Semantic Coherence: Herd – Signal Evidence & AI Readability

View partner story
[IMG: Herd x Chilly]

[H1] Stand out from the herd.
Performance marketing that generates clicks, Shopify stores that generate sales.Build. Grow. Scale.

View our work

[IMG: Herd x Chilly]

[H2]

[IMG: Emirates]

[IMG: Chilly]

[IMG: Brastop]

[IMG: Hairburst]

[IMG: Start Safety]

[IMG: Face the Future case study]

[IMG: Motorpoint case study]

[IMG: Steamforged Games case study]

[IMG: PDH Sports]

[IMG: Culligan]

[IMG: Crafter]

[IMG: Vertu Motors]

[IMG: MKM]

[IMG: Harvey Water Softeners case study]

[IMG: SXSW London]

[H2]
When you win, we win.
[H3] We've spent the last decade turning complex data into revenue.

Why Herd?Shopify Premier Partners: Creating, migrating, and optimising Shopify websites for global growth.Performance marketing specialists: Maximising SEO, Paid Media, and Digital PR to drive clear, measurable results.25 experts. One Herd. All yours: Direct access to seasoned eCommerce specialists across design, development, and marketing - no fluff, just practical support where it counts.Clarity, not clout: Increased conversions, boosted sales, and better ROI (real impact you can track, measure, and celebrate).Take a look at our work

View partner story

[IMG: “There are some agencies that you meet and gel instantly with, and I really felt that with Herd. I would definitely recommend working with them.”]

[H2] “There are some agencies that you meet and gel instantly with, and I really felt that with Herd. I would definitely recommend working with them.”
Bryony Tagg
Chilly's, Head of eCommerce & Performance Marketing
[IMG: Chilly]

+30%
Increase in website conversion rate

-80%
External development costs

[IMG: Herd x Chilly]

[H2] Why brands choose Herd

100+
Shopify projects delivered
12+
industry award wins and counting...
13
years in business
8.9
Net Promoter Score from our most recent partner survey

[H2] Built right, the first time.
From day one, our designers, developers, and marketers work as an extension of your team.Aligning performance and development to drive traffic and maximise conversions.

Demand

Convert

Grow

SEO

Paid Media

Content

PR

SEO

Paid Media

Content

PR

Design

Development

Testing

Design

Development

Testing

[H2] Strategies grounded in data, propelling your growth

At the heart of our mission is a commitment to making the complex simple. But don't take our word for it. We invite you to explore some of our remarkable work, where our dedication to excellence speaks for itself.

[IMG: Case study for Chilly]

[H3] Chilly's

Accelerating Chilly's performance with a Shopify migration

[IMG: Case study for PDH Sports]

[H3] PDH Sports

Shopify Plus - performance-boosting migration for racket sports specialists

[IMG: Case study for Face the Future]

[H3] Face the Future

Award winning Shopify Plus - eCommerce migration from PrestaShop

[IMG: Case study for Motorpoint]

[H3] Motorpoint

Award winning Paid Search - best use of data and insights for car supermarket giant

[IMG: Case study for Steamforged]

[H3] Steamforged

Award winning Shopify Plus - eCommerce migration from Contentful

[IMG: Case study for Motorpoint]

[H3] Motorpoint

Enterprise SEO strategy - driving performance for car supermarket giant

[IMG: <span>Your team</span><br>just got bigger]

[H2] Your teamjust got bigger
[H3] 25 experts. Zero red tape. We're all in.
Get to know our Herd

[IMG: <span>Your team</span><br>just got bigger]

[IMG: <span>Your team</span><br>just got bigger]

[H2] Unlock the secrets to digital success

Get to know our Herd of experts and read the latest performance marketing, eCommerce, and Shopify updates on the Herd Journal.Visit our journal

[IMG: Consistency is the Key to Growth for AI Enhanced Search]

Consistency is the Key to Growth for AI Enhanced Search

[IMG: Michael Bates]

Michael Bates
Head of Organic Media

[IMG: Stop Building Funnels: Your Customer’s Shopping Behaviour Changed Years Ago]

Stop Building Funnels: Your Customer’s Shopping Behaviour Changed Years Ago

[IMG: Jack Hendry]

Jack Hendry
Senior Client Strategist

[IMG: 8 Core Principles for Effective Media Planning in 2026]

8 Core Principles for Effective Media Planning in 2026

[IMG: Jack Hendry]

Jack Hendry
Senior Client Strategist

[IMG: The (Kind of) New Principles of Organic Media Planning in 2026]

The (Kind of) New Principles of Organic Media Planning in 2026

[IMG: Mark Preston]

Mark Preston
Performance Director

[IMG: Two people talking with laptops]

How do brands create trust in ecommerce?

[IMG: Michael Bates]

Michael Bates
Head of Organic Media

[IMG: From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025]

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

[IMG: Michael Bates]

Michael Bates
Head of Organic Media

[H1] Careers with Herd

[H2] Vacancies

Want to join Herd?We're always on the hunt for talented marketers and developers who want to push boundaries and deliver fantastic results for our partners.Whether you're starting your career as a developer, or you're ready for the next chapter as a performance marketer, we want to hear from you. In the first instance, be sure to cast your eyes on our current vacancies list.Nothing at the moment? Don't worry, we'd still love to hear from you. Showcase your imagination and talent by telling us why you think you'd be the perfect fit for Herd - whether it's a video, a portfolio of work, or something completely different, nothing is too much. In fact, the more creative the better!What can we offer you? We'll nurture your goals and provide you with the foundations you need to build the career you want.Sound good? Get in touch with the team by emailing jobs@herd.io. We can't wait to hear from you.

[IMG: Herd interview with Adam & Gareth]

[IMG: Herd development team]

[H2] Reasons to join Herd
At Herd, we’re constantly on the lookout for new talent. We work with integrity, enthusiasm and positive energy, so we are looking for like-minded people to join our expanding team. We want you to inspire and push boundaries as we grow and evolve together. We offer a great benefits package, including a company bonus scheme, and our personal progression plans will supercharge your career.

1.
[H3] Work hard, play harder
We understand the importance of socialising. From movie nights and book clubs to celebratory nights out and team-building activities, we've always got a variety of great socials on the calendar courtesy of our dedicated People & Culture team.

2.
[H3] Herd culture
We generate space and time to listen, and be curious. We celebrate what makes us unique, support each other, and use our strengths to work collaboratively.

3.
[H3] Volunteering days
We promote and encourage volunteering opportunities. We sponsor local community projects with an integrated programme and facilitate personal volunteering efforts.

4.
[H3] Career development
We use industry-leading tech and training to be the best at what we do. We invest in the team, both in-house and externally to help you drive your career forward.

5.
[H3] A giant vision
We can only achieve ambitious digital growth goals by having a team full of energy, grit and determination. We want people who’ll grow with us and shape our journey.

[H2] Our benefits

[H3] Compensation

Herd bonus scheme - linked to personal and company performanceAnnual pay reviews in AprilCompetitive salaryCompany pension – includes access to perks and shopping discountsReferral bonusesEmployee of the month - voted by your peers to recognise achievements with a cheeky shopping voucher reward!Annual Herd champion rewards

[H3] Benefits

25 days holiday - plus bank holidaysBirthday off – to celebrate your special day doing whatever you likeClient discounts and occasional freebiesCharlie HR Perks – exclusive discounts and rewards from over 30,000 brandsDiscounted gym membership at 10 regional leisure centre locationsRegular socials – including team lunches, games, quiz & movie nights Fizz Friday - celebrating 'Herd wins' during the monthly company updateUnlimited free drinks and fruit – helping you stay hydrated and healthyVolunteering day – take a day off to support a charity, a local good cause or community project of your choiceNational celebration days – celebrate in the office with fun activitiesWork anniversary – we celebrate annual work milestones with tasty treatsLunch and learn – workshops on a variety of topics from financial literacy, health and fitness and Herd hobbies and interestsIndustry award recognition – Showcasing your outstanding work usually resulting in a celebratory night out at an award ceremony!

[H3] Career progression

Clear progression pathways - PDPs to help you get to where you want to beClear salary bands to work towards that next promotionIndividual training budget – to attend the right conferences or courses for youQuarterly and annual reviews to help you achieve and progress Weekly 1:1 catch-ups with your line manager to support you to achieve your personal performance goalsOpportunity to progress vertically or horizontally, depending on your preference and career goals

[H3] Culture

Dream client list - We work with fun, ethical brands that align with our own core values. If there is a brand you love we can strive to work with them! Agency charity pledges and opportunity for personal charity work through our Volunteer Day schemeIndustry awards - we’ve won multiple Marketing and Development awards -encouraging our Herd to gain national recognition for outstanding workHerd digital staff handbook - detailing our principles and policies to put people first People & Culture team- to drive our Herd culture initiatives, organise fun social events, team nights out and charity fundraising Monthly in-house socials - get to know and wind-down with your teammates at our Movie nights with popcorn and a takeaway, games nights, book club, and more Strong client relationships which means getting to know our partners is always encouraged!Strong feedback and recognition culture delivered through bi-annual 360 anonymous peer feedback

[H3] Work environment

Culture days - in the office to socialise with people you wouldn’t normally work withCompany equipment - will be provided, including a high-performance desktop/laptop, monitors, VOIP phone or VOIP software-based phoneA WFH office initiative to ensure you’re set up for working from homeYour choice of a Mac or Windows laptop to suit your personal preference and roleAccess to industry leading software & technology to optimise performance potential and facilitate workplace efficiencies for everyone A hybrid approach to working- come to the office or work from home for the majority of the month!Flexible start and finish times - so you can work around your personal lifeAutonomy and accountability for your own work, meaning no micro-managing as we put our full trust in youOpen plan office – out of town easy access from the A63, with dedicated meeting and break rooms, fully-equipped kitchen and shower room facilities, free parking

[H2] Some of the brands you'll work with
As a global agency and Shopify Plus Partner, we've launched and optimised hundreds of stores. The long-term relationships we build transform businesses and grow ambitious brands in the digital space.

[IMG: Face the Future]

[IMG: Harvey]

[IMG: Steamforged Games]

[IMG: Cheese Brothers]

[IMG: Confused.com]

[IMG: Motorpoint]

[IMG: La Redoute]

[IMG: Wed2B]

[IMG: The Skin Lab]

[H2] Insights from our experts

Get to know our team of experts and read the latest in digital marketing, eCommerce, and Shopify updates.Visit our Journal

[IMG: Consistency is the Key to Growth for AI Enhanced Search]

Consistency is the Key to Growth for AI Enhanced Search

[IMG: Michael Bates]

Michael Bates
Head of Organic Media

[IMG: Stop Building Funnels: Your Customer’s Shopping Behaviour Changed Years Ago]

Stop Building Funnels: Your Customer’s Shopping Behaviour Changed Years Ago

[IMG: Jack Hendry]

Jack Hendry
Senior Client Strategist

[IMG: 8 Core Principles for Effective Media Planning in 2026]

8 Core Principles for Effective Media Planning in 2026

[IMG: Jack Hendry]

Jack Hendry
Senior Client Strategist

[IMG: The (Kind of) New Principles of Organic Media Planning in 2026]

The (Kind of) New Principles of Organic Media Planning in 2026

[IMG: Mark Preston]

Mark Preston
Performance Director

[IMG: Two people talking with laptops]

How do brands create trust in ecommerce?

[IMG: Michael Bates]

Michael Bates
Head of Organic Media

[IMG: Smarter Net Terms on Shopify Plus: Seamless Fallback to Card Payments When Limits Are Reached]

Smarter Net Terms on Shopify Plus: Seamless Fallback to Card Payments When Limits Are Reached

[IMG: Tim Powell]

Tim Powell
Managing Director

[IMG: growing shopify giants]

[H2] Join our Herd
Fancy joining our ever expanding Herd of experts? Take a look at our current vacancies or drop us an email to shout about your savvy skills.
Tel:
01482 256300

Email:
hello@herd.io

Apply now

View partner story
[IMG: Herd x Chilly]

[H1] Built right, the first time.
A trusted Shopify Premier Partner – we can do what other agencies can't.

Get in touch

[IMG: Herd x Chilly]

[H2]
We use our decades of Shopify experience to create high performant websites that provide a positive user experience and stimulate growth for merchants.
[H3]

Our Shopify developers, designers and software engineers push the boundaries of the platform to maximise performance for our partners. Our specialists are on hand to answer all your questions – not only before and during launch, but in long-term partnerships that centre on your brand’s development. Our Performance Development approach is grounded in data and insights. This eliminates guesswork, while our proprietary technology and tools allow us to monitor results and identify new growth opportunities. We collaborate closely with our internal SEO, Content Marketing, and Paid Media teams to make sure you see a positive return on investment from the moment your website goes live. And if you are migrating to Shopify Plus – Herd is the partner for you. We are an award-winning agency for a reason, regularly picking up industry recognition and awards for our approach to enterprise website migrations.

[H2]

[IMG: Brastop]

[IMG: Face the Future case study]

[IMG: Steamforged Games case study]

[IMG: Culligan]

[IMG: Crafter]

[IMG: Vertu Motors]

[IMG: MKM]

[H2]
Delivering results for our clients

[IMG: Herd x Face the Future partnership video testimonial]

[IMG: <p>Delivering results for our clients</p>]

[IMG: Custom theme Shopify Plus development for Crafter’s Companion – global eCommerce migration from Magento featuring enterprise integrations]

[H2] Custom theme Shopify Plus development for Crafter’s Companion – global eCommerce migration from Magento featuring enterprise integrations

[IMG: Custom theme Shopify Plus development for Crafter’s Companion – global eCommerce migration from Magento featuring enterprise integrations]

+59%
Global site conversion rate

+119%
Site speed increase
View case study

[H2]
Performance Development: what’s involved?
[H3]

Data insights – We deploy AI and our proprietary technology, coupled with our in-house performance marketers to ascertain what will deliver results for your brand prior to launch, with ongoing monitoring and optimisation striving to continue growth. Migration – We migrate merchants from a multitude of platforms to Shopify Plus, creating bespoke themes with best-in-class SEO and rapid load times. Plus, your new store will be live just 20 weeks after onboarding. Wider team deployment – We act as an extension of your team, resolving any issues and queries quickly and efficiently. With a wide range of channel specialists to call upon, you can ensure your budget is being spent in the right places, at the right times.

“Herd were unbelievably adaptable and flexible. We had a fully functioning website, by the time we needed it. I would 100% recommend Herd. I still don't really know how we managed to do it.”
Bryony Tagg
Head of eCommerce & Performance Marketing, Chilly's

[H2] Meet our eCommerce development experts

[IMG: Lee Bilsborough]

Lee Bilsborough
Development Director

[IMG: Mark Claxton]

Mark Claxton
Lead Development Lead

[IMG: Stuart Holmes]

Stuart Holmes
Web Designer & Developer

[H2] Shopify and development insights from our Herd

Get to know our Herd of experts and read the latest development, eCommerce, and Shopify updates.

[IMG: Smarter Net Terms on Shopify Plus: Seamless Fallback to Card Payments When Limits Are Reached]

Smarter Net Terms on Shopify Plus: Seamless Fallback to Card Payments When Limits Are Reached

[IMG: Tim Powell]

Tim Powell
Managing Director

[IMG: Managing your Shopify Catalogue in an agentic era: What Google’s UCP means for your business]

Managing your Shopify Catalogue in an agentic era: What Google’s UCP means for your business

[IMG: Ryan Saltmer]

Ryan Saltmer
Strategy Director

[IMG: Herd achieves Shopify Premier Partner status]

Herd achieves Shopify Premier Partner status

[IMG: Adam Brannon]

Adam Brannon
Senior Content Strategist

[IMG: The art of discovery: why we’re nearly always the most expensive]

The art of discovery: why we’re nearly always the most expensive

[IMG: Ryan Saltmer]

Ryan Saltmer
Strategy Director

[IMG: 5 must-have Shopify apps every merchant needs]

5 must-have Shopify apps every merchant needs

[IMG: Tim Powell]

Tim Powell
Managing Director

[IMG: Two people working at a laptop and pointing]

All the Shopify updates and changes for November 2024

[IMG: Olly Green]

Olly Green
Content Lead

[H3] Your Shopify development team just got bigger

Built right, the first time.

Chat about your next project

[IMG: Our work]
[H1] Our work
We deliver Performance Marketing and Shopify Plus Migrations for eCommerce brands across the globe.

[IMG: Case study for Chilly]

[H3] Chilly's

Accelerating Chilly's performance with a Shopify migration

[IMG: Case study for Motorpoint]

[H3] Motorpoint

Award winning Paid Search - best use of data and insights for car supermarket giant

[IMG: Case study for PDH Sports]

[H3] PDH Sports

Shopify Plus - performance-boosting migration for racket sports specialists

[IMG: Case study for Crafter]

[H3] Crafter's Companion

Shopify Plus - custom eCommerce theme development & migration from Magento

[IMG: Case study for Face the Future]

[H3] Face the Future

Award winning Shopify Plus - eCommerce migration from PrestaShop

[IMG: Case study for Motorpoint]

[H3] Motorpoint

Enterprise SEO strategy - driving performance for car supermarket giant

[IMG: Case study for PDH Sports]

[H3] PDH Sports

Paid Search strategy - Boosting revenue and orders with Google’s new unit calculator tool

[IMG: Case study for Steamforged Games]

[H3] Steamforged Games

Award winning Shopify Plus - eCommerce migration from Contentful

[IMG: Case study for Harvey Water Softeners]

[H3] Harvey Water Softeners

Shopify Plus - bespoke eCommerce theme design & custom integrations

[IMG: Case study for Motorpoint]

[H3] Motorpoint

PR campaign - raising brand awareness and traffic

[IMG: Case study for Admiral Sports]

[H3] Admiral Sports

Shopify & SEO - migration for the UK's most nostalgic sportswear brand

[IMG: Case study for Petgevity]

[H3] Petgevity

PR campaign - building brand awareness by educating pet owners

[IMG: Case study for Brastop]

[H3] Brastop

Shopify Plus - performance development improvements for global lingerie brand

[IMG: Case study for Vertu Motors]

[H3] Vertu Motors

Shopify Plus - eCommerce theme & SEO platform migration for Windscreen wipers

[IMG: Case study for Harvey Water Softeners]

[H3] Harvey Water Softeners

PR campaign - making a splash with 'hard water, hard times' event

[IMG: Case study for Oxford]

[H3] Oxford

SEO & content strategy - unlocking capability for good growth

[IMG: Case study for R&R Country]

[H3] R&R Country

Award winning Shopify Plus - best eCommerce platform migration

[IMG: Case study for WED2B]

[H3] WED2B

International SEO - multi-territory expansion into Germany, Belgium & Netherlands

[IMG: Case study for Cobra Sport]

[H3] Cobra Sport

Shopify - eCommerce theme & platform migration from Magento 1.9

[IMG: Case study for AET Motorsport]

[H3] AET Motorsport

Shopify SEO - turbocharging sales for AET Motorsport, performance tuning specialists

[IMG: Case study for Chapter 8 Shop]

[H3] Chapter 8 Shop

Shopify - winner of Northern Digital Awards 2020: best B2B website

[IMG: Case study for Split Kits]

[H3] Split Kits

Shopify - eCommerce theme design, build & content strategy

[IMG: Case study for La Redoute]

[H3] La Redoute

PR campaign - bold collaboration between established homeware & paint brands

[IMG: Case study for Car Leasing]

[H3] Car Leasing

Platform migration - SEO & content strategy

[IMG: Case study for F G Adamson & Son]

[H3] F G Adamson & Son

Shopify - eCommerce migration from Custom.NET platform

[IMG: Case study for Newhay]

[H3] Newhay

Shopify - eCommerce platform migration from WordPress & WooCommerce

[IMG: Case study for Cedar Court Hotels]

[H3] Cedar Court Hotels

WordPress - bespoke website boosts bookings for hotel chain

[IMG: Case study for Threadbare]

[H3] Threadbare

Shopify - eCommerce theme design, build & performance marketing

[IMG: Case study for Ricky]

[H3] Ricky

Shopify - eCommerce theme design, build & performance marketing

[IMG: Case study for WED2B]

[H3] WED2B

Domain migration - Wedding Dress Factory Outlet to WED2B

[IMG: Case study for Liquid Vault]

[H3] Liquid Vault

Shopify - eCommerce theme design, build & performance marketing

[IMG: Case study for Outdoor Living Hot Tubs]

[H3] Outdoor Living Hot Tubs

PR campaign - Hot Tub of The Year

[IMG: Case study for Nimbus Motorsport]

[H3] Nimbus Motorsport

Shopify - eCommerce migration from Custom.NET platform

[H3] Ready to talk?

Find out how to drive measurable results with us, your growth partner.

Start your journey