Friday
(https://www.friday.ie) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are nearly non-existent. The site identifies its leadership team by name and role (e.g., Dave Jackson, Founding UX Director; Gavin Duff, Director, Digital Strategy). While individual Person schema was not fully present in the snippets, the Organization schema is robust, featuring social sameAs links and specific address data, providing a verifiable digital footprint for the entity.
The disconnect between marketing tone and evidence is low. Most performance claims are directly attached to a client logo or a specific project result. For instance, the claim of ‘More Conversions’ on the UX page is immediately supported by a specific statistic (200 percent increase potential) followed by a case study from Peter Mark demonstrating actual sales growth.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"ProfessionalService"
],
"@id": "https://www.friday.ie/#organization",
"name": "Friday",
"url": "https://www.friday.ie",
"logo": {
"@type": "ImageObject",
"url": "https://www.api.friday.ie/wp-content/uploads/2024/08/FRI-Red.png",
"width": "112",
"height": "28"
},
"image": "https://www.api.friday.ie/wp-content/uploads/2024/08/OpenGraph.png",
"description": "Friday is a multi-award-winning UX & digital marketing agency in Dublin, Ireland. We excel in digital strategy, UX, content, performance marketing & more.",
"address": {
"@type": "PostalAddress",
"streetAddress": "61 Merrion Square South",
"addressLocality": "Dublin",
"postalCode": "D02 EW25",
"addressCountry": "IE"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.33862775159093",
"longitude": "-6.248821903041062"
},
"telephone": "+35315571321",
"email": "hi@friday.ie",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
"sameAs": [
"https://www.linkedin.com/company/the-friday-agency/",
"https://www.instagram.com/fridayagency/"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Friday Digital Services",
"itemListElement": [
{
"@type": "Service",
"name": "User Experience (UX) Strategy & Design",
"url": "https://www.friday.ie/expertise/user-experience/"
},
{
"@type": "Service",
"name": "Digital Marketing & Performance",
"url": "https://www.friday.ie/expertise/digital-marketing/"
},
{
"@type": "Service",
"name": "Search Engine Optimisation (SEO)",
"url": "https://www.friday.ie/expertise/digital-marketing/search-engine-optimisation/"
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.friday.ie/#website",
"url": "https://www.friday.ie",
"name": "Friday",
"publisher": {
"@id": "https://www.friday.ie/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.friday.ie/#webpage",
"url": "https://www.friday.ie/",
"name": "Digital Agency | A Digital Marketing & UX Design Agency based in Dublin",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Friday is a multi-award-winning UX & digital marketing agency in Dublin, Ireland. We excel in digital strategy, UX, content, performance marketing & more.",
"breadcrumb": {
"@id": "https://www.friday.ie/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "2024-04-11T10:34:51",
"dateModified": "2026-01-21T12:22:05",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/"
]
}
]
}
]
}
/expertise/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/expertise/#webpage",
"url": "https://www.friday.ie/expertise/",
"name": "Our Digital Marketing Expertise | The Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Friday is a full service digital marketing agency based in Dublin. Delivering exceptional results in digital marketing and UX.",
"breadcrumb": {
"@id": "https://www.friday.ie/expertise/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/expertise/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/expertise/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.friday.ie/expertise/"
}
]
}
]
}
/expertise/user-experience/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/expertise/user-experience/#webpage",
"url": "https://www.friday.ie/expertise/user-experience/",
"name": "User Experience Agency, Dublin | The Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Creating a positive user experience creates a more valuable customer relationship, and more revenue. Get in touch today to find out more.",
"breadcrumb": {
"@id": "https://www.friday.ie/expertise/user-experience/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/expertise/user-experience/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/expertise/user-experience/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.friday.ie/expertise/"
},
{
"@type": "ListItem",
"position": 3,
"name": "User Experience",
"item": "https://www.friday.ie/expertise/user-experience/"
}
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.api.friday.ie/blog/",
"url": "https://www.api.friday.ie/blog/",
"name": "Digital Marketing & UX Blog | The Friday Agency",
"isPartOf": {
"@id": "https://www.api.friday.ie/#website"
},
"datePublished": "2024-04-11T10:35:54+00:00",
"dateModified": "2024-07-19T14:02:34+00:00",
"description": "The Digital Marketing Blog at The Friday Agency. Digital News, thoughts and comments - our playground.",
"breadcrumb": {
"@id": "https://www.api.friday.ie/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.api.friday.ie/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.api.friday.ie/#website",
"url": "https://www.api.friday.ie/",
"name": "Friday Agency",
"description": "",
"publisher": {
"@id": "https://www.api.friday.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.api.friday.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.api.friday.ie/#organization",
"name": "Friday Agency",
"url": "https://www.api.friday.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.api.friday.ie/#/schema/logo/image/",
"url": "https://www.api.friday.ie/wp-content/uploads/2024/08/FRI-Red.png",
"contentUrl": "https://www.api.friday.ie/wp-content/uploads/2024/08/FRI-Red.png",
"width": 600,
"height": 601,
"caption": "Friday Agency"
},
"image": {
"@id": "https://www.api.friday.ie/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/contact/#webpage",
"url": "https://www.friday.ie/contact/",
"name": "Contact Us | The Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Contact Friday, the smarter digital agency. Our unique blend of Digital Marketing and User Experience helps you uncover every opportunity for growth.",
"breadcrumb": {
"@id": "https://www.friday.ie/contact/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.friday.ie/contact/"
}
]
}
]
}
/expertise/digital-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/expertise/digital-marketing/#webpage",
"url": "https://www.friday.ie/expertise/digital-marketing/",
"name": "Digital Marketing Agency Dublin | Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Once you've got the right user experience and strategy, it's time to send the right people there. That's where Digital Marketing comes in.",
"breadcrumb": {
"@id": "https://www.friday.ie/expertise/digital-marketing/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/expertise/digital-marketing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/expertise/digital-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.friday.ie/expertise/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Digital Marketing",
"item": "https://www.friday.ie/expertise/digital-marketing/"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
62Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /expertise/ | 0 | 0 |
| /expertise/user-experience/ | 27 | 0 |
| /blog/ | 5 | 0 |
| /contact/ | 0 | 0 |
| /expertise/digital-marketing/ | 30 | 0 |
Explore the other reputation pillars for Friday
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Friday, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Friday: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.friday.ie to view the most current version of its content and see directly what this company is about and what it offers.