Trust & Proof: Pauric McAnespy Digital Designer & Developer – Signal Evidence & AI Readability

Pauric McAnespy Digital Designer & Developer

(https://pauric.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
12 Impact Weight: 20 / 100
60% Reputation

The score is primarily elevated by the trust_theatre_flag being true across all four pages, as reviews are listed (count of 2-3) without direct proof links to external verification platforms. However, the site compensates by providing external links to live client sites like WalkNI and DiveNI, which function as secondary proof paths.

The proof density is exceptionally high for the industry. Across the four pages, there are over 20 named client entities, agencies (AV Browne, Fujitsu), and festivals (Belfast Film Festival) cited. The ratio of specific nouns and named entities to generic adjectives is significantly better than the industry average.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
9Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/what-i-do/ 3 0
/about/ 2 0
/work/ 2 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/",
            "url": "https://pauric.com/",
            "name": "Home > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "about": {
                "@id": "https://pauric.com/#organization"
            },
            "datePublished": "2025-01-12T13:09:38+00:00",
            "dateModified": "2025-01-13T16:20:27+00:00",
            "description": "A Digital Designer specialising in UX/UI Design, skilled in HTML, CSS, JavaScript, PHP & WordPress Development",
            "breadcrumb": {
                "@id": "https://pauric.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
/what-i-do/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/what-i-do/",
            "url": "https://pauric.com/what-i-do/",
            "name": "What I Do > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "datePublished": "2023-06-28T11:03:09+00:00",
            "dateModified": "2024-05-21T13:15:19+00:00",
            "breadcrumb": {
                "@id": "https://pauric.com/what-i-do/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/what-i-do/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/what-i-do/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://pauric.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "What I Do"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/about/",
            "url": "https://pauric.com/about/",
            "name": "About > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "datePublished": "2023-07-04T12:43:43+00:00",
            "dateModified": "2024-05-21T12:17:22+00:00",
            "breadcrumb": {
                "@id": "https://pauric.com/about/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://pauric.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
/work/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://pauric.com/work/",
            "url": "https://pauric.com/work/",
            "name": "Work > Pauric McAnespy Digital Designer & Developer",
            "isPartOf": {
                "@id": "https://pauric.com/#website"
            },
            "datePublished": "2024-05-21T12:27:59+00:00",
            "breadcrumb": {
                "@id": "https://pauric.com/work/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://pauric.com/work/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://pauric.com/work/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://pauric.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Work"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://pauric.com/#website",
            "url": "https://pauric.com/",
            "name": "Pauric McAnespy Web Design & Development",
            "description": "A Digital Designer specialising in UX/UI Design and skilled in HTML, CSS, JavaScript, PHP and WordPress Development",
            "publisher": {
                "@id": "https://pauric.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pauric.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://pauric.com/#organization",
            "name": "Pauric McAnespy Web Design",
            "url": "https://pauric.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://pauric.com/#/schema/logo/image/",
                "url": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "contentUrl": "https://pauric.com/wp-content/uploads/2020/08/icon_512_g3.png",
                "width": 512,
                "height": 512,
                "caption": "Pauric McAnespy Web Design"
            },
            "image": {
                "@id": "https://pauric.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Pauric-McAnespy-Web-Design-122088419510776",
                "https://x.com/PauricMcAnespy",
                "https://www.linkedin.com/in/pauric-mcanespy-196a3110/"
            ]
        }
    ]
}
Explore the other reputation pillars for Pauric McAnespy Digital Designer & Developer