Harris & Ward
(https://harrisandward.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
Impact Weight: 20 / 100
25% Reputation
The site exhibits a unique form of trust theatre failure: it displays a review feed with a review_count of 234 but includes a devastating 1-star testimonial from a client alleging fraudulent SEO practices and unauthorized AI usage. While the schema_json points to a 5-star aggregate rating, the textual evidence in the clean_text reveals a profound disconnect between the ‘trusted partner’ claim and actual client experience. Performance claims like ‘dominating your local market’ are unsubstantiated by the broken case study modules.
The ratio of verifiable evidence to vague assertions is low due to the placeholder data. While the site lists numerous ‘Partner Brands’ (Dzenitis Newman, Toothologie, etc.), it fails to provide the actual results of these partnerships. The ‘Hear from our clients’ section provides anecdotal evidence, but this is neutralized by the technical failure of the primary performance data points.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
284Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 2 |
| /contact/ | 234 | 2 |
| /services/photo-video-services/ | 32 | 2 |
| /who-we-are/ | 5 | 2 |
| /who-we-help/ | 4 | 2 |
| /services/ | 4 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://harrisandward.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "38.04338",
"longitude": " –84.4913"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=38.04338, –84.4913",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
}
},
{
"@type": [
"ProfessionalService",
"Organization"
],
"@id": "https://harrisandward.com/#organization",
"name": "Harris & Ward",
"url": "https://harrisandward.com",
"sameAs": [
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"https://g.page/r/CYk4QhBHyrWOEBM",
"https://www.linkedin.com/company/harrisandward",
"https://www.instagram.com/craftedbyhw"
],
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
"addressLocality": "Lexington",
"addressRegion": "Kentucky",
"postalCode": "40507",
"addressCountry": "US"
},
"logo": {
"@type": "ImageObject",
"@id": "https://harrisandward.com/#logo",
"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"contentUrl": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"caption": "Lexington Digital Marketing Agency | Harris & Ward",
"inLanguage": "en-US"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"description": "Digital Marketing Agency for Small businesses. We're experts in Website Design, Digital Advertising, Local SEO, AI Search, and more.",
"legalName": "Harris and Ward",
"location": {
"@id": "https://harrisandward.com/#place"
},
"image": {
"@id": "https://harrisandward.com/#logo"
},
"telephone": "(859) 214-0004"
},
{
"@type": "WebSite",
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"url": "https://harrisandward.com",
"name": "Lexington Digital Marketing Agency | Harris & Ward",
"alternateName": "H&W | Digital Marketing Agency, Lexington KY",
"publisher": {
"@id": "https://harrisandward.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://harrisandward.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
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"url": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png",
"width": "100",
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"caption": "Harris & Ward Marketing Agency",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
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"name": "Digital Marketing Agency | Harris & Ward – Lexington, KY",
"datePublished": "2024-11-08T01:26:00+00:00",
"dateModified": "2026-04-30T13:32:02+00:00",
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"@id": "https://harrisandward.com/#organization"
},
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},
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"@id": "https://harrisandward.com/wp-content/uploads/2024/11/hw-logo-main-e1758303788203.png"
},
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},
{
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],
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"url": "https://harrisandward.com",
"logo": {
"@type": "ImageObject",
"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png"
},
"image": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
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"telephone": "+18592140004",
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
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"addressCountry": "US"
},
"geo": {
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},
"areaServed": [
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"containedInPlace": {
"@type": "State",
"name": "Kentucky"
}
},
{
"@type": "State",
"name": "Kentucky"
},
{
"@type": "Country",
"name": "United States"
}
],
"serviceType": [
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"AI Search Optimization",
"Local SEO",
"Web Design",
"Digital Advertising",
"Google Ads Management",
"Meta Advertising",
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"Brand Identity Design",
"Business Listing Management"
],
"hasOfferCatalog": {
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"name": "Digital Marketing Services",
"url": "https://harrisandward.com/services/"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
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"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"sameAs": [
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"https://www.linkedin.com/company/harrisandward",
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]
},
{
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"url": "https://harrisandward.com",
"name": "Harris & Ward",
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}
},
{
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"url": "https://harrisandward.com",
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"@id": "https://harrisandward.com/#website"
},
"about": {
"@id": "https://harrisandward.com/#organization"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
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"geo": {
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},
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"address": {
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}
},
{
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],
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"addressCountry": "US"
},
"logo": {
"@type": "ImageObject",
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"url": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"contentUrl": "https://harrisandward.com/wp-content/uploads/2025/10/HW-Logo-element-square.png",
"caption": "Lexington Digital Marketing Agency | Harris & Ward",
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},
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],
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},
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"@id": "https://harrisandward.com/#logo"
},
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},
{
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"url": "https://harrisandward.com",
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},
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},
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"width": "100",
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"caption": "Harris & Ward Marketing Agency",
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://harrisandward.com/contact/#breadcrumb",
"itemListElement": [
{
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"item": {
"@id": "https://harrisandward.com",
"name": "Home"
}
},
{
"@type": "ListItem",
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"item": {
"@id": "https://harrisandward.com/contact/",
"name": "Contact"
}
}
]
},
{
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"url": "https://harrisandward.com/contact/",
"name": "Contact Harris & Ward | Lexington, KY Digital Marketing Agency",
"datePublished": "2024-11-24T23:02:42+00:00",
"dateModified": "2026-04-28T22:31:43+00:00",
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},
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}
},
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"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"about": {
"@id": "https://harrisandward.com/#organization"
}
},
{
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],
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"name": "Harris & Ward",
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"telephone": "+18592140004",
"email": "info@harrisandward.com",
"address": {
"@type": "PostalAddress",
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"addressRegion": "KY",
"postalCode": "40507",
"addressCountry": "US"
},
"openingHoursSpecification": {
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"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
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"closes": "17:00"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "38",
"bestRating": "5",
"worstRating": "1"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Becca Rauh"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Great experience working with all members of the Harris & Ward team! They built a clean, professional website for us and are always quick to respond when updates are needed. Easy to work with and very reliable — highly recommend!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Liz Walla"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Harris & Ward really helped to turn around our Orthodontic practice marketing. They not only rebuilt our website but actually came to our offices to shoot the videos and stills used for content. In addition, they successfully grew our organic search, managed our GBP and provided strategies for digital ad campaigns. Todd and his team are professional, responsive and very easy to work with. I would recommend this group to any business!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Laura Jarboe"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "H&W knocked it out of the park with my business re-brand. The entire process was fun, stress-free and super efficient. Most importantly, the design they delivered completely nailed my overall vision and even exceeded expectations. I highly recommend!"
}
],
"sameAs": [
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"https://www.instagram.com/craftedbyhw/",
"https://www.linkedin.com/company/harrisandward",
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"https://clutch.co/profile/harris-ward"
]
}
]
}
/services/photo-video-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://harrisandward.com/#place",
"geo": {
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},
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},
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],
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"@type": "PostalAddress",
"streetAddress": "333 E Short Street, Suite 130",
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},
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"caption": "Lexington Digital Marketing Agency | Harris & Ward",
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],
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},
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},
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}
}
]
},
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},
"mainEntity": [
{
"@type": "Question",
"name": "Do you travel for photo and video shoots?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — we travel regularly for shoots and work with clients locally and across the country. If you're outside the Lexington area, our business development team can walk you through what that looks like for your specific situation."
}
},
{
"@type": "Question",
"name": "Do I need to close my office or clinic on the day of a shoot?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Not at all. We're experienced working in active environments and plan the day to minimize disruption to your team and clients. Most businesses stay fully operational during their shoot."
}
},
{
"@type": "Question",
"name": "Where will my shoot take place?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most shoots happen at your location — your office, storefront, or workspace. We can also arrange studio or outdoor settings depending on what best fits your brand."
}
},
{
"@type": "Question",
"name": "What does a typical shoot look like?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We arrive, get set up, and work through a planned shot list while keeping the atmosphere relaxed and natural. Most shoots wrap in a half or full day depending on scope. You'll know exactly what to expect before we ever show up."
}
},
{
"@type": "Question",
"name": "How will I receive my photos and videos?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Everything is delivered digitally within 30 days of your shoot. We'll also handle implementing the visuals directly onto your website so you don't have to lift a finger."
}
},
{
"@type": "Question",
"name": "Are there limits to how my photos and videos can be used?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No — the assets are yours to use across your website, social media, advertising, print, and anywhere else your brand shows up."
}
},
{
"@type": "Question",
"name": "Can my shoot include patients or customers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, with proper consent in place. We can help guide you through that process well ahead of shoot day so everything is ready to go."
}
},
{
"@type": "Question",
"name": "Do you shoot on location in Lexington and Central Kentucky?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely — we're based in Lexington and regularly shoot on-site at businesses throughout the area. Whether you're downtown, in the surrounding suburbs, or anywhere across Central Kentucky, our team comes to you and works around your schedule."
}
}
]
},
{
"@type": "WebPage",
"@id": "https://harrisandward.com/services/photo-video/#webpage",
"url": "https://harrisandward.com/services/photo-video/",
"name": "Photography and Video Services — Harris & Ward",
"description": "Harris & Ward provides professional photography and videography for small businesses and healthcare practices. Authentic visuals delivered digitally and implemented on your website.",
"isPartOf": {
"@id": "https://harrisandward.com/#website"
},
"breadcrumb": {
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"itemListElement": [
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"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://harrisandward.com/"
},
{
"@type": "ListItem",
"position": "2",
"name": "Services",
"item": "https://harrisandward.com/services/"
},
{
"@type": "ListItem",
"position": "3",
"name": "Photo & Video",
"item": "https://harrisandward.com/services/photo-video/"
}
]
}
},
{
"@type": "Service",
"@id": "https://harrisandward.com/services/photo-video/#service",
"name": "Photography and Video Services",
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"url": "https://harrisandward.com/services/photo-video/",
"provider": {
"@id": "https://harrisandward.com/#organization"
},
"serviceType": "Photography and Videography",
"areaServed": {
"@type": "Country",
"name": "United States"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Photo & Video Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Business Photography",
"description": "Custom photography showcasing your staff, workspace, and brand — going beyond stock images to build trust and authenticity with your audience."
}
},
{
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Explore the other reputation pillars for Harris & Ward
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Harris & Ward, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Harris & Ward: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://harrisandward.com to view the most current version of its content and see directly what this company is about and what it offers.