Identity & Authority: Glassbox – Signal Evidence & AI Readability

Glassbox

(https://glassbox.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is well-established through high-tier enterprise client names and verified technical certifications. The schema_json provides a clear Organization identity with associated logos and language settings. Technical credibility is high, as the heading hierarchy is logical and the technical descriptions of tools like ‘Interaction Maps & Heatmaps’ align with industry standards for analytics platforms. There are no claims of ‘world-class expertise’ that aren’t immediately followed by a case study from a recognizable global innovator.

The disconnect is nonexistent; performance claims are the most documented element of the site. Every major claim of revenue growth or efficiency is tied to a specific dollar amount or percentage, such as the ‘$18M Saved in 7 Months’ fraud detection case study. The marketing tone is assertive but remains grounded in forensic evidence of user behavior and financial impact. The site successfully proves its ‘Proactive and Preventive’ claims through the Sainsbury’s and Marriott recovery stories.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.glassbox.com/#organization",
            "name": "Glassbox",
            "url": "https://www.glassbox.com",
            "sameAs": "https://www.glassbox.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.glassbox.com/#logo",
                "inLanguage": "en-US",
                "url": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "contentUrl": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "width": 145,
                "height": 21,
                "caption": "Glassbox"
            },
            "image": {
                "@id": "https://www.glassbox.com/#logo"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.glassbox.com/#website",
            "url": "https://www.glassbox.com",
            "name": "Glassbox",
            "description": "",
            "publisher": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "potentialAction": [],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.glassbox.com/#webpage",
            "url": "https://www.glassbox.com/",
            "name": "Digital Customer Experience Analytics - Glassbox",
            "isPartOf": {
                "@id": "https://www.glassbox.com/#website"
            },
            "about": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "datePublished": "2022-09-26T15:25:00+01:00",
            "dateModified": "2026-04-20T10:51:30+01:00",
            "description": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.glassbox.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home page"
                    }
                ]
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.glassbox.com/"
                    ]
                }
            ],
            "publisher": {
                "@type": "Organization",
                "@id": "https://www.glassbox.com/#organization",
                "name": "Glassbox",
                "sameAs": "https://www.glassbox.com/"
            }
        }
    ]
}
/case-studies/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.glassbox.com/#organization",
            "name": "Glassbox",
            "url": "https://www.glassbox.com",
            "sameAs": "https://www.glassbox.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.glassbox.com/#logo",
                "inLanguage": "en-US",
                "url": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "contentUrl": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "width": 145,
                "height": 21,
                "caption": "Glassbox"
            },
            "image": {
                "@id": "https://www.glassbox.com/#logo"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.glassbox.com/#website",
            "url": "https://www.glassbox.com",
            "name": "Glassbox",
            "description": "",
            "publisher": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "potentialAction": [],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.glassbox.com/case-studies/#webpage",
            "url": "https://www.glassbox.com/case-studies/",
            "name": "Customer Case Studies - Glassbox",
            "isPartOf": {
                "@id": "https://www.glassbox.com/#website"
            },
            "about": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "datePublished": "2022-10-27T01:10:00+01:00",
            "dateModified": "2025-06-24T07:47:33+01:00",
            "description": "See how leading global companies use and benefit from digital experience analytics from Glassbox",
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.glassbox.com/case-studies/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Case Studies"
                    }
                ]
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.glassbox.com/case-studies/"
                    ]
                }
            ],
            "publisher": {
                "@type": "Organization",
                "@id": "https://www.glassbox.com/#organization",
                "name": "Glassbox",
                "sameAs": "https://www.glassbox.com/"
            }
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.glassbox.com/#organization",
            "name": "Glassbox",
            "url": "https://www.glassbox.com",
            "sameAs": "https://www.glassbox.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.glassbox.com/#logo",
                "inLanguage": "en-US",
                "url": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "contentUrl": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "width": 145,
                "height": 21,
                "caption": "Glassbox"
            },
            "image": {
                "@id": "https://www.glassbox.com/#logo"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.glassbox.com/#website",
            "url": "https://www.glassbox.com",
            "name": "Glassbox",
            "description": "",
            "publisher": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "potentialAction": [],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.glassbox.com/contact-us/#webpage",
            "url": "https://www.glassbox.com/contact-us/",
            "name": "Get in Touch with Us - Glassbox",
            "isPartOf": {
                "@id": "https://www.glassbox.com/#website"
            },
            "about": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "datePublished": "2022-10-26T01:44:00+01:00",
            "dateModified": "2026-01-20T10:33:43+00:00",
            "description": "Contact Glassbox to see how we can help you overcome your digital customer experience challenges.",
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.glassbox.com/contact-us/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Contact Us"
                    }
                ]
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.glassbox.com/contact-us/"
                    ]
                }
            ],
            "publisher": {
                "@type": "Organization",
                "@id": "https://www.glassbox.com/#organization",
                "name": "Glassbox",
                "sameAs": "https://www.glassbox.com/"
            }
        }
    ]
}
/platform/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.glassbox.com/#organization",
            "name": "Glassbox",
            "url": "https://www.glassbox.com",
            "sameAs": "https://www.glassbox.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.glassbox.com/#logo",
                "inLanguage": "en-US",
                "url": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "contentUrl": "https://www.glassbox.com/images/logos/glassbox-logo-dark.svg",
                "width": 145,
                "height": 21,
                "caption": "Glassbox"
            },
            "image": {
                "@id": "https://www.glassbox.com/#logo"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.glassbox.com/#website",
            "url": "https://www.glassbox.com",
            "name": "Glassbox",
            "description": "",
            "publisher": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "potentialAction": [],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.glassbox.com/platform/#webpage",
            "url": "https://www.glassbox.com/platform/",
            "name": "Digital Experience Analytics Platform - Glassbox",
            "isPartOf": {
                "@id": "https://www.glassbox.com/#website"
            },
            "about": {
                "@id": "https://www.glassbox.com/#organization"
            },
            "datePublished": "2022-10-21T13:36:00+01:00",
            "dateModified": "2026-05-08T14:02:46+01:00",
            "description": "With digital experience analytics from Glassbox, organizations are creating frictionless digital customer journeys to empower their businesses. ",
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.glassbox.com/platform/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Platform"
                    }
                ]
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.glassbox.com/platform/"
                    ]
                }
            ],
            "publisher": {
                "@type": "Organization",
                "@id": "https://www.glassbox.com/#organization",
                "name": "Glassbox",
                "sameAs": "https://www.glassbox.com/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
1333Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 501 1
/case-studies/ 268 1
/contact-us/ 295 1
/platform/ 269 1