Harris & Ward
(https://harrisandward.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
This is the site’s strongest pillar, as it avoids the ‘anonymous expert’ trap. Partners Todd Boak, Corey Maple, and Bradley Nolan are identified by name with specific professional backgrounds and verifiable LinkedIn sameAs links in the schema. However, the authority of their ‘SEO & AI Search’ expertise is undermined by the aforementioned ‘Jennifer’ review and the broken performance metrics on the homepage.
The disconnect is absolute. The homepage features three distinct case study blocks intended to show growth, but every single metric (users, traffic, calls, keywords) is listed as ‘0%.’ Claiming to build ‘marketing systems designed for how customers search today’ while failing to display any successful data points for named clients creates a maximum credibility gap between marketing tone and demonstrated substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://harrisandward.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "38.04338",
"longitude": " –84.4913"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=38.04338, –84.4913",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
}
},
{
"@type": [
"ProfessionalService",
"Organization"
],
"@id": "https://harrisandward.com/#organization",
"name": "Harris & Ward",
"url": "https://harrisandward.com",
"sameAs": [
"https://www.facebook.com/harrisandward/",
"https://g.page/r/CYk4QhBHyrWOEBM",
"https://www.linkedin.com/company/harrisandward",
"https://www.instagram.com/craftedbyhw"
],
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
},
"logo": {
"@type": "ImageObject",
"@id": "https://harrisandward.com/#logo",
"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"contentUrl": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"caption": "Lexington Digital Marketing Agency | Harris & Ward",
"inLanguage": "en-US"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"description": "Digital Marketing Agency for Small businesses. We're experts in Website Design, Digital Advertising, Local SEO, AI Search, and more.",
"legalName": "Harris and Ward",
"location": {
"@id": "https://harrisandward.com/#place"
},
"image": {
"@id": "https://harrisandward.com/#logo"
},
"telephone": "(859) 214-0004"
},
{
"@type": "WebSite",
"@id": "https://harrisandward.com/#website",
"url": "https://harrisandward.com",
"name": "Lexington Digital Marketing Agency | Harris & Ward",
"alternateName": "H&W | Digital Marketing Agency, Lexington KY",
"publisher": {
"@id": "https://harrisandward.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://harrisandward.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png",
"url": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png",
"width": "100",
"height": "59",
"caption": "Harris & Ward Marketing Agency",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://harrisandward.com/#webpage",
"url": "https://harrisandward.com/",
"name": "Digital Marketing Agency | Harris & Ward – Lexington, KY",
"datePublished": "2024-11-08T01:26:00+00:00",
"dateModified": "2026-04-30T13:32:02+00:00",
"about": {
"@id": "https://harrisandward.com/#organization"
},
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"primaryImageOfPage": {
"@id": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png"
},
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"LocalBusiness",
"ProfessionalService"
],
"@id": "https://harrisandward.com/#organization",
"name": "Harris & Ward",
"url": "https://harrisandward.com",
"logo": {
"@type": "ImageObject",
"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png"
},
"image": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"description": "Harris & Ward is a full-service digital marketing agency based in Lexington, KY, specializing in SEO, AI search optimization, web design, digital advertising, and photo and video production for small businesses and healthcare practices nationwide.",
"foundingDate": "2011",
"telephone": "+18592140004",
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "KY",
"postalCode": "40507",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "38.0473",
"longitude": "-84.4947"
},
"areaServed": [
{
"@type": "City",
"name": "Lexington",
"containedInPlace": {
"@type": "State",
"name": "Kentucky"
}
},
{
"@type": "State",
"name": "Kentucky"
},
{
"@type": "Country",
"name": "United States"
}
],
"serviceType": [
"Search Engine Optimization",
"AI Search Optimization",
"Local SEO",
"Web Design",
"Digital Advertising",
"Google Ads Management",
"Meta Advertising",
"Photography and Video Production",
"Brand Identity Design",
"Business Listing Management"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Digital Marketing Services",
"url": "https://harrisandward.com/services/"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"sameAs": [
"https://www.facebook.com/harrisandward/",
"https://www.instagram.com/craftedbyhw/",
"https://www.linkedin.com/company/harrisandward",
"https://share.google/scsF6wYg4pUz9Ocq6",
"https://clutch.co/profile/harris-ward"
]
},
{
"@type": "WebSite",
"@id": "https://harrisandward.com/#website",
"url": "https://harrisandward.com",
"name": "Harris & Ward",
"publisher": {
"@id": "https://harrisandward.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://harrisandward.com/#webpage",
"url": "https://harrisandward.com",
"name": "Harris & Ward — Digital Marketing Agency | Lexington, KY",
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"about": {
"@id": "https://harrisandward.com/#organization"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://harrisandward.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "38.04338",
"longitude": " –84.4913"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=38.04338, –84.4913",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
}
},
{
"@type": [
"ProfessionalService",
"Organization"
],
"@id": "https://harrisandward.com/#organization",
"name": "Harris & Ward",
"url": "https://harrisandward.com",
"sameAs": [
"https://www.facebook.com/harrisandward/",
"https://g.page/r/CYk4QhBHyrWOEBM",
"https://www.linkedin.com/company/harrisandward",
"https://www.instagram.com/craftedbyhw"
],
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
},
"logo": {
"@type": "ImageObject",
"@id": "https://harrisandward.com/#logo",
"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"contentUrl": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"caption": "Lexington Digital Marketing Agency | Harris & Ward",
"inLanguage": "en-US"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"description": "Digital Marketing Agency for Small businesses. We're experts in Website Design, Digital Advertising, Local SEO, AI Search, and more.",
"legalName": "Harris and Ward",
"location": {
"@id": "https://harrisandward.com/#place"
},
"image": {
"@id": "https://harrisandward.com/#logo"
},
"telephone": "(859) 214-0004"
},
{
"@type": "WebSite",
"@id": "https://harrisandward.com/#website",
"url": "https://harrisandward.com",
"name": "Lexington Digital Marketing Agency | Harris & Ward",
"alternateName": "H&W | Digital Marketing Agency, Lexington KY",
"publisher": {
"@id": "https://harrisandward.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png",
"url": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png",
"width": "100",
"height": "59",
"caption": "Harris & Ward Marketing Agency",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://harrisandward.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://harrisandward.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://harrisandward.com/contact/",
"name": "Contact"
}
}
]
},
{
"@type": "ContactPage",
"@id": "https://harrisandward.com/contact/#webpage",
"url": "https://harrisandward.com/contact/",
"name": "Contact Harris & Ward | Lexington, KY Digital Marketing Agency",
"datePublished": "2024-11-24T23:02:42+00:00",
"dateModified": "2026-04-28T22:31:43+00:00",
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"primaryImageOfPage": {
"@id": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://harrisandward.com/contact/#breadcrumb"
}
},
{
"@type": "ContactPage",
"@id": "https://harrisandward.com/contact/#webpage",
"url": "https://harrisandward.com/contact/",
"name": "Contact Harris & Ward — Digital Marketing Agency in Lexington, KY",
"description": "Get in touch with Harris & Ward. Fill out our contact form, call, text, or book a meeting with our team. We help businesses grow through SEO, web design, digital advertising, and AI search optimization.",
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"about": {
"@id": "https://harrisandward.com/#organization"
}
},
{
"@type": [
"LocalBusiness",
"ProfessionalService"
],
"@id": "https://harrisandward.com/contact/#localbusiness",
"name": "Harris & Ward",
"url": "https://harrisandward.com",
"telephone": "+18592140004",
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "KY",
"postalCode": "40507",
"addressCountry": "US"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "38",
"bestRating": "5",
"worstRating": "1"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Becca Rauh"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Great experience working with all members of the Harris & Ward team! They built a clean, professional website for us and are always quick to respond when updates are needed. Easy to work with and very reliable — highly recommend!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Liz Walla"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Harris & Ward really helped to turn around our Orthodontic practice marketing. They not only rebuilt our website but actually came to our offices to shoot the videos and stills used for content. In addition, they successfully grew our organic search, managed our GBP and provided strategies for digital ad campaigns. Todd and his team are professional, responsive and very easy to work with. I would recommend this group to any business!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Laura Jarboe"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "H&W knocked it out of the park with my business re-brand. The entire process was fun, stress-free and super efficient. Most importantly, the design they delivered completely nailed my overall vision and even exceeded expectations. I highly recommend!"
}
],
"sameAs": [
"https://www.facebook.com/harrisandward/",
"https://www.instagram.com/craftedbyhw/",
"https://www.linkedin.com/company/harrisandward",
"https://share.google/scsF6wYg4pUz9Ocq6",
"https://clutch.co/profile/harris-ward"
]
}
]
}
/services/photo-video-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://harrisandward.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "38.04338",
"longitude": " –84.4913"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=38.04338, –84.4913",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
}
},
{
"@type": [
"ProfessionalService",
"Organization"
],
"@id": "https://harrisandward.com/#organization",
"name": "Harris & Ward",
"url": "https://harrisandward.com",
"sameAs": [
"https://www.facebook.com/harrisandward/",
"https://g.page/r/CYk4QhBHyrWOEBM",
"https://www.linkedin.com/company/harrisandward",
"https://www.instagram.com/craftedbyhw"
],
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
},
"logo": {
"@type": "ImageObject",
"@id": "https://harrisandward.com/#logo",
"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"contentUrl": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"caption": "Lexington Digital Marketing Agency | Harris & Ward",
"inLanguage": "en-US"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"description": "Digital Marketing Agency for Small businesses. We're experts in Website Design, Digital Advertising, Local SEO, AI Search, and more.",
"legalName": "Harris and Ward",
"location": {
"@id": "https://harrisandward.com/#place"
},
"image": {
"@id": "https://harrisandward.com/#logo"
},
"telephone": "(859) 214-0004"
},
{
"@type": "WebSite",
"@id": "https://harrisandward.com/#website",
"url": "https://harrisandward.com",
"name": "Lexington Digital Marketing Agency | Harris & Ward",
"alternateName": "H&W | Digital Marketing Agency, Lexington KY",
"publisher": {
"@id": "https://harrisandward.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://harrisandward.com/services/photo-video/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://harrisandward.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://harrisandward.com/services/",
"name": "What We Do"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://harrisandward.com/services/photo-video/",
"name": "Photography & Videography"
}
}
]
},
{
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://harrisandward.com/services/photo-video/#webpage",
"url": "https://harrisandward.com/services/photo-video/",
"name": "Photography & Video Services In Lexington, KY | Harris & Ward",
"datePublished": "2024-12-02T02:53:11+00:00",
"dateModified": "2026-04-13T17:58:50+00:00",
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://harrisandward.com/services/photo-video/#breadcrumb"
},
"mainEntity": [
{
"@type": "Question",
"name": "Do you travel for photo and video shoots?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — we travel regularly for shoots and work with clients locally and across the country. If you're outside the Lexington area, our business development team can walk you through what that looks like for your specific situation."
}
},
{
"@type": "Question",
"name": "Do I need to close my office or clinic on the day of a shoot?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Not at all. We're experienced working in active environments and plan the day to minimize disruption to your team and clients. Most businesses stay fully operational during their shoot."
}
},
{
"@type": "Question",
"name": "Where will my shoot take place?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most shoots happen at your location — your office, storefront, or workspace. We can also arrange studio or outdoor settings depending on what best fits your brand."
}
},
{
"@type": "Question",
"name": "What does a typical shoot look like?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We arrive, get set up, and work through a planned shot list while keeping the atmosphere relaxed and natural. Most shoots wrap in a half or full day depending on scope. You'll know exactly what to expect before we ever show up."
}
},
{
"@type": "Question",
"name": "How will I receive my photos and videos?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Everything is delivered digitally within 30 days of your shoot. We'll also handle implementing the visuals directly onto your website so you don't have to lift a finger."
}
},
{
"@type": "Question",
"name": "Are there limits to how my photos and videos can be used?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No — the assets are yours to use across your website, social media, advertising, print, and anywhere else your brand shows up."
}
},
{
"@type": "Question",
"name": "Can my shoot include patients or customers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, with proper consent in place. We can help guide you through that process well ahead of shoot day so everything is ready to go."
}
},
{
"@type": "Question",
"name": "Do you shoot on location in Lexington and Central Kentucky?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely — we're based in Lexington and regularly shoot on-site at businesses throughout the area. Whether you're downtown, in the surrounding suburbs, or anywhere across Central Kentucky, our team comes to you and works around your schedule."
}
}
]
},
{
"@type": "WebPage",
"@id": "https://harrisandward.com/services/photo-video/#webpage",
"url": "https://harrisandward.com/services/photo-video/",
"name": "Photography and Video Services — Harris & Ward",
"description": "Harris & Ward provides professional photography and videography for small businesses and healthcare practices. Authentic visuals delivered digitally and implemented on your website.",
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://harrisandward.com/"
},
{
"@type": "ListItem",
"position": "2",
"name": "Services",
"item": "https://harrisandward.com/services/"
},
{
"@type": "ListItem",
"position": "3",
"name": "Photo & Video",
"item": "https://harrisandward.com/services/photo-video/"
}
]
}
},
{
"@type": "Service",
"@id": "https://harrisandward.com/services/photo-video/#service",
"name": "Photography and Video Services",
"description": "Harris & Ward provides professional photography and videography for small businesses and healthcare practices. Our team captures authentic visuals — staff portraits, workspace photography, brand videos, and promotional content — delivered digitally and implemented on your website within 30 days.",
"url": "https://harrisandward.com/services/photo-video/",
"provider": {
"@id": "https://harrisandward.com/#organization"
},
"serviceType": "Photography and Videography",
"areaServed": {
"@type": "Country",
"name": "United States"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Photo & Video Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Business Photography",
"description": "Custom photography showcasing your staff, workspace, and brand — going beyond stock images to build trust and authenticity with your audience."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Brand Videography",
"description": "High-quality brand and promotional videos using a natural, conversational approach to tell your story and connect with your ideal audience."
}
}
]
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "38",
"bestRating": "5",
"worstRating": "1"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jim Usdan"
},
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🛡️ Trust Signals — external proof links that back the declared identity
284Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 2 |
| /contact/ | 234 | 2 |
| /services/photo-video-services/ | 32 | 2 |
| /who-we-are/ | 5 | 2 |
| /who-we-help/ | 4 | 2 |
| /services/ | 4 | 2 |
Explore the other reputation pillars for Harris & Ward
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Harris & Ward, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Harris & Ward: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://harrisandward.com to view the most current version of its content and see directly what this company is about and what it offers.