Trust & Proof: Soap Media – Signal Evidence & AI Readability

Soap Media

(https://www.soapmedia.co.uk) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
16 Impact Weight: 20 / 100
80% Reputation

The agency claims significant social proof with review counts ranging from 51 to 230 across different pages, yet the proof_links_count remains at 1 for most pages, indicating a potential lack of direct click-through verification for every specific claim. While the schema references verifiable entities like The Drum and Clutch 1000, the body text occasionally falls back on unsubstantiated assertions like We redefine digital. Nevertheless, the presence of named clients and dated 2026 predictions significantly mitigates the trust theatre flag.

The proof density is high, with a verified ratio of approximately one metric-backed claim for every three marketing assertions. The agency provides 12+ specific case studies with named clients and percentages, which is significantly above the industry average. The information is current as of May 2026, with blog content and predictions specifically tailored to the current year, providing temporal relevance that reinforces their authority.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
656Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 78 1
/category/ducks-in-a-row/ 230 1
/contact/ 51 1
/soapbox/ 185 1
/clients/ 55 1
/mentorher-programme/ 57 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.soapmedia.co.uk/#organization",
        "name": "Soap Media",
        "legalName": "Soap Media Limited",
        "alternateName": "Soap Media Ltd",
        "url": "https://www.soapmedia.co.uk/",
        "logo": "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png",
        "description": "We are an award-winning strategic and creative digital marketing agency with a high-performance track record for some of the UK's leading brands.",
        "slogan": "Your Partner in Digital",
        "foundingDate": "2005-10-05",
        "numberOfEmployees": 26,
        "isicV4": "7310",
        "founders": [
            {
                "@type": "Person",
                "name": "Adam Davis"
            },
            {
                "@type": "Person",
                "name": "Markerle Davis"
            }
        ],
        "address": [
            {
                "@type": "PostalAddress",
                "streetAddress": "111 Piccadilly",
                "addressLocality": "Manchester",
                "addressRegion": "Greater Manchester",
                "postalCode": "M1 2HY",
                "addressCountry": "GB",
                "telephone": "0161 850 6677"
            },
            {
                "@type": "PostalAddress",
                "streetAddress": "Society1, Cross Street",
                "addressLocality": "Preston",
                "addressRegion": "Lancashire",
                "postalCode": "PR1 3LT",
                "addressCountry": "GB",
                "telephone": "03333 447778"
            }
        ],
        "areaServed": [
            {
                "@type": "Country",
                "name": "United Kingdom"
            },
            {
                "@type": "Place",
                "name": "International"
            }
        ],
        "knowsAbout": [
            "Digital Marketing",
            "Web Development",
            "Web Design",
            "Data Analytics",
            "Search Engine Optimisation",
            "PPC Advertising",
            "Social Media Management",
            "Brand Guidelines",
            "Creative Services",
            "Strategic Marketing"
        ],
        "award": [
            "Number One Agency for Customer Satisfaction - The Drum",
            "Top 50 Integrated Agency - Prolific North 2025",
            "BIBAs Winner",
            "Clutch 1000 Member 2024"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "Customer Services",
                "telephone": "+443333447778",
                "email": "enquiries@soapmedia.co.uk"
            }
        ],
        "sameAs": [
            "https://www.linkedin.com/company/soap-media",
            "https://www.facebook.com/soapmedia/",
            "https://twitter.com/soapmedia",
            "https://www.youtube.com/user/SoapMediaLtd"
        ]
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "LocalBusiness",
                "@id": "https://www.soapmedia.co.uk/#manchester",
                "name": "Soap Media - Manchester",
                "url": "https://www.soapmedia.co.uk/",
                "parentOrganization": {
                    "@id": "https://www.soapmedia.co.uk/#organization"
                },
                "logo": "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png",
                "image": [
                    "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png"
                ],
                "description": "We are an award-winning strategic and creative digital marketing agency with a high-performance track record for some of the UK's leading brands.",
                "priceRange": "££",
                "paymentAccepted": "Debit Card, Credit Card, Bank Transfer",
                "currenciesAccepted": "GBP",
                "email": "enquiries@soapmedia.co.uk",
                "areaServed": [
                    {
                        "@type": "Country",
                        "name": "United Kingdom"
                    },
                    {
                        "@type": "Place",
                        "name": "International"
                    }
                ],
                "knowsAbout": [
                    "Digital Marketing",
                    "Web Development",
                    "Web Design",
                    "Data Analytics",
                    "Search Engine Optimisation",
                    "PPC Advertising",
                    "Social Media Management",
                    "Brand Guidelines",
                    "Creative Services",
                    "Strategic Marketing"
                ],
                "hasOfferCatalog": {
                    "@type": "OfferCatalog",
                    "name": "Services",
                    "itemListElement": [
                        {
                            "@type": "OfferCatalog",
                            "name": "Performance Marketing",
                            "itemListElement": [
                                {
                                    "@type": "Offer",
                                    "name": "SEO",
                                    "url": "https://www.soapmedia.co.uk/seo-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "SEO Services",
                                        "url": "https://www.soapmedia.co.uk/seo-services/",
                                        "description": "Technical SEO, content strategy, and authority development."
                                    }
                                },
                                {
                                    "@type": "Offer",
                                    "name": "Paid Media",
                                    "url": "https://www.soapmedia.co.uk/paid-media-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "PPC Management",
                                        "url": "https://www.soapmedia.co.uk/paid-media-services/",
                                        "description": "Search, shopping, and paid social campaign management."
                                    }
                                },
                                {
                                    "@type": "Offer",
                                    "name": "Social Media",
                                    "url": "https://www.soapmedia.co.uk/social-media-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Social Media Management",
                                        "url": "https://www.soapmedia.co.uk/social-media-services/",
                                        "description": "Organic and paid social strategy, management, and content."
                                    }
                                }
                            ]
                        },
                        {
                            "@type": "OfferCatalog",
                            "name": "Design & Engineering",
                            "itemListElement": [
                                {
                                    "@type": "Offer",
                                    "name": "Web Design",
                                    "url": "https://www.soapmedia.co.uk/design-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Web Design",
                                        "url": "https://www.soapmedia.co.uk/design-services/",
                                        "description": "UX/UI design and creative for high-performing websites."
                                    }
                                },
                                {
                                    "@type": "Offer",
                                    "name": "Website Development",
                                    "url": "https://www.soapmedia.co.uk/website-development-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Website Development",
                                        "url": "https://www.soapmedia.co.uk/website-development-services/",
                                        "description": "Full-stack engineering, integrations, and performance."
                                    }
                                }
                            ]
                        },
                        {
                            "@type": "OfferCatalog",
                            "name": "Strategy",
                            "itemListElement": [
                                {
                                    "@type": "Offer",
                                    "name": "Digital Strategy",
                                    "url": "https://www.soapmedia.co.uk/digital-marketing-intelligence/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Digital Strategy Consulting",
                                        "url": "https://www.soapmedia.co.uk/digital-marketing-intelligence/",
                                        "description": "Growth roadmaps, channel mix, and measurement strategy."
                                    }
                                }
                            ]
                        }
                    ]
                },
                "branchCode": "MCR",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "111 Piccadilly",
                    "addressLocality": "Manchester",
                    "addressRegion": "Greater Manchester",
                    "postalCode": "M1 2HY",
                    "addressCountry": "GB"
                },
                "telephone": "+44 161 850 6677",
                "openingHoursSpecification": [
                    {
                        "@type": "OpeningHoursSpecification",
                        "dayOfWeek": [
                            "Monday",
                            "Tuesday",
                            "Wednesday",
                            "Thursday",
                            "Friday"
                        ],
                        "opens": "08:30",
                        "closes": "17:00"
                    }
                ]
            },
            {
                "@type": "LocalBusiness",
                "@id": "https://www.soapmedia.co.uk/#preston",
                "name": "Soap Media - Preston",
                "url": "https://www.soapmedia.co.uk/",
                "parentOrganization": {
                    "@id": "https://www.soapmedia.co.uk/#organization"
                },
                "logo": "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png",
                "image": [
                    "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png"
                ],
                "description": "We are an award-winning strategic and creative digital marketing agency with a high-performance track record for some of the UK's leading brands.",
                "priceRange": "££",
                "paymentAccepted": "Credit Card, Bank Transfer",
                "currenciesAccepted": "GBP",
                "email": "enquiries@soapmedia.co.uk",
                "areaServed": [
                    {
                        "@type": "Country",
                        "name": "United Kingdom"
                    },
                    {
                        "@type": "Place",
                        "name": "International"
                    }
                ],
                "knowsAbout": [
                    "Digital Marketing",
                    "Web Development",
                    "Web Design",
                    "Data Analytics",
                    "Search Engine Optimisation",
                    "PPC Advertising",
                    "Social Media Management",
                    "Brand Guidelines",
                    "Creative Services",
                    "Strategic Marketing"
                ],
                "hasOfferCatalog": {
                    "@type": "OfferCatalog",
                    "name": "Services",
                    "itemListElement": [
                        {
                            "@type": "OfferCatalog",
                            "name": "Performance Marketing",
                            "itemListElement": [
                                {
                                    "@type": "Offer",
                                    "name": "SEO",
                                    "url": "https://www.soapmedia.co.uk/seo-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "SEO Services",
                                        "url": "https://www.soapmedia.co.uk/seo-services/",
                                        "description": "Technical SEO, content strategy, and authority development."
                                    }
                                },
                                {
                                    "@type": "Offer",
                                    "name": "Paid Media",
                                    "url": "https://www.soapmedia.co.uk/paid-media-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "PPC Management",
                                        "url": "https://www.soapmedia.co.uk/paid-media-services/",
                                        "description": "Search, shopping, and paid social campaign management."
                                    }
                                },
                                {
                                    "@type": "Offer",
                                    "name": "Social Media",
                                    "url": "https://www.soapmedia.co.uk/social-media-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Social Media Management",
                                        "url": "https://www.soapmedia.co.uk/social-media-services/",
                                        "description": "Organic and paid social strategy, management, and content."
                                    }
                                }
                            ]
                        },
                        {
                            "@type": "OfferCatalog",
                            "name": "Design & Engineering",
                            "itemListElement": [
                                {
                                    "@type": "Offer",
                                    "name": "Web Design",
                                    "url": "https://www.soapmedia.co.uk/design-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Web Design",
                                        "url": "https://www.soapmedia.co.uk/design-services/",
                                        "description": "UX/UI design and creative for high-performing websites."
                                    }
                                },
                                {
                                    "@type": "Offer",
                                    "name": "Website Development",
                                    "url": "https://www.soapmedia.co.uk/website-development-services/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Website Development",
                                        "url": "https://www.soapmedia.co.uk/website-development-services/",
                                        "description": "Full-stack engineering, integrations, and performance."
                                    }
                                }
                            ]
                        },
                        {
                            "@type": "OfferCatalog",
                            "name": "Strategy",
                            "itemListElement": [
                                {
                                    "@type": "Offer",
                                    "name": "Digital Strategy",
                                    "url": "https://www.soapmedia.co.uk/digital-marketing-intelligence/",
                                    "itemOffered": {
                                        "@type": "Service",
                                        "serviceType": "Digital Strategy Consulting",
                                        "url": "https://www.soapmedia.co.uk/digital-marketing-intelligence/",
                                        "description": "Growth roadmaps, channel mix, and measurement strategy."
                                    }
                                }
                            ]
                        }
                    ]
                },
                "branchCode": "PRS",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "Society1, Cross Street",
                    "addressLocality": "Preston",
                    "addressRegion": "Lancashire",
                    "postalCode": "PR1 3LT",
                    "addressCountry": "GB"
                },
                "telephone": "+44 3333 447778",
                "openingHoursSpecification": [
                    {
                        "@type": "OpeningHoursSpecification",
                        "dayOfWeek": [
                            "Monday",
                            "Tuesday",
                            "Wednesday",
                            "Thursday",
                            "Friday"
                        ],
                        "opens": "08:30",
                        "closes": "17:00"
                    }
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "@id": "https://www.soapmedia.co.uk/#website",
        "name": "Soap Media",
        "url": "https://www.soapmedia.co.uk/",
        "description": "Digital marketing agency specialising in branding, web design, SEO, and creative services based in Manchester, UK.",
        "inLanguage": "en-GB",
        "copyrightYear": 2025,
        "copyrightHolder": {
            "@id": "https://www.soapmedia.co.uk/#organization"
        },
        "publisher": {
            "@id": "https://www.soapmedia.co.uk/#organization"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://www.soapmedia.co.uk/search?q={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        },
        "about": [
            "Digital Marketing",
            "Branding",
            "Web Design",
            "SEO",
            "Creative Services"
        ],
        "keywords": "digital marketing agency Manchester, branding agency, web design, SEO services, creative agency",
        "audience": {
            "@type": "Audience",
            "audienceType": "Businesses"
        },
        "hasPart": [
            {
                "@type": "WebPage",
                "@id": "https://www.soapmedia.co.uk/services/",
                "name": "Services",
                "isPartOf": {
                    "@id": "https://www.soapmedia.co.uk/#website"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://www.soapmedia.co.uk/blog/",
                "name": "Blog",
                "isPartOf": {
                    "@id": "https://www.soapmedia.co.uk/#website"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://www.soapmedia.co.uk/about/",
                "name": "About",
                "isPartOf": {
                    "@id": "https://www.soapmedia.co.uk/#website"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://www.soapmedia.co.uk/contact/",
                "name": "Contact",
                "isPartOf": {
                    "@id": "https://www.soapmedia.co.uk/#website"
                }
            }
        ]
    }
]
/category/ducks-in-a-row/
[
    [
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "@id": "https://www.soapmedia.co.uk/#organization",
            "name": "Soap Media",
            "legalName": "Soap Media Limited",
            "alternateName": "Soap Media Ltd",
            "url": "https://www.soapmedia.co.uk/",
            "logo": "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png",
            "description": "We are an award-winning strategic and creative digital marketing agency with a high-performance track record for some of the UK's leading brands.",
            "slogan": "Your Partner in Digital",
            "foundingDate": "2005-10-05",
            "numberOfEmployees": 26,
            "isicV4": "7310",
            "founders": [
                {
                    "@type": "Person",
                    "name": "Adam Davis"
                },
                {
                    "@type": "Person",
                    "name": "Markerle Davis"
                }
            ],
            "address": [
                {
                    "@type": "PostalAddress",
                    "streetAddress": "111 Piccadilly",
                    "addressLocality": "Manchester",
                    "addressRegion": "Greater Manchester",
                    "postalCode": "M1 2HY",
                    "addressCountry": "GB",
                    "telephone": "0161 850 6677"
                },
                {
                    "@type": "PostalAddress",
                    "streetAddress": "Society1, Cross Street",
                    "addressLocality": "Preston",
                    "addressRegion": "Lancashire",
                    "postalCode": "PR1 3LT",
                    "addressCountry": "GB",
                    "telephone": "03333 447778"
                }
            ],
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "United Kingdom"
                },
                {
                    "@type": "Place",
                    "name": "International"
                }
            ],
            "knowsAbout": [
                "Digital Marketing",
                "Web Development",
                "Web Design",
                "Data Analytics",
                "Search Engine Optimisation",
                "PPC Advertising",
                "Social Media Management",
                "Brand Guidelines",
                "Creative Services",
                "Strategic Marketing"
            ],
            "award": [
                "Number One Agency for Customer Satisfaction - The Drum",
                "Top 50 Integrated Agency - Prolific North 2025",
                "BIBAs Winner",
                "Clutch 1000 Member 2024"
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "Customer Services",
                    "telephone": "+443333447778",
                    "email": "enquiries@soapmedia.co.uk"
                }
            ],
            "sameAs": [
                "https://www.linkedin.com/company/soap-media",
                "https://www.facebook.com/soapmedia/",
                "https://twitter.com/soapmedia",
                "https://www.youtube.com/user/SoapMediaLtd"
            ]
        },
        {
            "@context": "https://schema.org",
            "@graph": [
                {
                    "@type": "LocalBusiness",
                    "@id": "https://www.soapmedia.co.uk/#manchester",
                    "name": "Soap Media - Manchester",
                    "url": "https://www.soapmedia.co.uk/",
                    "parentOrganization": {
                        "@id": "https://www.soapmedia.co.uk/#organization"
                    },
                    "logo": "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png",
                    "image": [
                        "https://api.soapmedia.co.uk/app/uploads/2018/08/soapLogo.png"
                    ],
                    "description": "We are an award-winning strategic and creative digital marketing agency with a high-performance track record for some of the UK's leading brands.",
                    "priceRange": "££",
                    "paymentAccepted": "Debit Card, Credit Card, Bank Transfer",
                    "currenciesAccepted": "GBP",
                    "email": "enquiries@soapmedia.co.uk",
                    "areaServed": [
                        {
                            "@type": "Country",
                            "name": "United Kingdom"
                        },
                        {
                            "@type": "Place",
                            "name": "International"
                        }
                    ],
                    "knowsAbout": [
                        "Digital Marketing",
                        "Web Development",
                        "Web Design",
                        "Data Analytics",
                        "Search Engine Optimisation",
                        "PPC Advertising",
                        "Social Media Management",
                        "Brand Guidelines",
                        "Creative Services",
                        "Strategic Marketing"
                    ],
                    "hasOfferCatalog": {
                        "@type": "OfferCatalog",
                        "name": "Services",
                        "itemListElement": [
                            {
                                "@type": "OfferCatalog",
                                "name": "Performance Marketing",
                                "itemListElement": [
                                    {
                                        "@type": "Offer",
                                        "name": "SEO",
                                        "url": "https://www.soapmedia.co.uk/seo-services/",
                                        "itemOffered": {
                                            "@type": "Service",
                                            "serviceType": "SEO Services",
                                            "url": "https://www.soapmedia.co.uk/seo-services/",
                                            "description": "Technical SEO, content strategy, and authority development."
                                        }
                                    },
                                    {
                                        "@type": "Offer",
                                        "name": "Paid Media",
                                        "url": "https://www.soapmedia.co.uk/paid-media-services/",
                                        "itemOffered": {
                                            "@type": "Service",
                                            "serviceType": "PPC Management",
                                            "url": "https://www.soapmedia.co.uk/paid-media-services/",
                                            "description": "Search, shopping, and paid social campaign management."
                                        }
                                    },
                                    {
                                        "@type": "Offer",
                                        "name": "Social Media",
                                        "url": "https://www.soapmedia.co.uk/social-media-services/",
                                        "itemOffered": {
                                            "@type": "Service",
                                            "serviceType": "Social Media Management",
                                            "url": "https://www.soapmedia.co.uk/social-media-services/",
                                            "description": "Organic and paid social strategy, management, and content."
                                        }
                                    }
                                ]
                            },
                            {
                                "@type": "OfferCatalog",
                                "name": "Design & Engineering",
                                "itemListElement": [
                                    {
                                        "@type": "Offer",
                                        "name": "Web Design",
                                        "url": "https://www.soapmedia.co.uk/design-services/",
                                        "itemOffered": {
                                            "@type": "Service",
                                            "serviceType": "Web Design",
                                            "url": "https://www.soapmedia.co.uk/design-services/",
                                            "description": "UX/UI design and creative for high-performing websites."
                                        }
                                    },
                                    {
                                        "@type": "Offer",
                                        "name": "Website Development",
                                        "url": "https://www.soapmedia.co.uk/website-development-services/",
                                        "itemOffered": {
                                            "@type": "Service",
                                            "serviceType": "Website Development",
                                            "url": "https://www.soapmedia.co.uk/website-development-services/",
                                            "description": "Full-stack engineering, integrations, and performance."
                                        }
                                    }
                                ]
                            },
                            {
                                "@type": "OfferCatalog",
                                "name": "Strategy",
                                "itemListElement": [
                                    {
                                        "@type": "Offer",
                                        "name": "Digital Strategy",
                                        "url": "https://www.soapmedia.co.uk/digital-marketing-intelligence/",
                                        "itemOffered": {
                                            "@type": "Service",
                                            "serviceType": "Digital Strategy Consulting",
                                            "url": "https://www.soapmedia.co.uk/digital-marketing-intelligence/",
                                            "description": "Growth roadmaps, channel mix, and measurement strategy."
                                        }
                                    }
                                ]
                            }
                        ]
                    },
                    "branchCode": "MCR",
                    "address": {
                        "@type": "PostalAddress",
                        "streetAddress": "111 Piccadilly",
                        "addressLocality": "Manchester",
                        "addressRegion": "Greater Manchester",
                        "postalCode": "M1 2HY",
                        "addressCountry": "GB"
                    },
                    "telephone": "+44 161 850 6677",
                    "openingHoursSpecification": [
                        {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": [
                                "Monday",
                                "Tuesday",
                                "Wednesday",
                                "Thursday",
                                "Friday"
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            }
        ]
    }
]
/contact/
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]
/soapbox/
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/mentorher-programme/
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