Semantic Coherence: LiveRamp – Signal Evidence & AI Readability

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Unlock a new world of opportunities with data collaboration
Meet the industry’s only interoperable platform for data collaboration across all cloud, walled garden, and media platforms.
Unite data and reveal powerful insights with every collaboration.

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Trusted by the world’s most innovative companies

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[H2] Why do the world’s most innovative companies choose LiveRamp?
900+ global customers, including many of the Fortune 500, trust LiveRamp with their data

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The Right Foundation

Own your future. Tap into groundbreaking strategies in data privacy, data ethics, and enterprise identity. Responsibly connect and power your entire business ecosystem.

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Flexible Collaboration

Collaborate with confidence, wherever data lives – across any platform or cloud to minimise data movement. Support the widest possible range of data collaboration use cases.

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Premier Global Ecosystem

Activate across the industry’s most expansive network of 650+ partners – including Disney, Sky TV, Pinterest, Snapchat, Spotify, and TikTok – for unprecedented scale. Expand your reach – and potential.

[H2] Find the solution that’s right for your business.

Consumer Data Strategy

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Shed new light on your customers with access to the right data and partnerships

Limited first-party data limiting your customer understanding? Get the full view with trusted new data sources. Build a consumer data strategy that will grow with you.

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Enterprise Identity

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Break down data silos with a consistent identity framework, customised to your rules

Customer data scattered across your business? Connect the dots with a unified, enterprise-wide customer view. Protect privacy everywhere it matters.

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Marketing Impact

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Reach your most valuable customers wherever they spend time, anywhere in the world

Struggling with signal loss? Step into the future of onboarding and activation. Maximise your marketing impact across the rapidly evolving advertising ecosystem.

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Cross-Screen Measurement & Analytics

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Understand your media performance in a whole new way

Puzzling over which media investments are actually working? Power strategic decisions across all your advertising, from social media to programmatic to CTV (including those walled gardens).

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Media Networks

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Build a high-performing media network

Ready to create more value from your first-party data? Unlock the brand-building power of commerce media networks. Fuel growth while deepening customer loyalty.

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Clean Rooms

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Gain actionable insights with clean room analytics

Signal loss and complex data silos? Easily access and measure advertising effectiveness across walled gardens, channels, and clouds.

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[H2] Our customers don’t just dream innovation, they own it.

Consumer Data Strategy

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Danone boosts customer intelligence and reach

Danone partnered with retailers to augment its limited customer data, uncovering previously unavailable insights, optimising activations, and propelling growth.

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Enterprise Identity

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NBCUniversal unites data globally to drive innovation

NBCUniversal leverages enterprise identity and internal data collaboration to see customers in a new light and power impactful innovation.

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Marketing Impact

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LOOKFANTASTIC revolutionises paid search strategy

How LOOKFANTASTIC developed an optimised suppression strategy with LiveRamp to generate a 7-figure incremental revenue lift per annum

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Cross-Screen Measurement & Analytics

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McDonald’s improves media measurement and ROI

McDonald’s created an enterprise-wide customer view, improving media performance and revealing new insights.

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Media Networks

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Sam’s Club fuels its flywheel with a media network

Sam’s Club evolved its rich first-party data into a media network, delighting members, strengthening partnerships, and fueling the business flywheel.

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Let’s Talk!

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[H1] Build out a robust consumer data strategy
Amid restrictive privacy regulations, your first-party data is more valuable than ever. But what if you don’t have enough? Pair your data with trusted partner data to better understand your current customers – and help acquire new ones.

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[H2] Build the connections that will build your reach – and view

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A better customer experience

Tap into LiveRamp’s vast partner ecosystem to fast-track access to a wide variety of trusted second- and third-party data sets. Engage new audiences and discover powerful new insights.
Explore the ecosystem

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Uncover new customer insights

Know your customers and their needs. Connect with them across the platforms and channels that matter most.

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Make better business decisions

Improve the quality and richness of your first-party data. Arrive at the data-driven decision-making your business needs.
Learn how Nestle, the PGA Tour, and United Airlines build winning customer data strategies

Working with LiveRamp has enabled British Gas to unlock a huge amount of utility from our first party data. This really is the work of next generation data partnerships.

Sam Taylor

Head of Performance Marketing, British Gas

[IMG: British_Gas_logo.svg]

[H2] Our customers don’t just dream innovation, they own it.

LOOKFANTASTIC

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LOOKFANTASTIC revolutionises paid search strategy with LiveRamp's insight

How UK’s ultimate beauty shop, LOOKFANTASTIC, developed an optimised suppression strategy to generate a 7-figure incremental revenue lift per annum

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Danone

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Boosting customer intelligence and reach

Global food and beverage innovator Danone collaborates with retail partners to fill in data gaps and discover a high-performing new audience.

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Featured Resources

Explainer
First-Party Data: Everything You Need to Know

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E-Book
[IMG: 5 ways to create better customer experiences with data collaboration.]

5 Ways to Create Better Customer Experiences with Data Collaboration

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Video
Making Data Delicious in the Cloud

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[H1] Create a unified, enterprise-wide customer view
Enterprise identity is a consistent identity framework spanning the broadest range of touchpoints across complex consumer journeys. It’s the key to breaking down data silos, understanding your customer clearly, and getting more out of your technology investments.

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[H2] Imagine what’s possible with a unified, connected customer view

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A single source of customer truth

Make internal data collaboration a reality with connected, accessible, manageable, and actionable customer data across your organisation.

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Exceptional customer experiences

See your customer more clearly, uncover powerful new insights, and deliver personalisation at scale.

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Get more out of your tech investments

Make all your technology investments, including CDPs and data platforms, work better with a robust, interoperable identity framework.
Learn how industry innovators like Best Buy, Fidelity Investments, and Ulta Beauty optimise their tech stack

Data is complex. Orgs are complex. Different business lines are complex. We’re connecting the dots so they can work together.

Christine Maguire

GM/VP Global Media Business, Tripadvisor

[H2] Our customers don’t just dream innovation, they own it.

NBCUniversal

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Connecting the dots across global entertainment properties

NBCUniversal leverages enterprise identity and internal data collaboration to see customers in a new light and drive impactful innovation.

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McDonald's

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Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution that puts consumer privacy first.

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[H1] Maximise marketing impact and innovation across the advertising ecosystem
Turn marketing into a powerful revenue driver for your entire organisation. Overcome signal loss, see a meaningful return on ad spend (ROAS), and open up new ways to expand your audience, deepen engagement, and drive growth.

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[H2] Reach your most valuable customers while driving the right outcomes

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Grow your audience and your revenue

Increase ROAS, acquire new customers more efficiently with audience modelling, suppress low-value audiences, and reinvest the savings to accelerate marketing impact.
See how a British Gas were able to reinvest 10% of it’s media budget with LiveRamp

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Focus marketing efforts on your highest-value customers

Build stronger relationships at every touchpoint by precisely targeting high-value customers across channels without cookies.
Learn how LOOKFANTASTIC revolutionised their search strategy with LiveRamp

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Make strategic investments to drive growth

Ensure all your marketing spend is addressable and accountable—improve reach, accuracy, and measurement and optimise your marketing mix.
Learn how identity is critical to marketing performance

LiveRamp has given us both the ability to implement cost reduction mechanics and drive incremental growth in both a new and existing customer acquisition standpoint, providing powerful first party data segmentation for usage across a variety of Paid Media platforms.

Christopher Stanton

Group Head, THG Group

[H2] Our customers don’t just dream innovation, they own it.

Danone

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Engaging high-value customers

Global food and beverage innovator Danone taps into authenticated publisher inventory to optimise marketing efficiency and boost video completion rates.

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Kimberly-Clark

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Staying on the forefront of insight-driven innovation

The maker of trusted personal care brands like Kleenex, Huggies, and Kotex boosts efficiencies and achieves deeper, richer audience modelling in a cookieless world.

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Boots

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Boots Story of Their First Party Evolution

How UK high street favourite, Boots, boosted the effectiveness of their own marketing and expanded their incremental revenue portfolio.

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[H1] Power strategic advertising decisions with cross-screen measurement and analytics
Unlock previously inaccessible data across all forms of advertising—TV, CTV, social media platforms, publishers, and programmatic. Mitigate signal loss, and reveal the hidden insights that fuel growth.

Talk to an Expert

[H2] Optimise the customer experience – and your media spend with cross-screen measurement and analytics

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Access holistic performance data across your media portfolio

Eliminate fragmentation across data sets, environments, partners, and reporting—all the data you need, all in one place.

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Prove and improve investment decisions

Clearly tie media exposure to conversion data to account for every media dollar. Drive effective decision-making.

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Accelerate growth with new insights and partnerships

Build more valuable strategic relationships with publishers and brands — and understand consumer needs more deeply.

Working with LiveRamp has enabled British Gas to unlock a huge amount of utility from our first party data. Our improved match rates into key platforms and by using a third party, independent and privacy first platform in SafeHaven, we have been able to identify existing customers who are needlessly receiving ads from us, remove them and drive the significant efficiency being made back into our targeted audience investments.

Sam Taylor

Head of Performance Marketing, British Gas

[IMG: British_Gas_logo.svg]

[H2] Our customers don’t just dream innovation, they own it.

LOOKFANTASTIC

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Optimising media performance

The UK’s ultimate beauty shop LOOKFANTASTIC drove a higher return on investment and incremental growth through optimisation strategy.

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Kimberly-Clark

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Rebuilding consumer analytics for global engagement

Kimberly-Clark’s post-cookie activation, audience modelling, and omni-channel measurement proved rich with cost savings through data workflow standardisation, and identifying new ways to licence data assets directly into LiveRamp’s Safe Haven platform.

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British Gas

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Smarter use of data

British Gas improved creative relevance and tighter targeting of customer acquisition, allowing them a reinvestment of 10% of media budget.

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