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Identity & Authority: Serpact – Signal Evidence & AI Readability

Serpact

(https://serpact.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is exceptionally well-documented through detailed structured data. The schema_json includes specific Person entities for the founder, Nikola Minkov, and names key experts like Dido Grigorov and Borislav Arapchev in the FAQ sections. The presence of international certificates from Google and HubSpot, alongside dated news items from 2026 events, confirms a verifiable and current digital footprint for the leadership team.

Unlike most competitors, Serpact provides specific baseline-to-result metrics within its text. For example, the Performance SEO page claims a traffic increase of ‘6 times’ for a specific client over two years and lists a range of ‘80% to 400%’ for sales increases across 11 online stores. These performance claims are tied to named clients and specific timeframes, significantly reducing the disconnect between marketing tone and proven results.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "SEO Agency Serpact",
        "alternateName": "SEO Agency Serpact",
        "description": "Лидер в Оптимизацията за търсещите машини",
        "url": "https://serpact.com"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Serpact",
        "url": "https://serpact.com",
        "alternateName": "SEO Agency Serpact",
        "description": "SEO Agency Serpact",
        "logo": "https://serpact.bg/wp-content/uploads/2023/04/Serpact-og.png",
        "sameAs": [
            "https://www.facebook.com/Serpact/",
            "https://x.com/serpact",
            "https://www.youtube.com/channel/UC4zZj6YPC5yU4bkH6OOO-aQ",
            "https://www.linkedin.com/company/serpact/"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+359890333999",
                "contactOption": "TollFree",
                "contactType": "customer support"
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "Service",
        "description": "SEO анализ включва: скорост, On Page и Off Page одит, Дизайн, Usability и UX (колко е лесен за употреба), Вътрешни и Външни връзки, Анализ на ключови думи.",
        "name": "SEO Анализ",
        "url": "https://serpact.bg/seo-analiz/ ",
        "serviceType": "SEO"
    },
    {
        "@context": "http://schema.org/",
        "@type": "Service",
        "description": " Ние от SEO Агенция Serpact предлагаме индивидуален подход към всеки клиент за SEO оптимизация. Компетентни сме, имаме опит и постигаме резултати.",
        "url": "https://serpact.bg/seo-optimizacia/",
        "serviceType": "SEO"
    },
    {
        "@context": "http://schema.org/",
        "@type": "Service",
        "description": " SEO консултантските услуги дават изключително предимство на уебсайта Ви в резултатите от търсенето, благодарение на нашия дългогодишен опит в оптимизацията за търсачки.",
        "url": "https://serpact.bg/seo-konsultatsia/",
        "serviceType": "SEO"
    },
    {
        "@context": "http://schema.org/",
        "@type": "Service",
        "description": " Съдържанието в уеб днес е всичко! На основата на добре създадената контент маркетинг стратегия лежи до голяма степен и успешната SEO стратегия. Алгоритмите на търсачките се фокусират все повече върху поведението на потребителите при търсене, възможностите да “предвиждат” какво точно търси потребителят по дадена фраза и съответно правилното калкулиране на релевантността на съдържанието по страниците на Вашия сайт.",
        "url": "https://serpact.bg/content-marketing/",
        "serviceType": "SEO"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Свиленград",
            "addressRegion": "BG",
            "postalCode": "6500",
            "streetAddress": "ул. Д. Благоев 7"
        },
        "telephone": "+359 885-014-972",
        "email": "info@serpact.com",
        "url": "https://serpact.bg/ ",
        "sameAs": [
            "https://plus.google.com/u/0/+SerpactBg",
            "https://www.facebook.com/Serpact/"
        ],
        "description": "SEO агенция Serpact прави клиентите си печеливши, продаващи и популярни! Компетентни сме в SEO оптимизация, On-Page / Off-Page SEO и PPC.",
        "name": "SEO Агенция Serpact",
        "alternateName": "Serpact",
        "legalname": "Серпакт EООД",
        "branchCode": "Serpact BG",
        "taxID": "202477340",
        "openingHours": "Понеделник-Петък 8:00-17:00",
        "priceRange": "1000-2600 BGN",
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": "41.7676176",
            "longitude": "26.202593"
        },
        "hasMap": "https://www.google.com/maps/place/Serpact/@41.7676176,26.2004043,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4df134a68b714c27!8m2!3d41.7676176!4d26.202593",
        "logo": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
        "image": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
        "award": " ",
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "telephone": "+359 885-014-972",
                "email": "info@serpact.com",
                "productSupported": "SEO оптимизация, SEO анализ"
            }
        ],
        "currenciesAccepted": "BGN, GBP, USD, EUR",
        "paymentAccepted": "Банков път",
        "founder": [
            {
                "@type": "Person",
                "name": "Nikola Minkov",
                "nationality": "Bulgarian",
                "jobTitle": "CEO",
                "gender": "male",
                "sameAs": [
                    "https://plus.google.com/+katqvalentinova",
                    "https://www.facebook.com/nikola.t.minkov"
                ]
            }
        ],
        "foundingDate": "2012",
        "foundingLocation": "Димитровград"
    }
]
/seo-guidelines/ 
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Свиленград",
        "addressRegion": "BG",
        "postalCode": "6500",
        "streetAddress": "ул. Д. Благоев 7"
    },
    "telephone": "+359 885-014-972",
    "email": "info@serpact.com",
    "url": "https://serpact.bg/ ",
    "sameAs": [
        "https://plus.google.com/u/0/+SerpactBg",
        "https://www.facebook.com/Serpact/"
    ],
    "description": "SEO агенция Serpact прави клиентите си печеливши, продаващи и популярни! Компетентни сме в SEO оптимизация, On-Page / Off-Page SEO и PPC.",
    "name": "SEO Агенция Serpact",
    "alternateName": "Serpact",
    "legalname": "Серпакт EООД",
    "branchCode": "Serpact BG",
    "taxID": "202477340",
    "openingHours": "Понеделник-Петък 8:00-17:00",
    "priceRange": "1000-2600 BGN",
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "41.7676176",
        "longitude": "26.202593"
    },
    "hasMap": "https://www.google.com/maps/place/Serpact/@41.7676176,26.2004043,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4df134a68b714c27!8m2!3d41.7676176!4d26.202593",
    "logo": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
    "image": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
    "award": " ",
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "contactType": "customer service",
            "telephone": "+359 885-014-972",
            "email": "info@serpact.com",
            "productSupported": "SEO оптимизация, SEO анализ"
        }
    ],
    "currenciesAccepted": "BGN, GBP, USD, EUR",
    "paymentAccepted": "Банков път",
    "founder": [
        {
            "@type": "Person",
            "name": "Nikola Minkov",
            "nationality": "Bulgarian",
            "jobTitle": "CEO",
            "gender": "male",
            "sameAs": [
                "https://plus.google.com/+katqvalentinova",
                "https://www.facebook.com/nikola.t.minkov"
            ]
        }
    ],
    "foundingDate": "2012",
    "foundingLocation": "Димитровград"
}
/corporate-news/ 
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Свиленград",
        "addressRegion": "BG",
        "postalCode": "6500",
        "streetAddress": "ул. Д. Благоев 7"
    },
    "telephone": "+359 885-014-972",
    "email": "info@serpact.com",
    "url": "https://serpact.bg/ ",
    "sameAs": [
        "https://plus.google.com/u/0/+SerpactBg",
        "https://www.facebook.com/Serpact/"
    ],
    "description": "SEO агенция Serpact прави клиентите си печеливши, продаващи и популярни! Компетентни сме в SEO оптимизация, On-Page / Off-Page SEO и PPC.",
    "name": "SEO Агенция Serpact",
    "alternateName": "Serpact",
    "legalname": "Серпакт EООД",
    "branchCode": "Serpact BG",
    "taxID": "202477340",
    "openingHours": "Понеделник-Петък 8:00-17:00",
    "priceRange": "1000-2600 BGN",
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "41.7676176",
        "longitude": "26.202593"
    },
    "hasMap": "https://www.google.com/maps/place/Serpact/@41.7676176,26.2004043,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4df134a68b714c27!8m2!3d41.7676176!4d26.202593",
    "logo": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
    "image": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
    "award": " ",
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "contactType": "customer service",
            "telephone": "+359 885-014-972",
            "email": "info@serpact.com",
            "productSupported": "SEO оптимизация, SEO анализ"
        }
    ],
    "currenciesAccepted": "BGN, GBP, USD, EUR",
    "paymentAccepted": "Банков път",
    "founder": [
        {
            "@type": "Person",
            "name": "Nikola Minkov",
            "nationality": "Bulgarian",
            "jobTitle": "CEO",
            "gender": "male",
            "sameAs": [
                "https://plus.google.com/+katqvalentinova",
                "https://www.facebook.com/nikola.t.minkov"
            ]
        }
    ],
    "foundingDate": "2012",
    "foundingLocation": "Димитровград"
}
/performance-seo-or-the-new-seo-for-online-stores/ 
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Свиленград",
        "addressRegion": "BG",
        "postalCode": "6500",
        "streetAddress": "ул. Д. Благоев 7"
    },
    "telephone": "+359 885-014-972",
    "email": "info@serpact.com",
    "url": "https://serpact.bg/ ",
    "sameAs": [
        "https://plus.google.com/u/0/+SerpactBg",
        "https://www.facebook.com/Serpact/"
    ],
    "description": "SEO агенция Serpact прави клиентите си печеливши, продаващи и популярни! Компетентни сме в SEO оптимизация, On-Page / Off-Page SEO и PPC.",
    "name": "SEO Агенция Serpact",
    "alternateName": "Serpact",
    "legalname": "Серпакт EООД",
    "branchCode": "Serpact BG",
    "taxID": "202477340",
    "openingHours": "Понеделник-Петък 8:00-17:00",
    "priceRange": "1000-2600 BGN",
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "41.7676176",
        "longitude": "26.202593"
    },
    "hasMap": "https://www.google.com/maps/place/Serpact/@41.7676176,26.2004043,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4df134a68b714c27!8m2!3d41.7676176!4d26.202593",
    "logo": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
    "image": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
    "award": " ",
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "contactType": "customer service",
            "telephone": "+359 885-014-972",
            "email": "info@serpact.com",
            "productSupported": "SEO оптимизация, SEO анализ"
        }
    ],
    "currenciesAccepted": "BGN, GBP, USD, EUR",
    "paymentAccepted": "Банков път",
    "founder": [
        {
            "@type": "Person",
            "name": "Nikola Minkov",
            "nationality": "Bulgarian",
            "jobTitle": "CEO",
            "gender": "male",
            "sameAs": [
                "https://plus.google.com/+katqvalentinova",
                "https://www.facebook.com/nikola.t.minkov"
            ]
        }
    ],
    "foundingDate": "2012",
    "foundingLocation": "Димитровград"
}
/seo-consultation/ 
[
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "<strong>Who is this service for?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "This service is for small, medium and large enterprises and website owners with <strong>SEO-related questions</strong> about technical optimization, content optimization and website promotion."
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How do you do it?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Together we select a convenient time and web platform (Google Meet, Zoom, etc.) for our <strong>appointment</strong> for both your team and ours. To achieve more clarity and better interaction, we prefer a live video call and screen-sharing opportunities to be available."
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How much do consulting services cost?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Our <strong>consulting services' cost </strong>is determined by an hourly formula based on your inquiry and the type of consultation. Once you send us clearly defined questions about your website's SEO, we can determine which head of department is best to consult you."
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Who will consult me?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Serpact's key SEO experts provide our consulting services:<br><strong>Nikola Minkov, Dido Grigorov and Borislav Arapchev</strong>. We can include another team member during the conversation if additional information is necessary."
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Свиленград",
            "addressRegion": "BG",
            "postalCode": "6500",
            "streetAddress": "ул. Д. Благоев 7"
        },
        "telephone": "+359 885-014-972",
        "email": "info@serpact.com",
        "url": "https://serpact.bg/ ",
        "sameAs": [
            "https://plus.google.com/u/0/+SerpactBg",
            "https://www.facebook.com/Serpact/"
        ],
        "description": "SEO агенция Serpact прави клиентите си печеливши, продаващи и популярни! Компетентни сме в SEO оптимизация, On-Page / Off-Page SEO и PPC.",
        "name": "SEO Агенция Serpact",
        "alternateName": "Serpact",
        "legalname": "Серпакт EООД",
        "branchCode": "Serpact BG",
        "taxID": "202477340",
        "openingHours": "Понеделник-Петък 8:00-17:00",
        "priceRange": "1000-2600 BGN",
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": "41.7676176",
            "longitude": "26.202593"
        },
        "hasMap": "https://www.google.com/maps/place/Serpact/@41.7676176,26.2004043,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4df134a68b714c27!8m2!3d41.7676176!4d26.202593",
        "logo": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
        "image": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
        "award": " ",
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "telephone": "+359 885-014-972",
                "email": "info@serpact.com",
                "productSupported": "SEO оптимизация, SEO анализ"
            }
        ],
        "currenciesAccepted": "BGN, GBP, USD, EUR",
        "paymentAccepted": "Банков път",
        "founder": [
            {
                "@type": "Person",
                "name": "Nikola Minkov",
                "nationality": "Bulgarian",
                "jobTitle": "CEO",
                "gender": "male",
                "sameAs": [
                    "https://plus.google.com/+katqvalentinova",
                    "https://www.facebook.com/nikola.t.minkov"
                ]
            }
        ],
        "foundingDate": "2012",
        "foundingLocation": "Димитровград"
    }
]
/seo-analysis/ 
[
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "Who is this service for?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "This service is for small, medium and large enterprises and <strong>website owners</strong> with SEO-related problems, such as drops in organic traffic, visibility or keyword ranking."
                }
            },
            {
                "@type": "Question",
                "name": "How do you do it?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We perform <strong>SEO audits manually</strong> and with the help of software tools. At Serpact, we never rely on software tools alone, performing a large part of the analysis manually."
                }
            },
            {
                "@type": "Question",
                "name": "What do I get?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You will receive a <strong>detailed report</strong> in which we will present an analysis of the results for your website. In the document, we will include an explanation of each concept, each discovered case study and why the implementation of this case study is important from an SEO point of view."
                }
            },
            {
                "@type": "Question",
                "name": "Can I skip this service and jump directly to website optimization?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We do not recommend skipping this service as it allows us to find <strong>fundamental information about website</strong> issues that may prevent Google from \"seeing\" or accessing your content. Moreover, during the SEO audit, we can encounter other issues that affect user experience and website popularity."
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Свиленград",
            "addressRegion": "BG",
            "postalCode": "6500",
            "streetAddress": "ул. Д. Благоев 7"
        },
        "telephone": "+359 885-014-972",
        "email": "info@serpact.com",
        "url": "https://serpact.bg/ ",
        "sameAs": [
            "https://plus.google.com/u/0/+SerpactBg",
            "https://www.facebook.com/Serpact/"
        ],
        "description": "SEO агенция Serpact прави клиентите си печеливши, продаващи и популярни! Компетентни сме в SEO оптимизация, On-Page / Off-Page SEO и PPC.",
        "name": "SEO Агенция Serpact",
        "alternateName": "Serpact",
        "legalname": "Серпакт EООД",
        "branchCode": "Serpact BG",
        "taxID": "202477340",
        "openingHours": "Понеделник-Петък 8:00-17:00",
        "priceRange": "1000-2600 BGN",
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": "41.7676176",
            "longitude": "26.202593"
        },
        "hasMap": "https://www.google.com/maps/place/Serpact/@41.7676176,26.2004043,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4df134a68b714c27!8m2!3d41.7676176!4d26.202593",
        "logo": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
        "image": "https://serpact.bg/wp-content/uploads/2016/03/serpact-small.png",
        "award": " ",
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "telephone": "+359 885-014-972",
                "email": "info@serpact.com",
                "productSupported": "SEO оптимизация, SEO анализ"
            }
        ],
        "currenciesAccepted": "BGN, GBP, USD, EUR",
        "paymentAccepted": "Банков път",
        "founder": [
            {
                "@type": "Person",
                "name": "Nikola Minkov",
                "nationality": "Bulgarian",
                "jobTitle": "CEO",
                "gender": "male",
                "sameAs": [
                    "https://plus.google.com/+katqvalentinova",
                    "https://www.facebook.com/nikola.t.minkov"
                ]
            }
        ],
        "foundingDate": "2012",
        "foundingLocation": "Димитровград"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
228Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 204 1
/seo-guidelines/ 4 1
/corporate-news/ 4 1
/performance-seo-or-the-new-seo-for-online-stores/ 4 1
/seo-consultation/ 5 1
/seo-analysis/ 7 1
Explore the other reputation pillars for Serpact
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Serpact, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Serpact: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://serpact.com to view the most current version of its content and see directly what this company is about and what it offers.