Demandbase, Inc.
(https://demandbase.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established via schema_json, which includes a foundingDate of 2007 and names founder Chris Golec. The presence of sameAs links to Wikipedia, Crunchbase, and LinkedIn minimizes identity gaps. However, a technical credibility gap exists where the site claims to deliver AI-powered pipeline but shows 0% growth placeholders in its own marketing modules.
The central disconnect lies between the bold claim of delivering a repeatable, measurable pipeline engine and the forensic evidence of +0% metrics in the case study highlights. The site claims to identify what actually drives pipeline, but the provided text fails to demonstrate actual achieved percentages or revenue numbers beyond the CMO testimonials from Zoom and SAP Concur.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/",
"url": "https://www.demandbase.com/",
"name": "ABM Platform for B2B Sales & Marketing Success | Demandbase",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.demandbase.com/#primaryimage"
},
"image": {
"@id": "https://www.demandbase.com/#primaryimage"
},
"thumbnailUrl": "https://www.demandbase.com/wp-content/uploads/2026/04/Featured_800x537-10.png",
"datePublished": "2024-05-31T12:07:33+00:00",
"dateModified": "2026-05-12T10:09:26+00:00",
"description": "Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.",
"breadcrumb": {
"@id": "https://www.demandbase.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.demandbase.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.demandbase.com/#primaryimage",
"url": "https://www.demandbase.com/wp-content/uploads/2026/04/Featured_800x537-10.png",
"contentUrl": "https://www.demandbase.com/wp-content/uploads/2026/04/Featured_800x537-10.png",
"width": 800,
"height": 537
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.demandbase.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.demandbase.com/#organization",
"name": "Demandbase",
"legalName": "Demandbase, Inc.",
"url": "https://www.demandbase.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.demandbase.com/favicon-32x32.png"
},
"description": "Demandbase is an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams.",
"foundingDate": "2007",
"founder": {
"@type": "Person",
"name": "Chris Golec"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "222 2nd Street, 24th Floor",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"telephone": "+1-415-683-2660",
"email": "info@demandbase.com",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "info@demandbase.com",
"telephone": "+1-415-683-2660",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "success@demandbase.com",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "press",
"email": "pr@demandbase.com",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "security",
"email": "security@demandbase.com",
"areaServed": "US"
}
],
"sameAs": [
"https://www.linkedin.com/company/demandbase",
"https://twitter.com/Demandbase",
"https://www.youtube.com/@Demandbase",
"https://en.wikipedia.org/wiki/Demandbase",
"https://www.wikidata.org/wiki/Q16834870",
"https://www.crunchbase.com/organization/demandbase"
],
"memberOf": [
{
"@type": "Organization",
"name": "LinkedIn Marketing Partners",
"sameAs": "https://business.linkedin.com/marketing-solutions/marketing-partners/find-a-partner/demandbase"
},
{
"@type": "Organization",
"name": "LinkedIn Sales Navigator Application Platform Partners",
"sameAs": "https://business.linkedin.com/sales-solutions/partners/find-a-partner/demandbase"
}
],
"knowsAbout": [
"Account-based marketing (ABM)",
"Buying Groups",
"B2B native DSP & connected TV",
"Sales intelligence",
"Intent data",
"ABM orchestration",
"Embedded CDP & data unification",
"AI agents for GTM"
],
"brand": {
"@type": "Brand",
"name": "DEMANDBASE ONE"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://www.demandbase.com/#offer-catalog",
"name": "Demandbase One Product Catalog",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Marketing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-marketing"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Sales",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-sales"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Advertising",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-advertising"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Data & Insights",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-data"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "AI Agents",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-agentbase"
}
}
]
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"publisher": {
"@id": "https://www.demandbase.com/#organization"
},
"inLanguage": "en"
},
{
"@type": "SoftwareApplication",
"@id": "https://www.demandbase.com/",
"name": "Demandbase",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"url": "https://www.demandbase.com/",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock"
},
"publisher": {
"@id": "https://www.demandbase.com/"
},
"description": "Demandbase is an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "1899"
}
},
{
"@type": "CreativeWork",
"@id": "https://www.demandbase.com/#capability-buying-groups",
"name": "Buying Groups",
"about": "Identify and engage entire buying groups with roles/personas and heatmaps; target groups in ads and sales motions.",
"url": "https://www.demandbase.com/products/buying-groups/"
},
{
"@type": "Service",
"@id": "https://www.demandbase.com/#service-pro-services",
"name": "Professional Services & Support",
"provider": {
"@id": "https://www.demandbase.com/#organization"
},
"serviceType": "Implementation, onboarding, data services, value measurement, and ongoing support",
"url": "https://www.demandbase.com/why-demandbase/services-support/"
}
]
}
]
/products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/products/",
"url": "https://www.demandbase.com/products/",
"name": "Demandbase One™ Products | Go-To-Market Platform",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"datePublished": "2024-09-12T21:00:06+00:00",
"dateModified": "2026-04-09T20:11:09+00:00",
"description": "Go beyond an ABM platform. Demandbase One™ is a go-to-market platform featuring account-based B2B advertising, intent data, and AI for revenue teams.",
"breadcrumb": {
"@id": "https://www.demandbase.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.demandbase.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Demandbase One™ Products | Go-To-Market Platform"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-US"
}
],
"_truncated": true,
"_original_size": 10582
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Organization",
"@id": "https://www.demandbase.com/#org",
"name": "Demandbase, Inc.",
"legalName": "Demandbase, Inc.",
"url": "https://www.demandbase.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.demandbase.com/#logo",
"url": "https://www.demandbase.com/wp-content/uploads/favicons/apple-touch-icon.png"
},
"sameAs": [
"https://www.linkedin.com/company/demandbase/",
"https://twitter.com/Demandbase",
"https://www.youtube.com/@Demandbase",
"https://en.wikipedia.org/wiki/Demandbase",
"https://www.wikidata.org/wiki/Q16834870"
],
"brand": {
"@type": "Brand",
"@id": "https://www.demandbase.com/#brand",
"name": "Demandbase One™"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "1899"
}
},
"1": {
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"inLanguage": "en",
"publisher": {
"@id": "https://www.demandbase.com/#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.demandbase.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"2": {
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.demandbase.com/products/#webpage",
"url": "https://www.demandbase.com/products/",
"name": "Demandbase One™ Products | Go-To-Market Platform",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"about": [
{
"@type": "Thing",
"name": "Account-based marketing",
"sameAs": "https://en.wikipedia.org/wiki/Account-based_marketing"
},
{
"@type": "Thing",
"name": "Go-to-market",
"sameAs": "https://en.wikipedia.org/wiki/Go-to-market_strategy"
},
{
"@type": "Thing",
"name": "Sales intelligence",
"sameAs": "https://en.wikipedia.org/wiki/Sales_intelligence"
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
}
]
},
"publisher": {
"@id": "https://www.demandbase.com/#org"
}
},
"3": {
"@type": "Product",
"@id": "https://www.demandbase.com/products/#demandbase-one",
"name": "Demandbase One™",
"url": "https://www.demandbase.com/products/",
"brand": {
"@id": "https://www.demandbase.com/#brand"
},
"category": "B2B go-to-market platform",
"audience": {
"@type": "BusinessAudience",
"name": "B2B revenue teams"
},
"description": "Account-based GTM platform that unifies first- and third-party data, uses AI to identify in-market accounts, and activates across marketing, advertising, and sales.",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://www.demandbase.com/products/#catalog",
"name": "Demandbase One Product Catalog",
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "1899"
}
},
"4": {
"@type": "CollectionPage",
"@id": "https://www.demandbase.com/products/#collection",
"name": "Demandbase One Product Lines",
"isPartOf": {
"@id": "https://www.demandbase.com/products/#webpage"
},
"hasPart": {
"0": {
"@id": "https://www.demandbase.com/products/account-based-foundation/#product"
},
"1": {
"@id": "https://www.demandbase.com/products/personalization/#product"
},
"2": {
"@id": "https://www.demandbase.com/products/sales-intelligence/#product"
},
"3": {
"@id": "https://www.demandbase.com/products/advertising/#service"
},
"4": {
"@id": "https://www.demandbase.com/products/data/#product"
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10582
}
]
/on-demand-demo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/on-demand-demo/",
"url": "https://www.demandbase.com/on-demand-demo/",
"name": "Watch an On-Demand Demandbase Demo | Demandbase",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"datePublished": "2024-09-21T20:52:33+00:00",
"dateModified": "2026-04-09T17:54:15+00:00",
"description": "Watch five on-demand demos of Demandbase One - leading Account-Based Go-To-Market (GTM) platform for B2B marketing and sales organizations.",
"breadcrumb": {
"@id": "https://www.demandbase.com/on-demand-demo/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.demandbase.com/on-demand-demo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/on-demand-demo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.demandbase.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Demandbase One™ On-Demand Demo"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.demandbase.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/book-meeting/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/book-meeting/",
"url": "https://www.demandbase.com/book-meeting/",
"name": "Book a Meeting | Take a Tour of Demandbase One™ | Demandbase",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"datePublished": "2024-09-18T01:00:30+00:00",
"dateModified": "2026-04-09T17:54:49+00:00",
"description": "Schedule a meeting with Demandbase to learn how you can enhance your go-to-market strategy with account-based technology for marketers and sellers.",
"breadcrumb": {
"@id": "https://www.demandbase.com/book-meeting/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.demandbase.com/book-meeting/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/book-meeting/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.demandbase.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book a Meeting | Take a Tour of Demandbase One™"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.demandbase.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
124Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 35 | 1 |
| /products/ | 73 | 1 |
| /on-demand-demo/ | 8 | 1 |
| /book-meeting/ | 8 | 1 |
Explore the other reputation pillars for Demandbase, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Demandbase, Inc., captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Demandbase, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://demandbase.com to view the most current version of its content and see directly what this company is about and what it offers.