Identity & Authority: Screaming Frog – Signal Evidence & AI Readability

Screaming Frog

(https://screamingfrog.co.uk) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is verified through robust schema.org implementation including Organization and Person objects for Dan Sharp and Mark Porter. Named experts have clear digital footprints and career histories documented in the schema and author bios. The technical implementation is flawless, with no broken hierarchies or missing structured data detected.

There is no disconnect; marketing claims regarding technical excellence are demonstrated by the release of advanced features like AI-powered MCP servers and node.js integrations. The claim of being an industry leader is validated by the software’s status as a standard in the technical SEO field. Even small details like Ubuntu and Fedora packages for Arm prove actual technical capacity beyond marketing speak.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.screamingfrog.co.uk/",
            "url": "https://www.screamingfrog.co.uk/",
            "name": "SEO Agency - Screaming Frog",
            "isPartOf": {
                "@id": "https://www.screamingfrog.co.uk/#website"
            },
            "about": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "datePublished": "2012-04-13T09:41:50+00:00",
            "dateModified": "2024-06-26T14:02:21+00:00",
            "description": "We run remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity.",
            "breadcrumb": {
                "@id": "https://www.screamingfrog.co.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.screamingfrog.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.screamingfrog.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.screamingfrog.co.uk/#website",
            "url": "https://www.screamingfrog.co.uk/",
            "name": "Screaming Frog",
            "description": "",
            "publisher": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.screamingfrog.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.screamingfrog.co.uk/#organization",
            "name": "Screaming Frog",
            "url": "https://www.screamingfrog.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.screamingfrog.co.uk/#/schema/logo/image/",
                "url": "https://www.screamingfrog.co.uk/wp-content/uploads/2018/11/screaming-frog-logo-kg.jpg",
                "contentUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2018/11/screaming-frog-logo-kg.jpg",
                "width": 564,
                "height": 564,
                "caption": "Screaming Frog"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/screamingfrog/",
                "https://x.com/screamingfrog",
                "https://www.instagram.com/screamingfroguk/",
                "https://www.linkedin.com/company/screaming-frog",
                "https://www.youtube.com/user/screamingfroguk"
            ]
        }
    ]
}
/blog/seo-spider-24/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#article",
            "isPartOf": {
                "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/"
            },
            "author": [
                {
                    "@id": "https://www.screamingfrog.co.uk/#/schema/person/1864ec3b40bbe76b823e77f9f0f4e5b7"
                }
            ],
            "headline": "Screaming Frog SEO Spider Update – Version 24.0",
            "datePublished": "2026-05-19T07:29:22+00:00",
            "dateModified": "2026-06-09T08:08:51+00:00",
            "mainEntityOfPage": {
                "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/"
            },
            "wordCount": 1436,
            "commentCount": 31,
            "publisher": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#primaryimage"
            },
            "thumbnailUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/05/screaming-frog-seo-spider-v24.png",
            "articleSection": [
                "Screaming Frog SEO Spider"
            ],
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "CommentAction",
                    "name": "Comment",
                    "target": [
                        "https://www.screamingfrog.co.uk/blog/seo-spider-24/#respond"
                    ]
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/",
            "url": "https://www.screamingfrog.co.uk/blog/seo-spider-24/",
            "name": "Screaming Frog SEO Spider Update – Version 24.0 - Screaming Frog",
            "isPartOf": {
                "@id": "https://www.screamingfrog.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#primaryimage"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#primaryimage"
            },
            "thumbnailUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/05/screaming-frog-seo-spider-v24.png",
            "datePublished": "2026-05-19T07:29:22+00:00",
            "dateModified": "2026-06-09T08:08:51+00:00",
            "breadcrumb": {
                "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.screamingfrog.co.uk/blog/seo-spider-24/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#primaryimage",
            "url": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/05/screaming-frog-seo-spider-v24.png",
            "contentUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/05/screaming-frog-seo-spider-v24.png",
            "width": 1205,
            "height": 200,
            "caption": "Screaming Frog SEO Spider version 24"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.screamingfrog.co.uk/blog/seo-spider-24/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.screamingfrog.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog",
                    "item": "https://www.screamingfrog.co.uk/blog/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Screaming Frog SEO Spider Update – Version 24.0"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.screamingfrog.co.uk/#website",
            "url": "https://www.screamingfrog.co.uk/",
            "name": "Screaming Frog",
            "description": "",
            "publisher": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.screamingfrog.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.screamingfrog.co.uk/#organization",
            "name": "Screaming Frog",
            "url": "https://www.screamingfrog.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.screamingfrog.co.uk/#/schema/logo/image/",
                "url": "https://www.screamingfrog.co.uk/wp-content/uploads/2018/11/screaming-frog-logo-kg.jpg",
                "contentUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2018/11/screaming-frog-logo-kg.jpg",
                "width": 564,
                "height": 564,
                "caption": "Screaming Frog"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/screamingfrog/",
                "https://x.com/screamingfrog",
                "https://www.instagram.com/screamingfroguk/",
                "https://www.linkedin.com/company/screaming-frog",
                "https://www.youtube.com/user/screamingfroguk"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://www.screamingfrog.co.uk/#/schema/person/1864ec3b40bbe76b823e77f9f0f4e5b7",
            "name": "screamingfrog",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://secure.gravatar.com/avatar/cd0f550dbfa1f1bc25abaf67f5cd340dffa9a140e6a49358750a3e4e3f616903?s=96&d=mm&r=gdcea7525842a6548ff7b2caf702e13e1",
                "url": "https://secure.gravatar.com/avatar/cd0f550dbfa1f1bc25abaf67f5cd340dffa9a140e6a49358750a3e4e3f616903?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/cd0f550dbfa1f1bc25abaf67f5cd340dffa9a140e6a49358750a3e4e3f616903?s=96&d=mm&r=g",
                "caption": "screamingfrog"
            },
            "description": "Dan Sharp is founder & Director of Screaming Frog. He has developed search strategies for a variety of clients from international brands to small and medium-sized businesses and designed and managed the build of the innovative SEO Spider software.",
            "sameAs": [
                "screamingfrog",
                "/in/dansharpseo",
                "https://x.com/screamingfrog"
            ],
            "url": "https://www.screamingfrog.co.uk/author/screamingfrog/"
        }
    ]
}
/blog/log-file-analyser-7-0/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#article",
            "isPartOf": {
                "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/"
            },
            "author": [
                {
                    "@id": "https://www.screamingfrog.co.uk/#/schema/person/1864ec3b40bbe76b823e77f9f0f4e5b7"
                }
            ],
            "headline": "Screaming Frog Log File Analyser Update – Version 7.0",
            "datePublished": "2026-04-29T10:41:56+00:00",
            "mainEntityOfPage": {
                "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/"
            },
            "wordCount": 916,
            "commentCount": 0,
            "publisher": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#primaryimage"
            },
            "thumbnailUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/04/screaming-frog-log-file-analyser-7.jpg",
            "articleSection": [
                "Screaming Frog Log File Analyser"
            ],
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "CommentAction",
                    "name": "Comment",
                    "target": [
                        "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#respond"
                    ]
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/",
            "url": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/",
            "name": "Screaming Frog Log File Analyser Update – Version 7.0 - Screaming Frog",
            "isPartOf": {
                "@id": "https://www.screamingfrog.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#primaryimage"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#primaryimage"
            },
            "thumbnailUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/04/screaming-frog-log-file-analyser-7.jpg",
            "datePublished": "2026-04-29T10:41:56+00:00",
            "breadcrumb": {
                "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#primaryimage",
            "url": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/04/screaming-frog-log-file-analyser-7.jpg",
            "contentUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2026/04/screaming-frog-log-file-analyser-7.jpg",
            "width": 1161,
            "height": 227,
            "caption": "Screaming Frog Log File Analyser 7.0"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.screamingfrog.co.uk/blog/log-file-analyser-7-0/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.screamingfrog.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog",
                    "item": "https://www.screamingfrog.co.uk/blog/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Screaming Frog Log File Analyser Update – Version 7.0"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.screamingfrog.co.uk/#website",
            "url": "https://www.screamingfrog.co.uk/",
            "name": "Screaming Frog",
            "description": "",
            "publisher": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.screamingfrog.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.screamingfrog.co.uk/#organization",
            "name": "Screaming Frog",
            "url": "https://www.screamingfrog.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.screamingfrog.co.uk/#/schema/logo/image/",
                "url": "https://www.screamingfrog.co.uk/wp-content/uploads/2018/11/screaming-frog-logo-kg.jpg",
                "contentUrl": "https://www.screamingfrog.co.uk/wp-content/uploads/2018/11/screaming-frog-logo-kg.jpg",
                "width": 564,
                "height": 564,
                "caption": "Screaming Frog"
            },
            "image": {
                "@id": "https://www.screamingfrog.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/screamingfrog/",
                "https://x.com/screamingfrog",
                "https://www.instagram.com/screamingfroguk/",
                "https://www.linkedin.com/company/screaming-frog",
                "https://www.youtube.com/user/screamingfroguk"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://www.screamingfrog.co.uk/#/schema/person/1864ec3b40bbe76b823e77f9f0f4e5b7",
            "name": "screamingfrog",
            "image": {
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                "inLanguage": "en-US",
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                "caption": "screamingfrog"
            },
            "description": "Dan Sharp is founder & Director of Screaming Frog. He has developed search strategies for a variety of clients from international brands to small and medium-sized businesses and designed and managed the build of the innovative SEO Spider software.",
            "sameAs": [
                "screamingfrog",
                "/in/dansharpseo",
                "https://x.com/screamingfrog"
            ],
            "url": "https://www.screamingfrog.co.uk/author/screamingfrog/"
        }
    ]
}
/blog/the-brightonseo-crawling-clinic-april-may-26/
{
    "@context": "https://schema.org",
    "@graph": [
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            "@type": "Article",
            "@id": "https://www.screamingfrog.co.uk/blog/the-brightonseo-crawling-clinic-april-may-26/#article",
            "isPartOf": {
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            ],
            "headline": "The brightonSEO Crawling Clinic April/May ’26",
            "datePublished": "2026-04-27T12:36:48+00:00",
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            "commentCount": 0,
            "publisher": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
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            "articleSection": [
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            ],
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                }
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            "height": 417
        },
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                    "position": 1,
                    "name": "Home",
                    "item": "https://www.screamingfrog.co.uk/"
                },
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🛡️ Trust Signals — external proof links that back the declared identity
184Review mentions (all pages)
10External proof links (all pages)
PageReviewsProof links
/ (home) 129 1
/blog/seo-spider-24/ 19 3
/blog/log-file-analyser-7-0/ 18 3
/blog/the-brightonseo-crawling-clinic-april-may-26/ 18 3