Makum

(https://makum.fi) 📸 Data Snapshot: May 19, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

12 Impact Weight: 15 / 100

80% Reputation

Diagnosis: Authority Gaps

Authority is well-established through named experts like Kim Pitkänen, who is pictured and credited as a trainer. Schema identity is present but could be more robust; while Organization schema exists, there is a lack of specific Person schema with sameAs links to external professional profiles. The technical implementation is current, with 2026 update stamps indicating active maintenance.

Evidence: Performance vs. Claims

There is a minor disconnect on the homepage where bold headers promise ‘concrete results’ without immediate data, but the Reference sub-page rectifies this with named projects. Unlike many agencies that hide behind anonymous ‘Client A’ testimonials, Makum identifies the business owners (Mari, Anni, Jori), which significantly lowers the BS score in this category.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://makum.fi/",
            "url": "https://makum.fi/",
            "name": "Makum - Markkinoinnin kumppani - Digiajan markkinoinnin kumppani",
            "isPartOf": {
                "@id": "https://makum.fi/#website"
            },
            "about": {
                "@id": "https://makum.fi/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://makum.fi/#primaryimage"
            },
            "image": {
                "@id": "https://makum.fi/#primaryimage"
            },
            "thumbnailUrl": "https://makum.fi/wp-content/uploads/2023/06/makum-kouluttaja-kim-pitkanen.jpg",
            "datePublished": "2023-10-12T09:18:36+00:00",
            "dateModified": "2026-04-10T13:06:41+00:00",
            "description": "Makum - Markkinoinnin kumppani. Digiajan markkinoinnin kumppani. Digimarkkinoinnin palvelut ja markkinoinnin koulutukset.",
            "breadcrumb": {
                "@id": "https://makum.fi/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://makum.fi/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://makum.fi/#primaryimage",
            "url": "https://makum.fi/wp-content/uploads/2023/06/makum-kouluttaja-kim-pitkanen.jpg",
            "contentUrl": "https://makum.fi/wp-content/uploads/2023/06/makum-kouluttaja-kim-pitkanen.jpg",
            "width": 700,
            "height": 467,
            "caption": "Moi! Olen energinen, motivoiva ja luova kouluttaja, joka innostaa koulutuksissaan käytännönläheisillä ratkaisuilla ja ajan hermolla olevilla strategioilla."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://makum.fi/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Etusivu"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://makum.fi/#website",
            "url": "https://makum.fi/",
            "name": "Makum",
            "description": "Markkinoinnin kumppani",
            "publisher": {
                "@id": "https://makum.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://makum.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://makum.fi/#organization",
            "name": "Makum",
            "url": "https://makum.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://makum.fi/#/schema/logo/image/",
                "url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "width": 512,
                "height": 512,
                "caption": "Makum"
            },
            "image": {
                "@id": "https://makum.fi/#/schema/logo/image/"
            }
        }
    ]
}

/yhteystiedot/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://makum.fi/yhteystiedot/",
            "url": "https://makum.fi/yhteystiedot/",
            "name": "Ota yhteyttä - Makum markkinoinnin kumppani - Pyydä tarjous",
            "isPartOf": {
                "@id": "https://makum.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://makum.fi/yhteystiedot/#primaryimage"
            },
            "image": {
                "@id": "https://makum.fi/yhteystiedot/#primaryimage"
            },
            "thumbnailUrl": "https://makum.fi/wp-content/uploads/2022/03/pyyda-tarjous_makum_digimarkkinointi_puhelu.png",
            "datePublished": "2021-04-30T11:20:41+00:00",
            "dateModified": "2026-04-10T13:10:10+00:00",
            "description": "Ota yhteyttä ja pyydä tarjous! Puh: 0409621041. Email: hello@makum.fi. Voit ottaa yhteyttä myös WhatsAppilla tai yhteydenottolomakkeella.",
            "breadcrumb": {
                "@id": "https://makum.fi/yhteystiedot/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://makum.fi/yhteystiedot/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://makum.fi/yhteystiedot/#primaryimage",
            "url": "https://makum.fi/wp-content/uploads/2022/03/pyyda-tarjous_makum_digimarkkinointi_puhelu.png",
            "contentUrl": "https://makum.fi/wp-content/uploads/2022/03/pyyda-tarjous_makum_digimarkkinointi_puhelu.png",
            "width": 512,
            "height": 512,
            "caption": "Ota yhteyttä ja pyydä tarjous! Puh: 0409621041. Email: hello@makum.fi. Voit ottaa yhteyttä myös WhatsAppilla tai yhteydenottolomakkeella."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://makum.fi/yhteystiedot/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Etusivu",
                    "item": "https://makum.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Yhteystiedot"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://makum.fi/#website",
            "url": "https://makum.fi/",
            "name": "Makum",
            "description": "Markkinoinnin kumppani",
            "publisher": {
                "@id": "https://makum.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://makum.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://makum.fi/#organization",
            "name": "Makum",
            "url": "https://makum.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://makum.fi/#/schema/logo/image/",
                "url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "width": 512,
                "height": 512,
                "caption": "Makum"
            },
            "image": {
                "@id": "https://makum.fi/#/schema/logo/image/"
            }
        }
    ]
}

/markkinoinnin-koulutukset/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://makum.fi/markkinoinnin-koulutukset/",
            "url": "https://makum.fi/markkinoinnin-koulutukset/",
            "name": "Markkinoinnin koulutukset - Makum - coaching ja koulutuspäivät",
            "isPartOf": {
                "@id": "https://makum.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://makum.fi/markkinoinnin-koulutukset/#primaryimage"
            },
            "image": {
                "@id": "https://makum.fi/markkinoinnin-koulutukset/#primaryimage"
            },
            "thumbnailUrl": "https://makum.fi/wp-content/uploads/2023/06/instagramin-myyntimestarit-koulutuspaiva.jpg",
            "datePublished": "2021-09-21T09:54:12+00:00",
            "dateModified": "2026-04-10T09:48:38+00:00",
            "description": "Markkinoinnin koulutukset - monipuoliset digimarkkinoinnin koulutuspäivät & workshopit sekä henkilökohtaista digimarkkinoinnin valmennusta.",
            "breadcrumb": {
                "@id": "https://makum.fi/markkinoinnin-koulutukset/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://makum.fi/markkinoinnin-koulutukset/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://makum.fi/markkinoinnin-koulutukset/#primaryimage",
            "url": "https://makum.fi/wp-content/uploads/2023/06/instagramin-myyntimestarit-koulutuspaiva.jpg",
            "contentUrl": "https://makum.fi/wp-content/uploads/2023/06/instagramin-myyntimestarit-koulutuspaiva.jpg",
            "width": 1700,
            "height": 1133,
            "caption": "Instagramin Myyntimestarit: Strateginen somesuunnittelu ja sosiaalisen kaupankäynnin oivallukset."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://makum.fi/markkinoinnin-koulutukset/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Etusivu",
                    "item": "https://makum.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Markkinoinnin koulutukset"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://makum.fi/#website",
            "url": "https://makum.fi/",
            "name": "Makum",
            "description": "Markkinoinnin kumppani",
            "publisher": {
                "@id": "https://makum.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://makum.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://makum.fi/#organization",
            "name": "Makum",
            "url": "https://makum.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://makum.fi/#/schema/logo/image/",
                "url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "width": 512,
                "height": 512,
                "caption": "Makum"
            },
            "image": {
                "@id": "https://makum.fi/#/schema/logo/image/"
            }
        }
    ]
}

/referenssit/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://makum.fi/referenssit/",
            "url": "https://makum.fi/referenssit/",
            "name": "Kokemuksia Makum - Markkinoinnin kumppani - Referenssit",
            "isPartOf": {
                "@id": "https://makum.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://makum.fi/referenssit/#primaryimage"
            },
            "image": {
                "@id": "https://makum.fi/referenssit/#primaryimage"
            },
            "thumbnailUrl": "https://makum.fi/wp-content/uploads/2023/06/lomaunelmia-ja-makum.jpg",
            "datePublished": "2017-10-12T13:32:01+00:00",
            "dateModified": "2026-04-05T18:46:13+00:00",
            "description": "Kokemuksia Makum Oy Markkinoinnin Kumppani. Lue lisää asiakkaiden kokemuksia Makum markkinoinnin kumppanista. Onnistumme kun asiakkaamme..",
            "breadcrumb": {
                "@id": "https://makum.fi/referenssit/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://makum.fi/referenssit/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://makum.fi/referenssit/#primaryimage",
            "url": "https://makum.fi/wp-content/uploads/2023/06/lomaunelmia-ja-makum.jpg",
            "contentUrl": "https://makum.fi/wp-content/uploads/2023/06/lomaunelmia-ja-makum.jpg",
            "width": 400,
            "height": 200,
            "caption": "Yhteistyömme Lomaunelmien kanssa jatkuu edelleen Meta- ja Google-mainonnalla."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://makum.fi/referenssit/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Etusivu",
                    "item": "https://makum.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Referenssit"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://makum.fi/#website",
            "url": "https://makum.fi/",
            "name": "Makum",
            "description": "Markkinoinnin kumppani",
            "publisher": {
                "@id": "https://makum.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://makum.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://makum.fi/#organization",
            "name": "Makum",
            "url": "https://makum.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://makum.fi/#/schema/logo/image/",
                "url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "width": 512,
                "height": 512,
                "caption": "Makum"
            },
            "image": {
                "@id": "https://makum.fi/#/schema/logo/image/"
            }
        }
    ]
}

/tietopankki/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://makum.fi/tietopankki/",
            "url": "https://makum.fi/tietopankki/",
            "name": "Tietopankki - Makum Digimarkkinoinnin kattava tietopankki",
            "isPartOf": {
                "@id": "https://makum.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://makum.fi/tietopankki/#primaryimage"
            },
            "image": {
                "@id": "https://makum.fi/tietopankki/#primaryimage"
            },
            "thumbnailUrl": "https://makum.fi/wp-content/uploads/2025/04/Kuukauden-somevinkki-makum.png",
            "datePublished": "2021-08-24T10:00:03+00:00",
            "dateModified": "2025-04-05T08:44:50+00:00",
            "description": "Mitä markkinoinnissa puhutaan? Markkinoinnin kumppanin tietopankki käytössäsi. Poimi vinkit digimarkkinointiin. Sanakirja, blogi ...",
            "breadcrumb": {
                "@id": "https://makum.fi/tietopankki/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://makum.fi/tietopankki/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://makum.fi/tietopankki/#primaryimage",
            "url": "https://makum.fi/wp-content/uploads/2025/04/Kuukauden-somevinkki-makum.png",
            "contentUrl": "https://makum.fi/wp-content/uploads/2025/04/Kuukauden-somevinkki-makum.png",
            "width": 906,
            "height": 906
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://makum.fi/tietopankki/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Etusivu",
                    "item": "https://makum.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Tietopankki"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://makum.fi/#website",
            "url": "https://makum.fi/",
            "name": "Makum",
            "description": "Markkinoinnin kumppani",
            "publisher": {
                "@id": "https://makum.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://makum.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://makum.fi/#organization",
            "name": "Makum",
            "url": "https://makum.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://makum.fi/#/schema/logo/image/",
                "url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "width": 512,
                "height": 512,
                "caption": "Makum"
            },
            "image": {
                "@id": "https://makum.fi/#/schema/logo/image/"
            }
        }
    ]
}

/blogi/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://makum.fi/blogi/",
            "url": "https://makum.fi/blogi/",
            "name": "Blogi - Makum - Vinkit digimarkkinointiin Makumin blogista",
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            "datePublished": "2017-10-12T13:32:00+00:00",
            "dateModified": "2025-02-08T15:35:59+00:00",
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            },
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                    ]
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            "@id": "https://makum.fi/blogi/#primaryimage",
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            "height": 1036
        },
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            "@type": "BreadcrumbList",
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                    "name": "Etusivu",
                    "item": "https://makum.fi/"
                },
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                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blogi"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://makum.fi/#website",
            "url": "https://makum.fi/",
            "name": "Makum",
            "description": "Markkinoinnin kumppani",
            "publisher": {
                "@id": "https://makum.fi/#organization"
            },
            "potentialAction": [
                {
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                    "target": {
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                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://makum.fi/#organization",
            "name": "Makum",
            "url": "https://makum.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://makum.fi/#/schema/logo/image/",
                "url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
                "width": 512,
                "height": 512,
                "caption": "Makum"
            },
            "image": {
                "@id": "https://makum.fi/#/schema/logo/image/"
            }
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

767Review mentions (all pages)

13External proof links (all pages)

Page	Reviews	Proof links
/ (home)	81	0
/yhteystiedot/	79	0
/markkinoinnin-koulutukset/	221	0
/referenssit/	228	13
/tietopankki/	79	0
/blogi/	79	0

Explore the other reputation pillars for Makum

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Makum, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Makum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://makum.fi to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Makum – Signal Evidence & AI Readability

Makum