Information Density: Acadia (formerly Bobsled Marketing) – Signal Evidence & AI Readability

[H2] Bobsled is now Acadia
[H2] Same team, same passion, same industry-leading approach.
Bobsled is now part of Acadia, a full-service digital growth agency for challenger brands. Our partnership delivers uncommon areas of expertise across retail media, analytics, performance media, CRO, organic social, SEO, and creative services. Our ambitious teams are determined to steward your marketing investment to the places that will bring you maximum value. At Acadia, we’re building the best growth marketing agency in the world for challenger brands. No siloes. No box seats at the stadium. Just ambitious subject matter experts making every dollar work harder for your brand.

Visit us at Acadia

[H2] A note from Kiri, founder of Bobsled Marketing
In early 2022, Bobsled joined Acadia - a dynamic, full-service digital agency. Since then we have been operating as one team for mid-to-enterprise brands seeking the best return on each marketing dollar, across retail channels, social, SEO, performance media, programmatic, and analytics. A year on from the acquisition, it was time to make it official. We are retiring the Bobsled name and moving forward as Acadia’s retail media & marketplaces practice.

What will never change is our commitment to being a partner with a point of view. Within Acadia, our team remains intact with the same practitioners and leaders you have come to trust. We remain focused on delivering great results and support for our brand partners, and industry-leading thought leadership. Deep experience within Amazon and retail marketplaces is key for our clients to win in these channels - and that focus will remain.We are moving forward with renewed passion to serve our industry during a time of immense change and opportunity. Please follow us at Acadia! Kiri MastersFounder of Bobsled MarketingPartner and Head of Retail Strategy at Acadia

Go to Acadia

Internal CSS

[H1]
Full-Service Amazon Marketing Agency

[H2]
Bobsled Marketing is part of Acadia

Same team, same passion, same industry-leading approach.
Bobsled is now part of Acadia, a full-service digital growth agency for challenger brands.
Our partnership delivers uncommon areas of expertise across retail media, analytics, performance media, CRO, organic social, SEO, and creative services. Our ambitious teams are determined to steward your marketing investment to the places that will bring you maximum value.
At Acadia, we’re building the best growth marketing agency in the world for challenger brands.
No siloes.
No box seats at the stadium.
Just ambitious subject matter experts making every dollar work harder for your brand.

[IMG: Bobsled+to+Acadia+animation+(2)]

[H2]
Amazon and retail media agency services

We work with challenger brands in all categories, across key retail marketplaces and media networks.

[H3]
Amazon Full Channel Management

LEARN MORE

[H3]
Amazon Marketing Cloud (AMC)

LEARN MORE

[H3]
Amazon DSP Advertising

LEARN MORE

[H3]
Amazon Advertising Management (PPC)

LEARN MORE

[H3]
Amazon Account Launch

LEARN MORE

[H3]
Amazon Consulting

LEARN MORE

[H3]
Amazon Content and Brand Optimization

LEARN MORE

[H3]
Walmart Account Management

LEARN MORE

[H3]
Target Account Management

LEARN MORE

[H3]
Instacart Advertising Management

LEARN MORE

[H2]
Our expertise with retail media and marketplaces

We are domain experts in the online marketplace space, with deep expertise in Amazon, Walmart, Instacart, and Target.
We are an Amazon Advertising Verified Partner, and a Walmart marketplace solution provider.

Contact Us

[H2]
Resources

[H3]
Our Blog

[H3]
Retail Case Studies

[H3]
Other Resources

[H2]
Bobsled Marketing’s journey as part of Acadia

[H4] 2015

Bobsled founded as an Amazon-first agency

[H4] 2017

Founder Kiri Masters begins writing for Forbes and goes on to publish 3 books about Amazon and Instacart.Amazon for CMOs is named one of the best retail books of all time

[H4] 2020

Bobsled joins Inc 5000 list of fastest-growing companiesBobsled is named one of the top Amazon solution providers by Business Insider and Marketplace Pulse.

[H4] 2021

Bobsled expands to support Walmart, Instacart and Target marketplaces and retail media networks

[H4] Feb 2022

Bobsled is acquired by Acadia, forming a full-service digital agency that serves brand looking to make the best use of every marketing dollar across SEO, performance media, analytics, and organic social.

[H4] July 2022

Acadia wins Ad Age “Small agency of the year”

Contact Us

[H2]
Announcement: Bobsled and Acadia

On March 2022, Bobsled’s founder Kiri Masters published this blog post on the Bobsled Marketing website:
7 years ago, I hung out my shingle as the solo operator of Bobsled Marketing, a company I founded from my 1-bedroom apartment in New York.
Today I’m pleased to announce that Bobsled Marketing has been acquired by Acadia, a new breed of a digital marketing agency.
This is a proud moment for me, as Bobsled progresses into its next phase. It is real validation that Acadia, a company that I have come to respect greatly, recognizes the dedication and talents of the Bobsled team (“Bobsledders”), the trust and goodwill of our amazing clients, and the trusted brand that we have built in the retail marketplace ecosystem.
I’m excited about this transition and the new opportunities that it offers our valued clients and the Bobsled team:
A one-stop digital marketing experience for mid-market companies. Mid-market retail brands are dealing with increasing complexity. At the same time, these brands desperately want to rationalize the number of solution providers that they need to engage to execute their SEO, SEM, social media, web development, and analytics capabilities. Bobsled, as part of Acadia, will form part of a comprehensive solution set that is specifically designed to serve ambitious mid-market brands.
New industry opportunities. The world of retail marketplaces and retail media is changing at warp speed. Already navigating several retail media and marketing channels, they are looking down the barrel at an increasingly fragmented shopping experience. We want to guide our clients in mastering new platforms and capabilities. This is a vision that we share with Acadia, and together we’ll have more resources to act on these opportunities.
Culture fit. The proudest moments of my entrepreneurial career have not been the industry recognition or growth milestones, but when Bobsledders tell me “this place is unlike any place I have worked before”. We have been pioneers in creating a thriving fully-remote company culture, where respect, teamwork, and grit are on display every day. After a lot of conversations with the founders and leaders within Acadia, it became clear to me that we share common values and a common vision for the industry’s future.
In a service business like Bobsled, our people are the business. So I’m pleased to find a company where our quirks are appreciated and our values align. I will personally be continuing the journey with Acadia, along with the rest of the Bobsled team.
I have a great deal of respect for the founders of Acadia, Jared Belsky (previously CEO of 360i) and Sean Belnick (previously CEO of ecommerce company bizchair.com). Together we will build something great.
“In this next stage of growth for Bobsled Marketing, we are thrilled to bring Acadia’s strengths in paid search, SEO, web development, and social media to our clients. And we look forward to contributing to the success of Acadia clients through our industry-leading Amazon and retail marketplace expertise.”

[H3]
Contact Us

[H1] Grow with confidence.
Grow with Acadia

Hello, thanks for your interest in Acadia. You will not just be a number, you’ll be our partners. You will feel passionate teamers caring deeply about your business as if it was their own. Reach out to us and you will immediately hear from us and feel like your challenge is important.
- Jared Belsky, CEO & Co-Founder

Connect with our team now

[IMG: store]

[H3] Full-service Retail Media Excellence

[H4] We’ll help you strategize, analyze, and optimize your retail and paid media campaigns.

[IMG: paid media]

[H3] Optimize Search and Conversions

[H4] We’ll help you get discovered more places and convert more eager shoppers through Search Engine Optimizations (SEO) and Conversion Rate Optimization (CRO).

[IMG: streaming]

[H3] From Social to Paid Media

[H4] Our creative studio and advertising experts can help you from the ground up from creative development and execution to managing your campaigns.

[IMG: Rocket]

[H3] Analyze and Take Action

[H4] We remove confusion and uncover hidden opportunities. Our experts don’t just interpret data but develop unique points of view to help you beat the competition more often.

[H3]
Careers
[H1] A journey of innovation,
collaboration, and
personal growth.
If you’re passionate about customer success and limitless learning, help us shape the future of retail media and digital marketing.

Browse Open Positions

LEarn More About Us

[IMG: Forbes_Best_Startups_2026_AwardLogo_Revtangle]

[IMG: Careers_Collage_2]

[IMG: Acadia Values Collage (1)]

[H2] We seem different,
because we are
We have the lowest turnover rate in the industry, because we invest in a core values oriented culture, and allow our employees to take risks, grow and learn. This in turn propels our client community forward.
If you're passionate about servicing clients to take their brands to the next level, eager to learn, and excited by the idea of joining a team that's shaping the future, we want to hear from you!
To apply, please see our open positions below. If you do not see an open position that matches your qualifications at this time please create a candidate profile by selecting "Create Account" on the right-hand side to be considered for future openings.
We can't wait to meet you!

[IMG: FLAG2]

[H3]
Our Mission
[H3]
Be an elite digital growth 
platform for the mid-market disrupter, 
in order to create opportunity, meaning and opportunity for the communities 
we serve.
Our mission is simple, yet ambitious. With a single digit employee attrition rate in an industry that is famous for turning over 40% of staff, we know we are doing something meaningful for our team-members, and judging by the results, we know we are making a difference in our clients lives as well. We are an unfinished product. We are relentless, always improving, and occasionally making mistakes along the way. Our promise is to be the best, and most integrity-filled partner or employer you will ever know, and that we will improve every day.

[IMG: ai_Acadia_Summit_August_0974_2025]

[H3]
Our Values
[H3]
Our teams are driven by collective success
We believe in a can-do mindset guided by curiosity, candid conversations, and community empowerment.

[IMG: Image (18)]

[IMG: Search]

Can-Do

Our default response is dedicated to doing our part to help our clients and co-workers reach their fullest potential. We have the courage and urgency to find the solution because we are all owners.

[IMG: defense]

Curiosity

We will be the first to ask why, the first to research, and the first to understand. We ask questions until we find a way around the mountain for ourselves and our clients.

[IMG: store]

Candor

We are willing to have hard conversations to foster positive and mutually beneficial relationships, where respect and transparency always thrive.

[IMG: paid media]

Community

We make lives better for clients, community, and crew. As dedicated members of our Atlanta community, we give to our customers and team as much as we do to deserving causes that we care deeply about.

[H3]
Our Values
[H3]
Our teams are driven by collective success
We believe in a can-do mindset guided by curiosity, candid conversations, and community empowerment.

[IMG: Image (18)]

[IMG: Search]

Can-Do

Our default response is dedicated to doing our part to help our clients and co-workers reach their fullest potential. We have the courage and urgency to find the solution because we are all owners.

[IMG: defense]

Curiosity

We will be the first to ask why, the first to research, and the first to understand. We ask questions until we find a way around the mountain for ourselves and our clients.

[IMG: store]

Candor

We are willing to have hard conversations to foster positive and mutually beneficial relationships, where respect and transparency always thrive.

[IMG: paid media]

Community

We make lives better for clients, community, and crew. As dedicated members of our Atlanta community, we give to our customers and team as much as we do to deserving causes that we care deeply about.

[H3]
Our benefits
[H2] Our growth nurtures our
customer’s growth
We believe when we focus on our team’s wellbeing, we can deliver the best results for our customers. Our benefits are focused on teams wellbeing that extends to our clients and community.

[IMG: Cami-Lehman]

[H2] Cami Lehman

[H3] Maggiano's, Director of Marketing

[IMG: blue-quote]

Acadia has an incredible level of expertise and has been a phenomenal resource for us for all things digital media.

[IMG: Search]

Professional Development

Reimbursement funds can be made available for qualifying and pre-approved continuing education opportunities.

[IMG: Search]

Generous Parental Leave

We’re family people too so we’re so proud to offer 12 weeks of fully paid parental leave to all of our team.

[IMG: Search]

Dedicated to Wellness

We know life is often challenging and our commitment to wellness is serious. We offer a $50 monthly wellness reimbursement to support your physical health and a $1000 yearly mental health reimbursement to ensure your mental well-being to empower a peaceful body and mind.

[IMG: Search]

Our Locations

We’re headquartered in Atlanta but admire talent regardless of geography. We hire globally, with people from Barcelona to Belgrade to Bengaluru and Beyond.

[H2]
Current Openings

[H2]
Ready to get started?

Turn your diminishing returns into focused growth and holistic marketing strategies.

Get Started →

[H1]
Full-Service Amazon Marketing Agency

[H2]
Bobsled Marketing is part of Acadia

Same team, same passion, same industry-leading approach.
Bobsled is now part of Acadia, a full-service digital growth agency for challenger brands.
Our partnership delivers uncommon areas of expertise across retail media, analytics, performance media, CRO, organic social, SEO, and creative services. Our ambitious teams are determined to steward your marketing investment to the places that will bring you maximum value.
At Acadia, we’re building the best growth marketing agency in the world for challenger brands.
No siloes.
No box seats at the stadium.
Just ambitious subject matter experts making every dollar work harder for your brand.

[IMG: Bobsled+to+Acadia+animation+(2)]

[H2]
Amazon and retail media agency services

We work with challenger brands in all categories, across key retail marketplaces and media networks.

[H3]
Amazon Full Channel Management

LEARN MORE

[H3]
Amazon Marketing Cloud (AMC)

LEARN MORE

[H3]
Amazon DSP Advertising

LEARN MORE

[H3]
Amazon Advertising Management (PPC)

LEARN MORE

[H3]
Amazon Account Launch

LEARN MORE

[H3]
Amazon Consulting

LEARN MORE

[H3]
Amazon Content and Brand Optimization

LEARN MORE

[H3]
Walmart Account Management

LEARN MORE

[H3]
Target Account Management

LEARN MORE

[H3]
Instacart Advertising Management

LEARN MORE

[H2]
Our expertise with retail media and marketplaces

We are domain experts in the online marketplace space, with deep expertise in Amazon, Walmart, Instacart, and Target.
We are an Amazon Advertising Verified Partner, and a Walmart marketplace solution provider.

Contact Us

[H2]
Resources

[H3]
Our Blog

[H3]
Retail Case Studies

[H3]
Other Resources

[H2]
Bobsled Marketing’s journey as part of Acadia

[H4] 2015

Bobsled founded as an Amazon-first agency

[H4] 2017

Founder Kiri Masters begins writing for Forbes and goes on to publish 3 books about Amazon and Instacart.Amazon for CMOs is named one of the best retail books of all time

[H4] 2020

Bobsled joins Inc 5000 list of fastest-growing companiesBobsled is named one of the top Amazon solution providers by Business Insider and Marketplace Pulse.

[H4] 2021

Bobsled expands to support Walmart, Instacart and Target marketplaces and retail media networks

[H4] Feb 2022

Bobsled is acquired by Acadia, forming a full-service digital agency that serves brand looking to make the best use of every marketing dollar across SEO, performance media, analytics, and organic social.

[H4] July 2022

Acadia wins Ad Age “Small agency of the year”

Contact Us

[H2]
Announcement: Bobsled and Acadia

On March 2022, Bobsled’s founder Kiri Masters published this blog post on the Bobsled Marketing website:
7 years ago, I hung out my shingle as the solo operator of Bobsled Marketing, a company I founded from my 1-bedroom apartment in New York.
Today I’m pleased to announce that Bobsled Marketing has been acquired by Acadia, a new breed of a digital marketing agency.
This is a proud moment for me, as Bobsled progresses into its next phase. It is real validation that Acadia, a company that I have come to respect greatly, recognizes the dedication and talents of the Bobsled team (“Bobsledders”), the trust and goodwill of our amazing clients, and the trusted brand that we have built in the retail marketplace ecosystem.
I’m excited about this transition and the new opportunities that it offers our valued clients and the Bobsled team:
A one-stop digital marketing experience for mid-market companies. Mid-market retail brands are dealing with increasing complexity. At the same time, these brands desperately want to rationalize the number of solution providers that they need to engage to execute their SEO, SEM, social media, web development, and analytics capabilities. Bobsled, as part of Acadia, will form part of a comprehensive solution set that is specifically designed to serve ambitious mid-market brands.
New industry opportunities. The world of retail marketplaces and retail media is changing at warp speed. Already navigating several retail media and marketing channels, they are looking down the barrel at an increasingly fragmented shopping experience. We want to guide our clients in mastering new platforms and capabilities. This is a vision that we share with Acadia, and together we’ll have more resources to act on these opportunities.
Culture fit. The proudest moments of my entrepreneurial career have not been the industry recognition or growth milestones, but when Bobsledders tell me “this place is unlike any place I have worked before”. We have been pioneers in creating a thriving fully-remote company culture, where respect, teamwork, and grit are on display every day. After a lot of conversations with the founders and leaders within Acadia, it became clear to me that we share common values and a common vision for the industry’s future.
In a service business like Bobsled, our people are the business. So I’m pleased to find a company where our quirks are appreciated and our values align. I will personally be continuing the journey with Acadia, along with the rest of the Bobsled team.
I have a great deal of respect for the founders of Acadia, Jared Belsky (previously CEO of 360i) and Sean Belnick (previously CEO of ecommerce company bizchair.com). Together we will build something great.
“In this next stage of growth for Bobsled Marketing, we are thrilled to bring Acadia’s strengths in paid search, SEO, web development, and social media to our clients. And we look forward to contributing to the success of Acadia clients through our industry-leading Amazon and retail marketplace expertise.”

[H3]
Case Studies
[H1] Case
Studies
We work with both B2C and B2B clients who are David waking up every day to beat goliath. A few categories of focus for us are Retail/E-commerce, DTC, Travel, Food/Beverage, B2B, and Health/Wellness/Beauty.

[H3] Fresh Thyme Gets a 8% Lift in Visitation Across 70+ Stores

Read Case Study

[H1] Our clients
success stories

[H2] The 14-Day Trade-Up: Slashing Amazon Customer Acquisition Cost by 46%

Search Engine Optimization
View Case Study

[H2] How Casey’s Connected With Gen-Z With Absurdism & Content Chaos

Content Marketing    |     Performance Creative    |     Social Marketing
View Case Study

[H2] European Wax Center Drives over 20x ROI Across 1,100 Locations

Search Engine Optimization
View Case Study

[H2] TRUBAR Bites Into a 48% Lift in Retail Marketplace Sales With Bold Creative

Amazon Marketing    |     Amazon Paid Advertising Management Services    |     Instacart Advertising    |     Paid Search    |     Performance Creative    |     Walmart Marketplaces
View Case Study

[H2] Fresh Thyme Gets a 8% Lift in Visitation Across 70+ Stores

Analytics and Intelligence    |     Paid Search    |     Paid Social    |     Performance Creative
View Case Study

[H2] Belgian Boys: From Challenger to Top of The Charts

Instacart Advertising
View Case Study

[H2] Good Trouble Pets Take a Big Bite Out of Walmart With Custom Content Strategy

Content Marketing    |     Walmart Marketplaces
View Case Study

[H2] U Beauty

Paid Search
View Case Study

[H2] Test Obsessed: Maggianos’ Secret Sauce For In-Store Growth

Paid Search
View Case Study

[H2] Atlanta Mission’s ‘Invisible Mission’

Performance Creative    |     Social Marketing
View Case Study

[H2] Sky Zone Doubles Audience Reach and Gives Business a Big Bounce

Analytics and Intelligence    |     Data Science
View Case Study

[H2] David vs Electronics Goliaths: Priority Market Segmentation & Paid Media Allocation for P.C. Richard & Son

Analytics and Intelligence    |     Paid Search    |     Performance Creative
View Case Study

[H2] Orkin

Social Marketing
View Case Study

[H2] Nature’s Way

Amazon Marketing
View Case Study

[H2] Ocha & Co

Amazon Marketing
View Case Study

[H2] Lovepop

Content Marketing    |     Paid Social    |     Performance Creative    |     Social Marketing
View Case Study

[H2] Krinos sales grow 59% with improved Amazon product content

Amazon Marketing
View Case Study

[H2] Acadia boosts SAXX sales 40% by correctly organizing product catalog on Amazon

Amazon Marketing
View Case Study

[H2] Red Roof Inn

Content Marketing    |     Paid Social    |     Performance Creative    |     Social Marketing
View Case Study

[H2] Massage Envy

Analytics and Intelligence
View Case Study

[H2] Sweet Victory

Amazon Marketing    |     Amazon Paid Advertising Management Services
View Case Study

[H2] Ideal Image

Search Engine Optimization
View Case Study

[H2] Just Water

Amazon Marketing    |     Amazon Paid Advertising Management Services
View Case Study

[H2] Lansinoh

Amazon Marketing    |     Amazon Paid Advertising Management Services
View Case Study

[H2] Barcel USA

Walmart Marketplaces
View Case Study

[H2] Vella

Social Marketing
View Case Study

[H2] Bark

Search Engine Optimization
View Case Study

[H2] TULA Skincare

Amazon Paid Advertising Management Services
View Case Study

[H2] Natierra

Amazon Marketing    |     Data Visualization and Reporting    |     Paid Search    |     Paid Social    |     Performance Creative    |     Programmatic
View Case Study

[H2] WellSky

Search Engine Optimization
View Case Study

[IMG: Beal]
[H2] Beal’s Lobster

Content Marketing    |     Paid Social    |     Social Marketing
View Case Study

[H2]
Ready to get started?

Turn your diminishing returns into focused growth and holistic marketing strategies.

Get Started →