Foundation Marketing
(https://foundationinc.co) 📸 Data Snapshot: October 7, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust theatre is minimal as the agency provides verifiable proof paths. The site lists named clients and specific testimonials from the VP of Marketing at Unbounce and a former Head of Marketing at Subspace (now at Apple). While badges from Moz and SEMRush are standard, the site anchors its authority in a 2024 academic research paper from Princeton and its own analysis of 8,566 keywords. The review_count of 31 on the Reddit analysis page suggests high engagement with their substantive content rather than unverified third-party star ratings.
Proof density is very high across all pages. The ratio of verifiable evidence to vague assertions is skewed heavily toward evidence, with specific counts of AI citations (165,000+) and search volume figures (957,540 monthly searches) cited frequently. Every major claim about the shift from SEO to GEO is backed by either third-party research (Adobe, Forrester, Princeton) or internal Lab data. There are very few unsubstantiated superlatives; most claims are framed as data-backed trends.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
63Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact/ | 11 | 1 |
| /lab/generative-engine-optimization/ | 16 | 5 |
| /lab/reddit-b2b-saas/ | 31 | 3 |
| /services/llm-advertising/ | 2 | 1 |
| /services/paid-search/ | 1 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/#webpage",
"url": "https://foundationinc.co/",
"name": "AI Visibility Agency for B2B Tech & SaaS | Foundation",
"description": "Foundation Marketing is an AI visibility & GEO marketing agency that helps ambitious brands and enterprise companies drive pipeline through visibility in LLMs.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/#breadcrumblist"
},
"datePublished": "2024-02-02T19:03:59+00:00",
"dateModified": "2026-08-05T16:46:12+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/contact/#listItem",
"name": "Contact"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/contact/#listItem",
"position": 2,
"name": "Contact",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/contact/#webpage",
"url": "https://foundationinc.co/contact/",
"name": "Contact Information | Foundation Marketing",
"description": "Foundation is the AI visibility agency for B2B tech and SaaS. AI builds your buyer's shortlist from sources you don't own. We turn it into pipeline.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/contact/#breadcrumblist"
},
"datePublished": "2019-04-29T17:10:50+00:00",
"dateModified": "2026-06-26T00:25:28+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://foundationinc.co/#organization"
}
}
]
}
/lab/generative-engine-optimization/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#article",
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"headline": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"publisher": {
"@id": "https://foundationinc.co/#organization"
},
"image": {
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"url": "https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png",
"width": 1692,
"height": 726,
"caption": "Outline of the GEO process for a specific query"
},
"datePublished": "2025-06-04T18:00:12+00:00",
"dateModified": "2026-05-08T14:23:09+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#webpage"
},
"isPartOf": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#webpage"
},
"articleSection": "Generative Engine Optimization, GEO and AI Visibility, Navigation Key Insights"
},
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/category/geo-and-ai-visibility/#listItem",
"name": "GEO and AI Visibility"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/category/geo-and-ai-visibility/#listItem",
"position": 2,
"name": "GEO and AI Visibility",
"item": "https://foundationinc.co/category/geo-and-ai-visibility/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#listItem",
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#listItem",
"position": 3,
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"previousItem": {
"@type": "ListItem",
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"name": "GEO and AI Visibility"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
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"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author",
"url": "https://foundationinc.co/lab/author/ross-simmonds/",
"name": "Ross Simmonds",
"image": {
"@type": "ImageObject",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#authorImage",
"url": "https://secure.gravatar.com/avatar/130d9ad5299e7f3d83682f91377a27774cddb5d18417c669851c0a193f89581a?s=96&r=g",
"width": 96,
"height": 96,
"caption": "Ross Simmonds"
}
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/lab/generative-engine-optimization#webpage",
"url": "https://foundationinc.co/lab/generative-engine-optimization",
"name": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"description": "GEO is the next step in SEO's evolution. Learn what generative engine optimization is and why it matters for search visibility.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#breadcrumblist"
},
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"creator": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png",
"@id": "https://foundationinc.co/lab/generative-engine-optimization/#mainImage",
"width": 1692,
"height": 726,
"caption": "Outline of the GEO process for a specific query"
},
"primaryImageOfPage": {
"@id": "https://foundationinc.co/lab/generative-engine-optimization#mainImage"
},
"datePublished": "2025-06-04T18:00:12+00:00",
"dateModified": "2026-05-08T14:23:09+00:00"
},
{
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"name": "Foundation Marketing",
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}
}
]
}
/lab/reddit-b2b-saas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#article",
"name": "Reddit vs B2B SaaS: 8,566 Keywords Expose Who's Winning",
"headline": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
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},
"image": {
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"height": 1024,
"caption": "Illustration of the Reddit mascot Snoo wearing boxing gloves and landing a punch on a suited businessman in a boxing ring, representing Reddit's dominance over B2B SaaS brands in organic search rankings."
},
"datePublished": "2026-03-12T21:21:38+00:00",
"dateModified": "2026-07-30T09:36:51+00:00",
"inLanguage": "en-US",
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"@id": "https://foundationinc.co/lab/reddit-b2b-saas#webpage"
},
"isPartOf": {
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},
"articleSection": "B2B Marketing, B2B SaaS, Reddit Marketing"
},
{
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"@id": "https://foundationinc.co/lab/reddit-b2b-saas#breadcrumblist",
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"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
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"@id": "https://foundationinc.co/category/b2b-marketing/#listItem",
"name": "B2B Marketing"
}
},
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"@id": "https://foundationinc.co/category/b2b-marketing/#listItem",
"position": 2,
"name": "B2B Marketing",
"item": "https://foundationinc.co/category/b2b-marketing/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#listItem",
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},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
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"@type": "ListItem",
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"position": 3,
"name": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/category/b2b-marketing/#listItem",
"name": "B2B Marketing"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "Person",
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author",
"url": "https://foundationinc.co/lab/author/ross-simmonds/",
"name": "Ross Simmonds",
"image": {
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"@id": "https://foundationinc.co/lab/reddit-b2b-saas#authorImage",
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"width": 96,
"height": 96,
"caption": "Ross Simmonds"
}
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#webpage",
"url": "https://foundationinc.co/lab/reddit-b2b-saas",
"name": "Reddit vs B2B SaaS: 8,566 Keywords Expose Who's Winning",
"description": "We analyzed 8,566 keywords across 14 SaaS domains. Reddit outranks every vendor on 957K monthly searches. But one vertical fights back. Here's the data.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://foundationinc.co/#website"
},
"breadcrumb": {
"@id": "https://foundationinc.co/lab/reddit-b2b-saas#breadcrumblist"
},
"author": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"creator": {
"@id": "https://foundationinc.co/lab/author/ross-simmonds/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png",
"@id": "https://foundationinc.co/lab/reddit-b2b-saas/#mainImage",
"width": 1536,
"height": 1024,
"caption": "Illustration of the Reddit mascot Snoo wearing boxing gloves and landing a punch on a suited businessman in a boxing ring, representing Reddit's dominance over B2B SaaS brands in organic search rankings."
},
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},
"datePublished": "2026-03-12T21:21:38+00:00",
"dateModified": "2026-07-30T09:36:51+00:00"
},
{
"@type": "WebSite",
"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
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}
}
]
}
/services/llm-advertising/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://foundationinc.co/services/llm-advertising/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"position": 2,
"name": "Services",
"item": "https://foundationinc.co/service/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/services/llm-advertising/#listItem",
"name": "LLM Advertising | ChatGPT & Gemini Ad Agency"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/services/llm-advertising/#listItem",
"position": 3,
"name": "LLM Advertising | ChatGPT & Gemini Ad Agency",
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"name": "Services"
}
}
]
},
{
"@type": "Organization",
"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/services/llm-advertising/#webpage",
"url": "https://foundationinc.co/services/llm-advertising/",
"name": "LLM Advertising | ChatGPT & Gemini Ad Agency",
"description": "Want to increase visibility in ChatGPT or Gemini? Or AI Mode? We are an LLM Advertising agency that will help you drive pipeline from LLMs.",
"inLanguage": "en-US",
"isPartOf": {
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},
"breadcrumb": {
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},
"datePublished": "2026-07-03T17:49:05+00:00",
"dateModified": "2026-07-03T17:52:16+00:00"
},
{
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"@id": "https://foundationinc.co/#website",
"url": "https://foundationinc.co/",
"name": "Foundation Marketing",
"inLanguage": "en-US",
"publisher": {
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}
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]
}
/services/paid-search/
{
"@context": "https://schema.org",
"@graph": [
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"@id": "https://foundationinc.co/services/paid-search/#breadcrumblist",
"itemListElement": [
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"@id": "https://foundationinc.co/#listItem",
"position": 1,
"name": "Home",
"item": "https://foundationinc.co/",
"nextItem": {
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"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/service/#listItem",
"position": 2,
"name": "Services",
"item": "https://foundationinc.co/service/",
"nextItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/services/paid-search/#listItem",
"name": "B2B Paid Search Agency"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://foundationinc.co/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://foundationinc.co/services/paid-search/#listItem",
"position": 3,
"name": "B2B Paid Search Agency",
"previousItem": {
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]
},
{
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"@id": "https://foundationinc.co/#organization",
"name": "Foundation Marketing",
"url": "https://foundationinc.co/"
},
{
"@type": "WebPage",
"@id": "https://foundationinc.co/services/paid-search/#webpage",
"url": "https://foundationinc.co/services/paid-search/",
"name": "B2B Paid Search Agency | PPC That Drives Pipeline",
"description": "Foundation is a B2B Paid Search Agency that turns SaaS clicks into pipeline. We target real buyers, cut wasted spend, and prove ROI. Get a free PPC audit.",
"inLanguage": "en-US",
"isPartOf": {
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},
"breadcrumb": {
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"datePublished": "2025-02-19T19:13:48+00:00",
"dateModified": "2026-07-06T10:12:04+00:00"
},
{
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"url": "https://foundationinc.co/",
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]
}
Explore the other reputation pillars for Foundation Marketing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Foundation Marketing, captured on October 7, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Foundation Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://foundationinc.co to view the most current version of its content and see directly what this company is about and what it offers.