MarketingSyrup
(https://marketingsyrup.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
While the site uses trust theatre patterns such as featured in logos for Search Engine Journal and Semrush, these are supported by high review counts (e.g., 126 reviews for the extension). However, the proof_links_count is 0 across all pages, meaning testimonials like those from Lyamen Savy and Sarah Lea are hosted as text without direct outbound links to verifiable third-party platforms, which accounts for the majority of the BS points earned.
Proof density is significantly higher than industry averages. The site provides exact student numbers (190+ for migrations, 100+ for implementation), precise tool user counts (115,000+), and a detailed change log for the extension dating back to 2020. This longitudinal evidence of product development provides strong functional proof of expertise.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
211Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 28 | 0 |
| /seo-pro-extension/ | 126 | 0 |
| /ebook/ | 47 | 0 |
| /business-coaching/ | 4 | 0 |
| /smart-seo-newsletter/ | 3 | 0 |
| /blog/ | 3 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://marketingsyrup.com/#organization",
"name": "MarketingSyrup",
"url": "https://marketingsyrup.com/",
"sameAs": [
"https://www.linkedin.com/in/kristinaazarenko/",
"https://twitter.com/azarchick"
],
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#/schema/logo/image/",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"width": 410,
"height": 84,
"caption": "MarketingSyrup"
},
"image": {
"@id": "https://marketingsyrup.com/#/schema/logo/image/"
}
},
{
"@type": "WebSite",
"@id": "https://marketingsyrup.com/#website",
"url": "https://marketingsyrup.com/",
"name": "MarketingSyrup",
"description": "SEO Consultant",
"publisher": {
"@id": "https://marketingsyrup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marketingsyrup.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#primaryimage",
"url": "https://marketingsyrup.com/wp-content/uploads/2020/05/ecommerse-marketingsyrup-header.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2020/05/ecommerse-marketingsyrup-header.png",
"width": 1600,
"height": 575
},
{
"@type": "WebPage",
"@id": "https://marketingsyrup.com/#webpage",
"url": "https://marketingsyrup.com/",
"name": "Kristina Azarenko: Your Expert SEO Consultant in Toronto & Worldwide",
"isPartOf": {
"@id": "https://marketingsyrup.com/#website"
},
"about": {
"@id": "https://marketingsyrup.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://marketingsyrup.com/#primaryimage"
},
"datePublished": "2018-04-25T11:41:25+00:00",
"dateModified": "2021-03-06T22:23:49+00:00",
"description": "I help businesses get traffic and sales they deserve by improving their visibility on Google so that they don't need to spend money on ads. Sounds like you?",
"breadcrumb": {
"@id": "https://marketingsyrup.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://marketingsyrup.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://marketingsyrup.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/seo-pro-extension/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Organization",
"@id": "https://marketingsyrup.com/#organization",
"name": "MarketingSyrup",
"url": "https://marketingsyrup.com/",
"sameAs": [
"https://www.linkedin.com/in/kristinaazarenko/",
"https://twitter.com/azarchick"
],
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#/schema/logo/image/",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"width": 410,
"height": 84,
"caption": "MarketingSyrup"
},
"image": {
"@id": "https://marketingsyrup.com/#/schema/logo/image/"
}
},
"1": {
"@type": "WebSite",
"@id": "https://marketingsyrup.com/#website",
"url": "https://marketingsyrup.com/",
"name": "MarketingSyrup",
"description": "SEO Consultant",
"publisher": {
"@id": "https://marketingsyrup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
"2": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/seo-pro-extension/#primaryimage",
"url": "https://marketingsyrup.com/wp-content/uploads/2024/04/SEO-Pro-MarketingSyrup-Extension-v2-4-min.jpeg",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2024/04/SEO-Pro-MarketingSyrup-Extension-v2-4-min.jpeg",
"width": 1214,
"height": 1234
},
"3": {
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://marketingsyrup.com/seo-pro-extension/#webpage",
"url": "https://marketingsyrup.com/seo-pro-extension/",
"name": "Free SEO Pro Extension for Chrome & Mozilla - Save 5 h/week on SEO Checks",
"isPartOf": {
"@id": "https://marketingsyrup.com/#website"
},
"primaryImageOfPage": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#primaryimage"
},
"datePublished": "2021-01-26T02:34:16+00:00",
"dateModified": "2025-09-02T16:20:41+00:00",
"description": "Get all on-Page SEO info in 1 second. For Free. Join 100,000+ smart weekly users and save hours on daily SEO tasks.",
"breadcrumb": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#breadcrumb"
},
"mainEntity": {
"0": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#faq-question-1610233872943"
},
"1": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#faq-question-1610236521611"
},
"2": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#faq-question-1610236760236"
},
"3": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#faq-question-1610236779761"
},
"4": {
"@id": "https://marketingsyrup.com/seo-pro-extension/#faq-question-1610236792581"
},
"_items_truncated": true
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
"4": {
"@type": "BreadcrumbList",
"@id": "https://marketingsyrup.com/seo-pro-extension/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://marketingsyrup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Pro Extension"
}
]
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10391
}
/ebook/
[
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"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://marketingsyrup.com/#organization",
"name": "MarketingSyrup",
"url": "https://marketingsyrup.com/",
"sameAs": [
"https://www.linkedin.com/in/kristinaazarenko/",
"https://twitter.com/azarchick"
],
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#/schema/logo/image/",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"width": 410,
"height": 84,
"caption": "MarketingSyrup"
},
"image": {
"@id": "https://marketingsyrup.com/#/schema/logo/image/"
}
},
{
"@type": "WebSite",
"@id": "https://marketingsyrup.com/#website",
"url": "https://marketingsyrup.com/",
"name": "MarketingSyrup",
"description": "SEO Consultant",
"publisher": {
"@id": "https://marketingsyrup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marketingsyrup.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/ebook/#primaryimage",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/ecommerce-seo-ebook.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/ecommerce-seo-ebook.png",
"width": 1396,
"height": 776
},
{
"@type": "WebPage",
"@id": "https://marketingsyrup.com/ebook/#webpage",
"url": "https://marketingsyrup.com/ebook/",
"name": "Official eCommerce SEO Mastery by Kristina Azarenko - MarketingSyrup",
"isPartOf": {
"@id": "https://marketingsyrup.com/#website"
},
"primaryImageOfPage": {
"@id": "https://marketingsyrup.com/ebook/#primaryimage"
},
"datePublished": "2020-07-24T00:04:44+00:00",
"dateModified": "2024-10-18T05:54:03+00:00",
"description": "eCommerce SEO Mastery is like all the knowledge about eCommerce SEO squeezed into the eBook. No fuss. No water.",
"breadcrumb": {
"@id": "https://marketingsyrup.com/ebook/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
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"itemListElement": [
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"name": "Home",
"item": "https://marketingsyrup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "eCommerce SEO eBook"
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "eCommerce SEO Mastery: 10 Huge SEO Wins for Any Online Store",
"image": "https://marketingsyrup.com/wp-content/uploads/2020/12/ESEOM-10-huge-seo-wins-kristina-azarenko-book-cover-1.png",
"description": "eCommerce SEO Mastery is like all the knowledge about eCommerce SEO squeezed into the eBook. No fuss. No water.",
"brand": {
"@type": "Brand",
"name": "MarketingSyrup"
},
"offers": {
"@type": "Offer",
"url": "https://marketingsyrup.com/ebook/",
"priceCurrency": "USD",
"price": "69",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"ratingCount": "22"
}
}
]
/business-coaching/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://marketingsyrup.com/#organization",
"name": "MarketingSyrup",
"url": "https://marketingsyrup.com/",
"sameAs": [
"https://www.linkedin.com/in/kristinaazarenko/",
"https://twitter.com/azarchick"
],
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#/schema/logo/image/",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"width": 410,
"height": 84,
"caption": "MarketingSyrup"
},
"image": {
"@id": "https://marketingsyrup.com/#/schema/logo/image/"
}
},
{
"@type": "WebSite",
"@id": "https://marketingsyrup.com/#website",
"url": "https://marketingsyrup.com/",
"name": "MarketingSyrup",
"description": "SEO Consultant",
"publisher": {
"@id": "https://marketingsyrup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marketingsyrup.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/business-coaching/#primaryimage",
"url": "https://marketingsyrup.com/wp-content/uploads/2023/10/kristina-azarenko-business.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2023/10/kristina-azarenko-business.png",
"width": 998,
"height": 1500
},
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://marketingsyrup.com/business-coaching/#webpage",
"url": "https://marketingsyrup.com/business-coaching/",
"name": "Business Coaching from Kristina Azarenko - MarketingSyrup",
"isPartOf": {
"@id": "https://marketingsyrup.com/#website"
},
"primaryImageOfPage": {
"@id": "https://marketingsyrup.com/business-coaching/#primaryimage"
},
"datePublished": "2023-10-27T05:17:36+00:00",
"dateModified": "2023-10-31T22:10:49+00:00",
"description": "Are you ready to scale your business to your first 100k/year and make it work FOR YOU?",
"breadcrumb": {
"@id": "https://marketingsyrup.com/business-coaching/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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"target": [
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]
}
]
},
{
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"@id": "https://marketingsyrup.com/business-coaching/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://marketingsyrup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Business Coaching"
}
]
}
]
}
/smart-seo-newsletter/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://marketingsyrup.com/#organization",
"name": "MarketingSyrup",
"url": "https://marketingsyrup.com/",
"sameAs": [
"https://www.linkedin.com/in/kristinaazarenko/",
"https://twitter.com/azarchick"
],
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#/schema/logo/image/",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"width": 410,
"height": 84,
"caption": "MarketingSyrup"
},
"image": {
"@id": "https://marketingsyrup.com/#/schema/logo/image/"
}
},
{
"@type": "WebSite",
"@id": "https://marketingsyrup.com/#website",
"url": "https://marketingsyrup.com/",
"name": "MarketingSyrup",
"description": "SEO Consultant",
"publisher": {
"@id": "https://marketingsyrup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marketingsyrup.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/smart-seo-newsletter/#primaryimage",
"url": "https://marketingsyrup.com/wp-content/uploads/2023/01/Copy-of-Yellow-and-White-Tips-Food-Video-Presentation.jpg",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2023/01/Copy-of-Yellow-and-White-Tips-Food-Video-Presentation.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "WebPage",
"@id": "https://marketingsyrup.com/smart-seo-newsletter/#webpage",
"url": "https://marketingsyrup.com/smart-seo-newsletter/",
"name": "Join the Smart SEO Newsletter - MarketingSyrup",
"isPartOf": {
"@id": "https://marketingsyrup.com/#website"
},
"primaryImageOfPage": {
"@id": "https://marketingsyrup.com/smart-seo-newsletter/#primaryimage"
},
"datePublished": "2022-07-24T18:33:12+00:00",
"dateModified": "2024-12-05T18:47:30+00:00",
"breadcrumb": {
"@id": "https://marketingsyrup.com/smart-seo-newsletter/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
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"@id": "https://marketingsyrup.com/smart-seo-newsletter/#breadcrumb",
"itemListElement": [
{
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"position": 1,
"name": "Home",
"item": "https://marketingsyrup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Smart SEO Newsletter"
}
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://marketingsyrup.com/#organization",
"name": "MarketingSyrup",
"url": "https://marketingsyrup.com/",
"sameAs": [
"https://www.linkedin.com/in/kristinaazarenko/",
"https://twitter.com/azarchick"
],
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/#/schema/logo/image/",
"url": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2022/03/marketingsyrup-seo-consultant_logo-min.png",
"width": 410,
"height": 84,
"caption": "MarketingSyrup"
},
"image": {
"@id": "https://marketingsyrup.com/#/schema/logo/image/"
}
},
{
"@type": "WebSite",
"@id": "https://marketingsyrup.com/#website",
"url": "https://marketingsyrup.com/",
"name": "MarketingSyrup",
"description": "SEO Consultant",
"publisher": {
"@id": "https://marketingsyrup.com/#organization"
},
"potentialAction": [
{
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"target": {
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},
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}
],
"inLanguage": "en-US"
},
{
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"inLanguage": "en-US",
"@id": "https://marketingsyrup.com/blog/#primaryimage",
"url": "https://marketingsyrup.com/wp-content/uploads/2018/06/dustin-lee-19667-unsplash.jpg",
"contentUrl": "https://marketingsyrup.com/wp-content/uploads/2018/06/dustin-lee-19667-unsplash.jpg",
"width": 4000,
"height": 2667
},
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://marketingsyrup.com/blog/#webpage",
"url": "https://marketingsyrup.com/blog/",
"name": "Free SEO Guides and Posts - MarketingSyrup",
"isPartOf": {
"@id": "https://marketingsyrup.com/#website"
},
"primaryImageOfPage": {
"@id": "https://marketingsyrup.com/blog/#primaryimage"
},
"datePublished": "2018-06-11T00:33:10+00:00",
"dateModified": "2022-08-11T12:56:45+00:00",
"description": "Learn about advanced techniques and get useful tips on PPC, SEO and Digital Marketing!",
"breadcrumb": {
"@id": "https://marketingsyrup.com/blog/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
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]
},
{
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"@id": "https://marketingsyrup.com/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://marketingsyrup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
}
]
}
Explore the other reputation pillars for MarketingSyrup
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MarketingSyrup, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MarketingSyrup: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://marketingsyrup.com to view the most current version of its content and see directly what this company is about and what it offers.