Identity & Authority: Semantiko (MTWABP Sweden AB) – Signal Evidence & AI Readability

Semantiko (MTWABP Sweden AB)

(https://semantiko.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is exceptionally high, with founders Rikard Lindholm and Tommy Skålberg possessing verifiable digital footprints through major media outlets (The New York Times, SVT). The structured data (JSON-LD) is comprehensive, including Person schema and Organization details. The technical authority is supported by the site’s own implementation of modern web frameworks and the development of the PrisjaktFeed SaaS product.

There is no disconnect; the marketing tone is actually secondary to the data presented. For example, the claim of increasing revenue for Conscia is not just a vague assertion but is quantified as a move from 271 to 740 MSEK over a specific four-year period. The site prioritizes showing ‘8x turnover growth’ over general ‘we grow businesses’ genericisms.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Semantiko",
        "alternateName": "Semantiko (MTWABP Sweden AB)",
        "url": "https://semantiko.com",
        "logo": "https://semantiko.com/brand/semantiko-color.svg",
        "description": "Datadriven marknadsföringsbyrå med spetskompetens inom SEO, annonsering, konverteringsoptimering och AI.",
        "foundingDate": "2010",
        "numberOfEmployees": {
            "@type": "QuantitativeValue",
            "minValue": 2,
            "maxValue": 10
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Klarabergsviadukten 63",
            "addressLocality": "Stockholm",
            "postalCode": "111 64",
            "addressCountry": "SE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+46-8-10-43-72",
            "contactType": "customer service",
            "email": "info@semantiko.com",
            "availableLanguage": [
                "Swedish",
                "English"
            ]
        },
        "sameAs": [
            "https://www.linkedin.com/company/semantiko",
            "https://www.facebook.com/semantiko.stockholm/",
            "https://www.instagram.com/semantiko/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Semantiko",
        "url": "https://semantiko.com",
        "description": "Datadriven marknadsföringsbyrå med spetskompetens inom SEO, annonsering, konverteringsoptimering och AI.",
        "inLanguage": "sv-SE",
        "publisher": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://semantiko.com/kunskapsbank?q={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "AggregateRating",
        "itemReviewed": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "ratingValue": 4.9,
        "reviewCount": 27,
        "bestRating": 5,
        "worstRating": 1
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "Vad är AI-marknadsföring?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "AI-marknadsföring innebär att använda artificiell intelligens för att analysera data, optimera kampanjer och automatisera marknadsföringsprocesser. Hos Semantiko använder vi AI-verktyg som Anthropics Claude, Manus och Cursor dagligen för djupanalys av kampanjdata, automatiserad rapportering och prediktiv optimering av annonsbudgetar."
                }
            },
            {
                "@type": "Question",
                "name": "Vad kostar en marknadsföringsbyrå i Stockholm?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Kostnaden varierar beroende på tjänsteomfattning, kanalmix och ambitionsnivå. Semantiko arbetar utan bindningstider och med full transparens – varje uppdrag skräddarsys utifrån dina mål och din marknad. Kontakta oss för en kostnadsfri analys och offert."
                }
            },
            {
                "@type": "Question",
                "name": "Hur mäter ni resultat?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Vi mäter det som faktiskt påverkar din affär: omsättningstillväxt, kostnad per kvalificerad lead, ROAS (Return on Ad Spend) och konverteringsgrad. Vi använder AI-driven analys för att identifiera vilka kanaler och kampanjer som driver verkligt affärsvärde, inte bara klick och visningar."
                }
            },
            {
                "@type": "Question",
                "name": "Vad är skillnaden mellan en datadriven byrå och en traditionell byrå?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "En datadriven byrå som Semantiko fattar alla beslut baserat på data och mätbara resultat. Vi använder AI-verktyg för att analysera kampanjprestanda i realtid och optimerar löpande mot ditt slutmål. En traditionell byrå säljer ofta timmar och aktiviteter utan tydlig koppling till affärsresultat."
                }
            },
            {
                "@type": "Question",
                "name": "Arbetar ni med företag utanför Stockholm?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Ja, vi arbetar med företag i hela Sverige och internationellt. Vår datamodell och våra AI-verktyg fungerar oavsett geografi. Vi har kunder i Stockholm, Göteborg, Malmö, Uppsala och flera andra städer. Alla möten kan ske digitalt."
                }
            },
            {
                "@type": "Question",
                "name": "Hur snabbt ser man resultat?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Det beror på kanal och utgångsläge. Google Ads och Meta-annonsering kan ge mätbara resultat inom 2-4 veckor. SEO är en långsiktig investering där tydliga resultat ofta syns efter 3-6 månader. Vi sätter alltid realistiska förväntningar och rapporterar löpande."
                }
            },
            {
                "@type": "Question",
                "name": "Vad innebär att ni är Meta Business Partner och Google Partner?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Det innebär att vi är certifierade av Meta och Google för vår kompetens inom deras annonsplattformar. Certifieringarna kräver att vi uppfyller höga krav på kampanjprestanda, kundnöjdhet och löpande utbildning. Det ger oss tillgång till beta-funktioner, prioriterad support och avancerade verktyg."
                }
            },
            {
                "@type": "Question",
                "name": "Kan ni hjälpa med webbutveckling också?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Ja, vi bygger webbplatser i React med AI-verktyg som Manus och Cursor. Det ger Lighthouse-score på 95-100 och webbplatser som är byggda för konvertering från start. Vi bygger inte WordPress-mallar – vi bygger prestanda-optimerade sajter som direkt påverkar din konverteringsgrad."
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Person",
        "@id": "https://semantiko.com/forfattare/rikard-lindholm",
        "name": "Rikard Lindholm",
        "jobTitle": "Marketing Scientist & Co-founder",
        "url": "https://semantiko.com/forfattare/rikard-lindholm",
        "worksFor": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "sameAs": []
    },
    {
        "@context": "https://schema.org",
        "@type": "Person",
        "@id": "https://semantiko.com/forfattare/tommy-skalberg",
        "name": "Tommy Skålberg",
        "jobTitle": "Marketing Scientist & Co-founder",
        "url": "https://semantiko.com/forfattare/tommy-skalberg",
        "worksFor": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "sameAs": []
    }
]
/media/
[
    {
        "@context": "https://schema.org",
        "@type": "CollectionPage",
        "name": "Media & Expertis – NYT, TV4, Aftonbladet, SVT | Semantiko",
        "description": "Semantikos experter har anlitats av NYT, TV4, Aftonbladet och SVT. Expertis inom datadriven marknadsföring och AI.",
        "url": "https://semantiko.com/media",
        "mainEntity": {
            "@type": "ItemList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "The New York Times: Sweden immigration and nationalism",
                    "url": "https://www.nytimes.com/2019/08/10/world/europe/sweden-immigration-nationalism.html"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "TV4 Nyheterna: Cambridge Analytica – Expert i TV4 Nyheterna",
                    "url": "https://semantiko.com/media"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Rikskonferensen i Sälen: Talare om informationspåverkan",
                    "url": "https://www.youtube.com/watch?v=I0Nz1zI914A"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Aftonbladet: Trumps Fake News-fabrik",
                    "url": "https://trumpsfakenewsfabrik.story.aftonbladet.se/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Breakit: Svenska partier kartlägger dig på nätet",
                    "url": "https://www.breakit.se/artikel/12345"
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "name": "SVT: Medverkan om datadriven marknadsföring",
                    "url": "https://semantiko.com/media"
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "name": "Svenska Dagbladet: Expert om digital marknadsföring",
                    "url": "https://semantiko.com/media"
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "name": "Sveriges Radio: Medverkan i Sveriges Radio",
                    "url": "https://www.sverigesradio.se/avsnitt/1061453"
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "name": "Allt om Tidskrifter: Den delade skulden",
                    "url": "https://sverigestidskrifter.se/wp-content/uploads/2018/03/AoT_0118_Ztory.pdf"
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "name": "YouTube Live: Live-föreläsning om AI och marknadsföring",
                    "url": "https://www.youtube.com/live/702jmT8bzHs?si=6f7toBA3SEwqHBoz"
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "name": "Sitevisiondagarna: Generativ AI i Google sök",
                    "url": "https://semantiko.com/media"
                }
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Media & Expertis",
                "item": "https://semantiko.com/media"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Media & Expertis"
            }
        ]
    }
]
/kontakt/
[
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Semantiko",
        "image": "https://semantiko.com/brand/semantiko-color.svg",
        "url": "https://semantiko.com",
        "telephone": "+46-8-10-43-72",
        "email": "info@semantiko.com",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Klarabergsviadukten 63",
            "addressLocality": "Stockholm",
            "postalCode": "111 64",
            "addressCountry": "SE"
        },
        "priceRange": "$$$"
    },
    {
        "@context": "https://schema.org",
        "@type": "ContactPage",
        "name": "Kontakta Semantiko – Boka Kostnadsfri Rådgivning",
        "description": "Berätta vad du vill uppnå. Vi återkommer med en plan och en ärlig bedömning. Klarabergsviadukten 63, Stockholm.",
        "url": "https://semantiko.com/kontakt",
        "inLanguage": "sv-SE",
        "isPartOf": {
            "@type": "WebSite",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "publisher": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "image": "https://semantiko.com/og/contact.png"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Kontakt",
                "item": "https://semantiko.com/kontakt"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Kontakt"
            }
        ]
    }
]
/case/
[
    {
        "@context": "https://schema.org",
        "@type": "CollectionPage",
        "name": "Kundcase – Mätbara resultat | Semantiko",
        "description": "Se hur Semantiko hjälpt företag växa med datadriven marknadsföring. Omsättningstillväxt, leads och konverteringar.",
        "url": "https://semantiko.com/case"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Case & Resultat",
                "item": "https://semantiko.com/case"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Case"
            }
        ]
    }
]
/om-oss/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Semantiko",
        "alternateName": "Semantiko (MTWABP Sweden AB)",
        "url": "https://semantiko.com",
        "logo": "https://semantiko.com/brand/semantiko-color.svg",
        "description": "Datadriven marknadsföringsbyrå med spetskompetens inom SEO, annonsering, konverteringsoptimering och AI.",
        "foundingDate": "2010",
        "numberOfEmployees": {
            "@type": "QuantitativeValue",
            "minValue": 2,
            "maxValue": 10
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Klarabergsviadukten 63",
            "addressLocality": "Stockholm",
            "postalCode": "111 64",
            "addressCountry": "SE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+46-8-10-43-72",
            "contactType": "customer service",
            "email": "info@semantiko.com",
            "availableLanguage": [
                "Swedish",
                "English"
            ]
        },
        "sameAs": [
            "https://www.linkedin.com/company/semantiko",
            "https://www.facebook.com/semantiko.stockholm/",
            "https://www.instagram.com/semantiko/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "AboutPage",
        "name": "Om Semantiko – Datadriven marknadsföringsbyrå",
        "description": "Högt i tak, raka rör och en enda KPI: er tillväxt. Möt Rikard Lindholm och Tommy Skålberg – Marketing Scientists.",
        "url": "https://semantiko.com/om-oss",
        "inLanguage": "sv-SE",
        "isPartOf": {
            "@type": "WebSite",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "publisher": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "image": "https://semantiko.com/og/about.png"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Om oss",
                "item": "https://semantiko.com/om-oss"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Person",
        "@id": "https://semantiko.com/forfattare/rikard-lindholm",
        "name": "Rikard Lindholm",
        "jobTitle": "Marketing Scientist & Co-founder",
        "url": "https://semantiko.com/forfattare/rikard-lindholm",
        "worksFor": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "sameAs": [
            "https://se.linkedin.com/in/rikardlindholm"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Person",
        "@id": "https://semantiko.com/forfattare/tommy-skalberg",
        "name": "Tommy Skålberg",
        "jobTitle": "Marketing Scientist & Co-founder",
        "url": "https://semantiko.com/forfattare/tommy-skalberg",
        "worksFor": {
            "@type": "Organization",
            "name": "Semantiko",
            "url": "https://semantiko.com"
        },
        "sameAs": [
            "https://se.linkedin.com/in/tommyskalberg"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Om oss"
            }
        ]
    }
]
/kunskapsbank/semantiko-lanserar-prisjaktfeed/
[
    {
        "@context": "https://schema.org",
        "@type": "CollectionPage",
        "name": "Kunskapsbank – SEO, Google Ads, Meta, CRO & AI | Semantiko",
        "description": "Djupgående guider om digital marknadsföring, SEO, Google Ads, Meta Ads, CRO och AI. Skrivet och granskat av Semantikos specialister.",
        "url": "https://semantiko.com/kunskapsbank"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Kunskapsbank",
                "item": "https://semantiko.com/kunskapsbank"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BlogPosting",
        "headline": "Prisjaktfeed – Från kundutmaning till ny produkt",
        "description": "Semantiko lanserar en ny produkt, PrisjaktFeed.com – en automatisk produktfeed-lösning för Shopify-butiker som vill synas på Prisjakt, Meta och Google.",
        "abstract": "Semantiko lanserar en ny produkt, PrisjaktFeed.com – en automatisk produktfeed-lösning för Shopify-butiker som vill synas på Prisjakt, Meta och Google.",
        "mainEntityOfPage": "https://semantiko.com/kunskapsbank/semantiko-lanserar-prisjaktfeed",
        "url": "https://semantiko.com/kunskapsbank/semantiko-lanserar-prisjaktfeed",
        "datePublished": "2025-02-18",
        "dateModified": "2025-02-18",
        "inLanguage": "sv-SE",
        "author": {
            "@type": "Person",
            "name": "Rikard Lindholm"
        },
        "publisher": {
            "@type": "Organization",
            "name": "Semantiko",
            "logo": {
                "@type": "ImageObject",
                "url": "https://semantiko.com/brand/semantiko-color.svg"
            }
        },
        "image": "/images/blog/semantiko-lanserar-prisjaktfeed_0075021c.png",
        "wordCount": 1125,
        "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
                "article h1",
                "article h2",
                ".key-takeaways"
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Hem",
                "item": "https://semantiko.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Kunskapsbank",
                "item": "https://semantiko.com/kunskapsbank"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "Produktlansering",
                "item": "https://semantiko.com/kunskapsbank?kategori=Produktlansering"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "name": "Prisjaktfeed – Från kundutmaning till ny produkt"
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
42Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 22 1
/media/ 4 1
/kontakt/ 4 1
/case/ 4 1
/om-oss/ 4 1
/kunskapsbank/semantiko-lanserar-prisjaktfeed/ 4 1
Explore the other reputation pillars for Semantiko (MTWABP Sweden AB)