Trust & Proof: Raven Design – Signal Evidence & AI Readability

Raven Design

(https://portviewdigital.ie) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
7 Impact Weight: 20 / 100
35% Reputation

Trust and Proof is the only area with significant points, primarily due to the trust_theatre_flag being true on three pages. While review_count is present in the metadata (up to 4 reviews on the audit page), there are 0 proof_links_count to external verification sites like Google or Clutch. Additionally, the case studies are explicitly anonymized, which—while explained as a client preference—prevents forensic verification of the claimed doubled traffic and six-figure RFP outcomes.

The ratio of specific evidence to vague assertions is high; the site includes exact numbers for pricing, page counts, and timelines. Out of 6 pages, 4 contain specific technical or financial specifications that most competitors omit. However, the lack of outbound links to live portfolio examples or verified third-party reviews prevents a perfect score.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
7Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/services.html 1 0
/work.html 0 0
/audit.html 4 0
/about.html 0 0
/blog.html 0 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://ravendesign.ie/#org",
        "name": "Raven Design",
        "alternateName": "Raven Design Studio",
        "url": "https://ravendesign.ie",
        "logo": "https://ravendesign.ie/img/logo.png",
        "description": "Irish web design and digital marketing studio working with Irish businesses for over a decade.",
        "sameAs": [
            "https://www.linkedin.com/company/raven-design-ie/"
        ],
        "areaServed": {
            "@type": "Country",
            "name": "Ireland"
        },
        "founder": {
            "@type": "Person",
            "name": "Kali Juna"
        },
        "knowsAbout": [
            "Web design",
            "Digital marketing",
            "SEO",
            "Branding",
            "Content strategy"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "email": "hello@ravendesign.ie",
            "contactType": "customer service",
            "areaServed": "IE",
            "availableLanguage": [
                "English"
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "ProfessionalService",
        "name": "Raven Design",
        "image": "https://ravendesign.ie/img/og-image.jpg",
        "url": "https://ravendesign.ie",
        "priceRange": "€€",
        "areaServed": {
            "@type": "Country",
            "name": "Ireland"
        },
        "serviceType": [
            "Web design",
            "Branding",
            "SEO",
            "Digital marketing"
        ],
        "offers": [
            {
                "@type": "Offer",
                "name": "Starter site",
                "priceCurrency": "EUR",
                "price": "1750"
            },
            {
                "@type": "Offer",
                "name": "Growth site",
                "priceCurrency": "EUR",
                "price": "3750"
            },
            {
                "@type": "Offer",
                "name": "Custom site",
                "priceCurrency": "EUR",
                "price": "6500"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "@id": "https://ravendesign.ie/#site",
        "url": "https://ravendesign.ie",
        "name": "Raven Design",
        "publisher": {
            "@id": "https://ravendesign.ie/#org"
        },
        "inLanguage": "en-IE"
    }
]
/services.html
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://ravendesign.ie/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Services",
                "item": "https://ravendesign.ie/services.html"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "Web design, branding, SEO and digital marketing",
        "provider": {
            "@type": "Organization",
            "name": "Raven Design",
            "url": "https://ravendesign.ie"
        },
        "areaServed": {
            "@type": "Country",
            "name": "Ireland"
        },
        "offers": [
            {
                "@type": "Offer",
                "name": "Starter site",
                "priceCurrency": "EUR",
                "price": "1750",
                "description": "5-page site, mobile-responsive, basic SEO, contact form, hosted with us for the first year."
            },
            {
                "@type": "Offer",
                "name": "Growth site",
                "priceCurrency": "EUR",
                "price": "3750",
                "description": "Up to 12 pages, blog, advanced SEO, schema, analytics, three months of post-launch tweaks."
            },
            {
                "@type": "Offer",
                "name": "Custom site",
                "priceCurrency": "EUR",
                "price": "6500",
                "description": "Bespoke scope. E-commerce, integrations, multi-language, branding included."
            },
            {
                "@type": "Offer",
                "name": "Care plan",
                "priceCurrency": "EUR",
                "price": "95",
                "priceSpecification": {
                    "@type": "UnitPriceSpecification",
                    "billingDuration": "P1M"
                },
                "description": "Hosting, security updates, monthly content tweaks, monthly SEO health check."
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "Why do you publish prices when most studios don't?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Pricing is information. Hiding it makes buyers do more work and weeds out good-fit clients who don't want to sit through a discovery call before they know if they can afford you. Publishing the tiers lets people self-qualify."
                }
            },
            {
                "@type": "Question",
                "name": "What if my project doesn't fit a tier?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "That's what Custom is for. Multi-language, e-commerce, integrations, anything bespoke — fixed-price quote after a 30-minute call, scoped before signing."
                }
            },
            {
                "@type": "Question",
                "name": "Do you charge extra for hosting?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "First year of hosting is included in every tier. Year-2 hosting is €25/month, or you can move the site anywhere — we'll hand you the files and the DNS."
                }
            },
            {
                "@type": "Question",
                "name": "What's included in the care plan?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Hosting, daily backups, security and software updates, monthly small content tweaks (up to 30 minutes), and a monthly SEO health check with a short written summary."
                }
            }
        ]
    }
]
/work.html
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://ravendesign.ie/"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Work",
            "item": "https://ravendesign.ie/work.html"
        }
    ]
}
/audit.html
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://ravendesign.ie/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Free Audit",
                "item": "https://ravendesign.ie/audit.html"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "Free website audit",
        "provider": {
            "@type": "Organization",
            "name": "Raven Design"
        },
        "areaServed": {
            "@type": "Country",
            "name": "Ireland"
        },
        "description": "A written audit of your current site — messaging, UX, SEO, trust signals — delivered as a document. No call required.",
        "offers": {
            "@type": "Offer",
            "price": "0",
            "priceCurrency": "EUR"
        }
    }
]
/about.html
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://ravendesign.ie/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "About",
                "item": "https://ravendesign.ie/about.html"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "AboutPage",
        "url": "https://ravendesign.ie/about.html",
        "mainEntity": {
            "@type": "Organization",
            "name": "Raven Design",
            "url": "https://ravendesign.ie"
        }
    }
]
/blog.html
{
    "@context": "https://schema.org",
    "@type": "Blog",
    "@id": "https://ravendesign.ie/blog.html",
    "name": "Raven Design — Insights",
    "description": "Practical, no-fluff insights on web design, SEO, branding, and digital marketing for Irish businesses.",
    "publisher": {
        "@type": "Organization",
        "name": "Raven Design",
        "url": "https://ravendesign.ie"
    }
}