Makum
(https://makum.fi) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
The site triggers a trust theatre flag because it displays high review counts (up to 228 on some pages) without providing direct verification links in the local text blocks. However, this is largely mitigated by a dedicated Reference page containing 13 distinct Case Study links and identifiable client logos. Performance claims like ‘results that speak for themselves’ are generally linked to actual project descriptions, reducing the ‘hot air’ factor.
Proof density is high for this category. Out of the 6 pages analyzed, 5 contain specific evidence points including client names, workshop types, or metric-based testimonials. The Reference page effectively acts as a substance-anchor for the entire site, providing 13+ proof points against roughly 10 major marketing assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
767Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 81 | 0 |
| /yhteystiedot/ | 79 | 0 |
| /markkinoinnin-koulutukset/ | 221 | 0 |
| /referenssit/ | 228 | 13 |
| /tietopankki/ | 79 | 0 |
| /blogi/ | 79 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://makum.fi/",
"url": "https://makum.fi/",
"name": "Makum - Markkinoinnin kumppani - Digiajan markkinoinnin kumppani",
"isPartOf": {
"@id": "https://makum.fi/#website"
},
"about": {
"@id": "https://makum.fi/#organization"
},
"primaryImageOfPage": {
"@id": "https://makum.fi/#primaryimage"
},
"image": {
"@id": "https://makum.fi/#primaryimage"
},
"thumbnailUrl": "https://makum.fi/wp-content/uploads/2023/06/makum-kouluttaja-kim-pitkanen.jpg",
"datePublished": "2023-10-12T09:18:36+00:00",
"dateModified": "2026-04-10T13:06:41+00:00",
"description": "Makum - Markkinoinnin kumppani. Digiajan markkinoinnin kumppani. Digimarkkinoinnin palvelut ja markkinoinnin koulutukset.",
"breadcrumb": {
"@id": "https://makum.fi/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://makum.fi/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#primaryimage",
"url": "https://makum.fi/wp-content/uploads/2023/06/makum-kouluttaja-kim-pitkanen.jpg",
"contentUrl": "https://makum.fi/wp-content/uploads/2023/06/makum-kouluttaja-kim-pitkanen.jpg",
"width": 700,
"height": 467,
"caption": "Moi! Olen energinen, motivoiva ja luova kouluttaja, joka innostaa koulutuksissaan käytännönläheisillä ratkaisuilla ja ajan hermolla olevilla strategioilla."
},
{
"@type": "BreadcrumbList",
"@id": "https://makum.fi/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu"
}
]
},
{
"@type": "WebSite",
"@id": "https://makum.fi/#website",
"url": "https://makum.fi/",
"name": "Makum",
"description": "Markkinoinnin kumppani",
"publisher": {
"@id": "https://makum.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://makum.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://makum.fi/#organization",
"name": "Makum",
"url": "https://makum.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#/schema/logo/image/",
"url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"width": 512,
"height": 512,
"caption": "Makum"
},
"image": {
"@id": "https://makum.fi/#/schema/logo/image/"
}
}
]
}
/yhteystiedot/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://makum.fi/yhteystiedot/",
"url": "https://makum.fi/yhteystiedot/",
"name": "Ota yhteyttä - Makum markkinoinnin kumppani - Pyydä tarjous",
"isPartOf": {
"@id": "https://makum.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://makum.fi/yhteystiedot/#primaryimage"
},
"image": {
"@id": "https://makum.fi/yhteystiedot/#primaryimage"
},
"thumbnailUrl": "https://makum.fi/wp-content/uploads/2022/03/pyyda-tarjous_makum_digimarkkinointi_puhelu.png",
"datePublished": "2021-04-30T11:20:41+00:00",
"dateModified": "2026-04-10T13:10:10+00:00",
"description": "Ota yhteyttä ja pyydä tarjous! Puh: 0409621041. Email: hello@makum.fi. Voit ottaa yhteyttä myös WhatsAppilla tai yhteydenottolomakkeella.",
"breadcrumb": {
"@id": "https://makum.fi/yhteystiedot/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://makum.fi/yhteystiedot/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/yhteystiedot/#primaryimage",
"url": "https://makum.fi/wp-content/uploads/2022/03/pyyda-tarjous_makum_digimarkkinointi_puhelu.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2022/03/pyyda-tarjous_makum_digimarkkinointi_puhelu.png",
"width": 512,
"height": 512,
"caption": "Ota yhteyttä ja pyydä tarjous! Puh: 0409621041. Email: hello@makum.fi. Voit ottaa yhteyttä myös WhatsAppilla tai yhteydenottolomakkeella."
},
{
"@type": "BreadcrumbList",
"@id": "https://makum.fi/yhteystiedot/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://makum.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Yhteystiedot"
}
]
},
{
"@type": "WebSite",
"@id": "https://makum.fi/#website",
"url": "https://makum.fi/",
"name": "Makum",
"description": "Markkinoinnin kumppani",
"publisher": {
"@id": "https://makum.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://makum.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://makum.fi/#organization",
"name": "Makum",
"url": "https://makum.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#/schema/logo/image/",
"url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"width": 512,
"height": 512,
"caption": "Makum"
},
"image": {
"@id": "https://makum.fi/#/schema/logo/image/"
}
}
]
}
/markkinoinnin-koulutukset/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://makum.fi/markkinoinnin-koulutukset/",
"url": "https://makum.fi/markkinoinnin-koulutukset/",
"name": "Markkinoinnin koulutukset - Makum - coaching ja koulutuspäivät",
"isPartOf": {
"@id": "https://makum.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://makum.fi/markkinoinnin-koulutukset/#primaryimage"
},
"image": {
"@id": "https://makum.fi/markkinoinnin-koulutukset/#primaryimage"
},
"thumbnailUrl": "https://makum.fi/wp-content/uploads/2023/06/instagramin-myyntimestarit-koulutuspaiva.jpg",
"datePublished": "2021-09-21T09:54:12+00:00",
"dateModified": "2026-04-10T09:48:38+00:00",
"description": "Markkinoinnin koulutukset - monipuoliset digimarkkinoinnin koulutuspäivät & workshopit sekä henkilökohtaista digimarkkinoinnin valmennusta.",
"breadcrumb": {
"@id": "https://makum.fi/markkinoinnin-koulutukset/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://makum.fi/markkinoinnin-koulutukset/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/markkinoinnin-koulutukset/#primaryimage",
"url": "https://makum.fi/wp-content/uploads/2023/06/instagramin-myyntimestarit-koulutuspaiva.jpg",
"contentUrl": "https://makum.fi/wp-content/uploads/2023/06/instagramin-myyntimestarit-koulutuspaiva.jpg",
"width": 1700,
"height": 1133,
"caption": "Instagramin Myyntimestarit: Strateginen somesuunnittelu ja sosiaalisen kaupankäynnin oivallukset."
},
{
"@type": "BreadcrumbList",
"@id": "https://makum.fi/markkinoinnin-koulutukset/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://makum.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Markkinoinnin koulutukset"
}
]
},
{
"@type": "WebSite",
"@id": "https://makum.fi/#website",
"url": "https://makum.fi/",
"name": "Makum",
"description": "Markkinoinnin kumppani",
"publisher": {
"@id": "https://makum.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://makum.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://makum.fi/#organization",
"name": "Makum",
"url": "https://makum.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#/schema/logo/image/",
"url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"width": 512,
"height": 512,
"caption": "Makum"
},
"image": {
"@id": "https://makum.fi/#/schema/logo/image/"
}
}
]
}
/referenssit/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://makum.fi/referenssit/",
"url": "https://makum.fi/referenssit/",
"name": "Kokemuksia Makum - Markkinoinnin kumppani - Referenssit",
"isPartOf": {
"@id": "https://makum.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://makum.fi/referenssit/#primaryimage"
},
"image": {
"@id": "https://makum.fi/referenssit/#primaryimage"
},
"thumbnailUrl": "https://makum.fi/wp-content/uploads/2023/06/lomaunelmia-ja-makum.jpg",
"datePublished": "2017-10-12T13:32:01+00:00",
"dateModified": "2026-04-05T18:46:13+00:00",
"description": "Kokemuksia Makum Oy Markkinoinnin Kumppani. Lue lisää asiakkaiden kokemuksia Makum markkinoinnin kumppanista. Onnistumme kun asiakkaamme..",
"breadcrumb": {
"@id": "https://makum.fi/referenssit/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://makum.fi/referenssit/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/referenssit/#primaryimage",
"url": "https://makum.fi/wp-content/uploads/2023/06/lomaunelmia-ja-makum.jpg",
"contentUrl": "https://makum.fi/wp-content/uploads/2023/06/lomaunelmia-ja-makum.jpg",
"width": 400,
"height": 200,
"caption": "Yhteistyömme Lomaunelmien kanssa jatkuu edelleen Meta- ja Google-mainonnalla."
},
{
"@type": "BreadcrumbList",
"@id": "https://makum.fi/referenssit/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://makum.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Referenssit"
}
]
},
{
"@type": "WebSite",
"@id": "https://makum.fi/#website",
"url": "https://makum.fi/",
"name": "Makum",
"description": "Markkinoinnin kumppani",
"publisher": {
"@id": "https://makum.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://makum.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://makum.fi/#organization",
"name": "Makum",
"url": "https://makum.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#/schema/logo/image/",
"url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"width": 512,
"height": 512,
"caption": "Makum"
},
"image": {
"@id": "https://makum.fi/#/schema/logo/image/"
}
}
]
}
/tietopankki/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://makum.fi/tietopankki/",
"url": "https://makum.fi/tietopankki/",
"name": "Tietopankki - Makum Digimarkkinoinnin kattava tietopankki",
"isPartOf": {
"@id": "https://makum.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://makum.fi/tietopankki/#primaryimage"
},
"image": {
"@id": "https://makum.fi/tietopankki/#primaryimage"
},
"thumbnailUrl": "https://makum.fi/wp-content/uploads/2025/04/Kuukauden-somevinkki-makum.png",
"datePublished": "2021-08-24T10:00:03+00:00",
"dateModified": "2025-04-05T08:44:50+00:00",
"description": "Mitä markkinoinnissa puhutaan? Markkinoinnin kumppanin tietopankki käytössäsi. Poimi vinkit digimarkkinointiin. Sanakirja, blogi ...",
"breadcrumb": {
"@id": "https://makum.fi/tietopankki/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://makum.fi/tietopankki/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/tietopankki/#primaryimage",
"url": "https://makum.fi/wp-content/uploads/2025/04/Kuukauden-somevinkki-makum.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2025/04/Kuukauden-somevinkki-makum.png",
"width": 906,
"height": 906
},
{
"@type": "BreadcrumbList",
"@id": "https://makum.fi/tietopankki/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://makum.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tietopankki"
}
]
},
{
"@type": "WebSite",
"@id": "https://makum.fi/#website",
"url": "https://makum.fi/",
"name": "Makum",
"description": "Markkinoinnin kumppani",
"publisher": {
"@id": "https://makum.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://makum.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://makum.fi/#organization",
"name": "Makum",
"url": "https://makum.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#/schema/logo/image/",
"url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"width": 512,
"height": 512,
"caption": "Makum"
},
"image": {
"@id": "https://makum.fi/#/schema/logo/image/"
}
}
]
}
/blogi/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://makum.fi/blogi/",
"url": "https://makum.fi/blogi/",
"name": "Blogi - Makum - Vinkit digimarkkinointiin Makumin blogista",
"isPartOf": {
"@id": "https://makum.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://makum.fi/blogi/#primaryimage"
},
"image": {
"@id": "https://makum.fi/blogi/#primaryimage"
},
"thumbnailUrl": "https://makum.fi/wp-content/uploads/2025/01/Sahkopostimarkkinointi-Makum-1024x553.jpg",
"datePublished": "2017-10-12T13:32:00+00:00",
"dateModified": "2025-02-08T15:35:59+00:00",
"description": "Tässä blogissa paljastetaan kaikki digimarkkinoinnin vinkit ja ajankohtaiset tiedot. Lue täältä parhaat vinkkimme ja opi uutta digimarkkinoinnista",
"breadcrumb": {
"@id": "https://makum.fi/blogi/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://makum.fi/blogi/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/blogi/#primaryimage",
"url": "https://makum.fi/wp-content/uploads/2025/01/Sahkopostimarkkinointi-Makum.jpg",
"contentUrl": "https://makum.fi/wp-content/uploads/2025/01/Sahkopostimarkkinointi-Makum.jpg",
"width": 1920,
"height": 1036
},
{
"@type": "BreadcrumbList",
"@id": "https://makum.fi/blogi/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://makum.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blogi"
}
]
},
{
"@type": "WebSite",
"@id": "https://makum.fi/#website",
"url": "https://makum.fi/",
"name": "Makum",
"description": "Markkinoinnin kumppani",
"publisher": {
"@id": "https://makum.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://makum.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://makum.fi/#organization",
"name": "Makum",
"url": "https://makum.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://makum.fi/#/schema/logo/image/",
"url": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"contentUrl": "https://makum.fi/wp-content/uploads/2021/02/cropped-cropped-Makum_logo-1.png",
"width": 512,
"height": 512,
"caption": "Makum"
},
"image": {
"@id": "https://makum.fi/#/schema/logo/image/"
}
}
]
}
Explore the other reputation pillars for Makum
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Makum, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Makum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://makum.fi to view the most current version of its content and see directly what this company is about and what it offers.