Identity & Authority: Pauric McAnespy Digital Designer & Developer – Signal Evidence & AI Readability

Pauric McAnespy Digital Designer & Developer

(https://pauric.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is well-established through a detailed professional biography. The only technical gap is the use of Organization schema instead of Person schema, which would be more appropriate for a personal brand and freelancer with a verifiable 25-year digital footprint.

There is no disconnect between claims and evidence. Performance claims are framed within the context of technical deliverables (e.g., ‘custom theme development’ or ‘bespoke websites’) rather than the unsubstantiated revenue-growth promises typical of marketing agency BS.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/",
            "url": "https://pauric.com/",
            "name": "Home > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "about": {
                "@id": "https://pauric.com/#organization"
            },
            "datePublished": "2025-01-12T13:09:38+00:00",
            "dateModified": "2025-01-13T16:20:27+00:00",
            "description": "A Digital Designer specialising in UX/UI Design, skilled in HTML, CSS, JavaScript, PHP & WordPress Development",
            "breadcrumb": {
                "@id": "https://pauric.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
/what-i-do/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/what-i-do/",
            "url": "https://pauric.com/what-i-do/",
            "name": "What I Do > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "datePublished": "2023-06-28T11:03:09+00:00",
            "dateModified": "2024-05-21T13:15:19+00:00",
            "breadcrumb": {
                "@id": "https://pauric.com/what-i-do/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/what-i-do/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/what-i-do/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://pauric.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "What I Do"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/about/",
            "url": "https://pauric.com/about/",
            "name": "About > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "datePublished": "2023-07-04T12:43:43+00:00",
            "dateModified": "2024-05-21T12:17:22+00:00",
            "breadcrumb": {
                "@id": "https://pauric.com/about/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://pauric.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
/work/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/work/",
            "url": "https://pauric.com/work/",
            "name": "Work > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "datePublished": "2024-05-21T12:27:59+00:00",
            "breadcrumb": {
                "@id": "https://pauric.com/work/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/work/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/work/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://pauric.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Work"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
9Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/what-i-do/ 3 0
/about/ 2 0
/work/ 2 0
Explore the other reputation pillars for Pauric McAnespy Digital Designer & Developer