Foundation Marketing
(https://foundationinc.co) 📸 Data Snapshot: October 7, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are nearly non-existent. The site names Ross Simmonds (Founder) and James Scherer (VP Strategy), and includes Person schema for Simmonds. The technical implementation is robust, featuring clean heading hierarchies and specific Organization schema with sameAs links. The authority is further reinforced by referencing academic research and specific AI search platform changes (e.g., ChatGPT ads in early 2026) that align with the Temporal Anchor of October 2026.
The disconnect between claims and evidence is very low. The boldest claim of 220M organic visits is supported by the depth of the keyword studies provided in the Lab section. Unlike agencies that claim to be data-driven without showing data, Foundation provides the actual methodology, sample sizes (8,566 keywords, 14 domains), and specific vertical indices (UCaaS vs Sales Tech). Claims of being an AI visibility agency are proven by the existence of specific services like LLM Ad Management.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/#webpage",
"url": "https://foundationinc.co/",
"name": "AI Visibility Agency for B2B Tech & SaaS | Foundation",
"description": "Foundation Marketing is an AI visibility & GEO marketing agency that helps ambitious brands and enterprise companies drive pipeline through visibility in LLMs.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/#breadcrumblist"
},
"datePublished": "2024-02-02T19:03:59+00:00",
"dateModified": "2026-08-05T16:46:12+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/contact/#listItem",
"name": "Contact"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/contact/#listItem",
"position": 2,
"name": "Contact",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/contact/#webpage",
"url": "https://foundationinc.co/contact/",
"name": "Contact Information | Foundation Marketing",
"description": "Foundation is the AI visibility agency for B2B tech and SaaS. AI builds your buyer's shortlist from sources you don't own. We turn it into pipeline.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/contact/#breadcrumblist"
},
"datePublished": "2019-04-29T17:10:50+00:00",
"dateModified": "2026-06-26T00:25:28+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/lab/generative-engine-optimization/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#article",
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"headline": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"publisher": {
"@id": "https://foundationinc.co/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png",
"width": 1692,
"height": 726,
"caption": "Outline of the GEO process for a specific query"
},
"datePublished": "2025-06-04T18:00:12+00:00",
"dateModified": "2026-05-08T14:23:09+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#webpage"
},
"isPartOf": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#webpage"
},
"articleSection": "Generative Engine Optimization, GEO and AI Visibility, Navigation Key Insights"
},
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/category/geo-and-ai-visibility/#listItem",
"name": "GEO and AI Visibility"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/category/geo-and-ai-visibility/#listItem",
"position": 2,
"name": "GEO and AI Visibility",
"item": "https://foundationinc.co/category/geo-and-ai-visibility/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#listItem",
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#listItem",
"position": 3,
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/category/geo-and-ai-visibility/#listItem",
"name": "GEO and AI Visibility"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "Person",
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author",
"url": "https://foundationinc.co/lab/author/ross-simmonds/",
"name": "Ross Simmonds",
"image": {
"@type": "ImageObject",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#authorImage",
"url": "https://secure.gravatar.com/avatar/130d9ad5299e7f3d83682f91377a27774cddb5d18417c669851c0a193f89581a?s=96&r=g",
"width": 96,
"height": 96,
"caption": "Ross Simmonds"
}
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#webpage",
"url": "https://foundationinc.co/lab/generative-engine-optimization",
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"description": "GEO is the next step in SEO's evolution. Learn what generative engine optimization is and why it matters for search visibility.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#breadcrumblist"
},
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"creator": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png",
"@id": "https://foundationinc.co/lab/generative-engine-optimization/#mainImage",
"width": 1692,
"height": 726,
"caption": "Outline of the GEO process for a specific query"
},
"primaryImageOfPage": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#mainImage"
},
"datePublished": "2025-06-04T18:00:12+00:00",
"dateModified": "2026-05-08T14:23:09+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/lab/reddit-b2b-saas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#article",
"name": "Reddit vs B2B SaaS: 8,566 Keywords Expose Who's Winning",
"headline": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"publisher": {
"@id": "https://foundationinc.co/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png",
"width": 1536,
"height": 1024,
"caption": "Illustration of the Reddit mascot Snoo wearing boxing gloves and landing a punch on a suited businessman in a boxing ring, representing Reddit's dominance over B2B SaaS brands in organic search rankings."
},
"datePublished": "2026-03-12T21:21:38+00:00",
"dateModified": "2026-07-30T09:36:51+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#webpage"
},
"isPartOf": {
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#webpage"
},
"articleSection": "B2B Marketing, B2B SaaS, Reddit Marketing"
},
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/category/b2b-marketing/#listItem",
"name": "B2B Marketing"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/category/b2b-marketing/#listItem",
"position": 2,
"name": "B2B Marketing",
"item": "https://foundationinc.co/category/b2b-marketing/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#listItem",
"name": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#listItem",
"position": 3,
"name": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/category/b2b-marketing/#listItem",
"name": "B2B Marketing"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "Person",
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author",
"url": "https://foundationinc.co/lab/author/ross-simmonds/",
"name": "Ross Simmonds",
"image": {
"@type": "ImageObject",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#authorImage",
"url": "https://secure.gravatar.com/avatar/130d9ad5299e7f3d83682f91377a27774cddb5d18417c669851c0a193f89581a?s=96&r=g",
"width": 96,
"height": 96,
"caption": "Ross Simmonds"
}
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#webpage",
"url": "https://foundationinc.co/lab/reddit-b2b-saas",
"name": "Reddit vs B2B SaaS: 8,566 Keywords Expose Who's Winning",
"description": "We analyzed 8,566 keywords across 14 SaaS domains. Reddit outranks every vendor on 957K monthly searches. But one vertical fights back. Here's the data.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#breadcrumblist"
},
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"creator": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas/#mainImage",
"width": 1536,
"height": 1024,
"caption": "Illustration of the Reddit mascot Snoo wearing boxing gloves and landing a punch on a suited businessman in a boxing ring, representing Reddit's dominance over B2B SaaS brands in organic search rankings."
},
"primaryImageOfPage": {
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#mainImage"
},
"datePublished": "2026-03-12T21:21:38+00:00",
"dateModified": "2026-07-30T09:36:51+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/services/llm-advertising/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/services/llm-advertising/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"position": 2,
"name": "Services",
"item": "https://foundationinc.co/service/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/services/llm-advertising/#listItem",
"name": "LLM Advertising | ChatGPT & Gemini Ad Agency"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/services/llm-advertising/#listItem",
"position": 3,
"name": "LLM Advertising | ChatGPT & Gemini Ad Agency",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"name": "Services"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/services/llm-advertising/#webpage",
"url": "https://foundationinc.co/services/llm-advertising/",
"name": "LLM Advertising | ChatGPT & Gemini Ad Agency",
"description": "Want to increase visibility in ChatGPT or Gemini? Or AI Mode? We are an LLM Advertising agency that will help you drive pipeline from LLMs.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/services/llm-advertising/#breadcrumblist"
},
"datePublished": "2026-07-03T17:49:05+00:00",
"dateModified": "2026-07-03T17:52:16+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/services/paid-search/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/services/paid-search/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"position": 2,
"name": "Services",
"item": "https://foundationinc.co/service/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/services/paid-search/#listItem",
"name": "B2B Paid Search Agency"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/services/paid-search/#listItem",
"position": 3,
"name": "B2B Paid Search Agency",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"name": "Services"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/services/paid-search/#webpage",
"url": "https://foundationinc.co/services/paid-search/",
"name": "B2B Paid Search Agency | PPC That Drives Pipeline",
"description": "Foundation is a B2B Paid Search Agency that turns SaaS clicks into pipeline. We target real buyers, cut wasted spend, and prove ROI. Get a free PPC audit.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/services/paid-search/#breadcrumblist"
},
"datePublished": "2025-02-19T19:13:48+00:00",
"dateModified": "2026-07-06T10:12:04+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
63Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact/ | 11 | 1 |
| /lab/generative-engine-optimization/ | 16 | 5 |
| /lab/reddit-b2b-saas/ | 31 | 3 |
| /services/llm-advertising/ | 2 | 1 |
| /services/paid-search/ | 1 | 1 |
Explore the other reputation pillars for Foundation Marketing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Foundation Marketing, captured on October 7, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Foundation Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://foundationinc.co to view the most current version of its content and see directly what this company is about and what it offers.