://acadia.io/#/schema/logo/image/",
                "url": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "contentUrl": "https://acadia.io/wp-content/uploads/2021/08/Acadia_SharedImage_SocialMedia-copy.jpg",
                "width": 1200,
                "height": 628,
                "caption": "Acadia"
            },
            "image": {
                "@id": "https://acadia.io/#/schema/logo/image/"
            }
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

306Review mentions (all pages)

10External proof links (all pages)

Page	Reviews	Proof links
/ (home)	15	0
/bobsled-marketing-reviews/	57	2
/contact/	59	2
/careers/	59	2
/about-us/	57	2
/results/	59	2

Explore the other reputation pillars for Acadia (formerly Bobsled Marketing)

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Acadia (formerly Bobsled Marketing), captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Acadia (formerly Bobsled Marketing): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.bobsledmarketing.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Acadia (formerly Bobsled Marketing) – Signal Evidence & AI Readability

Acadia (formerly Bobsled Marketing)