Information Density: Serpact – Signal Evidence & AI Readability

[H1] We Engineer Search Growth.
Serpact – Systems. Intelligence. Search Visibility.
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New service!
[H2] Optimization for AI
By combining different approaches and technologies into one unified process, we work to make you visible everywhere it matters: AI-powered chatbot answers, Traditional Google search, AI-powered search, Google Answers AI Overview
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New service!
[H2] AI Branding Signals
For an AI system to mention your brand, it must have enough reliable information about it and consider the source trustworthy. This trust doesn’t come from your website alone, but from multiple sources that verify your claims.
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Results, not just empty promises!
[H2] Performance SEO
Performance SEO is a new, trained model of Serpact through which you can check and follow the actual value of every keyword and how many transactions it can bring to your e-commerce website. It’s built especially for online shops and their most efficient appearance in SERP.
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[H2] Website migration
A website migration is any design, platform, or domain change. Migration is also a risky process, and therefore, working with professionals is essential. For your project to be safe, we will advise you at every stage of your journey. Our years of experience guarantee that we will guide you through the right steps for a successful migration.
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New service!
[H2] SEO for a startup
If your business is in the investment phase, you can trust our latest solution, Serpact Alliance, through which you can ensure a flying start for your business!
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New service!
[H2] Video SEO
Video marketing is becoming more and more successful as a communication channel. Like any other marketing and advertising channel, video content marketing must be based on data and informed decisions.
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More services
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[H2] SEO Consulting
In case of a sudden problem or to improve your site’s performance, the solution is SEO consultation. The recommendations and advice you will receive not only solve a specific case but can also provide guidelines for your successful online development. You can trust professionals with more than 20 years of experience.
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[H2] Technical SEO audit and analytics
To position your website in the top places in search engines, a critical condition is that it functions correctly. We will do a full technical SEO audit to ensure the search engines are crawling and indexing the site. We will analyze the speed and all critical technical parameters. See what a full site technical audit is and how the analysis will help your business.
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[H2] Search Engine Оptimisation (SEO)
You’re not just looking for a good SEO agency, but a personal approach and empathy for your business? Do you rely on experience and professionalism as much as partnership in your development? Serpact is all of that. More than that! Contact us and see what “more” actually is.
See Performance SEO
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[H2] Content marketing
Content is King! You’ve heard that expression, right? We will prove that using the right marketing approach to create and distribute quality content can attract the right audiences. And ultimately – that it can achieve the goals set for the brand.
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[H2] Content analysis
Website content is the most powerful weapon a brand can have. It builds users’ initial impressions, and every SEO effort relies on it for better visibility. If you want to be in the top positions, you must bet on quality content and an SEO strategy.
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[H2] Copywriting services
If content comes first, you must have the best texts to attract new users. You need to be persuasive, original, and speak their language to convert website visitors into customers. Optimized content doesn’t just sell; it can turn you into a preferred brand. Trust our content writing professionals to help you with that.
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[H2] We’re working with one client in a niche.
The entire team’s potential is focused on your project. Our expertise is there for you, and it gives you a tremendous competitive edge.
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[H2] We share our successes with our clients
See our collaborative projects
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[H2] A few more reasons to choose
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1000+
content marketing strategies
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2000+
successful technical assignments
80+
international certificates
15+
awards
2500+
released SEO projects
1000+
SEO consulting
[H2] “Serpact managed to increase our website traffic by over 6x“
[H2] Serpact managed to increase our website traffic by over 6x
[Vladislav Georgiev] Co-founder of ScalaHosting and Ns1
See the video
[H2] Powerful SEO strategy for a five-star hotel in Bansko
[Mariana Petrova] marketing manager of Aparthotel Lucky Bansko SPA & Relax
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[H2] This is the best investment we have made for our business
[Daniella T Felix] Attorney in Santa Barbara
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[H2] Serpact showed us how fast our SEO engine can run
[Georgi Lichkov] owner of Moto Ekip / Lisnon Moto
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[H2] Partners
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[H2] Certificates
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[H2] Knowledge Center
The most common headaches and their solutions
SerpAskSerpCastSEO Guidelines

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[H2] AI & SEO Guidelines
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When generative models and algorithms read, analyze, and quote your content, the way you write changes fundamentally….

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The way we search is changing, and with it, the vocabulary of SEO specialists and companies. More…

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How many of your internet searches end with a click? If you fall into the statistics –…

[IMG: how change ai guide (2)]

SEO in the era of AI search engines is different. Instead of search engine result pages and…

[IMG: Generative Share of Voice (GSOV): The Metric That Measures Your Presence in AI Responses]

Users are decreasingly clicking on results. Instead, they are getting direct, personalized, and summarized responses from AI….

[H2] Lectures and seminars
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[IMG: nikola minkov speaker kbc training 2026]

The founder of Serpact shared insights on AI search optimization and addressed leaders from five European markets. On April 21,…

[IMG: nikola eu ecommerce forum news for website en]

Nikola Minkov, founder and CEO of Serpact: “B2B buyers want to be treated like people, not companies.” “In the world…

[IMG: Nikola Minkov - University of Trieste]

During Transform4Europe Week 2023 in Trieste, Italy, Nikola Minkov seized the opportunity to broaden his academic horizons. At the beginning…

[IMG: Nikola Minkow in Why so SEORious]

August may not be the best month for in-person events, but wherever you are – in the office, at home,…

[IMG: Nikola Minkov- a special guest lecturer at Soka University]

The CEO of Serpact was invited as a guest lecturer at Soka University – Japan In 2022, Nikola Minkov, CEO…

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Greece Gambling Conference will take place on October 13 in Athens – NJV Athens Plaza!This is an event dedicated to…

[H2] News

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SerpAsk is a series of webinars whose main purpose is to present the world's SEO experts and their successful practices and advice
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12.02.2021
[H3] Future SEO Best Practices
Watch the webinar

We are talking to:
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John MuellerSenior Webmaster Trends Analyst at Google
29.11.2021
[H3] What Makes SEO Fail ?
Watch the webinar

We are talking to:
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Aleyda SolisInternational SEO Consultant, Speaker & Author
28.11.2018
[H3] Voice Search and Featured Snippets in SEO
Watch the webinar

We are talking to:
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Eric EngeFounder of Stone Temple Consulting
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[IMG: SEO for search engines: guide for beginners]

Brief legend of terms and abbreviations SEO (search engine optimization) – a niche of digital marketing often neglected in the past, which is becoming an increasingly popular and essential tool…

[IMG: 7 Tips for Successful On-Page SEO]

On-Page SEO is a search engine optimization term that refers to the improvement of various types of elements on the internal pages of a website. Today, you’ll learn exactly what…

[IMG: Core Web Vitals: what are they and how are they measured?]

Core Web Vitals is a popular term in SEO communities and, more specifically in technical search engine optimization. However, a lot of people with an online presence and service or…

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The e-commerce industry is extremely competitive nowadays. If you’re an online store owner, you’re probably looking for an effective and long-term method to help your business stand out from the…

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The main purpose of SCHEMA.ORG is to create a universal vocabulary that will structure the individual elements of a web site and give them semantic meaning in a way that…

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Site load speed – this is one of the main criteria in technical SEO. It consists of two parts – how quickly the content appears on the screen when loading…

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In recent years, with the rapid growth of the World Wide Web and the difficulty in finding the information you want, efficient and effective information retrieval systems have become more…

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Did you know that if you are doing SEO website optimization you need to get acquainted with a large number of terms in order to have an idea what it…

[IMG: nikola minkov speaker kbc training 2026]

The founder of Serpact shared insights on AI search optimization and addressed leaders from five European markets. On April 21, 2026, in Sofia, Nikola Minkov, founder and CEO of Serpact,…

[IMG: SERP Conf. Sofia 2026: Когато AI променя правилата на видимостта]

On March 25, 2026, the Inter Expo Center in Sofia became the focal point of the SEO community in Eastern Europe. The fifth edition of SERP Conf. Sofia sent a…

[IMG: Serpact в топ 6 в света на дигиталния маркетинг]

A Bulgarian agency faced hundreds of competitors and reached the finals of the Global Search Awards 2025 in the category “Best Global SEO Campaign: Large” Serpact secured a spot among…

[IMG: Serpact is among the top 10 agencies for 2026 according to 50Pros]

Serpact received recognition from 50Pros – the platform trusted by Fortune 500 companies. In the competitive world of digital marketing, trust is confirmed by recognition from authoritative industry platforms. Just…

[IMG: nikola eu ecommerce forum news for website en]

Nikola Minkov, founder and CEO of Serpact: “B2B buyers want to be treated like people, not companies.” “In the world we live in, the separation between B2C and B2B is…

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This Autumn 2024 has been successful for Serpact for many reasons, and we will mention only two of them: we organized a real masterpiece – SERP Conf. Vienna and we…

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We have been notified of scams involving Serpact in the Telegram/Viber messaging apps.A number of users have been misled by individuals posing as our employees.Serpact, as well as the other…

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Forbes Business Council is an invitation-only community for successful business owners and leaders Nikola Minkov, CEO and founder of Serpact – the most internationally awarded SEO agency in Bulgaria, has…

[H2] What is Performance SEO?
Some of the known SEO workflows are great and work very well, but there are two essential principles in e-commerce: time and value. How long will the results take, and what value will they bring? By value, of course, we mean sales.
Performance SEO is a new trained model developed by Serpact for online stores and their more effective SERP performance. Over the past years, we have developed this model to track the actual value of each keyword and how many transactions it can bring to your online store.
[H2] Optimization of an online store with Performance SEO in 10 steps:
1 StepWe hold a joint meeting where we get to know your project.
2 StepWe prepare a personalized list of questions for your e-store.
3 StepWe hold a meeting where we go into greater depth according to the answers from our questionnaire.
4 StepWe will request access to GA (GA4) and GSC to gather all the necessary information.
5 StepWe perform a holistic analysis of your GA (GA4) and GSC accounts using Serpact’s own trained software with specific AI development by answering the following questions:
What are the phrases (keywords) that your online store ranks for?
Which of these phrases are bringing you sales?
Which phrases form your semantic cores?
Are there missing semantic cores or missing phrases?
We calculate the potential success rate of each missed and available phrase.
6 StepWe hold a general meeting in which we present the data to you, and during the session or after it, you choose which product groups (categories) we should target along with us. These will be the ones that would bring you the most profits or are strategically most important to you.
7 StepBased on the information collected from you and the selected product groups (categories), we run a deep semantic analysis on all phrases and give an accurate assessment for each of them, namely:
At position X, you will make X more sales through X page, matching X phrase from organic traffic.
So we can give you the so-called Forecast for every product, category, or page of your online store.
8 StepWe make a plan to improve the positions of specific pages, including a group of phrases with a clear idea of ​​how much we can increase your turnover through Performance SEO.
9 StepYou choose whether the Serpact team or your own team will implement the strategy.
10 StepWe measure results every three months, make a new plan to improve some phrases (those that have not fully achieved their goals), and add new ones as opportunities to increase your sales again.
Request Performance SEO service
[H2] 5 advantages of Performance SEO for your business:
We will determine which products and product groups (categories) have the most significant potential for your business.
We’ll spend significantly less time focusing on 5% to 20% of your entire product range.
We will increase sales, as we did with 11 online stores from 2021 to December 2022, where sales increased from 80% to 400%. They are one of the largest online stores in the niches and countries they serve.
You won’t be spending a fortune on another standard SEO audit.
You’ll be one of the few stores with a similar approach in the country you serve.

[H3] Important rules without which this approach is not possible:
We do not work with more than one customer in a niche, which means that if you have an online store in Austria for selling auto parts, we will not start a business with you because we have such a customer in a niche (this is an example). We believe this is the right, ethical, and collegial approach to work.
You need to have a history in GA (Google Analytics) with properly configured ecommerce tracking for a minimum of 2 years back. From July 2023, we will start to process data from GA4 as well, and currently, GA4’s switched online stores are being analyzed without a problem.
You have to have GSC (Google Search Console).
The minimum budget for an initial analysis (Discovery) starts from EUR 2,500 (one-time service price).
After the Discovery phase, the minimum budget for creating a Performance SEO Strategy starts from EUR 5,000 (one-time service price).
Limitation: We can implement no more than ten such strategies per year to maintain the quality of the service.
[H2] Customers
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[H2] What are our customers saying?
[H4] Vladislav Georgiev
Co-founder of ScalaHosting and NS1
[H3] Serpact increased our website traffic more than 6 times
We’ve been working successfully for two years, during which they increased our website traffic more than 6 times. Thus, the sales also increased manifold and allowed us to invest even more in SEO for even better results. Serpact team works very strictly and efficiently, which completely matches my expectations. I have no doubts that I made the right choice for our company when we started working with Serpact, and the results confirm it.
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[H2] Need an SEO service?

[H2] Our consulting services are specifically designed for companies with internal marketing departments and webmaster and programmer staff who think they need external expertise and guidance in SEO.
During the consultation process, our team will work with you, create a plan with necessary steps and measures, and track their application and correct implementation in the short and long term.
The ultimate goal of the consultation is to make your website preferred by search engines:
to achieve higher rankings
to rank for more relevant keywords
to enhance user experience
to achieve more conversions in the form of sales, orders and inquiries
SEO consultations are strictly individual and based on the needs and requirements of your project. This will help your company achieve its goals set by the web project.
We will also focus on what more relevant and realistic goals you can set for the optimization of your company’s website in organic search.
[H2] What does SEO consulting include?
SEO consultations include website analysis at a technical and content level, semantic analysis, competitors research and link profile. With the help of these analyses, we will build a successful strategy for your business to align yourself with the top competitors in your niche in organic search.
[H2] When do you need SEO consultation, and why?
[H3] New website
SEO work begins with the site’s design and programming.
[H3] No results
If the previous company you worked with failed to deliver the results you agreed to, and you want us to clarify what’s going on.
[H3] Migrating a website
After the migration of the new design, there is a strong likelihood of losing a lot of your positions achieved so far in the organic search.
[H3] Bad SEO strategy
If you have been following your SEO strategy for a long time and see no results, we’ll explain why this is happening.
[H3] Loss of traffic
If you notice you have lost much of your organic traffic in a short period of time.
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[H2] Got a question?
Find out more
Call us
[H2] Our SEO consultation process explained
1We will analyze your website at all levels – from technical to link profile.
2We will develop a custom, unique, documented SEO strategy for your website and check if you are executing it properly. Each concern will be accompanied by one or more appropriate solutions and guidelines for their implementation.
3We will analyze and investigate keywords for you to shape a semantic entity on which to build a content strategy, marketing funnel and matrix, informational architecture, and strategy for building and attracting links from authoritative sites to your website.
4We will give you adequate explanations and solutions to the intricate technical issues.
5We will thoroughly examine your top competitors and the practices they apply to achieve top positions.
6We will recommend a specific software according to your needs and budget to monitor the progress of your website in organic results, or we will offer you our specialists’ monthly reports.
If you already have content, we’ll analyze it in depth to find its problematic areas and current optimization level. With that information, we will create a step-by-step plan to help you improve and develop your content to generate more conversions.
If you already have a link profile, we will examine your links in detail to track down the so-called toxic links that negatively impact the ranking of your website.
If you are going to redesign the website, we will create a plan with actions and explanations for you and your team. At the same time, we will observe the whole process while adhering to the best SEO practices when going through a new website design so that you won’t lose many of your positions but keep them instead.
In case you get a penalty by search engines – manual or algorithmic, we will develop a strategy with tactics to remove it and improve your positions.
Do you have questions? See more on the blog or give us a call
Each problem will be accompanied by one or several most appropriate solutions and guidelines for their implementation.
Find out more
Call us
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[H2] Frequently Asked Questions

[H3] Who is this service for?

This service is for small, medium and large enterprises and website owners with SEO-related questions about technical optimization, content optimization and website promotion.

[H3] How do you do it?

Together we select a convenient time and web platform (Google Meet, Zoom, etc.) for our appointment for both your team and ours. To achieve more clarity and better interaction, we prefer a live video call and screen-sharing opportunities to be available.

[H3] How much do consulting services cost?

Our consulting services’ cost is determined by an hourly formula based on your inquiry and the type of consultation. Once you send us clearly defined questions about your website’s SEO, we can determine which head of department is best to consult you.

[H3] Who will consult me?

Serpact’s key SEO experts provide our consulting services:Nikola Minkov, Dido Grigorov and Borislav Arapchev. We can include another team member during the conversation if additional information is necessary.

[H3] What comes after the SEO consultation?
During our consultation, we will guide you throughout the process of solving your SEO-related problems. However, we are always happy to help if additional questions arise afterward. If you find it challenging to resolve the issue on your own, we can provide you with a quote and help you with our professional knowledge and practical skills.
Make an inquiry
[H2] Customers
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[H2] Need an SEO service?

[H2] Why is SEO Analysis necessary?
It’s important for a site to be analyzed properly in relation to On-Page and Off-Page so you can get a clear idea of its current status.
The analysis is divided into several main processes:
structural information
speed
On-Page condition
Off-Page condition
design
usability
internal links
keyword ranking
inbound links to your website, for each of which an individual analysis is performed.
[H2] Speed is important
Your website speed depends on several factors:
Give priority to the visible content.
Avoid redirects of landing pages.
Minimize the HTML of the page.
Minimize the JavaScript code on the page.
Reduce the response time of the server.
Optimize image size.
Minimize the CSS code on your website.
Remove blocking JavaScript and CSS.
Take advantage of browser caching.
Enable compression on the website.
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[H2] Usability – ease of use is important for your website
You need to know that it is important that your website is easy to use, со that even a user without a lot of experience can find what they are looking for.
Here are some best practices:
Avoid the cues hiding the content.
Avoid browser plug-ins.
Use readable font sizes.
Response or mobile design configuration.
Test window frames.
Analyze your target touch zones.
Consider call-to-action buttons.
Be careful with the navigation buttons.
Edit adjacent or overlapping zones.
Test on all devices and browsers.
[H2] schema.org markup is an exteremely important factor
You can now track what your website should look like as Google’s schema.org markup, as this is a critical factor for your website to be read correctly by Google and to improve its chances of ranking.
The main markings on one page should contain:
Logo (Organization) – describes the company
LocalBusiness – marks the site as a local business
Sitelinks search box (WebSite) – Describes the entire website
Breadcrumbs – describes the paths to the website
Product – describes the products
Article – describes the publications
[H2] Combined analysis – On-Page + Off-Page
It’s important for a site to be analyzed properly in relation to On-Page and Off-Page so you can get a clear idea of its current status. The data from these parameters is used afterward for the necessary adjustments of every site.
Major On-Page and Off-Page analyses should contain:
1Inbound links and outbound links.
2Internal links and content.
3Review of H1, H2, H3 tags and titles.
4Research of meta descriptions and Robots.txt.
5Meta robots tag and HTTP status code.
6XML Sitemap and RSS feed.
7www. / non-www. and Error 404 page
8URL addresses and rel=canonical.
9SEO rankings and Broken links
10Photos – titles, descriptions, and alternative tags
11Sharing and Social buttons engagement
12Trust and authority – Domain Authority.
[H2] Content analysis
Content analysis is a part of the complete SEО audit of a website and should not be underestimated. The content itself forms the basis of a successful search engine optimization strategy.
This type of analysis can be applied to 2 cases – if you already have content or are about to get such a strategy.
It includes the following elements:
Detailed keyword analysis for your business niche or analysis and research if you still don’t have such an analysis.
Creation of informational architecture of your website or a review of an already existing architecture.
Analysis of the main performance metrics and your content strategy’s success:
branding
social engagement
sales generation
bounce rate
time spent on the site’s pages
unique page views
new visitors
returning visitors and clients
and link earning
Creation of content and matrix strategy – they will make you familiar with the content that will be created, in what form, for which type of audience and for what purpose.
Semantic text analysis according to the semantic factors Google uses to make an assessment of your content.
Оn-page content optimization of the site’s pages.
Tracking and implementation of the best content practices required by Google.
Analysis of your competition in the organic results.
[H2] Analysis of your site’s link profile
The analysis of your site’s link profile includes a complete review and assessment of the links and domains with links to your site. It consists of a series of processes performed by our specialists manually and with the help of a software program.
The main purpose of the analysis is to check the domain’s authority, quality and relevancy.
It’s essential to mention that Serpact pays huge attention to links’ quality and semantic relevancy, not quantity. Last but not least, the authority of the domain from which your website gets a link and its link profile are important to us.
In the process of analysis, we will pay attention to several factors that determine the quality of the links in your website’s profile.
The following are included:
The ratio between the number of links and domains
IP addresses of the domains in the link profile
Types of inbound links
Dofollow & Nofollow links
Analysis of anchor texts
Semantics, relevancy and links
Geographical link arrangement
Links growth rate
Lost links
Broken links
Toxic links
Dates of appearance and disappearance of links
The freshness of the links
The tendency of correspondence between appearing and disappearing links
Мany others
As a result of our job, you will get a detailed report showing the analysis of your website’s results manually and individually. In addition, you will receive an explanation of every term we have used in the analysis process.In your future work with Serpact, you will get a link-creation strategy that, in most cases, is connected to your content strategy and work on the informational architecture of your website.
Find out more
Call us
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[H2] Frequently Asked Questions

[H3] Who is this service for?

This service is for small, medium and large enterprises and website owners with SEO-related problems, such as drops in organic traffic, visibility or keyword ranking.

[H3] How do you do it?

We perform SEO audits manually and with the help of software tools. At Serpact, we never rely on software tools alone, performing a large part of the analysis manually.

[H3] What do I get?

You will receive a detailed report in which we will present an analysis of the results for your website. In the document, we will include an explanation of each concept, each discovered case study and why the implementation of this case study is important from an SEO point of view.

[H3] Can I skip this service and jump directly to website optimization?

We do not recommend skipping this service as it allows us to find fundamental information about website issues that may prevent Google from “seeing” or accessing your content. Moreover, during the SEO audit, we can encounter other issues that affect user experience and website popularity.

[H3] What comes after the SEO audit?
At your request, we can prepare a document for your team with a detailed assignment for fixing all website issues found during the SEO audit. We can also provide you with a quote for our SEO services if you want to work with us on resolving those issues.
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