Friday
(https://www.friday.ie) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
Trust theatre flags are present due to internal review counts (27 on UX page, 30 on Digital Marketing page) without direct outbound proof links to a third-party platform like Clutch or Google Reviews. However, the use of named client testimonials, such as Aoibheann O’Flynn from Dublin Zoo and Eamon Moran from Arachas, significantly grounds these claims in reality. The agency relies on awards (Spider Awards) as a secondary layer of proof theatre.
The proof density is high for the agency sector. Across the 6 pages, there are over 8 instances of verifiable evidence, including 5+ named clients (IQEQ, Peter Mark, Dublin Zoo, Follain, Arachas) and specific percentage-based growth metrics. This ratio of 1 specific proof point for every 400 characters of technical body text is significantly better than the industry average.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
62Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /expertise/ | 0 | 0 |
| /expertise/user-experience/ | 27 | 0 |
| /blog/ | 5 | 0 |
| /contact/ | 0 | 0 |
| /expertise/digital-marketing/ | 30 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"ProfessionalService"
],
"@id": "https://www.friday.ie/#organization",
"name": "Friday",
"url": "https://www.friday.ie",
"logo": {
"@type": "ImageObject",
"url": "https://www.api.friday.ie/wp-content/uploads/2024/08/FRI-Red.png",
"width": "112",
"height": "28"
},
"image": "https://www.api.friday.ie/wp-content/uploads/2024/08/OpenGraph.png",
"description": "Friday is a multi-award-winning UX & digital marketing agency in Dublin, Ireland. We excel in digital strategy, UX, content, performance marketing & more.",
"address": {
"@type": "PostalAddress",
"streetAddress": "61 Merrion Square South",
"addressLocality": "Dublin",
"postalCode": "D02 EW25",
"addressCountry": "IE"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.33862775159093",
"longitude": "-6.248821903041062"
},
"telephone": "+35315571321",
"email": "hi@friday.ie",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
"sameAs": [
"https://www.linkedin.com/company/the-friday-agency/",
"https://www.instagram.com/fridayagency/"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Friday Digital Services",
"itemListElement": [
{
"@type": "Service",
"name": "User Experience (UX) Strategy & Design",
"url": "https://www.friday.ie/expertise/user-experience/"
},
{
"@type": "Service",
"name": "Digital Marketing & Performance",
"url": "https://www.friday.ie/expertise/digital-marketing/"
},
{
"@type": "Service",
"name": "Search Engine Optimisation (SEO)",
"url": "https://www.friday.ie/expertise/digital-marketing/search-engine-optimisation/"
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.friday.ie/#website",
"url": "https://www.friday.ie",
"name": "Friday",
"publisher": {
"@id": "https://www.friday.ie/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.friday.ie/#webpage",
"url": "https://www.friday.ie/",
"name": "Digital Agency | A Digital Marketing & UX Design Agency based in Dublin",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Friday is a multi-award-winning UX & digital marketing agency in Dublin, Ireland. We excel in digital strategy, UX, content, performance marketing & more.",
"breadcrumb": {
"@id": "https://www.friday.ie/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "2024-04-11T10:34:51",
"dateModified": "2026-01-21T12:22:05",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/"
]
}
]
}
]
}
/expertise/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/expertise/#webpage",
"url": "https://www.friday.ie/expertise/",
"name": "Our Digital Marketing Expertise | The Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Friday is a full service digital marketing agency based in Dublin. Delivering exceptional results in digital marketing and UX.",
"breadcrumb": {
"@id": "https://www.friday.ie/expertise/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/expertise/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/expertise/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.friday.ie/expertise/"
}
]
}
]
}
/expertise/user-experience/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/expertise/user-experience/#webpage",
"url": "https://www.friday.ie/expertise/user-experience/",
"name": "User Experience Agency, Dublin | The Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Creating a positive user experience creates a more valuable customer relationship, and more revenue. Get in touch today to find out more.",
"breadcrumb": {
"@id": "https://www.friday.ie/expertise/user-experience/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/expertise/user-experience/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/expertise/user-experience/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.friday.ie/expertise/"
},
{
"@type": "ListItem",
"position": 3,
"name": "User Experience",
"item": "https://www.friday.ie/expertise/user-experience/"
}
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.api.friday.ie/blog/",
"url": "https://www.api.friday.ie/blog/",
"name": "Digital Marketing & UX Blog | The Friday Agency",
"isPartOf": {
"@id": "https://www.api.friday.ie/#website"
},
"datePublished": "2024-04-11T10:35:54+00:00",
"dateModified": "2024-07-19T14:02:34+00:00",
"description": "The Digital Marketing Blog at The Friday Agency. Digital News, thoughts and comments - our playground.",
"breadcrumb": {
"@id": "https://www.api.friday.ie/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.api.friday.ie/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.api.friday.ie/#website",
"url": "https://www.api.friday.ie/",
"name": "Friday Agency",
"description": "",
"publisher": {
"@id": "https://www.api.friday.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.api.friday.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.api.friday.ie/#organization",
"name": "Friday Agency",
"url": "https://www.api.friday.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.api.friday.ie/#/schema/logo/image/",
"url": "https://www.api.friday.ie/wp-content/uploads/2024/08/FRI-Red.png",
"contentUrl": "https://www.api.friday.ie/wp-content/uploads/2024/08/FRI-Red.png",
"width": 600,
"height": 601,
"caption": "Friday Agency"
},
"image": {
"@id": "https://www.api.friday.ie/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/contact/#webpage",
"url": "https://www.friday.ie/contact/",
"name": "Contact Us | The Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Contact Friday, the smarter digital agency. Our unique blend of Digital Marketing and User Experience helps you uncover every opportunity for growth.",
"breadcrumb": {
"@id": "https://www.friday.ie/contact/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.friday.ie/contact/"
}
]
}
]
}
/expertise/digital-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.friday.ie/expertise/digital-marketing/#webpage",
"url": "https://www.friday.ie/expertise/digital-marketing/",
"name": "Digital Marketing Agency Dublin | Friday Agency",
"isPartOf": {
"@id": "https://www.friday.ie/#website"
},
"about": {
"@id": "https://www.friday.ie/#organization"
},
"description": "Once you've got the right user experience and strategy, it's time to send the right people there. That's where Digital Marketing comes in.",
"breadcrumb": {
"@id": "https://www.friday.ie/expertise/digital-marketing/#breadcrumb"
},
"inLanguage": "en-IE",
"datePublished": "",
"dateModified": "",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.friday.ie/expertise/digital-marketing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.friday.ie/expertise/digital-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.friday.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Expertise",
"item": "https://www.friday.ie/expertise/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Digital Marketing",
"item": "https://www.friday.ie/expertise/digital-marketing/"
}
]
}
]
}
Explore the other reputation pillars for Friday
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Friday, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Friday: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.friday.ie to view the most current version of its content and see directly what this company is about and what it offers.