Herd
(https://herd.io) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through schema.org Organization data containing a valid TaxID and VATID, though a gap exists at the individual level. While team leaders like Lee Bilsborough and Michael Bates are named, they lack associated Person schema or direct sameAs links to professional profiles in the structured data, relying instead on internal blog authorship as their primary footprint.
There is a tight connection between marketing claims and demonstrated results. For instance, the claim of ‘propelling your growth’ is immediately validated by a case study for Crafter’s Companion showing a ‘+119% site speed increase.’ The site avoids the ‘results guaranteed’ red flag, instead focusing on ‘measurable impact you can track.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herd",
"url": "https://herd.io",
"taxID": "08579517",
"vatID": "GB198987313",
"legalName": "Herd Agency Limited",
"logo": "https://herd.io/cdn/shop/files/microdata-logo.png?v=1674815072",
"image": "https://herd.io/cdn/shop/files/team-brainstorm-meeting-in-bright-sunny-office.jpg?v=1614118378",
"address": {
"@type": "PostalAddress",
"streetAddress": "13 Waterside Business Park",
"addressLocality": "Hessle",
"postalCode": "HU13 0EG"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "01482 256300",
"email": "shopify@herd.io"
},
"sameAs": [
"https://www.facebook.com/herdagency",
"https://twitter.com/herdagency",
"https://www.instagram.com/agencyherd/",
"https://www.linkedin.com/company/herdagency"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://herd.io",
"name": "Herd",
"potentialAction": {
"@type": "SearchAction",
"target": "https://herd.io/search?q={search_term}",
"query-input": "required name=search_term"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 1 |
| /pages/careers/ | 11 | 1 |
| /pages/performance-development/ | 23 | 1 |
| /pages/case-studies/ | 7 | 1 |
This page presents a snapshot of public data from Herd, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Herd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://herd.io to view the most current version of its content and see directly what this company is about and what it offers.