Demandbase, Inc.
(https://demandbase.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
Demandbase displays a review_count of 35 on the homepage and 73 on the products page, yet provides a proof_links_count of only 1 across the sampled pages, indicating that review verification is largely off-platform. The use of trust theatre patterns like Trust Radius Top Rated 2025 and Inc. 500 Fast Growing awards provides authority but lacks direct links to the source data in the body. Unsubstantiated claims such as stacking up wins are used where specific numbers are expected.
The proof density is moderate; while the site lacks granular metrics on its main pages (using 0% placeholders), it name-drops high-authority enterprise clients like Zoom, Deep Instinct, and SAP Concur. The ratio of vague assertions (Ready for the big time) to verifiable proof points is approximately 4:1, which is typical for enterprise SaaS but still constitutes significant hot air.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
124Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 35 | 1 |
| /products/ | 73 | 1 |
| /on-demand-demo/ | 8 | 1 |
| /book-meeting/ | 8 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/",
"url": "https://www.demandbase.com/",
"name": "ABM Platform for B2B Sales & Marketing Success | Demandbase",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.demandbase.com/#primaryimage"
},
"image": {
"@id": "https://www.demandbase.com/#primaryimage"
},
"thumbnailUrl": "https://www.demandbase.com/wp-content/uploads/2026/04/Featured_800x537-10.png",
"datePublished": "2024-05-31T12:07:33+00:00",
"dateModified": "2026-05-12T10:09:26+00:00",
"description": "Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.",
"breadcrumb": {
"@id": "https://www.demandbase.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.demandbase.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.demandbase.com/#primaryimage",
"url": "https://www.demandbase.com/wp-content/uploads/2026/04/Featured_800x537-10.png",
"contentUrl": "https://www.demandbase.com/wp-content/uploads/2026/04/Featured_800x537-10.png",
"width": 800,
"height": 537
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.demandbase.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.demandbase.com/#organization",
"name": "Demandbase",
"legalName": "Demandbase, Inc.",
"url": "https://www.demandbase.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.demandbase.com/favicon-32x32.png"
},
"description": "Demandbase is an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams.",
"foundingDate": "2007",
"founder": {
"@type": "Person",
"name": "Chris Golec"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "222 2nd Street, 24th Floor",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"telephone": "+1-415-683-2660",
"email": "info@demandbase.com",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "info@demandbase.com",
"telephone": "+1-415-683-2660",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "success@demandbase.com",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "press",
"email": "pr@demandbase.com",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "security",
"email": "security@demandbase.com",
"areaServed": "US"
}
],
"sameAs": [
"https://www.linkedin.com/company/demandbase",
"https://twitter.com/Demandbase",
"https://www.youtube.com/@Demandbase",
"https://en.wikipedia.org/wiki/Demandbase",
"https://www.wikidata.org/wiki/Q16834870",
"https://www.crunchbase.com/organization/demandbase"
],
"memberOf": [
{
"@type": "Organization",
"name": "LinkedIn Marketing Partners",
"sameAs": "https://business.linkedin.com/marketing-solutions/marketing-partners/find-a-partner/demandbase"
},
{
"@type": "Organization",
"name": "LinkedIn Sales Navigator Application Platform Partners",
"sameAs": "https://business.linkedin.com/sales-solutions/partners/find-a-partner/demandbase"
}
],
"knowsAbout": [
"Account-based marketing (ABM)",
"Buying Groups",
"B2B native DSP & connected TV",
"Sales intelligence",
"Intent data",
"ABM orchestration",
"Embedded CDP & data unification",
"AI agents for GTM"
],
"brand": {
"@type": "Brand",
"name": "DEMANDBASE ONE"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://www.demandbase.com/#offer-catalog",
"name": "Demandbase One Product Catalog",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Marketing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-marketing"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Sales",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-sales"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Advertising",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-advertising"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Data & Insights",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-data"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "AI Agents",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@id": "https://www.demandbase.com/#product-agentbase"
}
}
]
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"publisher": {
"@id": "https://www.demandbase.com/#organization"
},
"inLanguage": "en"
},
{
"@type": "SoftwareApplication",
"@id": "https://www.demandbase.com/",
"name": "Demandbase",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"url": "https://www.demandbase.com/",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock"
},
"publisher": {
"@id": "https://www.demandbase.com/"
},
"description": "Demandbase is an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "1899"
}
},
{
"@type": "CreativeWork",
"@id": "https://www.demandbase.com/#capability-buying-groups",
"name": "Buying Groups",
"about": "Identify and engage entire buying groups with roles/personas and heatmaps; target groups in ads and sales motions.",
"url": "https://www.demandbase.com/products/buying-groups/"
},
{
"@type": "Service",
"@id": "https://www.demandbase.com/#service-pro-services",
"name": "Professional Services & Support",
"provider": {
"@id": "https://www.demandbase.com/#organization"
},
"serviceType": "Implementation, onboarding, data services, value measurement, and ongoing support",
"url": "https://www.demandbase.com/why-demandbase/services-support/"
}
]
}
]
/products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/products/",
"url": "https://www.demandbase.com/products/",
"name": "Demandbase One™ Products | Go-To-Market Platform",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"datePublished": "2024-09-12T21:00:06+00:00",
"dateModified": "2026-04-09T20:11:09+00:00",
"description": "Go beyond an ABM platform. Demandbase One™ is a go-to-market platform featuring account-based B2B advertising, intent data, and AI for revenue teams.",
"breadcrumb": {
"@id": "https://www.demandbase.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.demandbase.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Demandbase One™ Products | Go-To-Market Platform"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-US"
}
],
"_truncated": true,
"_original_size": 10582
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Organization",
"@id": "https://www.demandbase.com/#org",
"name": "Demandbase, Inc.",
"legalName": "Demandbase, Inc.",
"url": "https://www.demandbase.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.demandbase.com/#logo",
"url": "https://www.demandbase.com/wp-content/uploads/favicons/apple-touch-icon.png"
},
"sameAs": [
"https://www.linkedin.com/company/demandbase/",
"https://twitter.com/Demandbase",
"https://www.youtube.com/@Demandbase",
"https://en.wikipedia.org/wiki/Demandbase",
"https://www.wikidata.org/wiki/Q16834870"
],
"brand": {
"@type": "Brand",
"@id": "https://www.demandbase.com/#brand",
"name": "Demandbase One™"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "1899"
}
},
"1": {
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"inLanguage": "en",
"publisher": {
"@id": "https://www.demandbase.com/#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.demandbase.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"2": {
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.demandbase.com/products/#webpage",
"url": "https://www.demandbase.com/products/",
"name": "Demandbase One™ Products | Go-To-Market Platform",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"about": [
{
"@type": "Thing",
"name": "Account-based marketing",
"sameAs": "https://en.wikipedia.org/wiki/Account-based_marketing"
},
{
"@type": "Thing",
"name": "Go-to-market",
"sameAs": "https://en.wikipedia.org/wiki/Go-to-market_strategy"
},
{
"@type": "Thing",
"name": "Sales intelligence",
"sameAs": "https://en.wikipedia.org/wiki/Sales_intelligence"
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
{
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
}
]
},
"publisher": {
"@id": "https://www.demandbase.com/#org"
}
},
"3": {
"@type": "Product",
"@id": "https://www.demandbase.com/products/#demandbase-one",
"name": "Demandbase One™",
"url": "https://www.demandbase.com/products/",
"brand": {
"@id": "https://www.demandbase.com/#brand"
},
"category": "B2B go-to-market platform",
"audience": {
"@type": "BusinessAudience",
"name": "B2B revenue teams"
},
"description": "Account-based GTM platform that unifies first- and third-party data, uses AI to identify in-market accounts, and activates across marketing, advertising, and sales.",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://www.demandbase.com/products/#catalog",
"name": "Demandbase One Product Catalog",
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"itemListElement": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "1899"
}
},
"4": {
"@type": "CollectionPage",
"@id": "https://www.demandbase.com/products/#collection",
"name": "Demandbase One Product Lines",
"isPartOf": {
"@id": "https://www.demandbase.com/products/#webpage"
},
"hasPart": {
"0": {
"@id": "https://www.demandbase.com/products/account-based-foundation/#product"
},
"1": {
"@id": "https://www.demandbase.com/products/personalization/#product"
},
"2": {
"@id": "https://www.demandbase.com/products/sales-intelligence/#product"
},
"3": {
"@id": "https://www.demandbase.com/products/advertising/#service"
},
"4": {
"@id": "https://www.demandbase.com/products/data/#product"
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10582
}
]
/on-demand-demo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/on-demand-demo/",
"url": "https://www.demandbase.com/on-demand-demo/",
"name": "Watch an On-Demand Demandbase Demo | Demandbase",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"datePublished": "2024-09-21T20:52:33+00:00",
"dateModified": "2026-04-09T17:54:15+00:00",
"description": "Watch five on-demand demos of Demandbase One - leading Account-Based Go-To-Market (GTM) platform for B2B marketing and sales organizations.",
"breadcrumb": {
"@id": "https://www.demandbase.com/on-demand-demo/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.demandbase.com/on-demand-demo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/on-demand-demo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.demandbase.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Demandbase One™ On-Demand Demo"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.demandbase.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/book-meeting/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.demandbase.com/book-meeting/",
"url": "https://www.demandbase.com/book-meeting/",
"name": "Book a Meeting | Take a Tour of Demandbase One™ | Demandbase",
"isPartOf": {
"@id": "https://www.demandbase.com/#website"
},
"datePublished": "2024-09-18T01:00:30+00:00",
"dateModified": "2026-04-09T17:54:49+00:00",
"description": "Schedule a meeting with Demandbase to learn how you can enhance your go-to-market strategy with account-based technology for marketers and sellers.",
"breadcrumb": {
"@id": "https://www.demandbase.com/book-meeting/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.demandbase.com/book-meeting/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.demandbase.com/book-meeting/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.demandbase.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book a Meeting | Take a Tour of Demandbase One™"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.demandbase.com/#website",
"url": "https://www.demandbase.com/",
"name": "Demandbase",
"description": "Discover how Account-Based Marketing drives success for your B2B marketing.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.demandbase.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
Explore the other reputation pillars for Demandbase, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Demandbase, Inc., captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Demandbase, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://demandbase.com to view the most current version of its content and see directly what this company is about and what it offers.