Trust & Proof: Screaming Frog – Signal Evidence & AI Readability

Screaming Frog

(https://screamingfrog.co.uk) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
17 Impact Weight: 20 / 100
85% Reputation

The site avoids trust theatre by backing performance claims with verified client names like Simon Goble of Dogbuddy and moo.com. The review_count of 129 on the homepage is supported by actual award wins, such as the UK Search Awards victory mentioned on the blog. There are very few unsubstantiated claims, as even the blog updates show high engagement with 31 comments on a single technical post.

Proof density is high with an abundance of specific nouns and numbers, including version numbers 24.0 and 7.0, and specific dates in 2026. The ratio of verifiable evidence to assertions is tilted heavily toward evidence. Every marketing claim about the tool is supported by a detailed technical changelog and user documentation.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
184Review mentions (all pages)
10External proof links (all pages)
PageReviewsProof links
/ (home) 129 1
/blog/seo-spider-24/ 19 3
/blog/log-file-analyser-7-0/ 18 3
/blog/the-brightonseo-crawling-clinic-april-may-26/ 18 3
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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            "url": "https://www.screamingfrog.co.uk/",
            "name": "SEO Agency - Screaming Frog",
            "isPartOf": {
                "@id": "https://www.screamingfrog.co.uk/#website"
            },
            "about": {
                "@id": "https://www.screamingfrog.co.uk/#organization"
            },
            "datePublished": "2012-04-13T09:41:50+00:00",
            "dateModified": "2024-06-26T14:02:21+00:00",
            "description": "We run remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity.",
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/blog/log-file-analyser-7-0/
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/blog/the-brightonseo-crawling-clinic-april-may-26/
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