Trust & Proof: re:bok › Corporate Brand Development – Signal Evidence & AI Readability

re:bok › Corporate Brand Development

(https://rebok.de) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
4 Impact Weight: 20 / 100
20% Reputation

The site exhibits high trust theatre with a review_count of 2 across multiple pages, yet a proof_links_count of 0 on the homepage and branding pages. This indicates that while ratings are claimed, there is no direct path to verify these testimonials or see the work that generated them. The trust_theatre_flag is true on the homepage, signaling a reliance on unverified markers of credibility.

Specific proof points are non-existent; the site contains zero named client case studies, zero percentage-based results, and zero dated campaign successes. The only ‘proof’ offered is the citation of established academic models (Prof. Esch) and philosophical axioms. For a site claiming to build ‘Strong Brands,’ the lack of a visible portfolio creates a massive substance deficit.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/marke-brand/ 2 0
/kontakt/ 2 1
/markenentwicklung/ 2 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://rebok.de/",
            "url": "https://rebok.de/",
            "name": "re:bok › Corporate Brand Development",
            "isPartOf": {
                "@id": "https://rebok.de/#website"
            },
            "about": {
                "@id": "https://rebok.de/#organization"
            },
            "datePublished": "2019-07-03T14:30:14+00:00",
            "dateModified": "2021-11-09T17:56:13+00:00",
            "description": "re:bok › corporate brand development hilft Ihnen Ihre Unternehmensmarke zu entwickeln, aufzubauen und erfolgreich zu machen.",
            "breadcrumb": {
                "@id": "https://rebok.de/#breadcrumb"
            },
            "inLanguage": "de",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://rebok.de/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://rebok.de/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Startseite"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://rebok.de/#website",
            "url": "https://rebok.de/",
            "name": "re:bok › Corporate Brand Development",
            "description": "",
            "publisher": {
                "@id": "https://rebok.de/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://rebok.de/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "de"
        },
        {
            "@type": "Organization",
            "@id": "https://rebok.de/#organization",
            "name": "re:bok › Corporate Brand Development",
            "url": "https://rebok.de/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "de",
                "@id": "https://rebok.de/#/schema/logo/image/",
                "url": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "contentUrl": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "width": 283,
                "height": 201,
                "caption": "re:bok › Corporate Brand Development"
            },
            "image": {
                "@id": "https://rebok.de/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/rebok.de/",
                "https://www.linkedin.com/in/christophrebok/",
                "https://www.youtube.com/user/rebokTV"
            ]
        }
    ]
}
/marke-brand/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://rebok.de/marke-brand",
            "url": "https://rebok.de/marke-brand",
            "name": "Marke / Brand - re:bok › Corporate Brand Development",
            "isPartOf": {
                "@id": "https://rebok.de/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://rebok.de/marke-brand#primaryimage"
            },
            "image": {
                "@id": "https://rebok.de/marke-brand#primaryimage"
            },
            "thumbnailUrl": "https://rebok.de/wp-content/uploads/2019/08/starke-marken-rechnen-sich-400x304.gif",
            "datePublished": "2019-08-20T18:45:38+00:00",
            "dateModified": "2023-07-19T16:11:10+00:00",
            "description": "Mit strukturierter Markenentwicklung zur starken Marke. Wieso ist eine „Starke Marke“ so wichtig? Weshalb sich starke Marken rechnen?",
            "breadcrumb": {
                "@id": "https://rebok.de/marke-brand#breadcrumb"
            },
            "inLanguage": "de",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://rebok.de/marke-brand"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "de",
            "@id": "https://rebok.de/marke-brand#primaryimage",
            "url": "https://rebok.de/wp-content/uploads/2019/08/starke-marken-rechnen-sich-400x304.gif",
            "contentUrl": "https://rebok.de/wp-content/uploads/2019/08/starke-marken-rechnen-sich-400x304.gif",
            "width": 400,
            "height": 304,
            "caption": "Je größer das Vertrauen des Konsumenten in die Marke, desto mehr ist er bereit einen höheren Preis dafür zu bezahlen."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://rebok.de/marke-brand#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Startseite",
                    "item": "https://rebok.de/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Marke / Brand"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://rebok.de/#website",
            "url": "https://rebok.de/",
            "name": "re:bok › Corporate Brand Development",
            "description": "",
            "publisher": {
                "@id": "https://rebok.de/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://rebok.de/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "de"
        },
        {
            "@type": "Organization",
            "@id": "https://rebok.de/#organization",
            "name": "re:bok › Corporate Brand Development",
            "url": "https://rebok.de/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "de",
                "@id": "https://rebok.de/#/schema/logo/image/",
                "url": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "contentUrl": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "width": 283,
                "height": 201,
                "caption": "re:bok › Corporate Brand Development"
            },
            "image": {
                "@id": "https://rebok.de/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/rebok.de/",
                "https://www.linkedin.com/in/christophrebok/",
                "https://www.youtube.com/user/rebokTV"
            ]
        }
    ]
}
/kontakt/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "ContactPage"
            ],
            "@id": "https://rebok.de/kontakt",
            "url": "https://rebok.de/kontakt",
            "name": "Kontakt - re:bok › Corporate Brand Development",
            "isPartOf": {
                "@id": "https://rebok.de/#website"
            },
            "datePublished": "2007-07-12T09:48:29+00:00",
            "dateModified": "2023-07-19T16:00:05+00:00",
            "description": "JETZT KONTAKT AUFNEHMEN: re:bok › corporate brand development, Oberlandstr. 26, 82335 Berg am Starnberger See. Tel. +49 (0)8151 95190, Mail: info@rebok.de",
            "breadcrumb": {
                "@id": "https://rebok.de/kontakt#breadcrumb"
            },
            "inLanguage": "de",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://rebok.de/kontakt"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://rebok.de/kontakt#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Startseite",
                    "item": "https://rebok.de/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Kontakt"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://rebok.de/#website",
            "url": "https://rebok.de/",
            "name": "re:bok › Corporate Brand Development",
            "description": "",
            "publisher": {
                "@id": "https://rebok.de/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://rebok.de/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "de"
        },
        {
            "@type": "Organization",
            "@id": "https://rebok.de/#organization",
            "name": "re:bok › Corporate Brand Development",
            "url": "https://rebok.de/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "de",
                "@id": "https://rebok.de/#/schema/logo/image/",
                "url": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "contentUrl": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "width": 283,
                "height": 201,
                "caption": "re:bok › Corporate Brand Development"
            },
            "image": {
                "@id": "https://rebok.de/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/rebok.de/",
                "https://www.linkedin.com/in/christophrebok/",
                "https://www.youtube.com/user/rebokTV"
            ]
        }
    ]
}
/markenentwicklung/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://rebok.de/markenentwicklung",
            "url": "https://rebok.de/markenentwicklung",
            "name": "Markenentwicklung in 4 Schritten - re:bok › Corporate Brand Development",
            "isPartOf": {
                "@id": "https://rebok.de/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://rebok.de/markenentwicklung#primaryimage"
            },
            "image": {
                "@id": "https://rebok.de/markenentwicklung#primaryimage"
            },
            "thumbnailUrl": "https://rebok.de/wp-content/uploads/2019/09/rebok-markensteuerrad.png",
            "datePublished": "2019-09-07T17:05:47+00:00",
            "dateModified": "2023-07-20T08:54:44+00:00",
            "description": "Markenentwicklung in 4 Schritten unter Einsatz von Design Thinking Methoden gewährleistet das Marken zukunftsfähig positioniert und weiterentwickelt werden können.",
            "breadcrumb": {
                "@id": "https://rebok.de/markenentwicklung#breadcrumb"
            },
            "inLanguage": "de",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://rebok.de/markenentwicklung"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "de",
            "@id": "https://rebok.de/markenentwicklung#primaryimage",
            "url": "https://rebok.de/wp-content/uploads/2019/09/rebok-markensteuerrad.png",
            "contentUrl": "https://rebok.de/wp-content/uploads/2019/09/rebok-markensteuerrad.png",
            "width": 850,
            "height": 550,
            "caption": "Markensteuerrad nach Prof. Esch"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://rebok.de/markenentwicklung#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Startseite",
                    "item": "https://rebok.de/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Markenentwicklung in 4 Schritten"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://rebok.de/#website",
            "url": "https://rebok.de/",
            "name": "re:bok › Corporate Brand Development",
            "description": "",
            "publisher": {
                "@id": "https://rebok.de/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://rebok.de/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "de"
        },
        {
            "@type": "Organization",
            "@id": "https://rebok.de/#organization",
            "name": "re:bok › Corporate Brand Development",
            "url": "https://rebok.de/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "de",
                "@id": "https://rebok.de/#/schema/logo/image/",
                "url": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "contentUrl": "https://rebok.de/wp-content/uploads/2019/08/rebok-corporate-brand-development-283trans.png",
                "width": 283,
                "height": 201,
                "caption": "re:bok › Corporate Brand Development"
            },
            "image": {
                "@id": "https://rebok.de/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/rebok.de/",
                "https://www.linkedin.com/in/christophrebok/",
                "https://www.youtube.com/user/rebokTV"
            ]
        }
    ]
}
Explore the other reputation pillars for re:bok › Corporate Brand Development